{"id":"https://openalex.org/W4403795348","doi":"https://doi.org/10.31891/2307-5740-2023-318-3-40","title":"PEST-\u0410\u041d\u0410\u041b\u0406\u0417 \u0412 \u0421\u0418\u0421\u0422\u0415\u041c\u0406 \u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413\u041e\u0412\u041e\u0413\u041e \u0410\u041d\u0410\u041b\u0406\u0417\u0423 \u0410\u0413\u0420\u0410\u0420\u041d\u0418\u0425 \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412","display_name":"PEST-\u0410\u041d\u0410\u041b\u0406\u0417 \u0412 \u0421\u0418\u0421\u0422\u0415\u041c\u0406 \u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413\u041e\u0412\u041e\u0413\u041e \u0410\u041d\u0410\u041b\u0406\u0417\u0423 \u0410\u0413\u0420\u0410\u0420\u041d\u0418\u0425 \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412","publication_year":2023,"publication_date":"2023-05-25","ids":{"openalex":"https://openalex.org/W4403795348","doi":"https://doi.org/10.31891/2307-5740-2023-318-3-40"},"language":"uk","primary_location":{"id":"doi:10.31891/2307-5740-2023-318-3-40","doi":"https://doi.org/10.31891/2307-5740-2023-318-3-40","is_oa":true,"landing_page_url":"https://doi.org/10.31891/2307-5740-2023-318-3-40","pdf_url":"https://heraldes.khmnu.edu.ua/index.php/heraldes/article/download/592/605","source":{"id":"https://openalex.org/S4210237324","display_name":"Herald of Khmelnytskyi National University Economic sciences","issn_l":"2226-9150","issn":["2226-9150","2307-5740"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I164756455","host_organization_name":"Khmelnytskyi National University","host_organization_lineage":["https://openalex.org/I164756455"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Herald of Khmelnytskyi National University. Economic sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://heraldes.khmnu.edu.ua/index.php/heraldes/article/download/592/605","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059833405","display_name":"Iurii Gudz","orcid":"https://orcid.org/0009-0004-3023-9765","observed_orcids":["https://orcid.org/0009-0004-3023-9765"]},"institutions":[{"id":"https://openalex.org/I4210133108","display_name":"European University","ror":"https://ror.org/032s10s29","country_code":"UA","type":"education","lineage":["https://openalex.org/I4210133108"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"\u042e\u0440\u0456\u0439 \u0413\u0423\u0414\u0417\u042c","raw_affiliation_strings":["\u041f\u0440\u0438\u0432\u0430\u0442\u043d\u0438\u0439 \u0432\u0438\u0449\u0438\u0439 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u0438\u0439 \u0437\u0430\u043a\u043b\u0430\u0434 \u00ab\u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u00bb"],"raw_orcid":"https://orcid.org/0000-0001-9122-4648","affiliations":[{"raw_affiliation_string":"\u041f\u0440\u0438\u0432\u0430\u0442\u043d\u0438\u0439 \u0432\u0438\u0449\u0438\u0439 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u0438\u0439 \u0437\u0430\u043a\u043b\u0430\u0434 \u00ab\u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u00bb","institution_ids":["https://openalex.org/I4210133108"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5001928822","display_name":"\u0412\u0456\u0442\u0430\u043b\u0456\u0439 \u041a\u0430\u0440\u043f\u0435\u043d\u043a\u043e","orcid":"https://orcid.org/0000-0002-2476-6700","observed_orcids":["https://orcid.org/0000-0002-2476-6700"]},"institutions":[{"id":"https://openalex.org/I164756455","display_name":"Khmelnytskyi National University","ror":"https://ror.org/04r8a1r80","country_code":"UA","type":"education","lineage":["https://openalex.org/I164756455"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"\u0412\u0456\u0442\u0430\u043b\u0456\u0439 \u041a\u0410\u0420\u041f\u0415\u041d\u041a\u041e","raw_affiliation_strings":["\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442"],"raw_orcid":"https://orcid.org/0000-0002-2476-6700","affiliations":[{"raw_affiliation_string":"\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442","institution_ids":["https://openalex.org/I164756455"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.9122,"has_fulltext":true,"cited_by_count":11,"citation_normalized_percentile":{"value":0.86847543,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":"318","issue":"3","first_page":"260","last_page":"264"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13630","display_name":"Agriculture Market Analysis Ukraine","score":0.46070000529289246,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13630","display_name":"Agriculture Market Analysis Ukraine","score":0.46070000529289246,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13137","display_name":"Strategic Planning and Analysis","score":0.21220000088214874,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.14880000054836273,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pest-analysis","display_name":"PEST analysis","score":1.0},{"id":"https://openalex.org/keywords/marketing-analysis","display_name":"marketing analysis","score":0.7310000061988831},{"id":"https://openalex.org/keywords/agro-industrial-enterprises","display_name":"agro-industrial enterprises","score":0.8510000109672546},{"id":"https://openalex.org/keywords/agricultural-marketing-systems","display_name":"agricultural marketing systems","score":0.7519999742507935},{"id":"https://openalex.org/keywords/macro-environment-analysis","display_name":"macro-environmental analysis","score":0.7390000224113464},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.49300000071525574},{"id":"https://openalex.org/keywords/strategic-planning","display_name":"strategic planning","score":0.7049999833106995},{"id":"https://openalex.org/keywords/swot-analysis","display_name":"SWOT analysis","score":0.6980000138282776}],"concepts":[{"id":"https://openalex.org/C22508944","wikidata":"https://www.wikidata.org/wiki/Q568174","display_name":"PEST analysis","level":2,"score":0.5765084028244019},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.25520822405815125},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.16807058453559875}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31891/2307-5740-2023-318-3-40","doi":"https://doi.org/10.31891/2307-5740-2023-318-3-40","is_oa":true,"landing_page_url":"https://doi.org/10.31891/2307-5740-2023-318-3-40","pdf_url":"https://heraldes.khmnu.edu.ua/index.php/heraldes/article/download/592/605","source":{"id":"https://openalex.org/S4210237324","display_name":"Herald of Khmelnytskyi National University Economic sciences","issn_l":"2226-9150","issn":["2226-9150","2307-5740"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I164756455","host_organization_name":"Khmelnytskyi National University","host_organization_lineage":["https://openalex.org/I164756455"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Herald of Khmelnytskyi National University. Economic sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.31891/2307-5740-2023-318-3-40","doi":"https://doi.org/10.31891/2307-5740-2023-318-3-40","is_oa":true,"landing_page_url":"https://doi.org/10.31891/2307-5740-2023-318-3-40","pdf_url":"https://heraldes.khmnu.edu.ua/index.php/heraldes/article/download/592/605","source":{"id":"https://openalex.org/S4210237324","display_name":"Herald of Khmelnytskyi National University Economic sciences","issn_l":"2226-9150","issn":["2226-9150","2307-5740"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I164756455","host_organization_name":"Khmelnytskyi National University","host_organization_lineage":["https://openalex.org/I164756455"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Herald of Khmelnytskyi National University. Economic sciences","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/2","score":0.875,"display_name":"Zero hunger"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4403795348.pdf","grobid_xml":"https://content.openalex.org/works/W4403795348.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4366387086","https://openalex.org/W2796025785","https://openalex.org/W7038515678","https://openalex.org/W4361803239","https://openalex.org/W4391619254","https://openalex.org/W179507640","https://openalex.org/W4384787009","https://openalex.org/W2043691537","https://openalex.org/W2998409861","https://openalex.org/W2258734028"],"abstract_inverted_index":{"The":[0,144,227,271,310],"transition":[1],"of":[2,6,15,20,24,37,43,48,51,63,66,77,89,93,110,123,138,148,164,171,178,186,194,197,211,221,229,237,251,268,289,300],"the":[3,7,13,21,34,38,49,56,61,64,68,75,86,90,96,106,120,127,135,152,166,176,184,192,198,209,222,235,238,243,263,269,287],"agrarian":[4,97],"sphere":[5],"economy":[8],"to":[9,105,278,296],"market":[10,19,154,281],"relations":[11],"requires":[12],"formation":[14],"a":[16,161,204,230,256,290,298,306,314],"new":[17,81,231],"adequate":[18,179],"economic":[22,136],"mechanism":[23],"management.":[25],"Its":[26],"most":[27,145,223],"important":[28,224],"element":[29],"is":[30,53,70,156,160,255,275,313,320],"marketing,":[31],"in":[32,80,95,126,151,283,324],"which":[33,159],"main":[35],"role":[36],"production":[39,206],"and":[40,108,112,168,182,189,208,217,233,249,258,286,302,319],"marketing":[41,115,124,139,157],"activities":[42,125],"agro-industrial":[44,128,199],"complex":[45,129],"enterprises,":[46],"regardless":[47],"forms":[50],"ownership,":[52],"determined":[54,71],"by":[55,74,85],"consumer.":[57],"Practice":[58],"shows":[59],"that":[60],"complexity":[62],"problems":[65],"exiting":[67],"crisis":[69],"not":[72],"only":[73],"lack":[76],"management":[78,180,225],"experience":[79],"conditions,":[82],"but":[83],"also":[84],"weak":[87],"validity":[88],"conceptual":[91],"support":[92],"transformations":[94],"sphere.":[98],"There":[99],"are":[100],"still":[101],"no":[102],"worked-out":[103],"approaches":[104],"creation":[107],"development":[109,177],"federal":[111],"regional":[113],"agricultural":[114],"systems,":[116],"methodical":[117],"developments":[118],"for":[119,133,261],"rational":[121],"planning":[122,317],"enterprises":[130],"themselves,":[131],"methods":[132],"evaluating":[134],"effectiveness":[137],"strategies":[140],"being":[141],"implemented,":[142],"etc.":[143],"productive":[146],"way":[147],"obtaining":[149],"information":[150,201],"developing":[153],"environment":[155,170,265],"research,":[158],"multidimensional":[162],"process":[163],"analyzing":[165,262],"internal":[167],"external":[169],"business":[172],"entities,":[173],"aimed":[174],"at":[175],"decisions":[181],"ensures":[183],"minimization":[185],"various":[187],"threats":[188,301],"risks.":[190],"In":[191],"conditions":[193],"socio-economic":[195],"reform":[196],"sphere,":[200],"turns":[202],"into":[203],"leading":[205],"factor,":[207],"activity":[210],"its":[212],"collection,":[213],"transmission,":[214],"storage,":[215],"processing":[216],"analysis":[218,254,273,292,312],"becomes":[219],"one":[220],"technologies.":[226],"fate":[228,236],"product,":[232],"sometimes":[234],"enterprise":[239],"itself,":[240],"depends":[241],"on":[242],"completeness,":[244],"objectivity,":[245],"reliability,":[246],"systematicity,":[247],"timeliness":[248],"periodicity":[250],"information.":[252],"PEST":[253,272,291,311],"simple":[257],"convenient":[259],"method":[260],"macro":[264],"(external":[266],"environment)":[267],"enterprise.":[270],"technique":[274],"often":[276],"used":[277,295],"assess":[279],"key":[280],"trends":[282],"an":[284],"industry,":[285],"results":[288],"can":[293],"be":[294],"identify":[297],"list":[299],"opportunities":[303],"when":[304],"compiling":[305],"company's":[307],"SWOT":[308],"analysis.":[309],"long-term":[315],"strategic":[316],"tool":[318],"prepared":[321],"3-5":[322],"years":[323],"advance,":[325],"with":[326],"annual":[327],"data":[328],"updates":[329]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2024-10-27T00:00:00"}
