{"id":"https://openalex.org/W4405000577","doi":"https://doi.org/10.62660/ebcstu/1.2024.48","title":"ETHICS OF MARKETING COMMUNICATIONS IN THE DIGITAL AGE","display_name":"ETHICS OF MARKETING COMMUNICATIONS IN THE DIGITAL AGE","publication_year":2024,"publication_date":"2024-04-22","ids":{"openalex":"https://openalex.org/W4405000577","doi":"https://doi.org/10.62660/ebcstu/1.2024.48"},"language":"en","primary_location":{"id":"doi:10.62660/ebcstu/1.2024.48","doi":"https://doi.org/10.62660/ebcstu/1.2024.48","is_oa":true,"landing_page_url":"https://doi.org/10.62660/ebcstu/1.2024.48","pdf_url":"https://eb-chstu.com.ua/web/uploads/pdf/Economic Bulletin of Cherkasy State Technological University, Vol. 25, No. 1, 2024-48-57.pdf","source":{"id":"https://openalex.org/S4210208974","display_name":"Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences","issn_l":"2306-4420","issn":["2306-4420"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310321243","host_organization_name":"Cherkasy State Technological University","host_organization_lineage":["https://openalex.org/P4310321243"],"host_organization_lineage_names":["Cherkasy State Technological University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of Scientific Works of Cherkasy State Technological University. Series Economic Sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://eb-chstu.com.ua/web/uploads/pdf/Economic Bulletin of Cherkasy State Technological University, Vol. 25, No. 1, 2024-48-57.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114991619","display_name":"Oleksandr Petrychak","orcid":"https://orcid.org/0009-0006-8884-6124","observed_orcids":["https://orcid.org/0009-0006-8884-6124"]},"institutions":[{"id":"https://openalex.org/I4210108895","display_name":"Cherkasy State Technological University","ror":"https://ror.org/01m54ds80","country_code":"UA","type":"education","lineage":["https://openalex.org/I4210108895"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Oleksandr Petrychak","raw_affiliation_strings":["BULLETIN of Cherkasy State Technological University","Postgraduate Student Cherkasy State Technological University 18006 , 460 Shevchenko Blvd. , Cherkasy , Ukraine"],"raw_orcid":"https://orcid.org/0009-0006-8884-6124","affiliations":[{"raw_affiliation_string":"BULLETIN of Cherkasy State Technological University","institution_ids":["https://openalex.org/I4210108895"]},{"raw_affiliation_string":"Postgraduate Student Cherkasy State Technological University 18006 , 460 Shevchenko Blvd. , Cherkasy , Ukraine","institution_ids":["https://openalex.org/I4210108895"]}]},{"author_position":"last","author":{"id":null,"display_name":"Oleksandr Demianenko","orcid":"https://orcid.org/0009-0001-8790-797X","observed_orcids":["https://orcid.org/0009-0001-8790-797X"]},"institutions":[{"id":"https://openalex.org/I4210108895","display_name":"Cherkasy State Technological University","ror":"https://ror.org/01m54ds80","country_code":"UA","type":"education","lineage":["https://openalex.org/I4210108895"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Oleksandr Demianenko","raw_affiliation_strings":["Postgraduate Student Cherkasy State Technological University 18006 , 460 Shevchenko Blvd. , Cherkasy , Ukraine"],"raw_orcid":"https://orcid.org/0009-0001-8790-797X","affiliations":[{"raw_affiliation_string":"Postgraduate Student Cherkasy State Technological University 18006 , 460 Shevchenko Blvd. , Cherkasy , Ukraine","institution_ids":["https://openalex.org/I4210108895"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210108895"],"apc_list":{"value":500,"currency":"UAH","value_usd":null},"apc_paid":null,"fwci":1.2059,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.81536311,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"25","issue":"72(1)","first_page":"48","last_page":"57"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5181000232696533,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5181000232696533,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.32199999690055847,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.12610000371932983,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9279999732971191},{"id":"https://openalex.org/keywords/business-ethics","display_name":"business ethics","score":0.8939999938011169},{"id":"https://openalex.org/keywords/data-ethics","display_name":"data ethics","score":0.4189999997615814},{"id":"https://openalex.org/keywords/advertising-transparency","display_name":"advertising transparency","score":0.8550000190734863},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.9430000185966492},{"id":"https://openalex.org/keywords/sponsored-content","display_name":"sponsored content","score":0.9089999794960022},{"id":"https://openalex.org/keywords/hidden-advertising","display_name":"hidden advertising","score":0.8960000276565552},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.8349999785423279},{"id":"https://openalex.org/keywords/russia-ukraine-war","display_name":"Russian invasion of Ukraine","score":0.7310000061988831},{"id":"https://openalex.org/keywords/data-analytics","display_name":"data analytics","score":0.8709999918937683}],"concepts":[{"id":"https://openalex.org/C2780233690","wikidata":"https://www.wikidata.org/wiki/Q535347","display_name":"Transparency (behavior)","level":2,"score":0.6301534175872803},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5544546842575073},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5542666912078857},{"id":"https://openalex.org/C93474598","wikidata":"https://www.wikidata.org/wiki/Q1662553","display_name":"Information ethics","level":2,"score":0.43859875202178955},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4164135158061981},{"id":"https://openalex.org/C55587333","wikidata":"https://www.wikidata.org/wiki/Q1133029","display_name":"Engineering ethics","level":1,"score":0.3978998064994812},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.38771456480026245},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36957281827926636},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.35983043909072876},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.18640092015266418},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.11845088005065918},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.62660/ebcstu/1.2024.48","doi":"https://doi.org/10.62660/ebcstu/1.2024.48","is_oa":true,"landing_page_url":"https://doi.org/10.62660/ebcstu/1.2024.48","pdf_url":"https://eb-chstu.com.ua/web/uploads/pdf/Economic Bulletin of Cherkasy State Technological University, Vol. 25, No. 1, 2024-48-57.pdf","source":{"id":"https://openalex.org/S4210208974","display_name":"Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences","issn_l":"2306-4420","issn":["2306-4420"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310321243","host_organization_name":"Cherkasy State Technological University","host_organization_lineage":["https://openalex.org/P4310321243"],"host_organization_lineage_names":["Cherkasy State Technological University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of Scientific Works of Cherkasy State Technological University. Series Economic Sciences","raw_type":"journal-article"},{"id":"pmh:oai:er.chdtu.edu.ua:ChSTU/5336","doi":null,"is_oa":true,"landing_page_url":"https://er.chdtu.edu.ua/handle/ChSTU/5336","pdf_url":"https://er.chdtu.edu.ua/bitstream/ChSTU/5336/1/6.pdf","source":{"id":"https://openalex.org/S7407055196","display_name":"Cherkasy State Technological University repository","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"pmh:oai:ojs.journals.uran.ua:article/326419","doi":null,"is_oa":true,"landing_page_url":"https://ven.chdtu.edu.ua/article/view/326419","pdf_url":"https://ven.chdtu.edu.ua/article/download/326419/316250","source":{"id":"https://openalex.org/S4377196123","display_name":"Scientific periodicals of Ukraine","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"2306-4420","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.62660/ebcstu/1.2024.48","doi":"https://doi.org/10.62660/ebcstu/1.2024.48","is_oa":true,"landing_page_url":"https://doi.org/10.62660/ebcstu/1.2024.48","pdf_url":"https://eb-chstu.com.ua/web/uploads/pdf/Economic Bulletin of Cherkasy State Technological University, Vol. 25, No. 1, 2024-48-57.pdf","source":{"id":"https://openalex.org/S4210208974","display_name":"Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences","issn_l":"2306-4420","issn":["2306-4420"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310321243","host_organization_name":"Cherkasy State Technological University","host_organization_lineage":["https://openalex.org/P4310321243"],"host_organization_lineage_names":["Cherkasy State Technological University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of Scientific Works of Cherkasy State Technological University. Series Economic Sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4405000577.pdf","grobid_xml":"https://content.openalex.org/works/W4405000577.grobid-xml"},"referenced_works_count":21,"referenced_works":["https://openalex.org/W1971232296","https://openalex.org/W2002184489","https://openalex.org/W2014412035","https://openalex.org/W2066031483","https://openalex.org/W2909029235","https://openalex.org/W2921982663","https://openalex.org/W2998172628","https://openalex.org/W3004825689","https://openalex.org/W3009041637","https://openalex.org/W3019825443","https://openalex.org/W3036109259","https://openalex.org/W3108099470","https://openalex.org/W3196791449","https://openalex.org/W4250732133","https://openalex.org/W4293083544","https://openalex.org/W4311364219","https://openalex.org/W4367022478","https://openalex.org/W4382139487","https://openalex.org/W4387972033","https://openalex.org/W4389431508","https://openalex.org/W6943836753"],"related_works":["https://openalex.org/W7215641876","https://openalex.org/W4411268273","https://openalex.org/W7167574138","https://openalex.org/W3125042003","https://openalex.org/W4410552592","https://openalex.org/W7137715140","https://openalex.org/W4327884689","https://openalex.org/W644835836","https://openalex.org/W7167819431","https://openalex.org/W4399245449"],"abstract_inverted_index":{"In":[0,136],"the":[1,4,15,20,29,37,44,61,74,80,121,127,133,138,151,170,180,192,200,206,215,235,242,255,283,298,312,318,343,346,359,365,373,381,385,393,400,411],"digital":[2,64,134,203,401],"age,":[3,402],"ethics":[5,128,142,236,374],"of":[6,17,31,39,46,63,69,76,82,110,129,140,153,155,172,183,194,202,208,218,234,237,245,262,271,282,286,297,300,311,314,320,322,331,345,349,372,375,380,389,396,405,413],"marketing":[7,70,130,186,219,238,289,333,397],"communications":[8,131,204,266,290,334,398],"become":[9],"a":[10,176,369],"necessary":[11],"tool":[12,367],"to":[13,59,90,100,265,275,342],"maintain":[14],"trust":[16],"consumers":[18],"and":[19,51,86,97,108,197,224,229,251,269,309,337,387,408],"international":[21],"community.":[22],"The":[23,56,123,165,189,211,231,260,280,294,307,377],"conducted":[24],"research":[25],"is":[26,163,291,305,356,364],"relevant":[27],"in":[28,41,73,79,88,132,143,185,240,248,288,353,384,399],"context":[30,75],"modern":[32],"global":[33,84],"conflicts,":[34],"such":[35],"as":[36,112,114],"state":[38],"war":[40],"Ukraine,":[42],"where":[43],"use":[45,78,244,285,299,313],"media":[47],"becomes":[48],"critically":[49],"important":[50],"requires":[52],"an":[53,95],"ethical":[54,67,96,147,216,243,284,295,325,332,347,361,394],"approach.":[55],"aim":[57],"was":[58],"consider":[60],"impact":[62,201],"technologies":[65],"on":[66,179,205,410],"aspects":[68],"communications,":[71,220,239],"especially":[72],"their":[77,406],"conditions":[81],"contemporary":[83],"conflicts":[85],"crises,":[87],"order":[89],"develop":[91],"recommendations":[92],"for":[93,120,368],"ensuring":[94],"responsible":[98,252],"approach":[99],"communication":[101,173,253],"strategies.":[102],"A":[103],"systematic":[104],"literature":[105],"review,":[106],"synthesis":[107],"generalisation":[109],"data,":[111,246],"well":[113],"content":[115,316],"analysis":[116,388],"have":[117,168,257],"been":[118,258],"used":[119],"study.":[122],"article":[124],"comprehensively":[125],"reviews":[126,191],"age.":[135],"particular,":[137,241,354],"peculiarities":[139,308],"business":[141,156],"comparison":[144],"with":[145,158,175,254,267,324],"universal":[146],"standards":[148],"are":[149,187,227,278,327,335,351],"studied,":[150,352],"necessity":[152],"compliance":[154,323],"practices":[157,250],"generally":[159],"accepted":[160],"moral":[161],"norms":[162,326],"emphasised.":[164],"factors":[166,212,390],"that":[167,213,358,391],"caused":[169],"transformation":[171],"methods":[174,270,404],"special":[177],"emphasis":[178],"revolutionary":[181],"role":[182],"digitalisation":[184],"analysed.":[188,230],"paper":[190],"views":[193],"prominent":[195],"scientists":[196],"marketers":[198],"regarding":[199],"formation":[207,412],"successful":[209,414],"brands.":[210,376],"determine":[214,392],"nature":[217,395],"including":[221,403],"personal,":[222],"organisational":[223],"institutional":[225],"aspects,":[226],"identified":[228],"fundamental":[232],"principles":[233],"transparency":[247],"advertising":[249,302],"audience":[256],"defined.":[259],"importance":[261],"personalised":[263],"approaches":[264,341],"customers":[268],"using":[272],"data":[273],"analytics":[274],"support":[276],"them":[277],"noted.":[279],"issue":[281],"influencers":[287,304],"considered":[292],"separately.":[293],"aspect":[296,348],"hidden":[301],"by":[303],"studied.":[306],"subtleties":[310],"sponsored":[315],"from":[317],"point":[319],"view":[321],"considered.":[328],"Key":[329],"problems":[330],"systematised":[336],"highlighted.":[338],"Modern":[339],"innovative":[340],"evaluation":[344,371,407],"brands":[350,415],"it":[355],"determined":[357],"brand":[360],"positioning":[362],"index":[363],"optimal":[366],"comprehensive":[370],"practical":[378],"value":[379],"study":[382],"lies":[383],"systematisation":[386],"influence":[409]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2024-12-05T00:00:00"}