{"id":"https://openalex.org/W4404798144","doi":"https://doi.org/10.61124/1.renata.85","title":"Penerapan Digital Marketing (Instagram dan Youtube) untuk Meningkatkan Penjualan Pada Usaha Meja Kursi dari Limbah Ban","display_name":"Penerapan Digital Marketing (Instagram dan Youtube) untuk Meningkatkan Penjualan Pada Usaha Meja Kursi dari Limbah Ban","publication_year":2024,"publication_date":"2024-11-28","ids":{"openalex":"https://openalex.org/W4404798144","doi":"https://doi.org/10.61124/1.renata.85"},"language":"id","primary_location":{"id":"doi:10.61124/1.renata.85","doi":"https://doi.org/10.61124/1.renata.85","is_oa":true,"landing_page_url":"http://dx.doi.org/10.61124/1.renata.85","pdf_url":"https://jurnalpkm.id/index.php/renata/article/download/85/64","source":{"id":"https://openalex.org/S4387291557","display_name":"RENATA Jurnal Pengabdian Masyarakat Kita Semua","issn_l":"2987-9736","issn":["2987-9736"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RENATA: Jurnal Pengabdian Masyarakat Kita Semua","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4404798144"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnalpkm.id/index.php/renata/article/download/85/64","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059856114","display_name":"Arif Dzulfikar","orcid":"https://orcid.org/0000-0001-5312-6457","observed_orcids":["https://orcid.org/0000-0001-5312-6457"]},"institutions":[{"id":"https://openalex.org/I4392738060","display_name":"Politeknik STMI Jakarta","ror":"https://ror.org/049ctcj40","country_code":"ID","type":"education","lineage":["https://openalex.org/I4392738060"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Arif Dzulfikar","raw_affiliation_strings":["Adminstrasi Bisnis Otomotif, Politeknik STMI Jakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Adminstrasi Bisnis Otomotif, Politeknik STMI Jakarta, Indonesia","institution_ids":["https://openalex.org/I4392738060"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114852489","display_name":"Busharmaidi Busharmaidi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4392738060","display_name":"Politeknik STMI Jakarta","ror":"https://ror.org/049ctcj40","country_code":"ID","type":"education","lineage":["https://openalex.org/I4392738060"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Busharmaidi Busharmaidi","raw_affiliation_strings":["Adminstrasi Bisnis Otomotif, Politeknik STMI Jakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Adminstrasi Bisnis Otomotif, Politeknik STMI Jakarta, Indonesia","institution_ids":["https://openalex.org/I4392738060"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051251543","display_name":"Yulius Jatmiko Nuryatno","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4392738060","display_name":"Politeknik STMI Jakarta","ror":"https://ror.org/049ctcj40","country_code":"ID","type":"education","lineage":["https://openalex.org/I4392738060"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yulius Jatmiko Nuryatno","raw_affiliation_strings":["Adminstrasi Bisnis Otomotif, Politeknik STMI Jakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Adminstrasi Bisnis Otomotif, Politeknik STMI Jakarta, Indonesia","institution_ids":["https://openalex.org/I4392738060"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092230322","display_name":"Raissa Arham Delyuzar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4392738060","display_name":"Politeknik STMI Jakarta","ror":"https://ror.org/049ctcj40","country_code":"ID","type":"education","lineage":["https://openalex.org/I4392738060"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Raissa Arham Delyuzar","raw_affiliation_strings":["Adminstrasi Bisnis Otomotif, Politeknik STMI Jakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Adminstrasi Bisnis Otomotif, Politeknik STMI Jakarta, Indonesia","institution_ids":["https://openalex.org/I4392738060"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5114852491","display_name":"Evita Ratna Sari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4392738060","display_name":"Politeknik STMI Jakarta","ror":"https://ror.org/049ctcj40","country_code":"ID","type":"education","lineage":["https://openalex.org/I4392738060"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Evita Ratna Sari","raw_affiliation_strings":["Adminstrasi Bisnis Otomotif, Politeknik STMI Jakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Adminstrasi Bisnis Otomotif, Politeknik STMI Jakarta, Indonesia","institution_ids":["https://openalex.org/I4392738060"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4392738060"],"apc_list":null,"apc_paid":null,"fwci":0.4703,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.57475313,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":"2","issue":"3","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.006899999920278788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9729999899864197},{"id":"https://openalex.org/keywords/instagram-marketing","display_name":"Instagram marketing","score":0.8199999928474426},{"id":"https://openalex.org/keywords/youtube-marketing","display_name":"YouTube marketing","score":0.9950000047683716},{"id":"https://openalex.org/keywords/waste-management","display_name":"waste management","score":0.7630000114440918},{"id":"https://openalex.org/keywords/sales-performance-improvement","display_name":"sales improvement","score":0.6299999952316284},{"id":"https://openalex.org/keywords/canva","display_name":"Canva","score":0.9010000228881836},{"id":"https://openalex.org/keywords/video-marketing","display_name":"video marketing","score":0.8289999961853027}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.46484607458114624},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.4227212965488434},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3160768747329712}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.61124/1.renata.85","doi":"https://doi.org/10.61124/1.renata.85","is_oa":true,"landing_page_url":"http://dx.doi.org/10.61124/1.renata.85","pdf_url":"https://jurnalpkm.id/index.php/renata/article/download/85/64","source":{"id":"https://openalex.org/S4387291557","display_name":"RENATA Jurnal Pengabdian Masyarakat Kita Semua","issn_l":"2987-9736","issn":["2987-9736"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RENATA: Jurnal Pengabdian Masyarakat Kita Semua","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.61124/1.renata.85","doi":"https://doi.org/10.61124/1.renata.85","is_oa":true,"landing_page_url":"http://dx.doi.org/10.61124/1.renata.85","pdf_url":"https://jurnalpkm.id/index.php/renata/article/download/85/64","source":{"id":"https://openalex.org/S4387291557","display_name":"RENATA Jurnal Pengabdian Masyarakat Kita Semua","issn_l":"2987-9736","issn":["2987-9736"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RENATA: Jurnal Pengabdian Masyarakat Kita Semua","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production","score":1.0},{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.6452000141143799}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4404798144.pdf","grobid_xml":"https://content.openalex.org/works/W4404798144.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4412847582","https://openalex.org/W3005972190","https://openalex.org/W4392630640","https://openalex.org/W7221087802","https://openalex.org/W4402992322","https://openalex.org/W7161632775","https://openalex.org/W4405134178","https://openalex.org/W7216576256","https://openalex.org/W7220730361","https://openalex.org/W7221080613"],"abstract_inverted_index":{"Tingginya":[0],"jumlah":[1],"limbah":[2,12,29,42,126],"ban":[3,30],"di":[4,32],"Indonesia":[5],"menimbulkan":[6],"potensi":[7],"masalah":[8],"lingkungan":[9],"karena":[10],"sulitnya":[11],"ini":[13,103],"terurai":[14],"dan":[15,22,26,59,77,88,96,109,120],"memiliki":[16],"dampak":[17],"negatif":[18],"terhadap":[19],"kualitas":[20],"udara":[21],"lahan.":[23],"Usaha":[24],"kursi":[25],"meja":[27],"berbahan":[28],"Ciberes":[31],"Bogor":[33],"merupakan":[34],"salah":[35],"satu":[36],"contoh":[37],"inisiatif":[38],"greentrepreneurship":[39],"untuk":[40],"mengurangi":[41],"sekaligus":[43],"memberi":[44],"manfaat":[45],"ekonomi":[46],"bagi":[47],"masyarakat":[48,122],"sekitar.":[49],"Namun,":[50],"kendala":[51],"pemasaran":[52,106],"terbatas":[53],"pada":[54],"metode":[55],"word":[56],"of":[57],"mouth":[58],"WhatsApp":[60],"menghambat":[61],"pertumbuhan":[62],"usahanya.":[63],"Melalui":[64],"kegiatan":[65],"ini,":[66],"tim":[67],"pengabdian":[68,102],"memberikan":[69],"pelatihan":[70,80,89],"digital":[71,107],"marketing,":[72],"khususnya":[73],"dalam":[74],"penggunaan":[75],"Instagram":[76,108],"YouTube.":[78],"Tahapan":[79],"meliputi":[81],"observasi":[82],"awal,":[83],"pembuatan":[84],"konten,":[85],"serta":[86],"sosialisasi":[87],"tentang":[90],"desain":[91],"konten":[92,105],"menarik":[93],"dengan":[94],"Canva":[95],"video":[97],"marketing.":[98],"Hasil":[99],"akhirnya":[100],"dari":[101],"berupa":[104],"Youtube":[110],"yang":[111],"diharapkan":[112],"dapat":[113],"menjangkau":[114],"lebih":[115],"banyak":[116],"konsumen,":[117],"meningkatkan":[118],"penjualan,":[119],"menyadarkan":[121],"akan":[123],"pentingnya":[124],"pengelolaan":[125],"secara":[127],"kreatif.":[128]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-11-29T00:00:00"}
