{"id":"https://openalex.org/W4405259154","doi":"https://doi.org/10.53443/anadoluibfd.1437984","title":"THE IMPACT OF CONSUMERS' VIEWS ON CLEAR AND AMBIGUOUS STATEMENTS REGARDING DISCOUNTS ON ONLINE STORE PREFERENCE","display_name":"THE IMPACT OF CONSUMERS' VIEWS ON CLEAR AND AMBIGUOUS STATEMENTS REGARDING DISCOUNTS ON ONLINE STORE PREFERENCE","publication_year":2024,"publication_date":"2024-12-11","ids":{"openalex":"https://openalex.org/W4405259154","doi":"https://doi.org/10.53443/anadoluibfd.1437984"},"language":"en","primary_location":{"id":"doi:10.53443/anadoluibfd.1437984","doi":"https://doi.org/10.53443/anadoluibfd.1437984","is_oa":true,"landing_page_url":"https://doi.org/10.53443/anadoluibfd.1437984","pdf_url":"https://dergipark.org.tr/en/download/article-file/3732950","source":{"id":"https://openalex.org/S4210233187","display_name":"Anadolu \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi Dergisi","issn_l":"2687-184X","issn":["2687-184X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318332","host_organization_name":"Anadolu University","host_organization_lineage":["https://openalex.org/P4310318332"],"host_organization_lineage_names":["Anadolu University"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Anadolu \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi Dergisi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://dergipark.org.tr/en/download/article-file/3732950","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069852930","display_name":"Kaz\u0131m K\u0131l\u0131n\u00e7","orcid":"https://orcid.org/0000-0003-4154-5245","observed_orcids":["https://orcid.org/0000-0003-4154-5245"]},"institutions":[{"id":"https://openalex.org/I32481161","display_name":"Batman University","ror":"https://ror.org/051tsqh55","country_code":"TR","type":"education","lineage":["https://openalex.org/I32481161"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Kaz\u0131m K\u0131l\u0131n\u00e7","raw_affiliation_strings":["Batman \u00dcniversitesi \u0130.\u0130.B.F. \u0130\u015fletme B\u00f6l\u00fcm\u00fc"],"raw_orcid":"https://orcid.org/0000-0003-4154-5245","affiliations":[{"raw_affiliation_string":"Batman \u00dcniversitesi \u0130.\u0130.B.F. \u0130\u015fletme B\u00f6l\u00fcm\u00fc","institution_ids":["https://openalex.org/I32481161"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5069852930"],"corresponding_institution_ids":["https://openalex.org/I32481161"],"apc_list":null,"apc_paid":null,"fwci":0.2404,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.52731334,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"25","issue":"4","first_page":"1","last_page":"20"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9429000020027161,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9429000020027161,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.039000000804662704,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.014999999664723873,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.5609999895095825},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.6240000128746033},{"id":"https://openalex.org/keywords/online-retail","display_name":"online retail","score":0.382999986410141}],"concepts":[{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.7997821569442749},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.576880931854248},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5254703760147095},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.44902998208999634},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.44042861461639404},{"id":"https://openalex.org/C2779055558","wikidata":"https://www.wikidata.org/wiki/Q4956585","display_name":"Brand preference","level":3,"score":0.41662928462028503},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3580491840839386},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.34640049934387207},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2504090666770935},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.23331546783447266},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.1031065285205841},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.53443/anadoluibfd.1437984","doi":"https://doi.org/10.53443/anadoluibfd.1437984","is_oa":true,"landing_page_url":"https://doi.org/10.53443/anadoluibfd.1437984","pdf_url":"https://dergipark.org.tr/en/download/article-file/3732950","source":{"id":"https://openalex.org/S4210233187","display_name":"Anadolu \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi Dergisi","issn_l":"2687-184X","issn":["2687-184X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318332","host_organization_name":"Anadolu University","host_organization_lineage":["https://openalex.org/P4310318332"],"host_organization_lineage_names":["Anadolu University"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Anadolu \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi Dergisi","raw_type":"journal-article"},{"id":"pmh:oai:dergipark.org.tr:article/1437984","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/anadoluibfd/issue/88836/1437984","pdf_url":"https://dergipark.org.tr/tr/download/article-file/3732950","source":{"id":"https://openalex.org/S4210233187","display_name":"Anadolu \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi Dergisi","issn_l":"2687-184X","issn":["2687-184X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318332","host_organization_name":"Anadolu University","host_organization_lineage":["https://openalex.org/P4310318332"],"host_organization_lineage_names":["Anadolu University"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Anadolu \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi Dergisi","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.53443/anadoluibfd.1437984","doi":"https://doi.org/10.53443/anadoluibfd.1437984","is_oa":true,"landing_page_url":"https://doi.org/10.53443/anadoluibfd.1437984","pdf_url":"https://dergipark.org.tr/en/download/article-file/3732950","source":{"id":"https://openalex.org/S4210233187","display_name":"Anadolu \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi Dergisi","issn_l":"2687-184X","issn":["2687-184X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318332","host_organization_name":"Anadolu University","host_organization_lineage":["https://openalex.org/P4310318332"],"host_organization_lineage_names":["Anadolu University"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Anadolu \u00dcniversitesi \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi Dergisi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4405259154.pdf","grobid_xml":"https://content.openalex.org/works/W4405259154.grobid-xml"},"referenced_works_count":33,"referenced_works":["https://openalex.org/W1569050516","https://openalex.org/W1969272516","https://openalex.org/W1977583504","https://openalex.org/W1997507390","https://openalex.org/W2023667477","https://openalex.org/W2030626443","https://openalex.org/W2030897568","https://openalex.org/W2039575199","https://openalex.org/W2042206066","https://openalex.org/W2042677859","https://openalex.org/W2045013621","https://openalex.org/W2045973494","https://openalex.org/W2057516773","https://openalex.org/W2071719074","https://openalex.org/W2082262447","https://openalex.org/W2086257757","https://openalex.org/W2091199084","https://openalex.org/W2098049132","https://openalex.org/W2101858533","https://openalex.org/W2105846236","https://openalex.org/W2121290272","https://openalex.org/W2125295668","https://openalex.org/W2182754035","https://openalex.org/W2755862626","https://openalex.org/W3094412602","https://openalex.org/W3137447639","https://openalex.org/W4235678817","https://openalex.org/W4243359032","https://openalex.org/W4382995843","https://openalex.org/W4388741178","https://openalex.org/W6676028428","https://openalex.org/W6889908237","https://openalex.org/W7030239333"],"related_works":["https://openalex.org/W2495207878","https://openalex.org/W4404860436","https://openalex.org/W2898751161","https://openalex.org/W7215824160","https://openalex.org/W2086593461","https://openalex.org/W7096243872","https://openalex.org/W3212876554","https://openalex.org/W1627358744","https://openalex.org/W7217270547","https://openalex.org/W4408233463"],"abstract_inverted_index":{"During":[0],"the":[1,37,44,48,70,73,83,86,96,120,125,130,136,151,156],"sales-enhancing":[2],"offer":[3],"process,":[4],"businesses":[5],"can":[6,165],"use":[7,106],"vague":[8],"(unclear)":[9],"expressions":[10,23,41],"such":[11,24],"as":[12,25,69,143],"a":[13,26],"discount":[14,28,45],"of":[15,29,53,72,85,105,138],"up":[16],"to":[17,90,118,124,150],"70%":[18,30],"or":[19,21,31],"30%,":[20],"clear":[22,38,54,144,169],"net":[27],"30%.":[32],"It":[33],"is":[34,133],"thought":[35],"that":[36,135,168],"and":[39,56,107,146],"ambiguous":[40,57,147],"used":[42,117],"for":[43,64],"significantly":[46],"affect":[47],"store":[49,158,176],"preference.":[50,177],"The":[51,75],"effect":[52,152],"statements":[55,58,140,145,148,170],"about":[59],"discounts":[60],"on":[61,155],"consumer":[62],"preference":[63,159],"online":[65,157,175],"stores":[66],"was":[67,78,88,116],"determined":[68,93],"aim":[71],"research.":[74],"questionnaire,":[76],"which":[77],"created":[79],"in":[80,129,174],"accordance":[81],"with":[82],"purpose":[84],"research,":[87],"applied":[89],"421":[91],"people":[92],"instantly":[94],"using":[95],"convenience":[97],"sampling":[98],"technique,":[99],"taking":[100],"into":[101],"account":[102],"time,":[103],"ease":[104],"cost":[108],"factors.":[109],"Least":[110],"squares":[111],"path":[112],"analysis":[113],"(PLS-SEM)":[114],"method":[115],"analyse":[119],"research":[121],"model.":[122],"According":[123],"beta":[126],"values":[127],"calculated":[128],"analyses,":[131],"it":[132,164],"seen":[134],"dimensions":[137],"discount-related":[139],"are":[141,171],"ranked":[142],"according":[149],"size":[153],"value":[154],"variable.":[160],"In":[161],"this":[162],"direction,":[163],"be":[166],"said":[167],"more":[172],"effective":[173]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2024-12-12T00:00:00"}
