{"id":"https://openalex.org/W4404700007","doi":"https://doi.org/10.1007/978-3-658-45174-5_11","title":"Der Omnikanal-Ansatz als zentraler Erfolgstreiber f\u00fcr Kundenzufriedenheit und Kundenloyalit\u00e4t entlang des Kaufprozesses von Finanzdienstleistungen im B2C-Vertrieb von Genossenschaftsbanken","display_name":"Der Omnikanal-Ansatz als zentraler Erfolgstreiber f\u00fcr Kundenzufriedenheit und Kundenloyalit\u00e4t entlang des Kaufprozesses von Finanzdienstleistungen im B2C-Vertrieb von Genossenschaftsbanken","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W4404700007","doi":"https://doi.org/10.1007/978-3-658-45174-5_11"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-658-45174-5_11","doi":"https://doi.org/10.1007/978-3-658-45174-5_11","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-45174-5_11","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Transformation im Consumer Sales","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4404700023","display_name":"Transformation im Consumer Sales"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052506101","display_name":"Michael Menrad","orcid":"https://orcid.org/0000-0002-5493-3522","observed_orcids":["https://orcid.org/0000-0002-5493-3522"]},"institutions":[{"id":"https://openalex.org/I4210147049","display_name":"Hamburger Fern-Hochschule","ror":"https://ror.org/04580fn28","country_code":"DE","type":"education","lineage":["https://openalex.org/I4210147049"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Michael Menrad","raw_affiliation_strings":["Hamburger Fernhochschule \u2013 University of Applied Sciences (Hamburg), Hamburg, Deutschland"],"raw_orcid":"https://orcid.org/0000-0002-5493-3522","affiliations":[{"raw_affiliation_string":"Hamburger Fernhochschule \u2013 University of Applied Sciences (Hamburg), Hamburg, Deutschland","institution_ids":["https://openalex.org/I4210147049"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5063084668","display_name":"Carsten Giebe","orcid":"https://orcid.org/0000-0003-2335-4808","observed_orcids":["https://orcid.org/0000-0003-2335-4808"]},"institutions":[{"id":"https://openalex.org/I4210135900","display_name":"Hochschule Fresenius","ror":"https://ror.org/03hj50651","country_code":"DE","type":"education","lineage":["https://openalex.org/I4210135900"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Carsten Giebe","raw_affiliation_strings":["Hochschule Fresenius \u2013 Universty of Applied Sciences (Berlin), Berlin, Deutschland"],"raw_orcid":"https://orcid.org/0000-0003-2335-4808","affiliations":[{"raw_affiliation_string":"Hochschule Fresenius \u2013 Universty of Applied Sciences (Berlin), Berlin, Deutschland","institution_ids":["https://openalex.org/I4210135900"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5063084668"],"corresponding_institution_ids":["https://openalex.org/I4210135900"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"153","last_page":"172"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9077000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9077000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.04540000110864639,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13346","display_name":"Digital Transformation in Financial Services","score":0.008799999952316284,"subfield":{"id":"https://openalex.org/subfields/2000","display_name":"General Economics, Econometrics and Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9800000190734863},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":1.0},{"id":"https://openalex.org/keywords/purchase-process","display_name":"purchase process","score":0.7009999752044678},{"id":"https://openalex.org/keywords/financial-services","display_name":"financial services","score":0.9440000057220459},{"id":"https://openalex.org/keywords/cooperative-banks","display_name":"cooperative banks","score":0.9120000004768372},{"id":"https://openalex.org/keywords/omnichannel-integration","display_name":"omnichannel integration","score":0.6010000109672546},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.800000011920929},{"id":"https://openalex.org/keywords/digital-innovation","display_name":"digital innovation","score":0.5609999895095825},{"id":"https://openalex.org/keywords/retail-banking","display_name":"retail banking","score":0.36000001430511475}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.29148268699645996}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-658-45174-5_11","doi":"https://doi.org/10.1007/978-3-658-45174-5_11","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-45174-5_11","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Transformation im Consumer Sales","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":60,"referenced_works":["https://openalex.org/W1176776899","https://openalex.org/W1498737661","https://openalex.org/W1574655732","https://openalex.org/W1576988587","https://openalex.org/W1600107037","https://openalex.org/W1743057383","https://openalex.org/W1749750612","https://openalex.org/W1945132366","https://openalex.org/W1975980702","https://openalex.org/W1996137064","https://openalex.org/W2014134373","https://openalex.org/W2022720617","https://openalex.org/W2028184439","https://openalex.org/W2043490517","https://openalex.org/W2064590575","https://openalex.org/W2066090712","https://openalex.org/W2101456575","https://openalex.org/W2104212223","https://openalex.org/W2105846236","https://openalex.org/W2112081648","https://openalex.org/W2125964523","https://openalex.org/W2143851435","https://openalex.org/W2186183733","https://openalex.org/W2218777864","https://openalex.org/W2286649136","https://openalex.org/W2333954233","https://openalex.org/W2342996172","https://openalex.org/W2399301970","https://openalex.org/W2501784433","https://openalex.org/W2505618694","https://openalex.org/W2507304810","https://openalex.org/W2512866127","https://openalex.org/W2579832268","https://openalex.org/W2607066586","https://openalex.org/W2607960512","https://openalex.org/W2616789633","https://openalex.org/W2748363355","https://openalex.org/W2773126991","https://openalex.org/W2775381199","https://openalex.org/W2794779242","https://openalex.org/W2852023288","https://openalex.org/W2890839159","https://openalex.org/W2895118377","https://openalex.org/W2924995021","https://openalex.org/W2951543335","https://openalex.org/W2978557429","https://openalex.org/W3036503738","https://openalex.org/W3124758011","https://openalex.org/W3134607839","https://openalex.org/W3150350304","https://openalex.org/W3159897187","https://openalex.org/W4236745206","https://openalex.org/W4238662025","https://openalex.org/W4285194008","https://openalex.org/W4390442952","https://openalex.org/W4391386983","https://openalex.org/W4403361827","https://openalex.org/W6750300503","https://openalex.org/W7030239333","https://openalex.org/W7048150253"],"related_works":["https://openalex.org/W4404376221","https://openalex.org/W4413855467","https://openalex.org/W4416196406","https://openalex.org/W6986876852","https://openalex.org/W2951543335","https://openalex.org/W4318624578","https://openalex.org/W4399672559","https://openalex.org/W7042830851","https://openalex.org/W7043031000","https://openalex.org/W2562292579"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-11-26T00:00:00"}