{"id":"https://openalex.org/W4403735378","doi":"https://doi.org/10.3390/su16219215","title":"The Influence of Green Demarketing on Brand Credibility, Green Authenticity, and Greenwashing in the Food Industry","display_name":"The Influence of Green Demarketing on Brand Credibility, Green Authenticity, and Greenwashing in the Food Industry","publication_year":2024,"publication_date":"2024-10-24","ids":{"openalex":"https://openalex.org/W4403735378","doi":"https://doi.org/10.3390/su16219215"},"language":"en","primary_location":{"id":"doi:10.3390/su16219215","doi":"https://doi.org/10.3390/su16219215","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su16219215","pdf_url":"https://www.mdpi.com/2071-1050/16/21/9215/pdf?version=1729750710","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2071-1050/16/21/9215/pdf?version=1729750710","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109557327","display_name":"Alaa M. S. Azazz","orcid":"https://orcid.org/0000-0001-9380-1779","observed_orcids":["https://orcid.org/0000-0001-9380-1779"]},"institutions":[{"id":"https://openalex.org/I114794399","display_name":"Suez Canal University","ror":"https://ror.org/02m82p074","country_code":"EG","type":"education","lineage":["https://openalex.org/I114794399"]},{"id":"https://openalex.org/I4626487","display_name":"King Faisal University","ror":"https://ror.org/00dn43547","country_code":"SA","type":"education","lineage":["https://openalex.org/I4626487"]}],"countries":["EG","SA"],"is_corresponding":true,"raw_author_name":"Alaa M. S. Azazz","raw_affiliation_strings":["Department of Tourism and Hospitality, Arts College, King Faisal University, Al-Ahsaa 380, Saudi Arabia","Tourism Studies Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt"],"raw_orcid":"https://orcid.org/0000-0001-9380-1779","affiliations":[{"raw_affiliation_string":"Department of Tourism and Hospitality, Arts College, King Faisal University, Al-Ahsaa 380, Saudi Arabia","institution_ids":["https://openalex.org/I4626487"]},{"raw_affiliation_string":"Tourism Studies Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt","institution_ids":["https://openalex.org/I114794399"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067364523","display_name":"Ibrahim Abdelhamid Elshaer","orcid":"https://orcid.org/0000-0002-7800-0428","observed_orcids":["https://orcid.org/0000-0002-7800-0428"]},"institutions":[{"id":"https://openalex.org/I114794399","display_name":"Suez Canal University","ror":"https://ror.org/02m82p074","country_code":"EG","type":"education","lineage":["https://openalex.org/I114794399"]},{"id":"https://openalex.org/I4626487","display_name":"King Faisal University","ror":"https://ror.org/00dn43547","country_code":"SA","type":"education","lineage":["https://openalex.org/I4626487"]}],"countries":["EG","SA"],"is_corresponding":false,"raw_author_name":"Ibrahim A. Elshaer","raw_affiliation_strings":["Department of Management, College of Business Administration, King Faisal University, Al-Ahsaa 380, Saudi Arabia","Hotel Studies Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt"],"raw_orcid":"https://orcid.org/0000-0002-7800-0428","affiliations":[{"raw_affiliation_string":"Department of Management, College of Business Administration, King Faisal University, Al-Ahsaa 380, Saudi Arabia","institution_ids":["https://openalex.org/I4626487"]},{"raw_affiliation_string":"Hotel Studies Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt","institution_ids":["https://openalex.org/I114794399"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114396071","display_name":"Abdulaziz Al Thani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4626487","display_name":"King Faisal University","ror":"https://ror.org/00dn43547","country_code":"SA","type":"education","lineage":["https://openalex.org/I4626487"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Abdulaziz Al Thani","raw_affiliation_strings":["Department of Management, College of Business Administration, King Faisal University, Al-Ahsaa 380, Saudi Arabia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, College of Business Administration, King Faisal University, Al-Ahsaa 380, Saudi Arabia","institution_ids":["https://openalex.org/I4626487"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029165395","display_name":"Mohamed Algezawy","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4626487","display_name":"King Faisal University","ror":"https://ror.org/00dn43547","country_code":"SA","type":"education","lineage":["https://openalex.org/I4626487"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Mohamed Algezawy","raw_affiliation_strings":["Department of Management, College of Business Administration, King Faisal University, Al-Ahsaa 380, Saudi Arabia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, College of Business Administration, King Faisal University, Al-Ahsaa 380, Saudi Arabia","institution_ids":["https://openalex.org/I4626487"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5045312681","display_name":"Abeer Abdelrahman Mahrous","orcid":"https://orcid.org/0000-0002-6082-4621","observed_orcids":["https://orcid.org/0000-0002-6082-4621"]},"institutions":[{"id":"https://openalex.org/I145487455","display_name":"Cairo University","ror":"https://ror.org/03q21mh05","country_code":"EG","type":"education","lineage":["https://openalex.org/I145487455"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"Abeer A. Mahrous","raw_affiliation_strings":["Department of Business Administration, Faculty of Commerce, Cairo University, Cairo 12613, Egypt"],"raw_orcid":"https://orcid.org/0000-0002-6082-4621","affiliations":[{"raw_affiliation_string":"Department of Business Administration, Faculty of Commerce, Cairo University, Cairo 12613, Egypt","institution_ids":["https://openalex.org/I145487455"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101807389","display_name":"Mahmoud Abohashem Mansour","orcid":"https://orcid.org/0009-0007-1152-3850","observed_orcids":["https://orcid.org/0009-0007-1152-3850"]},"institutions":[{"id":"https://openalex.org/I114794399","display_name":"Suez Canal University","ror":"https://ror.org/02m82p074","country_code":"EG","type":"education","lineage":["https://openalex.org/I114794399"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"Mahmoud A. Mansour","raw_affiliation_strings":["Tourism Studies Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Tourism Studies Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt","institution_ids":["https://openalex.org/I114794399"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5106351315","display_name":"Azza Abdel Moneim","orcid":"https://orcid.org/0000-0002-0648-6596","observed_orcids":["https://orcid.org/0000-0002-0648-6596"]},"institutions":[{"id":"https://openalex.org/I4210165376","display_name":"October 6 University","ror":"https://ror.org/05y06tg49","country_code":"EG","type":"education","lineage":["https://openalex.org/I4210165376"]},{"id":"https://openalex.org/I66513531","display_name":"Fayoum University","ror":"https://ror.org/023gzwx10","country_code":"EG","type":"education","lineage":["https://openalex.org/I66513531"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"Azza Abdel Moneim","raw_affiliation_strings":["Hotel Management Department, Faculty of Tourism and Hotels, October 6 University, Giza 12573, Egypt","Hotel Studies Department, Faculty of Tourism and Hotels, Fayoum University, Fayoum 63512, Egypt"],"raw_orcid":"https://orcid.org/0000-0002-0648-6596","affiliations":[{"raw_affiliation_string":"Hotel Management Department, Faculty of Tourism and Hotels, October 6 University, Giza 12573, Egypt","institution_ids":["https://openalex.org/I4210165376"]},{"raw_affiliation_string":"Hotel Studies Department, Faculty of Tourism and Hotels, Fayoum University, Fayoum 63512, Egypt","institution_ids":["https://openalex.org/I66513531"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5052210320","display_name":"Sameh Fayyad","orcid":"https://orcid.org/0000-0001-6947-3146","observed_orcids":["https://orcid.org/0000-0001-6947-3146"]},"institutions":[{"id":"https://openalex.org/I114794399","display_name":"Suez Canal University","ror":"https://ror.org/02m82p074","country_code":"EG","type":"education","lineage":["https://openalex.org/I114794399"]},{"id":"https://openalex.org/I4210165376","display_name":"October 6 University","ror":"https://ror.org/05y06tg49","country_code":"EG","type":"education","lineage":["https://openalex.org/I4210165376"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"Sameh Fayyad","raw_affiliation_strings":["Hotel Management Department, Faculty of Tourism and Hotels, October 6 University, Giza 12573, Egypt","Tourism Studies Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt"],"raw_orcid":"https://orcid.org/0000-0001-6947-3146","affiliations":[{"raw_affiliation_string":"Hotel Management Department, Faculty of Tourism and Hotels, October 6 University, Giza 12573, Egypt","institution_ids":["https://openalex.org/I4210165376"]},{"raw_affiliation_string":"Tourism Studies Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt","institution_ids":["https://openalex.org/I114794399"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5109557327"],"corresponding_institution_ids":["https://openalex.org/I114794399","https://openalex.org/I4626487"],"apc_list":{"value":2400,"currency":"CHF","value_usd":2728},"apc_paid":{"value":2400,"currency":"CHF","value_usd":2728},"fwci":6.0111,"has_fulltext":true,"cited_by_count":25,"citation_normalized_percentile":{"value":0.9612981,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"16","issue":"21","first_page":"9215","last_page":"9215"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-credibility","display_name":"brand credibility","score":0.9629999995231628},{"id":"https://openalex.org/keywords/greenwashing","display_name":"greenwashing","score":0.921999990940094},{"id":"https://openalex.org/keywords/restaurants","display_name":"restaurants","score":0.777999997138977},{"id":"https://openalex.org/keywords/food-industry","display_name":"food industry","score":0.7480000257492065},{"id":"https://openalex.org/keywords/sustainability-marketing","display_name":"sustainable marketing","score":0.859000027179718},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6679999828338623},{"id":"https://openalex.org/keywords/environmental-sustainability","display_name":"environmental sustainability","score":0.6480000019073486}],"concepts":[{"id":"https://openalex.org/C2778815883","wikidata":"https://www.wikidata.org/wiki/Q983063","display_name":"Greenwashing","level":3,"score":0.924884557723999},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.6504306197166443},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5670918226242065},{"id":"https://openalex.org/C2992567890","wikidata":"https://www.wikidata.org/wiki/Q380778","display_name":"Green food","level":3,"score":0.5003883838653564},{"id":"https://openalex.org/C513059894","wikidata":"https://www.wikidata.org/wiki/Q540912","display_name":"Food industry","level":2,"score":0.4835362434387207},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4722658395767212},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.3841359615325928},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3731626272201538},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.35110095143318176},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.2963644564151764},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.14659181237220764},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.07557511329650879},{"id":"https://openalex.org/C178790620","wikidata":"https://www.wikidata.org/wiki/Q11351","display_name":"Organic chemistry","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C206139338","wikidata":"https://www.wikidata.org/wiki/Q192355","display_name":"Raw material","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/su16219215","doi":"https://doi.org/10.3390/su16219215","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su16219215","pdf_url":"https://www.mdpi.com/2071-1050/16/21/9215/pdf?version=1729750710","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:gam:jsusta:v:16:y:2024:i:21:p:9215-:d:1505304","doi":null,"is_oa":false,"landing_page_url":"https://www.mdpi.com/2071-1050/16/21/9215/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/su16219215","doi":"https://doi.org/10.3390/su16219215","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su16219215","pdf_url":"https://www.mdpi.com/2071-1050/16/21/9215/pdf?version=1729750710","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.8799999952316284,"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320327296","display_name":"Ministry of Education \u2013 Kingdom of Saudi Arabi","ror":"https://ror.org/00q919b81"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4403735378.pdf","grobid_xml":"https://content.openalex.org/works/W4403735378.grobid-xml"},"referenced_works_count":87,"referenced_works":["https://openalex.org/W1529760505","https://openalex.org/W1587664098","https://openalex.org/W1967515786","https://openalex.org/W1981018178","https://openalex.org/W1988185371","https://openalex.org/W2000380427","https://openalex.org/W2012752879","https://openalex.org/W2035521257","https://openalex.org/W2048716425","https://openalex.org/W2067549128","https://openalex.org/W2067970345","https://openalex.org/W2069973895","https://openalex.org/W2071297337","https://openalex.org/W2073918598","https://openalex.org/W2086992920","https://openalex.org/W2089220842","https://openalex.org/W2092322780","https://openalex.org/W2092506497","https://openalex.org/W2099697766","https://openalex.org/W2103967303","https://openalex.org/W2105846236","https://openalex.org/W2148035469","https://openalex.org/W2150238850","https://openalex.org/W2155759945","https://openalex.org/W2166068174","https://openalex.org/W2313837232","https://openalex.org/W2477704497","https://openalex.org/W2489437602","https://openalex.org/W2510181283","https://openalex.org/W2579942095","https://openalex.org/W2581890154","https://openalex.org/W2735206068","https://openalex.org/W2743300721","https://openalex.org/W2757956424","https://openalex.org/W2774143088","https://openalex.org/W2799425574","https://openalex.org/W2802336202","https://openalex.org/W2806155482","https://openalex.org/W2808142830","https://openalex.org/W2884284173","https://openalex.org/W2890844751","https://openalex.org/W2894300905","https://openalex.org/W2905811773","https://openalex.org/W2909047582","https://openalex.org/W2909644859","https://openalex.org/W2912767509","https://openalex.org/W2913123835","https://openalex.org/W2919220959","https://openalex.org/W2970738795","https://openalex.org/W2972743958","https://openalex.org/W3021677280","https://openalex.org/W3046513822","https://openalex.org/W3099007211","https://openalex.org/W3100849704","https://openalex.org/W3127302906","https://openalex.org/W3144458051","https://openalex.org/W3158851670","https://openalex.org/W3165655022","https://openalex.org/W3166144806","https://openalex.org/W3197529774","https://openalex.org/W4212888601","https://openalex.org/W4226409172","https://openalex.org/W4235678817","https://openalex.org/W4280550387","https://openalex.org/W4280639034","https://openalex.org/W4281612039","https://openalex.org/W4281836396","https://openalex.org/W4285154906","https://openalex.org/W4285490407","https://openalex.org/W4288049147","https://openalex.org/W4298185589","https://openalex.org/W4299627282","https://openalex.org/W4300107936","https://openalex.org/W4310258012","https://openalex.org/W4313527192","https://openalex.org/W4315853308","https://openalex.org/W4318676607","https://openalex.org/W4322504644","https://openalex.org/W4361734717","https://openalex.org/W4386381279","https://openalex.org/W4388461578","https://openalex.org/W4389049127","https://openalex.org/W4390953042","https://openalex.org/W4391219349","https://openalex.org/W4391458343","https://openalex.org/W4392966022","https://openalex.org/W4393411089"],"related_works":["https://openalex.org/W3166144806","https://openalex.org/W6999005122","https://openalex.org/W1529760505","https://openalex.org/W7161264806","https://openalex.org/W7219738917","https://openalex.org/W7214074548","https://openalex.org/W4412173041","https://openalex.org/W4321370578","https://openalex.org/W4315853308","https://openalex.org/W4413251190"],"abstract_inverted_index":{"In":[0],"the":[1,36,70,134,153,169],"age":[2],"where":[3,108],"environmental":[4],"sustainability":[5,97],"issues":[6],"are":[7,56,62,118],"progressively":[8],"prioritized,":[9],"green":[10,39,44,59,86],"demarketing":[11,40,60,101],"has":[12],"risen":[13],"as":[14,114],"a":[15,79,124],"strategic":[16],"choice":[17],"for":[18,25,164],"organizations":[19],"aiming":[20,166],"to":[21,66,152,167],"decrease":[22],"customer":[23],"demand":[24],"unsustainable":[26],"services/products":[27],"and":[28,46,72,88,133,160,175],"stimulate":[29],"more":[30],"eco-friendly":[31],"substitutes.":[32],"This":[33,50,147],"paper":[34,51],"investigates":[35],"impact":[37],"of":[38,48,106,172],"on":[41],"brand":[42,93],"credibility,":[43],"authenticity,":[45],"perceptions":[47],"greenwashing.":[49],"examines":[52],"how":[53,90],"restaurants":[54,165],"that":[55],"engaged":[57],"in":[58,95,156],"practices":[61,75,98],"perceived":[63],"with":[64],"regard":[65],"their":[67],"commitment":[68],"toward":[69],"environment":[71],"whether":[73],"such":[74],"improve":[76],"or":[77,116],"reduce":[78],"brand\u2019s":[80],"credibility.":[81,177],"Moreover,":[82],"this":[83],"study":[84],"explores":[85,89],"authenticity":[87],"an":[91],"organization\u2019s":[92],"looks":[94],"its":[96],"when":[99],"employing":[100,123,139],"activities.":[102],"The":[103],"proper":[104],"consequences":[105],"greenwashing,":[107],"customers":[109,130],"might":[110,150],"perceive":[111],"these":[112],"tactics":[113],"insincere":[115],"misleading,":[117],"also":[119],"significantly":[120],"explored.":[121],"By":[122],"survey":[125],"research":[126],"method,":[127],"414":[128],"restaurant":[129],"were":[131,137],"targeted,":[132],"gathered":[135],"data":[136],"analyzed":[138],"partial":[140],"least":[141],"square":[142],"structural":[143],"equation":[144],"modeling":[145],"(PLS-SEM).":[146],"study\u2019s":[148],"results":[149],"contribute":[151],"increasing":[154],"interest":[155],"sustainable":[157],"marketing":[158],"activities":[159],"deliver":[161],"practical":[162],"implications":[163],"navigate":[168],"complex":[170],"multi-dynamics":[171],"ecofriendly":[173],"responsibility":[174],"consumer":[176]},"counts_by_year":[{"year":2026,"cited_by_count":16},{"year":2025,"cited_by_count":9}],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2024-10-25T00:00:00"}