{"id":"https://openalex.org/W4404579705","doi":"https://doi.org/10.1080/10496491.2024.2428965","title":"Marketing Stimuli and Impulse Buying: The Role of Traits, Reviews and Motives","display_name":"Marketing Stimuli and Impulse Buying: The Role of Traits, Reviews and Motives","publication_year":2024,"publication_date":"2024-11-21","ids":{"openalex":"https://openalex.org/W4404579705","doi":"https://doi.org/10.1080/10496491.2024.2428965"},"language":"en","primary_location":{"id":"doi:10.1080/10496491.2024.2428965","doi":"https://doi.org/10.1080/10496491.2024.2428965","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10496491.2024.2428965","pdf_url":null,"source":{"id":"https://openalex.org/S203223212","display_name":"Journal of Promotion Management","issn_l":"1049-6491","issn":["1049-6491","1540-7594"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Promotion Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052431194","display_name":"Nguyen Le","orcid":"https://orcid.org/0000-0002-6248-1159","observed_orcids":["https://orcid.org/0000-0002-6248-1159"]},"institutions":[{"id":"https://openalex.org/I202539009","display_name":"Industrial University of Ho Chi Minh City","ror":"https://ror.org/03mj71j26","country_code":"VN","type":"education","lineage":["https://openalex.org/I202539009"]}],"countries":["VN"],"is_corresponding":true,"raw_author_name":"Nguyen Le","raw_affiliation_strings":["Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam"],"raw_orcid":"https://orcid.org/0000-0002-6248-1159","affiliations":[{"raw_affiliation_string":"Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam","institution_ids":["https://openalex.org/I202539009"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013717514","display_name":"Thi Le","orcid":"https://orcid.org/0000-0001-8907-0213","observed_orcids":["https://orcid.org/0000-0001-8907-0213"]},"institutions":[{"id":"https://openalex.org/I202539009","display_name":"Industrial University of Ho Chi Minh City","ror":"https://ror.org/03mj71j26","country_code":"VN","type":"education","lineage":["https://openalex.org/I202539009"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Thi Hong Huong Le","raw_affiliation_strings":["Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam","institution_ids":["https://openalex.org/I202539009"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008926691","display_name":"The Nguyen Huynh","orcid":"https://orcid.org/0000-0002-8492-2429","observed_orcids":["https://orcid.org/0000-0002-8492-2429"]},"institutions":[{"id":"https://openalex.org/I4210096295","display_name":"University of Finance - Marketing","ror":"https://ror.org/00ycry713","country_code":"VN","type":"education","lineage":["https://openalex.org/I4210096295"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"The Nguyen Huynh","raw_affiliation_strings":["University of Finance - Marketing, Ho Chi Minh City, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Finance - Marketing, Ho Chi Minh City, Vietnam","institution_ids":["https://openalex.org/I4210096295"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5107477574","display_name":"Duy Quy","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I202539009","display_name":"Industrial University of Ho Chi Minh City","ror":"https://ror.org/03mj71j26","country_code":"VN","type":"education","lineage":["https://openalex.org/I202539009"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Duy Quy Do","raw_affiliation_strings":["Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam","institution_ids":["https://openalex.org/I202539009"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Thi Kim Thoa Pham","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I202539009","display_name":"Industrial University of Ho Chi Minh City","ror":"https://ror.org/03mj71j26","country_code":"VN","type":"education","lineage":["https://openalex.org/I202539009"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Thi Kim Thoa Pham","raw_affiliation_strings":["Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam","institution_ids":["https://openalex.org/I202539009"]}]},{"author_position":"last","author":{"id":null,"display_name":"Thi Ngoc Oanh Tran","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I202539009","display_name":"Industrial University of Ho Chi Minh City","ror":"https://ror.org/03mj71j26","country_code":"VN","type":"education","lineage":["https://openalex.org/I202539009"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Thi Ngoc Oanh Tran","raw_affiliation_strings":["Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam","institution_ids":["https://openalex.org/I202539009"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5052431194"],"corresponding_institution_ids":["https://openalex.org/I202539009"],"apc_list":null,"apc_paid":null,"fwci":4.6178,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.94383243,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"31","issue":"1","first_page":"96","last_page":"124"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/impulse-buying","display_name":"impulse buying","score":0.9139999747276306},{"id":"https://openalex.org/keywords/online-impulse-buying","display_name":"online impulse buying","score":0.8009999990463257},{"id":"https://openalex.org/keywords/e-commerce-platforms","display_name":"e-commerce platforms","score":0.8360000252723694},{"id":"https://openalex.org/keywords/marketing-stimuli","display_name":"marketing stimuli","score":0.8050000071525574},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.9990000128746033},{"id":"https://openalex.org/keywords/product-variety","display_name":"product variety","score":0.7749999761581421},{"id":"https://openalex.org/keywords/hedonic-motivation","display_name":"hedonic motivation","score":0.9430000185966492},{"id":"https://openalex.org/keywords/utilitarian-motivation","display_name":"utilitarian motivation","score":1.0},{"id":"https://openalex.org/keywords/product-reviews","display_name":"product reviews","score":0.7879999876022339},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6449999809265137},{"id":"https://openalex.org/keywords/vietnam","display_name":"Vietnam","score":0.6460000276565552}],"concepts":[{"id":"https://openalex.org/C70836080","wikidata":"https://www.wikidata.org/wiki/Q837940","display_name":"Impulse (physics)","level":2,"score":0.639204204082489},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5837160348892212},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5238382816314697},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.507473886013031},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.501969575881958},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.45832598209381104},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3393911123275757},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10496491.2024.2428965","doi":"https://doi.org/10.1080/10496491.2024.2428965","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10496491.2024.2428965","pdf_url":null,"source":{"id":"https://openalex.org/S203223212","display_name":"Journal of Promotion Management","issn_l":"1049-6491","issn":["1049-6491","1540-7594"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Promotion Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[{"id":"https://openalex.org/F8290777428","display_name":"Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc C\u00f4ng nghi\u1ec7p th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh","ror":"https://ror.org/03mj71j26"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":75,"referenced_works":["https://openalex.org/W39192473","https://openalex.org/W135602217","https://openalex.org/W1980085292","https://openalex.org/W1981018178","https://openalex.org/W1985103963","https://openalex.org/W2030761102","https://openalex.org/W2073055306","https://openalex.org/W2087901076","https://openalex.org/W2090810040","https://openalex.org/W2097201529","https://openalex.org/W2102478385","https://openalex.org/W2105846236","https://openalex.org/W2169256794","https://openalex.org/W2180911322","https://openalex.org/W2201256614","https://openalex.org/W2300351410","https://openalex.org/W2316289971","https://openalex.org/W2402101012","https://openalex.org/W2410378812","https://openalex.org/W2468566723","https://openalex.org/W2567653013","https://openalex.org/W2591688981","https://openalex.org/W2795656446","https://openalex.org/W2797215089","https://openalex.org/W2891085776","https://openalex.org/W2905282326","https://openalex.org/W2911901676","https://openalex.org/W2930030360","https://openalex.org/W2962089696","https://openalex.org/W2971501671","https://openalex.org/W2972546763","https://openalex.org/W3008619180","https://openalex.org/W3043819299","https://openalex.org/W3048484333","https://openalex.org/W3080489625","https://openalex.org/W3096936602","https://openalex.org/W3122579841","https://openalex.org/W3124074442","https://openalex.org/W3156777530","https://openalex.org/W3166629752","https://openalex.org/W3169418791","https://openalex.org/W3172183988","https://openalex.org/W3176109850","https://openalex.org/W3191128608","https://openalex.org/W3197386892","https://openalex.org/W3200509312","https://openalex.org/W3200542675","https://openalex.org/W3212350523","https://openalex.org/W4200592054","https://openalex.org/W4210321437","https://openalex.org/W4220967323","https://openalex.org/W4225289285","https://openalex.org/W4225643164","https://openalex.org/W4280613449","https://openalex.org/W4281257233","https://openalex.org/W4283313664","https://openalex.org/W4284976474","https://openalex.org/W4289782001","https://openalex.org/W4292423682","https://openalex.org/W4313460011","https://openalex.org/W4366273570","https://openalex.org/W4366689258","https://openalex.org/W4376875628","https://openalex.org/W4378832922","https://openalex.org/W4379391689","https://openalex.org/W4386003082","https://openalex.org/W4387320993","https://openalex.org/W4387844688","https://openalex.org/W4389409623","https://openalex.org/W4391956506","https://openalex.org/W4392774355","https://openalex.org/W4396220522","https://openalex.org/W4396228847","https://openalex.org/W4401115572","https://openalex.org/W6744010852"],"related_works":["https://openalex.org/W7217183809","https://openalex.org/W7131884656","https://openalex.org/W7009808572","https://openalex.org/W4283695216","https://openalex.org/W7197790048","https://openalex.org/W4210787832","https://openalex.org/W7166292283","https://openalex.org/W4366960635","https://openalex.org/W4399702996","https://openalex.org/W4383889600"],"abstract_inverted_index":{"Today,":[0],"with":[1,91],"the":[2,24,71,74,131,147,160,171,173,187],"advent":[3],"of":[4,59,73,95],"many":[5],"e-commerce":[6,81,99,167,190],"platforms,":[7],"online":[8],"impulse":[9,154],"buying":[10,155],"behavior":[11],"(IBB)":[12],"has":[13],"become":[14],"very":[15],"popular":[16],"globally,":[17],"especially":[18],"in":[19,101],"emerging":[20],"countries.":[21],"Based":[22,169],"on":[23,77,80,98,166,170,189],"Stimuli-Organism-Response":[25],"(S-O-R)":[26],"model,":[27],"consumers\u2019":[28,78],"IBB":[29,79,165],"can":[30],"be":[31],"strongly":[32],"influenced":[33],"by":[34,45],"hedonic":[35],"motives":[36,40],"(HM)":[37],"and":[38,57,69,110,121,128,137,151,164,183],"utilitarian":[39],"(UM),":[41],"which":[42],"are":[43],"triggered":[44],"marketing":[46],"stimuli":[47],"such":[48],"as":[49],"advertising":[50],"visual":[51],"design":[52],"(AVD)":[53],"sales":[54],"promotion":[55],"(SP)":[56],"variety":[58],"selection":[60],"(VS).":[61],"Therefore,":[62],"this":[63],"study":[64],"was":[65,105],"conducted":[66],"to":[67],"analyze":[68],"test":[70],"impact":[72,124],"above":[75],"factors":[76],"platforms.":[82,168,191],"The":[83,103,113],"research":[84,181],"applied":[85],"a":[86,92],"non-probability":[87],"random":[88],"sampling":[89],"method":[90],"sample":[93],"size":[94],"501":[96],"consumers":[97],"platforms":[100],"Vietnam.":[102],"data":[104],"analyzed":[106],"using":[107],"SPSS":[108],"26":[109],"SmartPLS":[111],"4.0.":[112],"results":[114],"show":[115],"that":[116],"AVD,":[117,134],"SP,":[118,135],"VP,":[119,136],"HM,":[120],"UM":[122,129],"positively":[123,158],"IBB,":[125,152],"while":[126,153],"HM":[127,150],"mediate":[130],"correlation":[132,148,161],"between":[133,149,162],"IBB.":[138],"Moreover,":[139],"positive":[140],"product":[141],"reviews":[142],"(PPR)":[143],"also":[144],"significantly":[145],"moderate":[146,159],"traits":[156],"(IBT)":[157],"SP":[163],"findings,":[172],"authors":[174],"would":[175],"propose":[176],"theoretical":[177],"implications":[178,185],"for":[179,186],"future":[180],"directions":[182],"management":[184],"retailers":[188]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":4}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2024-11-22T00:00:00"}
