{"id":"https://openalex.org/W4403540933","doi":"https://doi.org/10.4018/979-8-3693-9636-0.ch001","title":"Investigating Social Media Marketing Adoption Among Homestay Operators in Malaysia","display_name":"Investigating Social Media Marketing Adoption Among Homestay Operators in Malaysia","publication_year":2024,"publication_date":"2024-10-18","ids":{"openalex":"https://openalex.org/W4403540933","doi":"https://doi.org/10.4018/979-8-3693-9636-0.ch001"},"language":"en","primary_location":{"id":"doi:10.4018/979-8-3693-9636-0.ch001","doi":"https://doi.org/10.4018/979-8-3693-9636-0.ch001","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3693-9636-0.ch001","pdf_url":null,"source":{"id":"https://openalex.org/S4210170998","display_name":"Advances in hospitality, tourism and the services industry (AHTSI) book series","issn_l":"2475-6547","issn":["2475-6547","2475-6555"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Hospitality, Tourism, and the Services Industry","raw_type":"book-chapter"},"parent_works":[{"id":"https://openalex.org/W4403540856","display_name":"Tracking Tourism Patterns and Improving Travel Experiences With Innovative Technologies","relationship":"volume"}],"lineage":["https://openalex.org/W4403540933","https://openalex.org/W4403540856"],"child_works_count":0,"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025474511","display_name":"Noraihan Binti Mohamad","orcid":"https://orcid.org/0000-0001-9815-7070","observed_orcids":["https://orcid.org/0000-0001-9815-7070"]},"institutions":[{"id":"https://openalex.org/I1336834208","display_name":"Management and Science University","ror":"https://ror.org/027zr9y17","country_code":"MY","type":"education","lineage":["https://openalex.org/I1336834208"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Noraihan Mohamad","raw_affiliation_strings":["Management and Science University, Malaysia"],"raw_orcid":"https://orcid.org/0000-0001-9815-7070","affiliations":[{"raw_affiliation_string":"Management and Science University, Malaysia","institution_ids":["https://openalex.org/I1336834208"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5057657104","display_name":"Cheng Shi","orcid":"https://orcid.org/0000-0001-8023-4664","observed_orcids":["https://orcid.org/0000-0001-8023-4664"]},"institutions":[{"id":"https://openalex.org/I1336834208","display_name":"Management and Science University","ror":"https://ror.org/027zr9y17","country_code":"MY","type":"education","lineage":["https://openalex.org/I1336834208"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Cheng Wei Shi","raw_affiliation_strings":["Management and Science University, Malaysia"],"raw_orcid":"https://orcid.org/0000-0001-8023-4664","affiliations":[{"raw_affiliation_string":"Management and Science University, Malaysia","institution_ids":["https://openalex.org/I1336834208"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I1336834208"],"apc_list":null,"apc_paid":null,"fwci":0.7339,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.69552279,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"32"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6675000190734863,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6675000190734863,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.31619998812675476,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.011099999770522118,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9390000104904175},{"id":"https://openalex.org/keywords/technology-adoption","display_name":"technology adoption","score":0.9100000262260437},{"id":"https://openalex.org/keywords/homestay-operators","display_name":"homestay operators","score":0.9909999966621399},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.9309999942779541},{"id":"https://openalex.org/keywords/customer-pressure","display_name":"consumer pressure","score":0.9470000267028809},{"id":"https://openalex.org/keywords/competitive-pressure","display_name":"competitive pressure","score":0.9879999756813049},{"id":"https://openalex.org/keywords/perceived-cost","display_name":"perceived cost","score":0.9169999957084656},{"id":"https://openalex.org/keywords/digital-skills","display_name":"digital skills","score":0.9980000257492065},{"id":"https://openalex.org/keywords/hospitality-industry","display_name":"hospitality industry","score":0.5460000038146973},{"id":"https://openalex.org/keywords/malaysia","display_name":"Malaysia","score":0.7720000147819519}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.677619457244873},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6526287198066711},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.5739370584487915},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5456035137176514},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3825729489326477},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.2839782238006592},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1979958713054657},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.11027935147285461}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/979-8-3693-9636-0.ch001","doi":"https://doi.org/10.4018/979-8-3693-9636-0.ch001","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3693-9636-0.ch001","pdf_url":null,"source":{"id":"https://openalex.org/S4210170998","display_name":"Advances in hospitality, tourism and the services industry (AHTSI) book series","issn_l":"2475-6547","issn":["2475-6547","2475-6555"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Hospitality, Tourism, and the Services Industry","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.7257999777793884}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":58,"referenced_works":["https://openalex.org/W587713689","https://openalex.org/W1525901799","https://openalex.org/W1545460766","https://openalex.org/W1990916761","https://openalex.org/W1991911806","https://openalex.org/W2000380427","https://openalex.org/W2010453024","https://openalex.org/W2121001699","https://openalex.org/W2142231025","https://openalex.org/W2552148065","https://openalex.org/W2605523959","https://openalex.org/W2755142939","https://openalex.org/W2770757371","https://openalex.org/W2785422968","https://openalex.org/W2801932976","https://openalex.org/W2802964268","https://openalex.org/W2901936573","https://openalex.org/W2907669470","https://openalex.org/W2948359997","https://openalex.org/W2948556291","https://openalex.org/W2965967340","https://openalex.org/W2966728289","https://openalex.org/W2972032861","https://openalex.org/W2977444837","https://openalex.org/W2979963738","https://openalex.org/W2981172621","https://openalex.org/W2986453013","https://openalex.org/W3000050145","https://openalex.org/W3004595079","https://openalex.org/W3011648542","https://openalex.org/W3013770873","https://openalex.org/W3014110603","https://openalex.org/W3015620471","https://openalex.org/W3017301228","https://openalex.org/W3106789002","https://openalex.org/W3110752816","https://openalex.org/W3119974863","https://openalex.org/W3152543772","https://openalex.org/W3184180340","https://openalex.org/W3185650481","https://openalex.org/W3192265989","https://openalex.org/W3216409874","https://openalex.org/W4206692064","https://openalex.org/W4207047308","https://openalex.org/W4210280601","https://openalex.org/W4226378610","https://openalex.org/W4285251780","https://openalex.org/W4289778978","https://openalex.org/W4313233190","https://openalex.org/W4318822530","https://openalex.org/W4323565570","https://openalex.org/W4381714917","https://openalex.org/W4389980680","https://openalex.org/W4390270411","https://openalex.org/W4390591372","https://openalex.org/W4390768033","https://openalex.org/W4390889984","https://openalex.org/W4390989194"],"related_works":["https://openalex.org/W7160315802","https://openalex.org/W4407808803","https://openalex.org/W4388797067","https://openalex.org/W7053497611","https://openalex.org/W4362718886","https://openalex.org/W4391105415","https://openalex.org/W2999551658","https://openalex.org/W4403769195","https://openalex.org/W7204497391","https://openalex.org/W4295249304"],"abstract_inverted_index":{"Social":[0],"media":[1,27,49,99,119],"marketing":[2,28,100,120],"has":[3],"appeared":[4],"as":[5,83,85],"a":[6,52,56,89,129],"crucial":[7],"tool":[8],"for":[9,132],"businesses":[10],"to":[11,46,61,96,102,113,116,134],"promote":[12],"products":[13],"and":[14,73,81,105,141],"services.":[15],"In":[16],"the":[17,23,38,114],"case":[18],"of":[19,25],"SMEs":[20,123,133],"in":[21,44,68,92,124],"Malaysia,":[22],"adoption":[24,121],"social":[26,48,98,118],"remains":[29],"low,":[30],"particularly":[31],"among":[32,122],"homestay":[33,42,66,94],"operators.":[34],"This":[35,108],"study":[36,109],"investigated":[37],"factors":[39],"that":[40,78,138],"influence":[41],"operators":[43,67,95],"Malaysia":[45],"adopt":[47,97],"marketing.":[50],"Using":[51],"cross-sectional":[53],"research":[54],"design,":[55],"self-administered":[57],"questionnaire":[58],"was":[59],"employed":[60],"collect":[62],"responses":[63],"from":[64],"208":[65],"Selangor,":[69],"Negeri":[70],"Sembilan,":[71],"Melaka,":[72],"Johor.":[74],"The":[75],"results":[76],"revealed":[77],"customer":[79],"pressure":[80,87],"preference,":[82],"well":[84],"competitive":[86],"have":[88],"significant":[90],"impact":[91],"influencing":[93],"compared":[101],"perceived":[103],"cost":[104],"digital":[106],"skills.":[107],"provides":[110],"valuable":[111],"insights":[112],"authorities":[115],"understand":[117],"Malaysia.":[125],"Undeniably,":[126],"it":[127],"is":[128],"business":[130],"strategy":[131],"employ":[135],"new":[136],"technologies":[137],"provide":[139],"extensive":[140],"effective":[142],"connectivity":[143],"at":[144],"low":[145],"cost.":[146]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2024-10-19T00:00:00"}
