{"id":"https://openalex.org/W4405154944","doi":"https://doi.org/10.15187/adr.2024.11.37.5.335","title":"The Product Listing Page UI Structure in Mobile Commerce: An AHP and Visual Attention Analysis of Key Information for Sales Enhancement","display_name":"The Product Listing Page UI Structure in Mobile Commerce: An AHP and Visual Attention Analysis of Key Information for Sales Enhancement","publication_year":2024,"publication_date":"2024-11-30","ids":{"openalex":"https://openalex.org/W4405154944","doi":"https://doi.org/10.15187/adr.2024.11.37.5.335"},"language":"en","primary_location":{"id":"doi:10.15187/adr.2024.11.37.5.335","doi":"https://doi.org/10.15187/adr.2024.11.37.5.335","is_oa":true,"landing_page_url":"https://doi.org/10.15187/adr.2024.11.37.5.335","pdf_url":null,"source":{"id":"https://openalex.org/S2764375288","display_name":"Archives of Design Research","issn_l":"1226-8046","issn":["1226-8046","2288-2987"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4320800691","host_organization_name":"Korean Society of Design Science","host_organization_lineage":["https://openalex.org/P4320800691"],"host_organization_lineage_names":["Korean Society of Design Science"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Archives of Design Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.15187/adr.2024.11.37.5.335","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091017131","display_name":"Minhwa Lee","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Minhwa Lee","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005556809","display_name":"Younjoon Lee","orcid":"https://orcid.org/0000-0002-4198-6115","observed_orcids":["https://orcid.org/0000-0002-4198-6115"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Younjoon Lee","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5082211471","display_name":"Jeeyoun Kim","orcid":"https://orcid.org/0000-0001-9492-9096","observed_orcids":["https://orcid.org/0000-0001-9492-9096"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jeeyoun Kim","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.22187856,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"37","issue":"5","first_page":"335","last_page":"351"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10470","display_name":"Usability and User Interface Design","score":0.8461999893188477,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10470","display_name":"Usability and User Interface Design","score":0.8461999893188477,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.030700000002980232,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.026599999517202377,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-commerce","display_name":"mobile commerce","score":0.9340000152587891},{"id":"https://openalex.org/keywords/visual-attention","display_name":"visual attention","score":0.7770000100135803},{"id":"https://openalex.org/keywords/information-hierarchy","display_name":"information hierarchy","score":0.39800000190734863}],"concepts":[{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.663689136505127},{"id":"https://openalex.org/C2779820595","wikidata":"https://www.wikidata.org/wiki/Q798505","display_name":"Listing (finance)","level":2,"score":0.6378718614578247},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.555607795715332},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5547915697097778},{"id":"https://openalex.org/C87345402","wikidata":"https://www.wikidata.org/wiki/Q485202","display_name":"Analytic hierarchy process","level":2,"score":0.4959631860256195},{"id":"https://openalex.org/C197378717","wikidata":"https://www.wikidata.org/wiki/Q1154408","display_name":"Mobile commerce","level":2,"score":0.49265486001968384},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.43860483169555664},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4195810854434967},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3690745532512665},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.3501633405685425},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.29972875118255615},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.19486004114151},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.16563770174980164},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.1419009566307068},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.12735122442245483},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.15187/adr.2024.11.37.5.335","doi":"https://doi.org/10.15187/adr.2024.11.37.5.335","is_oa":true,"landing_page_url":"https://doi.org/10.15187/adr.2024.11.37.5.335","pdf_url":null,"source":{"id":"https://openalex.org/S2764375288","display_name":"Archives of Design Research","issn_l":"1226-8046","issn":["1226-8046","2288-2987"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4320800691","host_organization_name":"Korean Society of Design Science","host_organization_lineage":["https://openalex.org/P4320800691"],"host_organization_lineage_names":["Korean Society of Design Science"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Archives of Design Research","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.15187/adr.2024.11.37.5.335","doi":"https://doi.org/10.15187/adr.2024.11.37.5.335","is_oa":true,"landing_page_url":"https://doi.org/10.15187/adr.2024.11.37.5.335","pdf_url":null,"source":{"id":"https://openalex.org/S2764375288","display_name":"Archives of Design Research","issn_l":"1226-8046","issn":["1226-8046","2288-2987"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4320800691","host_organization_name":"Korean Society of Design Science","host_organization_lineage":["https://openalex.org/P4320800691"],"host_organization_lineage_names":["Korean Society of Design Science"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Archives of Design Research","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.5199999809265137}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":44,"referenced_works":["https://openalex.org/W1984047170","https://openalex.org/W1993220938","https://openalex.org/W1999173350","https://openalex.org/W2020638245","https://openalex.org/W2022563994","https://openalex.org/W2025346074","https://openalex.org/W2034442398","https://openalex.org/W2044896330","https://openalex.org/W2052624825","https://openalex.org/W2069106458","https://openalex.org/W2086596268","https://openalex.org/W2093855836","https://openalex.org/W2123565232","https://openalex.org/W2150686315","https://openalex.org/W2176356437","https://openalex.org/W2197741237","https://openalex.org/W2321298587","https://openalex.org/W2418561406","https://openalex.org/W2465157137","https://openalex.org/W2586885238","https://openalex.org/W2594751716","https://openalex.org/W2595321735","https://openalex.org/W2792394141","https://openalex.org/W2914368429","https://openalex.org/W2963587725","https://openalex.org/W2969406936","https://openalex.org/W2972504464","https://openalex.org/W2972699337","https://openalex.org/W2983222787","https://openalex.org/W2990114619","https://openalex.org/W3012005461","https://openalex.org/W3012298168","https://openalex.org/W3039143791","https://openalex.org/W3106168896","https://openalex.org/W3116661240","https://openalex.org/W3161468499","https://openalex.org/W3212077079","https://openalex.org/W4200292650","https://openalex.org/W4224105893","https://openalex.org/W4379801708","https://openalex.org/W4380083424","https://openalex.org/W4380989173","https://openalex.org/W4389296409","https://openalex.org/W4391183859"],"related_works":["https://openalex.org/W2352543573","https://openalex.org/W2179146526","https://openalex.org/W4362637544","https://openalex.org/W4317935922","https://openalex.org/W4317935933","https://openalex.org/W2402048368","https://openalex.org/W2725647953","https://openalex.org/W2362872644","https://openalex.org/W4288114449","https://openalex.org/W2242641931"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
