{"id":"https://openalex.org/W4403651925","doi":"https://doi.org/10.21608/jaebs.2024.386330","title":"Brand Credibility and Brand Value Congruence as Antecedents for Brand Advocacy and Brand Attachment","display_name":"Brand Credibility and Brand Value Congruence as Antecedents for Brand Advocacy and Brand Attachment","publication_year":2024,"publication_date":"2024-10-15","ids":{"openalex":"https://openalex.org/W4403651925","doi":"https://doi.org/10.21608/jaebs.2024.386330"},"language":"en","primary_location":{"id":"doi:10.21608/jaebs.2024.386330","doi":"https://doi.org/10.21608/jaebs.2024.386330","is_oa":false,"landing_page_url":"https://doi.org/10.21608/jaebs.2024.386330","pdf_url":null,"source":{"id":"https://openalex.org/S4404664035","display_name":"Journal of Advances in Economics and Business Studies.","issn_l":"2974-3680","issn":["2974-3680","3009-7533"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404664034","host_organization_name":"Egyptian e-Learning University","host_organization_lineage":["https://openalex.org/P4404664034"],"host_organization_lineage_names":["Egyptian e-Learning University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advances in Economics and Business Studies","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4403651925"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114362913","display_name":"Perihan Salah","orcid":"https://orcid.org/0009-0005-6906-0364","observed_orcids":["https://orcid.org/0009-0005-6906-0364"]},"institutions":[{"id":"https://openalex.org/I4405264406","display_name":"Egyptian Chinese University","ror":"https://ror.org/01v527c20","country_code":"EG","type":"education","lineage":["https://openalex.org/I4405264406"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"Perihan Salah","raw_affiliation_strings":["Marketing and Innovation Department, Faculty of Economics and International Trade, Egyptian Chinese University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marketing and Innovation Department, Faculty of Economics and International Trade, Egyptian Chinese University","institution_ids":["https://openalex.org/I4405264406"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114362914","display_name":"Nada Elmahdy","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405264406","display_name":"Egyptian Chinese University","ror":"https://ror.org/01v527c20","country_code":"EG","type":"education","lineage":["https://openalex.org/I4405264406"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"Nada Elmahdy","raw_affiliation_strings":["Marketing and Innovation Department, Faculty of Economics and International Trade, Egyptian Chinese University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marketing and Innovation Department, Faculty of Economics and International Trade, Egyptian Chinese University","institution_ids":["https://openalex.org/I4405264406"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114362915","display_name":"Samaa Abdelfattah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405264406","display_name":"Egyptian Chinese University","ror":"https://ror.org/01v527c20","country_code":"EG","type":"education","lineage":["https://openalex.org/I4405264406"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"Samaa Abdelfattah","raw_affiliation_strings":["Faculty of Economics and International Trade, Egyptian Chinese University ECU, Cairo, Egypt"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics and International Trade, Egyptian Chinese University ECU, Cairo, Egypt","institution_ids":["https://openalex.org/I4405264406"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041591008","display_name":"Martine Tawfik","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405264406","display_name":"Egyptian Chinese University","ror":"https://ror.org/01v527c20","country_code":"EG","type":"education","lineage":["https://openalex.org/I4405264406"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"Martine Tawfik","raw_affiliation_strings":["Faculty of Economics and International Trade, Egyptian Chinese University ECU, Cairo, Egypt"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics and International Trade, Egyptian Chinese University ECU, Cairo, Egypt","institution_ids":["https://openalex.org/I4405264406"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Ziad Mohammed","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405264406","display_name":"Egyptian Chinese University","ror":"https://ror.org/01v527c20","country_code":"EG","type":"education","lineage":["https://openalex.org/I4405264406"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"Ziad Mohammed","raw_affiliation_strings":["Faculty of Economics and International Trade, Egyptian Chinese University ECU, Cairo, Egypt"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics and International Trade, Egyptian Chinese University ECU, Cairo, Egypt","institution_ids":["https://openalex.org/I4405264406"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114362916","display_name":"Karim Wagih","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405264406","display_name":"Egyptian Chinese University","ror":"https://ror.org/01v527c20","country_code":"EG","type":"education","lineage":["https://openalex.org/I4405264406"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"Karim Wagih","raw_affiliation_strings":["Faculty of Economics and International Trade, Egyptian Chinese University ECU, Cairo, Egypt"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics and International Trade, Egyptian Chinese University ECU, Cairo, Egypt","institution_ids":["https://openalex.org/I4405264406"]}]},{"author_position":"last","author":{"id":null,"display_name":"Hania Mohammed","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405264406","display_name":"Egyptian Chinese University","ror":"https://ror.org/01v527c20","country_code":"EG","type":"education","lineage":["https://openalex.org/I4405264406"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"Hania Mohammed","raw_affiliation_strings":["Faculty of Economics and International Trade, Egyptian Chinese University ECU, Cairo, Egypt"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics and International Trade, Egyptian Chinese University ECU, Cairo, Egypt","institution_ids":["https://openalex.org/I4405264406"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405264406"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"1","first_page":"47","last_page":"69"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.002300000051036477,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-credibility","display_name":"brand credibility","score":1.0},{"id":"https://openalex.org/keywords/brand-advocacy","display_name":"brand advocacy","score":0.9959999918937683},{"id":"https://openalex.org/keywords/brand-attachment","display_name":"brand attachment","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-engagement","display_name":"brand engagement","score":0.8560000061988831},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.8669999837875366},{"id":"https://openalex.org/keywords/egyptian-consumers","display_name":"Egyptian consumers","score":0.7630000114440918}],"concepts":[{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.7543774843215942},{"id":"https://openalex.org/C132074034","wikidata":"https://www.wikidata.org/wiki/Q154210","display_name":"Congruence (geometry)","level":2,"score":0.7133699655532837},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.6242930889129639},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.6117156744003296},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5885951519012451},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5535552501678467},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.535107433795929},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.5279901027679443},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.49651890993118286},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.46881842613220215},{"id":"https://openalex.org/C2992420184","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Brand experience","level":4,"score":0.4394076466560364},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.41984865069389343},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3849780857563019},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.281130313873291},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.113989919424057},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.07342797517776489},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.06678089499473572},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.04616561532020569},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.044792741537094116},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.21608/jaebs.2024.386330","doi":"https://doi.org/10.21608/jaebs.2024.386330","is_oa":false,"landing_page_url":"https://doi.org/10.21608/jaebs.2024.386330","pdf_url":null,"source":{"id":"https://openalex.org/S4404664035","display_name":"Journal of Advances in Economics and Business Studies.","issn_l":"2974-3680","issn":["2974-3680","3009-7533"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404664034","host_organization_name":"Egyptian e-Learning University","host_organization_lineage":["https://openalex.org/P4404664034"],"host_organization_lineage_names":["Egyptian e-Learning University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advances in Economics and Business Studies","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4283711026","https://openalex.org/W4410838947","https://openalex.org/W4283396784","https://openalex.org/W4404933540","https://openalex.org/W2996617053","https://openalex.org/W7155363516","https://openalex.org/W4366139800","https://openalex.org/W4413470859","https://openalex.org/W4412128628","https://openalex.org/W2918381880"],"abstract_inverted_index":{"Purpose":[0],"\u2013":[1,89,140],"The":[2,141],"primary":[3],"objective":[4],"of":[5,13,33,51,72,103,160,178,198],"this":[6,43,122],"study":[7,63,94,125],"is":[8],"to":[9,46,65,116],"explore":[10],"the":[11,31,48,62,68,93,118,124,145,157,176,192,196],"influence":[12,156],"brand":[14,17,24,27,52,73,149,152,161,164],"credibility":[15,69,150],"and":[16,26,70,84,134,151,163,189],"value":[18,153],"congruence":[19],"on":[20],"two":[21],"crucial":[22],"outcomes:":[23],"advocacy":[25,85,162,188],"attachment,":[28],"specifically":[29],"within":[30],"context":[32],"humanized":[34],"brands,":[35],"such":[36],"as":[37,170],"handmade":[38],"or":[39],"artisan":[40],"brands.":[41],"Additionally,":[42],"research":[44],"aims":[45],"analyze":[47],"moderating":[49],"role":[50,184],"engagement":[53],"in":[54,185],"shaping":[55],"these":[56,60,179],"relationships.":[57],"By":[58],"investigating":[59],"factors,":[61],"seeks":[64],"uncover":[66],"how":[67],"alignment":[71],"values":[74],"with":[75,110],"consumer":[76,200],"expectations":[77],"can":[78],"foster":[79],"deeper":[80],"emotional":[81],"connections,":[82],"loyalty,":[83],"behaviors":[86],"among":[87],"customers.Design/methodology":[88],"To":[90],"achieve":[91],"this,":[92],"employed":[95],"an":[96],"online":[97,119],"survey":[98],"methodology,":[99],"targeting":[100],"a":[101,111,132,171],"sample":[102],"Egyptian":[104],"consumers.":[105],"Each":[106],"participant":[107],"was":[108],"provided":[109],"unique,":[112],"one-time":[113],"access":[114],"link":[115],"complete":[117],"questionnaire.":[120],"Through":[121],"approach,":[123],"successfully":[126],"collected":[127],"300":[128],"valid":[129],"responses,":[130],"offering":[131],"reliable":[133],"robust":[135],"data":[136],"set":[137],"for":[138],"analysis.Findings":[139],"results":[142],"indicate":[143],"that":[144],"independent":[146],"variables,":[147],"namely":[148],"congruence,":[154],"significantly":[155],"dependent":[158],"variables":[159],"attachment.":[165],"Moreover,":[166],"customer":[167],"engagement,":[168],"functioning":[169],"moderator":[172],"variable,":[173],"further":[174],"amplifies":[175],"impact":[177],"relationships,":[180],"highlighting":[181],"its":[182],"critical":[183],"enhancing":[186],"both":[187],"attachment":[190],"towards":[191],"brand.":[193],"This":[194],"demonstrates":[195],"importance":[197],"active":[199],"involvement.":[201]},"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2024-10-23T00:00:00"}