{"id":"https://openalex.org/W4405259706","doi":"https://doi.org/10.70631/gesd.1561342","title":"A Rewiew on the Importance of Logo Design on Brand Identity in the Sports Industry: Examples of 10 Preferred Sports Brands Around the World","display_name":"A Rewiew on the Importance of Logo Design on Brand Identity in the Sports Industry: Examples of 10 Preferred Sports Brands Around the World","publication_year":2024,"publication_date":"2024-12-11","ids":{"openalex":"https://openalex.org/W4405259706","doi":"https://doi.org/10.70631/gesd.1561342"},"language":"en","primary_location":{"id":"doi:10.70631/gesd.1561342","doi":"https://doi.org/10.70631/gesd.1561342","is_oa":true,"landing_page_url":"https://doi.org/10.70631/gesd.1561342","pdf_url":"https://dergipark.org.tr/tr/download/article-file/4263595","source":{"id":"https://openalex.org/S4404673712","display_name":"G\u00f6beklitepe e\u011fitim ve spor bilimleri dergisi.","issn_l":"2980-3071","issn":["2980-3071"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"G\u00f6beklitepe E\u011fitim ve Spor Bilimleri Dergisi","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://dergipark.org.tr/tr/download/article-file/4263595","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5115089631","display_name":"Sinem Karada\u011fl\u0131","orcid":"https://orcid.org/0009-0008-0246-6767","observed_orcids":["https://orcid.org/0009-0008-0246-6767"]},"institutions":[{"id":"https://openalex.org/I173761726","display_name":"Karab\u00fck University","ror":"https://ror.org/04wy7gp54","country_code":"TR","type":"education","lineage":["https://openalex.org/I173761726"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Sinem Karada\u011fl\u0131","raw_affiliation_strings":["KARAB\u00dcK \u00dcN\u0130VERS\u0130TES\u0130"],"raw_orcid":"https://orcid.org/0009-0008-0246-6767","affiliations":[{"raw_affiliation_string":"KARAB\u00dcK \u00dcN\u0130VERS\u0130TES\u0130","institution_ids":["https://openalex.org/I173761726"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5092232051","display_name":"Fatih Harun Turhan","orcid":"https://orcid.org/0000-0001-5644-6157","observed_orcids":["https://orcid.org/0000-0001-5644-6157"]},"institutions":[{"id":"https://openalex.org/I173761726","display_name":"Karab\u00fck University","ror":"https://ror.org/04wy7gp54","country_code":"TR","type":"education","lineage":["https://openalex.org/I173761726"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Fatih Harun Turhan","raw_affiliation_strings":["KARAB\u00dcK \u00dcN\u0130VERS\u0130TES\u0130, HASAN DO\u011eAN BEDEN E\u011e\u0130T\u0130M\u0130 VE SPOR Y\u00dcKSEKOKULU"],"raw_orcid":"https://orcid.org/0000-0001-5644-6157","affiliations":[{"raw_affiliation_string":"KARAB\u00dcK \u00dcN\u0130VERS\u0130TES\u0130, HASAN DO\u011eAN BEDEN E\u011e\u0130T\u0130M\u0130 VE SPOR Y\u00dcKSEKOKULU","institution_ids":["https://openalex.org/I173761726"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I173761726"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.28804685,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"3","issue":"2","first_page":"60","last_page":"74"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9419000148773193,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9419000148773193,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.020999999716877937,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13757","display_name":"Graphic Design and Typography","score":0.008200000040233135,"subfield":{"id":"https://openalex.org/subfields/1207","display_name":"History and Philosophy of Science"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/logo-design","display_name":"logo design","score":0.9980000257492065},{"id":"https://openalex.org/keywords/brand-identity","display_name":"brand identity","score":0.9990000128746033},{"id":"https://openalex.org/keywords/sports-brands","display_name":"sports brands","score":0.7570000290870667},{"id":"https://openalex.org/keywords/sports-marketing","display_name":"sports marketing","score":0.9819999933242798},{"id":"https://openalex.org/keywords/sports-products","display_name":"sports products","score":0.7379999756813049},{"id":"https://openalex.org/keywords/visual-identity","display_name":"visual identity","score":0.5230000019073486},{"id":"https://openalex.org/keywords/nike","display_name":"Nike","score":0.4950000047683716},{"id":"https://openalex.org/keywords/adidas","display_name":"Adidas","score":0.9980000257492065},{"id":"https://openalex.org/keywords/puma","display_name":"PUMA","score":0.8730000257492065},{"id":"https://openalex.org/keywords/lacoste","display_name":"Lacoste","score":0.7279999852180481},{"id":"https://openalex.org/keywords/brand-recognition","display_name":"brand recognition","score":0.31200000643730164},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.3610000014305115}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6754138469696045},{"id":"https://openalex.org/C2778720087","wikidata":"https://www.wikidata.org/wiki/Q201436","display_name":"Logo (programming language)","level":2,"score":0.5788213610649109},{"id":"https://openalex.org/C150506046","wikidata":"https://www.wikidata.org/wiki/Q6667822","display_name":"Logos Bible Software","level":2,"score":0.5699601769447327},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5263230204582214},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5252460837364197},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4910461902618408},{"id":"https://openalex.org/C2777680339","wikidata":"https://www.wikidata.org/wiki/Q218202","display_name":"Nike","level":2,"score":0.48905524611473083},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.47754156589508057},{"id":"https://openalex.org/C545824763","wikidata":"https://www.wikidata.org/wiki/Q3321471","display_name":"Sports marketing","level":4,"score":0.4652705192565918},{"id":"https://openalex.org/C50335755","wikidata":"https://www.wikidata.org/wiki/Q483247","display_name":"Phenomenon","level":2,"score":0.4626207649707794},{"id":"https://openalex.org/C110269972","wikidata":"https://www.wikidata.org/wiki/Q184872","display_name":"Recreation","level":2,"score":0.43737709522247314},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.43623268604278564},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.4111522138118744},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.32477807998657227},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.199037104845047},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.19699347019195557},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.18091148138046265},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.12964582443237305},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.11008912324905396},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.1026766300201416},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.09630879759788513},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.70631/gesd.1561342","doi":"https://doi.org/10.70631/gesd.1561342","is_oa":true,"landing_page_url":"https://doi.org/10.70631/gesd.1561342","pdf_url":"https://dergipark.org.tr/tr/download/article-file/4263595","source":{"id":"https://openalex.org/S4404673712","display_name":"G\u00f6beklitepe e\u011fitim ve spor bilimleri dergisi.","issn_l":"2980-3071","issn":["2980-3071"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"G\u00f6beklitepe E\u011fitim ve Spor Bilimleri Dergisi","raw_type":"journal-article"},{"id":"pmh:oai:dergipark.org.tr:article/1561342","doi":null,"is_oa":false,"landing_page_url":"https://dergipark.org.tr/tr/pub/gesd/issue/87174/1561342","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.70631/gesd.1561342","doi":"https://doi.org/10.70631/gesd.1561342","is_oa":true,"landing_page_url":"https://doi.org/10.70631/gesd.1561342","pdf_url":"https://dergipark.org.tr/tr/download/article-file/4263595","source":{"id":"https://openalex.org/S4404673712","display_name":"G\u00f6beklitepe e\u011fitim ve spor bilimleri dergisi.","issn_l":"2980-3071","issn":["2980-3071"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"G\u00f6beklitepe E\u011fitim ve Spor Bilimleri Dergisi","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4405259706.pdf","grobid_xml":"https://content.openalex.org/works/W4405259706.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W2216348962","https://openalex.org/W3127436233"],"related_works":["https://openalex.org/W2946658881","https://openalex.org/W2112896459","https://openalex.org/W3127211284","https://openalex.org/W2026754580","https://openalex.org/W3198749917","https://openalex.org/W2085407156","https://openalex.org/W2098050557","https://openalex.org/W654432377","https://openalex.org/W1993445589","https://openalex.org/W2990113118"],"abstract_inverted_index":{"Due":[0],"to":[1,13,20,49,62,108,164,259,280,296,308,324,332],"changing":[2],"technology":[3],"and":[4,19,38,58,96,123,174,201,245,248,323],"developing":[5],"social":[6],"standards,":[7],"people":[8],"have":[9,47,127],"had":[10],"the":[11,30,53,66,77,80,86,94,102,129,132,135,147,156,161,193,204,215,262,281,287,291,300,305,310,320],"opportunity":[12],"produce":[14,37,42],"more":[15],"than":[16],"they":[17,26,41],"need":[18],"make":[21],"profit":[22],"by":[23,181,241],"selling":[24],"what":[25,40],"produce.":[27],"Increases":[28],"in":[29,52,65,112,118,183,261,286,299,315,319,336],"income":[31],"levels":[32,55],"of":[33,56,69,79,88,90,114,121,134,137,144,149,158,192,207,217,289,293,304,312],"societies":[34,57,91,105],"that":[35,190,195,256,267],"can":[36,253],"turn":[39],"into":[43],"a":[44,142,166,171,250,270,284,326],"commercial":[45],"gain":[46],"led":[48,61],"an":[50,63],"increase":[51,64],"welfare":[54],"this":[59,213],"has":[60,75,84,187],"free":[67],"time":[68],"individuals.":[70],"This":[71],"multifaceted":[72],"developmental":[73],"structure":[74],"revealed":[76],"importance":[78,176,200,311],"sports":[81,138,150,210,220,294,321,337],"phenomenon,":[82,271],"which":[83,140,152],"become":[85],"centre":[87],"attention":[89,197],"both":[92],"at":[93],"recreational":[95],"professional":[97],"level.":[98],"In":[99,146,212,276],"parallel":[100],"with":[101,170,198,265],"relevant":[103],"situations,":[104],"now":[106],"want":[107,331],"obtain":[109],"comfort":[110],"experience":[111],"terms":[113],"sportive":[115],"products":[116],"as":[117,249,283],"all":[119,124],"areas":[120],"life,":[122],"these":[125],"factors":[126],"paved":[128],"way":[130],"for":[131,328],"birth":[133],"concept":[136],"marketing,":[139,151],"is":[141,153,178,203,307],"sub-discipline":[143],"marketing.":[145,339],"phenomenon":[148],"based":[154],"on":[155],"principle":[157],"positively":[159],"influencing":[160],"consumer's":[162],"tendency":[163],"prefer":[165],"product":[167,221,338],"or":[168,273],"service":[169],"general":[172],"definition":[173],"whose":[175],"value":[177],"increasing":[179],"day":[180,182],"today's":[184],"industry,":[185],"it":[186,252,278],"been":[188],"observed":[189],"one":[191],"elements":[194],"attract":[196],"its":[199],"necessity":[202],"logo":[205,313],"designs":[206],"brands":[208,222,295],"producing":[209],"products.":[211],"study,":[214],"logos":[216,257,292],"10":[218],"different":[219,246],"preferred":[223],"worldwide,":[224],"including":[225],"Adidas,":[226],"Asics,":[227],"Hummel,":[228],"Kappa,":[229],"Lacoste,":[230],"New":[231],"Balance,":[232],"Nike,":[233],"Puma,":[234],"U.S.":[235],"POLO":[236],"ASSN,":[237],"Slazenger,":[238],"were":[239],"examined":[240],"comparing":[242],"their":[243,334],"similar":[244],"aspects,":[247],"result,":[251],"be":[254,297,325],"said":[255],"aim":[258,303],"permanence":[260],"human":[263],"mind":[264],"associations":[266],"visually":[268],"express":[269],"event":[272],"historical":[274],"approach.":[275],"addition,":[277],"contributes":[279],"literature":[282],"source":[285],"stage":[288],"determining":[290],"established":[298],"future.":[301],"The":[302],"study":[306],"address":[309],"design":[314],"creating":[316],"brand":[317],"identity":[318],"sector":[322],"guide":[327],"entrepreneurs":[329],"who":[330],"take":[333],"place":[335]},"counts_by_year":[],"updated_date":"2026-09-21T07:43:02.447757","created_date":"2025-10-10T00:00:00"}
