{"id":"https://openalex.org/W4404882785","doi":"https://doi.org/10.32897/dimmensi.v4i2.3756","title":"Dampak Harga dan Ulasan Produk terhadap Keputusan Pembelian di Shopee pada Mahasiswa Program Sarjana Universitas Sangga Buana YPKP Tahun 2024","display_name":"Dampak Harga dan Ulasan Produk terhadap Keputusan Pembelian di Shopee pada Mahasiswa Program Sarjana Universitas Sangga Buana YPKP Tahun 2024","publication_year":2024,"publication_date":"2024-08-31","ids":{"openalex":"https://openalex.org/W4404882785","doi":"https://doi.org/10.32897/dimmensi.v4i2.3756"},"language":"en","primary_location":{"id":"doi:10.32897/dimmensi.v4i2.3756","doi":"https://doi.org/10.32897/dimmensi.v4i2.3756","is_oa":true,"landing_page_url":"https://doi.org/10.32897/dimmensi.v4i2.3756","pdf_url":"https://jurnal.usbypkp.ac.id/index.php/adbisindonesia/article/download/3756/1127","source":{"id":"https://openalex.org/S4210199251","display_name":"Jurnal Digital Bisnis Modal Manusia Marketing Entrepreneurship Finance & Strategi Bisnis (DImmensi)","issn_l":"2807-6478","issn":["2807-6478","2807-6524"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210144738","host_organization_name":"Universitas Sangga Buana YPKP","host_organization_lineage":["https://openalex.org/I4210144738"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, &amp; Strategi Bisnis (DImmensi)","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://jurnal.usbypkp.ac.id/index.php/adbisindonesia/article/download/3756/1127","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114907461","display_name":"Ahmad Mustahif","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210144738","display_name":"Universitas Sangga Buana YPKP","ror":"https://ror.org/053g25f89","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210144738"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ahmad Mustahif","raw_affiliation_strings":["Universitas Sangga Buana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sangga Buana","institution_ids":["https://openalex.org/I4210144738"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022466017","display_name":"Barick Ahmad Setiawan","orcid":"https://orcid.org/0009-0002-1163-8766","observed_orcids":["https://orcid.org/0009-0002-1163-8766"]},"institutions":[{"id":"https://openalex.org/I4210144738","display_name":"Universitas Sangga Buana YPKP","ror":"https://ror.org/053g25f89","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210144738"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Barick A Setiawan","raw_affiliation_strings":["Universitas Sangga Buana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sangga Buana","institution_ids":["https://openalex.org/I4210144738"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210144738"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.27531281,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"4","issue":"2","first_page":"60","last_page":"67"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.8029999732971191},{"id":"https://openalex.org/keywords/product-reviews","display_name":"product reviews","score":0.9940000176429749},{"id":"https://openalex.org/keywords/online-purchasing-decisions","display_name":"online purchase decision","score":0.753000020980835},{"id":"https://openalex.org/keywords/shopee","display_name":"Shopee","score":0.9520000219345093},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9620000123977661},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.9760000109672546},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7950000166893005},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.574999988079071}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.38838285207748413}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.32897/dimmensi.v4i2.3756","doi":"https://doi.org/10.32897/dimmensi.v4i2.3756","is_oa":true,"landing_page_url":"https://doi.org/10.32897/dimmensi.v4i2.3756","pdf_url":"https://jurnal.usbypkp.ac.id/index.php/adbisindonesia/article/download/3756/1127","source":{"id":"https://openalex.org/S4210199251","display_name":"Jurnal Digital Bisnis Modal Manusia Marketing Entrepreneurship Finance & Strategi Bisnis (DImmensi)","issn_l":"2807-6478","issn":["2807-6478","2807-6524"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210144738","host_organization_name":"Universitas Sangga Buana YPKP","host_organization_lineage":["https://openalex.org/I4210144738"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, &amp; Strategi Bisnis (DImmensi)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.32897/dimmensi.v4i2.3756","doi":"https://doi.org/10.32897/dimmensi.v4i2.3756","is_oa":true,"landing_page_url":"https://doi.org/10.32897/dimmensi.v4i2.3756","pdf_url":"https://jurnal.usbypkp.ac.id/index.php/adbisindonesia/article/download/3756/1127","source":{"id":"https://openalex.org/S4210199251","display_name":"Jurnal Digital Bisnis Modal Manusia Marketing Entrepreneurship Finance & Strategi Bisnis (DImmensi)","issn_l":"2807-6478","issn":["2807-6478","2807-6524"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210144738","host_organization_name":"Universitas Sangga Buana YPKP","host_organization_lineage":["https://openalex.org/I4210144738"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, &amp; Strategi Bisnis (DImmensi)","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4404882785.pdf","grobid_xml":"https://content.openalex.org/works/W4404882785.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4387497383","https://openalex.org/W3183948672","https://openalex.org/W3173606202","https://openalex.org/W3110381201","https://openalex.org/W2948807893","https://openalex.org/W2899084033","https://openalex.org/W2778153218","https://openalex.org/W2758277628","https://openalex.org/W2748952813","https://openalex.org/W1531601525"],"abstract_inverted_index":{"This":[0],"study":[1],"aims":[2],"to":[3,51,152],"examine":[4],"the":[5,10,53,70,157],"influence":[6],"and":[7,14,61,146],"extent":[8],"of":[9,12,28,58,141],"impact":[11],"price":[13,145],"product":[15,147],"reviews":[16],"on":[17,69],"online":[18,115,153],"purchasing":[19,116,154],"decisions":[20],"in":[21,34,131],"Shopee\u2019s":[22],"E-commerce":[23],"platform,":[24,72],"specifically":[25],"among":[26],"students":[27,60],"Sangga":[29],"Buana":[30],"University":[31],"YPKP":[32],"Bandung":[33],"2024.":[35],"The":[36,55,101,137],"research":[37,45],"applies":[38],"a":[39,43,83,87,119],"quantitative":[40],"approach":[41],"with":[42],"correlational":[44],"method,":[46],"using":[47],"multiple":[48,88],"linear":[49,89,121],"regression":[50,90,122],"analyze":[52],"data.":[54],"sample":[56],"consists":[57],"100":[59],"Shopee":[62,71],"consumers":[63],"who":[64],"have":[65],"conducted":[66],"purchase":[67],"transactions":[68],"selected":[73],"through":[74],"random":[75],"sampling.":[76],"Data":[77],"collection":[78],"was":[79,124,128],"carried":[80],"out":[81],"via":[82],"questionnaire.":[84],"Results":[85],"indicate":[86],"model":[91,123],"Y=13,530+0.095X1+0.515X2Y":[92],"=":[93,133],"13,530":[94],"+":[95,98,135],"0.095":[96],"X1":[97],"0.515":[99],"X2Y=13,530+0.095X1+0.515X2.":[100],"F":[102],"test":[103],"results":[104],"suggest":[105],"that":[106,144],"all":[107],"independent":[108],"variables":[109,149],"collectively":[110],"do":[111],"not":[112],"significantly":[113],"affect":[114],"decisions.":[117],"Additionally,":[118],"simple":[120],"applied":[125],"as":[126],"H1":[127],"rejected,":[129],"resulting":[130],"Y=14.039+0.571X2Y":[132],"14.039":[134],"0.571X2Y=14.039+0.571X2.":[136],"R":[138],"Square":[139],"value":[140],"0.198":[142],"signifies":[143],"review":[148],"contribute":[150],"19.8%":[151],"decisions,":[155],"while":[156],"remaining":[158],"80.2%":[159],"is":[160],"influenced":[161],"by":[162],"other":[163],"unexamined":[164],"factors.":[165]},"counts_by_year":[],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2025-10-10T00:00:00"}
