{"id":"https://openalex.org/W4404961832","doi":"https://doi.org/10.4018/979-8-3693-3478-2.ch004","title":"Navigating the Role of Artificial Intelligence (AI) in Transforming Corporate Social Responsibility (CSR) Strategies","display_name":"Navigating the Role of Artificial Intelligence (AI) in Transforming Corporate Social Responsibility (CSR) Strategies","publication_year":2024,"publication_date":"2024-10-25","ids":{"openalex":"https://openalex.org/W4404961832","doi":"https://doi.org/10.4018/979-8-3693-3478-2.ch004"},"language":"en","primary_location":{"id":"doi:10.4018/979-8-3693-3478-2.ch004","doi":"https://doi.org/10.4018/979-8-3693-3478-2.ch004","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3693-3478-2.ch004","pdf_url":null,"source":{"id":"https://openalex.org/S4210218413","display_name":"Advances in marketing, customer relationship management, and e-services book series","issn_l":"2327-5502","issn":["2327-5502","2327-5529"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Marketing, Customer Relationship Management, and E-Services","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4404962439","display_name":"Corporate Social Responsibility Approaches to Ethical AI in Business"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5038296887","display_name":"Ankit Pathania","orcid":"https://orcid.org/0000-0003-2643-9743","observed_orcids":["https://orcid.org/0000-0003-2643-9743"]},"institutions":[{"id":"https://openalex.org/I46781620","display_name":"Eternal University","ror":"https://ror.org/05ch82e76","country_code":"IN","type":"education","lineage":["https://openalex.org/I46781620"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Ankit Pathania","raw_affiliation_strings":["Eternal University, Baru Sahib, India"],"raw_orcid":"https://orcid.org/0000-0003-2643-9743","affiliations":[{"raw_affiliation_string":"Eternal University, Baru Sahib, India","institution_ids":["https://openalex.org/I46781620"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5090801971","display_name":"Ambar Srivastava","orcid":"https://orcid.org/0000-0002-7334-3421","observed_orcids":["https://orcid.org/0000-0002-7334-3421"]},"institutions":[{"id":"https://openalex.org/I48018076","display_name":"Christ University","ror":"https://ror.org/022tv9y30","country_code":"IN","type":"education","lineage":["https://openalex.org/I48018076"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Ambar Srivastava","raw_affiliation_strings":["Christ University, India"],"raw_orcid":"https://orcid.org/0000-0002-7334-3421","affiliations":[{"raw_affiliation_string":"Christ University, India","institution_ids":["https://openalex.org/I48018076"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.895,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.89392379,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"89","last_page":"102"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.5278000235557556,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.5278000235557556,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.3686999976634979,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10883","display_name":"Ethics and Social Impacts of AI","score":0.05389999970793724,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"artificial intelligence","score":0.9940000176429749},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":1.0},{"id":"https://openalex.org/keywords/csr-strategy","display_name":"CSR strategy","score":0.6809999942779541},{"id":"https://openalex.org/keywords/stakeholder-engagement","display_name":"stakeholder engagement","score":0.9279999732971191},{"id":"https://openalex.org/keywords/transparency","display_name":"transparency","score":0.6579999923706055},{"id":"https://openalex.org/keywords/impact-measurement","display_name":"impact measurement","score":0.7260000109672546},{"id":"https://openalex.org/keywords/evidence-based-decision-making","display_name":"evidence-based decision making","score":0.8009999990463257}],"concepts":[{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.9388523101806641},{"id":"https://openalex.org/C2780233690","wikidata":"https://www.wikidata.org/wiki/Q535347","display_name":"Transparency (behavior)","level":2,"score":0.5775232911109924},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5128021836280823},{"id":"https://openalex.org/C2778571376","wikidata":"https://www.wikidata.org/wiki/Q1355821","display_name":"Frontier","level":2,"score":0.4916408658027649},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.479621022939682},{"id":"https://openalex.org/C147598955","wikidata":"https://www.wikidata.org/wiki/Q3427818","display_name":"Social responsibility","level":2,"score":0.4487074613571167},{"id":"https://openalex.org/C2780984029","wikidata":"https://www.wikidata.org/wiki/Q2930198","display_name":"Stakeholder engagement","level":2,"score":0.4160524904727936},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3878768980503082},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3599989414215088},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.28233766555786133},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1438000202178955},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/979-8-3693-3478-2.ch004","doi":"https://doi.org/10.4018/979-8-3693-3478-2.ch004","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3693-3478-2.ch004","pdf_url":null,"source":{"id":"https://openalex.org/S4210218413","display_name":"Advances in marketing, customer relationship management, and e-services book series","issn_l":"2327-5502","issn":["2327-5502","2327-5529"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Marketing, Customer Relationship Management, and E-Services","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W1509394031","https://openalex.org/W1953286408","https://openalex.org/W2045305310","https://openalex.org/W2067798677","https://openalex.org/W2073401795","https://openalex.org/W2085145285","https://openalex.org/W2239713937","https://openalex.org/W2265272206","https://openalex.org/W2322503911","https://openalex.org/W2515300481","https://openalex.org/W2526085503","https://openalex.org/W2610608021","https://openalex.org/W2614570196","https://openalex.org/W2615315352","https://openalex.org/W2742486377","https://openalex.org/W2765113106","https://openalex.org/W2767394981","https://openalex.org/W2776339287","https://openalex.org/W2805992252","https://openalex.org/W2898737813","https://openalex.org/W2950398529","https://openalex.org/W2963241031","https://openalex.org/W2963377100","https://openalex.org/W2990784333","https://openalex.org/W2994875086","https://openalex.org/W2996510345","https://openalex.org/W3005369330","https://openalex.org/W3082636531","https://openalex.org/W3123314774","https://openalex.org/W3123757161","https://openalex.org/W3126924255","https://openalex.org/W3162314827","https://openalex.org/W4210948046","https://openalex.org/W4254670259","https://openalex.org/W4299401174","https://openalex.org/W4310118256","https://openalex.org/W4391365523"],"related_works":["https://openalex.org/W4406230028","https://openalex.org/W4404283574","https://openalex.org/W4414090315","https://openalex.org/W4400977213","https://openalex.org/W4414010019","https://openalex.org/W7169723325","https://openalex.org/W7133555344","https://openalex.org/W6980784874","https://openalex.org/W7222919291","https://openalex.org/W7133527789"],"abstract_inverted_index":{"With":[0],"the":[1,20,29,73,112],"advent":[2],"of":[3,34,65],"artificial":[4,77],"intelligence":[5,78],"(AI),":[6],"there":[7],"arises":[8],"a":[9],"new":[10,129],"frontier":[11],"in":[12,44,75,94,115],"CSR":[13,45,52,95,116],"practices,":[14],"as":[15],"AI-powered":[16],"solutions":[17],"also":[18,54,110],"have":[19],"ability":[21],"to":[22,69,100],"promote":[23],"innovation;":[24],"increase":[25],"stakeholder":[26],"involvement;":[27],"improve":[28,132],"efficacy,":[30],"efficiency,":[31],"and":[32,40,60,86,97,105,117,131],"scalability":[33],"corporate":[35,82],"social":[36,83],"responsibility":[37,84],"(CSR)":[38,85],"endeavours;":[39],"make":[41],"evidence-based":[42],"decisions":[43],"efforts":[46],"easier.":[47],"But":[48],"incorporating":[49],"AI":[50,88],"into":[51,72],"initiatives":[53],"brings":[55],"up":[56],"difficult":[57],"moral,":[58],"legal,":[59],"societal":[61],"issues.":[62],"The":[63],"purpose":[64],"this":[66],"chapter":[67],"is":[68,80],"provide":[70],"insights":[71],"ways":[74],"which":[76],"(AI)":[79],"changing":[81],"how":[87],"can":[89],"encourage":[90],"transparency,":[91],"drive":[92],"innovation":[93],"programs,":[96],"involve":[98],"stakeholders":[99],"produce":[101],"significant":[102],"social,":[103],"environmental,":[104],"economic":[106],"results.":[107],"This":[108,119],"study":[109],"explores":[111],"current":[113],"trends":[114],"AI.":[118],"may":[120],"help":[121],"businesses":[122],"allocate":[123],"their":[124],"resources":[125],"more":[126],"effectively,":[127],"spot":[128],"trends,":[130],"impact":[133],"measurement":[134],"at":[135],"large.":[136]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2024-12-04T00:00:00"}