{"id":"https://openalex.org/W4403581352","doi":"https://doi.org/10.30574/wjarr.2022.15.2.0792","title":"Digital transformation in pharmacy marketing: integrating AI and machine learning for optimized drug promotion and distribution","display_name":"Digital transformation in pharmacy marketing: integrating AI and machine learning for optimized drug promotion and distribution","publication_year":2020,"publication_date":"2020-08-30","ids":{"openalex":"https://openalex.org/W4403581352","doi":"https://doi.org/10.30574/wjarr.2022.15.2.0792"},"language":"en","primary_location":{"id":"doi:10.30574/wjarr.2022.15.2.0792","doi":"https://doi.org/10.30574/wjarr.2022.15.2.0792","is_oa":true,"landing_page_url":"https://doi.org/10.30574/wjarr.2022.15.2.0792","pdf_url":"https://wjarr.com/sites/default/files/WJARR-2022-0792.pdf","source":{"id":"https://openalex.org/S4210223820","display_name":"World Journal of Advanced Research and Reviews","issn_l":"2581-9615","issn":["2581-9615"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4383735917","host_organization_name":"GSC Online Press","host_organization_lineage":["https://openalex.org/P4383735917"],"host_organization_lineage_names":["GSC Online Press"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"World Journal of Advanced Research and Reviews","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://wjarr.com/sites/default/files/WJARR-2022-0792.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111395779","display_name":"Rinji Goshit Kassem","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I200719446","display_name":"Vanderbilt University","ror":"https://ror.org/02vm5rt34","country_code":"US","type":"education","lineage":["https://openalex.org/I200719446"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Rinji Goshit Kassem","raw_affiliation_strings":["Vanderbilt University , USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vanderbilt University , USA","institution_ids":["https://openalex.org/I200719446"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5108170973","display_name":"Akachukwu Obianuju Mbata","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Akachukwu Obianuju Mbata","raw_affiliation_strings":["Kaybat Pharmacy and Stores , Benin , Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Kaybat Pharmacy and Stores , Benin , Nigeria","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5108170970","display_name":"Precious Azino Usuemerai","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Precious Azino Usuemerai","raw_affiliation_strings":["Independent Researcher ; Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Independent Researcher ; Nigeria","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5108171093","display_name":"Luqman Adewale Abass","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Luqman Adewale Abass","raw_affiliation_strings":["Independent Researcher , Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Independent Researcher , Nigeria","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5108171552","display_name":"Eigbokhan Gilbert Ogbewele","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Eigbokhan Gilbert Ogbewele","raw_affiliation_strings":["Roche Products Limited , Lagos Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Roche Products Limited , Lagos Nigeria","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5111395779"],"corresponding_institution_ids":["https://openalex.org/I200719446"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":16,"citation_normalized_percentile":{"value":0.46185072,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":97,"max":98},"biblio":{"volume":"15","issue":"2","first_page":"749","last_page":"762"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.8345000147819519,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.8345000147819519,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11636","display_name":"Artificial Intelligence in Healthcare and Education","score":0.10350000113248825,"subfield":{"id":"https://openalex.org/subfields/2718","display_name":"Health Informatics"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","score":0.02370000071823597,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pharmacy-marketing","display_name":"pharmacy marketing","score":0.8880000114440918},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"artificial intelligence","score":0.7400000095367432},{"id":"https://openalex.org/keywords/machine-learning","display_name":"machine learning","score":0.9980000257492065},{"id":"https://openalex.org/keywords/pharmaceutical-marketing","display_name":"pharmaceutical marketing","score":0.9129999876022339},{"id":"https://openalex.org/keywords/drug-distribution","display_name":"drug distribution","score":0.843999981880188},{"id":"https://openalex.org/keywords/supply-chain-management","display_name":"supply chain management","score":0.9340000152587891},{"id":"https://openalex.org/keywords/inventory-management","display_name":"inventory management","score":0.9179999828338623},{"id":"https://openalex.org/keywords/predictive-analytics","display_name":"predictive analytics","score":0.8240000009536743},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.996999979019165},{"id":"https://openalex.org/keywords/natural-language-processing","display_name":"natural language processing","score":0.8270000219345093},{"id":"https://openalex.org/keywords/personalized-marketing","display_name":"personalized marketing","score":0.7820000052452087},{"id":"https://openalex.org/keywords/demand-forecasting","display_name":"demand forecasting","score":0.7020000219345093},{"id":"https://openalex.org/keywords/data-privacy","display_name":"data privacy","score":0.7580000162124634},{"id":"https://openalex.org/keywords/ethical-issues","display_name":"ethical considerations","score":0.5540000200271606},{"id":"https://openalex.org/keywords/ai-driven-automation","display_name":"AI-driven automation","score":0.6000000238418579},{"id":"https://openalex.org/keywords/patient-engagement","display_name":"patient engagement","score":0.9129999876022339}],"concepts":[{"id":"https://openalex.org/C104863432","wikidata":"https://www.wikidata.org/wiki/Q614304","display_name":"Pharmacy","level":2,"score":0.7230032086372375},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6686803698539734},{"id":"https://openalex.org/C110121322","wikidata":"https://www.wikidata.org/wiki/Q865811","display_name":"Distribution (mathematics)","level":2,"score":0.5731959939002991},{"id":"https://openalex.org/C204241405","wikidata":"https://www.wikidata.org/wiki/Q461499","display_name":"Transformation (genetics)","level":3,"score":0.5488789081573486},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4723682999610901},{"id":"https://openalex.org/C2780035454","wikidata":"https://www.wikidata.org/wiki/Q8386","display_name":"Drug","level":2,"score":0.4578181505203247},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.44113266468048096},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4360440969467163},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.36087721586227417},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.24192112684249878},{"id":"https://openalex.org/C98274493","wikidata":"https://www.wikidata.org/wiki/Q128406","display_name":"Pharmacology","level":1,"score":0.23454052209854126},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.15353703498840332},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.14450910687446594},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1320262849330902},{"id":"https://openalex.org/C159110408","wikidata":"https://www.wikidata.org/wiki/Q121176","display_name":"Nursing","level":1,"score":0.10872399806976318},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C104317684","wikidata":"https://www.wikidata.org/wiki/Q7187","display_name":"Gene","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C55493867","wikidata":"https://www.wikidata.org/wiki/Q7094","display_name":"Biochemistry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.30574/wjarr.2022.15.2.0792","doi":"https://doi.org/10.30574/wjarr.2022.15.2.0792","is_oa":true,"landing_page_url":"https://doi.org/10.30574/wjarr.2022.15.2.0792","pdf_url":"https://wjarr.com/sites/default/files/WJARR-2022-0792.pdf","source":{"id":"https://openalex.org/S4210223820","display_name":"World Journal of Advanced Research and Reviews","issn_l":"2581-9615","issn":["2581-9615"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4383735917","host_organization_name":"GSC Online Press","host_organization_lineage":["https://openalex.org/P4383735917"],"host_organization_lineage_names":["GSC Online Press"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"World Journal of Advanced Research and Reviews","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.30574/wjarr.2022.15.2.0792","doi":"https://doi.org/10.30574/wjarr.2022.15.2.0792","is_oa":true,"landing_page_url":"https://doi.org/10.30574/wjarr.2022.15.2.0792","pdf_url":"https://wjarr.com/sites/default/files/WJARR-2022-0792.pdf","source":{"id":"https://openalex.org/S4210223820","display_name":"World Journal of Advanced Research and Reviews","issn_l":"2581-9615","issn":["2581-9615"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4383735917","host_organization_name":"GSC Online Press","host_organization_lineage":["https://openalex.org/P4383735917"],"host_organization_lineage_names":["GSC Online Press"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"World Journal of Advanced Research and Reviews","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.7246000170707703,"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3"},{"score":0.6773999929428101,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4403581352.pdf","grobid_xml":"https://content.openalex.org/works/W4403581352.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7216598802","https://openalex.org/W7116278876","https://openalex.org/W7215312638","https://openalex.org/W4401992513","https://openalex.org/W7125410617","https://openalex.org/W4409140833","https://openalex.org/W7135175128","https://openalex.org/W6949254636","https://openalex.org/W4412676860","https://openalex.org/W7090360683"],"abstract_inverted_index":{"The":[0,195],"digital":[1,249],"transformation":[2,250],"of":[3,27,63,178,204,214,230],"pharmacy":[4,181,244],"marketing,":[5],"driven":[6],"by":[7,112],"artificial":[8],"intelligence":[9],"(AI)":[10],"and":[11,20,29,45,61,70,82,99,117,122,154,162,189,227,246,260],"machine":[12,30,231],"learning,":[13],"is":[14],"revolutionizing":[15],"how":[16],"drugs":[17],"are":[18],"promoted":[19],"distributed.":[21],"This":[22,248],"review":[23,196],"examines":[24],"the":[25,42,49,59,103,173,176,212],"role":[26],"AI":[28,74,179,205],"learning":[31,107,232],"in":[32,180,192,233],"enabling":[33,147],"more":[34,241],"efficient,":[35,242],"personalized":[36,92],"marketing":[37,65,182,245],"strategies,":[38],"while":[39,210],"also":[40,108],"optimizing":[41,132],"supply":[43,114],"chain":[44,115],"distribution":[46,111],"processes":[47],"within":[48],"pharmaceutical":[50],"industry.":[51],"By":[52],"leveraging":[53],"data-driven":[54],"insights,":[55,146],"pharmacies":[56,88,142],"can":[57,128],"enhance":[58],"reach":[60],"effectiveness":[62],"their":[64],"campaigns,":[66,93],"targeting":[67],"specific":[68],"demographics":[69],"predicting":[71,236],"patient":[72,155,208,256],"behaviors.":[73],"tools":[75,159],"such":[76,223],"as":[77,224],"predictive":[78],"analytics,":[79],"customer":[80],"segmentation,":[81],"natural":[83],"language":[84],"processing":[85],"(NLP)":[86],"allow":[87],"to":[89,97,134,150,206],"design":[90],"highly":[91],"delivering":[94],"relevant":[95],"messages":[96],"patients":[98],"healthcare":[100,234],"providers":[101],"at":[102],"optimal":[104],"time.":[105],"Machine":[106],"streamlines":[109],"drug":[110],"improving":[113,255],"management":[116],"inventory":[118],"control,":[119],"reducing":[120],"inefficiencies,":[121],"ensuring":[123],"timely":[124],"delivery.":[125],"Predictive":[126],"models":[127],"anticipate":[129],"demand":[130],"fluctuations,":[131],"logistics":[133],"prevent":[135],"shortages":[136],"or":[137],"overstocking.":[138],"These":[139],"technologies":[140],"provide":[141],"with":[143],"real-time":[144],"market":[145,152,261],"faster":[148],"adaptation":[149],"changing":[151],"trends":[153],"needs.":[156],"Furthermore,":[157],"AI-enabled":[158],"help":[160],"track":[161],"measure":[163],"campaign":[164],"performance,":[165],"facilitating":[166],"continuous":[167],"refinement":[168],"for":[169,201,254],"better":[170],"outcomes.":[171],"Despite":[172],"numerous":[174],"advantages,":[175],"implementation":[177],"raises":[183],"challenges,":[184],"particularly":[185],"around":[186],"data":[187],"privacy":[188],"ethical":[190],"considerations":[191],"patient-targeted":[193],"marketing.":[194],"addresses":[197],"these":[198,215],"concerns,":[199],"advocating":[200],"responsible":[202],"use":[203],"maintain":[207],"trust":[209],"maximizing":[211],"benefits":[213],"advanced":[216],"technologies.":[217],"Finally,":[218],"it":[219],"explores":[220],"future":[221],"trends,":[222],"AI-driven":[225],"automation":[226],"further":[228],"integration":[229],"operations,":[235],"a":[237],"transformative":[238],"shift":[239],"toward":[240],"data-centric":[243],"distribution.":[247],"offers":[251],"significant":[252],"potential":[253],"engagement,":[257],"operational":[258],"efficiency,":[259],"growth.":[262]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":7}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-10-21T00:00:00"}
