{"id":"https://openalex.org/W4404413489","doi":"https://doi.org/10.1080/02650487.2024.2421643","title":"Smiling or sad faces in charity display advertising? A visual-verbal congruency approach considering the role of targeting","display_name":"Smiling or sad faces in charity display advertising? A visual-verbal congruency approach considering the role of targeting","publication_year":2024,"publication_date":"2024-11-15","ids":{"openalex":"https://openalex.org/W4404413489","doi":"https://doi.org/10.1080/02650487.2024.2421643"},"language":"en","primary_location":{"id":"doi:10.1080/02650487.2024.2421643","doi":"https://doi.org/10.1080/02650487.2024.2421643","is_oa":true,"landing_page_url":"https://doi.org/10.1080/02650487.2024.2421643","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2421643?needAccess=true","source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2421643?needAccess=true","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021888711","display_name":"Nicola E. Stokburger-Sauer","orcid":"https://orcid.org/0000-0002-3349-3572","observed_orcids":["https://orcid.org/0000-0002-3349-3572"]},"institutions":[{"id":"https://openalex.org/I190249584","display_name":"Universit\u00e4t Innsbruck","ror":"https://ror.org/054pv6659","country_code":"AT","type":"education","lineage":["https://openalex.org/I190249584"]}],"countries":["AT"],"is_corresponding":true,"raw_author_name":"Nicola E. Stokburger-Sauer","raw_affiliation_strings":["Department of Management and Marketing, University of Innsbruck","Department of Management and Marketing, University of Innsbruck, Innsbruck, Austria"],"raw_orcid":"https://orcid.org/0000-0002-3349-3572","affiliations":[{"raw_affiliation_string":"Department of Management and Marketing, University of Innsbruck","institution_ids":["https://openalex.org/I190249584"]},{"raw_affiliation_string":"Department of Management and Marketing, University of Innsbruck, Innsbruck, Austria","institution_ids":["https://openalex.org/I190249584"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017890380","display_name":"Verena Hofmann","orcid":"https://orcid.org/0000-0002-3567-2793","observed_orcids":["https://orcid.org/0000-0002-3567-2793"]},"institutions":[{"id":"https://openalex.org/I190249584","display_name":"Universit\u00e4t Innsbruck","ror":"https://ror.org/054pv6659","country_code":"AT","type":"education","lineage":["https://openalex.org/I190249584"]},{"id":"https://openalex.org/I2801697266","display_name":"FOM University of Applied Sciences for Economics and Management","ror":"https://ror.org/05m3vpd98","country_code":"DE","type":"education","lineage":["https://openalex.org/I2801697266"]}],"countries":["AT","DE"],"is_corresponding":false,"raw_author_name":"Verena Hofmann","raw_affiliation_strings":["Department of Management and Marketing, University of Innsbruck","FOM University of Applied Sciences for Economics and Management","Department of Management and Marketing, University of Innsbruck, Innsbruck, Austria","FOM University of Applied Sciences for Economics and Management, Essen, Germany"],"raw_orcid":"https://orcid.org/0000-0002-3567-2793","affiliations":[{"raw_affiliation_string":"Department of Management and Marketing, University of Innsbruck","institution_ids":["https://openalex.org/I190249584"]},{"raw_affiliation_string":"FOM University of Applied Sciences for Economics and Management","institution_ids":["https://openalex.org/I2801697266"]},{"raw_affiliation_string":"Department of Management and Marketing, University of Innsbruck, Innsbruck, Austria","institution_ids":["https://openalex.org/I190249584"]},{"raw_affiliation_string":"FOM University of Applied Sciences for Economics and Management, Essen, Germany","institution_ids":["https://openalex.org/I2801697266"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5080182880","display_name":"Lisa Schoner-Schatz","orcid":"https://orcid.org/0000-0001-9193-819X","observed_orcids":["https://orcid.org/0000-0001-9193-819X"]},"institutions":[{"id":"https://openalex.org/I190249584","display_name":"Universit\u00e4t Innsbruck","ror":"https://ror.org/054pv6659","country_code":"AT","type":"education","lineage":["https://openalex.org/I190249584"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Lisa Schoner-Schatz","raw_affiliation_strings":["Department of Management and Marketing, University of Innsbruck","Department of Management and Marketing, University of Innsbruck, Innsbruck, Austria"],"raw_orcid":"https://orcid.org/0000-0001-9193-819X","affiliations":[{"raw_affiliation_string":"Department of Management and Marketing, University of Innsbruck","institution_ids":["https://openalex.org/I190249584"]},{"raw_affiliation_string":"Department of Management and Marketing, University of Innsbruck, Innsbruck, Austria","institution_ids":["https://openalex.org/I190249584"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5021888711"],"corresponding_institution_ids":["https://openalex.org/I190249584"],"apc_list":null,"apc_paid":null,"fwci":1.4851,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.85744406,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":97},"biblio":{"volume":"44","issue":"4","first_page":"718","last_page":"742"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4884999990463257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4884999990463257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.08950000256299973,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.05510000139474869,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/charity-advertising","display_name":"charity advertising","score":0.9779999852180481},{"id":"https://openalex.org/keywords/emotional-display","display_name":"emotional display","score":0.7319999933242798},{"id":"https://openalex.org/keywords/smiling-faces","display_name":"smiling faces","score":0.828000009059906},{"id":"https://openalex.org/keywords/sad-faces","display_name":"sad faces","score":0.9739999771118164},{"id":"https://openalex.org/keywords/consumer-awareness","display_name":"consumer awareness","score":0.5189999938011169},{"id":"https://openalex.org/keywords/consideration","display_name":"consideration","score":0.75},{"id":"https://openalex.org/keywords/retargeting","display_name":"retargeting","score":0.7239999771118164},{"id":"https://openalex.org/keywords/targeting","display_name":"targeting","score":0.6629999876022339},{"id":"https://openalex.org/keywords/sympathy","display_name":"sympathy","score":0.6320000290870667},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.35100001096725464}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7324427366256714},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.656745970249176},{"id":"https://openalex.org/C2986089797","wikidata":"https://www.wikidata.org/wiki/Q6501338","display_name":"Visual attention","level":3,"score":0.44037526845932007},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.4080749452114105},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.39642682671546936},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2717302441596985},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.22806650400161743},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/02650487.2024.2421643","doi":"https://doi.org/10.1080/02650487.2024.2421643","is_oa":true,"landing_page_url":"https://doi.org/10.1080/02650487.2024.2421643","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2421643?needAccess=true","source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"},{"id":"pmh:oai:ulb-dok.uibk.ac.at/:14548378","doi":null,"is_oa":true,"landing_page_url":"https://resolver.obvsg.at/urn:nbn:at:at-ubi:3-53198","pdf_url":"https://ulb-dok.uibk.ac.at/ulbtirolfodok/content/titleinfo/14548378/full.pdf","source":{"id":"https://openalex.org/S4306401999","display_name":"Digital Library of the University of Innsbruck (University of Innsbruck)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I143397708","host_organization_name":"Innsbruck Medical University","host_organization_lineage":["https://openalex.org/I143397708"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Text"}],"best_oa_location":{"id":"doi:10.1080/02650487.2024.2421643","doi":"https://doi.org/10.1080/02650487.2024.2421643","is_oa":true,"landing_page_url":"https://doi.org/10.1080/02650487.2024.2421643","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2421643?needAccess=true","source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4404413489.pdf","grobid_xml":"https://content.openalex.org/works/W4404413489.grobid-xml"},"referenced_works_count":48,"referenced_works":["https://openalex.org/W649771461","https://openalex.org/W1550066170","https://openalex.org/W1700428606","https://openalex.org/W1849190772","https://openalex.org/W1913012833","https://openalex.org/W1942106934","https://openalex.org/W2003266650","https://openalex.org/W2009478201","https://openalex.org/W2019311326","https://openalex.org/W2024218186","https://openalex.org/W2024368709","https://openalex.org/W2024452214","https://openalex.org/W2036856913","https://openalex.org/W2052578690","https://openalex.org/W2053510781","https://openalex.org/W2053627212","https://openalex.org/W2072912092","https://openalex.org/W2079864151","https://openalex.org/W2089457241","https://openalex.org/W2110417303","https://openalex.org/W2129249565","https://openalex.org/W2136216933","https://openalex.org/W2146123638","https://openalex.org/W2147299849","https://openalex.org/W2149057644","https://openalex.org/W2289677490","https://openalex.org/W2408075075","https://openalex.org/W2560606667","https://openalex.org/W2560836265","https://openalex.org/W2573013067","https://openalex.org/W2595169050","https://openalex.org/W2747119986","https://openalex.org/W2889484861","https://openalex.org/W2892660960","https://openalex.org/W2913055349","https://openalex.org/W2969598588","https://openalex.org/W3019023674","https://openalex.org/W3021102661","https://openalex.org/W3108640687","https://openalex.org/W3120861843","https://openalex.org/W3162324953","https://openalex.org/W3202410996","https://openalex.org/W4200065789","https://openalex.org/W4206600113","https://openalex.org/W4210939800","https://openalex.org/W4295276566","https://openalex.org/W4309496778","https://openalex.org/W4382626775"],"related_works":["https://openalex.org/W4220994478","https://openalex.org/W4362570329","https://openalex.org/W2146123638","https://openalex.org/W4390226598","https://openalex.org/W2995412539","https://openalex.org/W2050117605","https://openalex.org/W4206600113","https://openalex.org/W2984652398","https://openalex.org/W3196264871","https://openalex.org/W4393010594"],"abstract_inverted_index":{"No":[0],"consensus":[1],"exists":[2],"in":[3,13,55],"charity":[4],"advertising":[5,26],"on":[6,24,58],"whether":[7],"sad":[8,72],"or":[9],"smiling":[10,87],"persons":[11],"shown":[12,54],"the":[14,22,48,51,56],"ad":[15,57,81],"are":[16,100],"more":[17],"effective,":[18],"and":[19,31,61,75,90],"so":[20],"far,":[21],"outcomes":[23],"specific":[25],"campaign":[27],"goals,":[28],"generating":[29],"awareness":[30,84],"consideration,":[32],"have":[33],"been":[34],"ignored.":[35],"A":[36],"lab":[37],"experiment":[38,69],"proves":[39],"feelings":[40],"of":[41,50,65],"sympathy":[42],"as":[43],"an":[44],"underlying":[45],"mechanism":[46],"for":[47,83,102],"impact":[49],"emotion":[52,73,88],"display":[53],"consumers\u2019":[59],"awareness,":[60],"subsequently,":[62],"consideration.":[63],"Findings":[64],"a":[66],"large-scale":[67],"field":[68],"reveal":[70],"that":[71],"displays":[74,89],"visual\u2013verbal":[76,91],"congruency":[77],"lead":[78],"to":[79],"higher":[80],"success":[82],"metrics,":[85],"while":[86],"incongruency":[92],"positively":[93],"affect":[94],"consideration":[95],"metrics.":[96],"The":[97],"latter":[98],"effects":[99],"strengthened":[101],"retargeted":[103],"consumers.":[104]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":3}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-11-16T00:00:00"}
