{"id":"https://openalex.org/W4403539784","doi":"https://doi.org/10.1007/978-3-031-65207-3_1","title":"The Big Data Analysis and Digital Marketing","display_name":"The Big Data Analysis and Digital Marketing","publication_year":2024,"publication_date":"2024-10-18","ids":{"openalex":"https://openalex.org/W4403539784","doi":"https://doi.org/10.1007/978-3-031-65207-3_1"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-65207-3_1","doi":"https://doi.org/10.1007/978-3-031-65207-3_1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-65207-3_1","pdf_url":null,"source":{"id":"https://openalex.org/S4210187899","display_name":"Studies in systems, decision and control","issn_l":"2198-4182","issn":["2198-4182","2198-4190"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studies in Systems, Decision and Control","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4403539808","display_name":"Opportunities and Risks in AI for Business Development"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004668344","display_name":"Mahmoud Alghizzawi","orcid":"https://orcid.org/0000-0002-9406-4632","observed_orcids":["https://orcid.org/0000-0002-9406-4632","https://orcid.org/0000-0001-5003-870X"]},"institutions":[{"id":"https://openalex.org/I146367977","display_name":"Applied Science Private University","ror":"https://ror.org/01ah6nb52","country_code":"JO","type":"education","lineage":["https://openalex.org/I146367977"]}],"countries":["JO"],"is_corresponding":true,"raw_author_name":"Mahmoud Alghizzawi","raw_affiliation_strings":["Digital Marketing, Faculty of Business, Applied Science Private University, Amman, Jordan"],"raw_orcid":"https://orcid.org/0000-0002-9406-4632","affiliations":[{"raw_affiliation_string":"Digital Marketing, Faculty of Business, Applied Science Private University, Amman, Jordan","institution_ids":["https://openalex.org/I146367977"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090627232","display_name":"Ibrahim Ezmigna","orcid":"https://orcid.org/0000-0003-2379-8046","observed_orcids":["https://orcid.org/0000-0003-2379-8046"]},"institutions":[{"id":"https://openalex.org/I4576418","display_name":"University of Technology Malaysia","ror":"https://ror.org/026w31v75","country_code":"MY","type":"education","lineage":["https://openalex.org/I4576418"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Ibrahim Ezmigna","raw_affiliation_strings":["Azman Hashim International Business School, University Technology Malaysia, Johor, Malaysia"],"raw_orcid":"https://orcid.org/0000-0003-2379-8046","affiliations":[{"raw_affiliation_string":"Azman Hashim International Business School, University Technology Malaysia, Johor, Malaysia","institution_ids":["https://openalex.org/I4576418"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092453840","display_name":"Abd Alrahman Ratib Ezmigna","orcid":"https://orcid.org/0009-0000-6633-6779","observed_orcids":["https://orcid.org/0009-0000-6633-6779"]},"institutions":[{"id":"https://openalex.org/I4576418","display_name":"University of Technology Malaysia","ror":"https://ror.org/026w31v75","country_code":"MY","type":"education","lineage":["https://openalex.org/I4576418"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Abd Alrahman Ratib Ezmigna","raw_affiliation_strings":["Business Department, Azman Hashim International Business School, University Technology Malaysia, Johor, Malaysia"],"raw_orcid":"https://orcid.org/0009-0000-6633-6779","affiliations":[{"raw_affiliation_string":"Business Department, Azman Hashim International Business School, University Technology Malaysia, Johor, Malaysia","institution_ids":["https://openalex.org/I4576418"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075965298","display_name":"Zead M. Alhawamdeh","orcid":"https://orcid.org/0009-0001-0705-3274","observed_orcids":["https://orcid.org/0009-0001-0705-3274"]},"institutions":[{"id":"https://openalex.org/I48714440","display_name":"Jerash University","ror":"https://ror.org/047mw5m74","country_code":"JO","type":"education","lineage":["https://openalex.org/I48714440"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Zead M. Alhawamdeh","raw_affiliation_strings":["Jerash University, Jerash, Jordan"],"raw_orcid":"https://orcid.org/0009-0001-0705-3274","affiliations":[{"raw_affiliation_string":"Jerash University, Jerash, Jordan","institution_ids":["https://openalex.org/I48714440"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033539202","display_name":"Mohamed Adnan Hammouri","orcid":"https://orcid.org/0000-0001-5613-5797","observed_orcids":["https://orcid.org/0000-0001-5613-5797"]},"institutions":[{"id":"https://openalex.org/I4210093932","display_name":"Arab Open University","ror":"https://ror.org/00fp9k450","country_code":"KW","type":"education","lineage":["https://openalex.org/I4210093932"]}],"countries":["KW"],"is_corresponding":false,"raw_author_name":"Mohamed Adnan Hammouri","raw_affiliation_strings":["Arab Open University, Ardiya, Kuwait"],"raw_orcid":"https://orcid.org/0000-0001-5613-5797","affiliations":[{"raw_affiliation_string":"Arab Open University, Ardiya, Kuwait","institution_ids":["https://openalex.org/I4210093932"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017099847","display_name":"Erfan Alawneh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I21173400","display_name":"Mutah University","ror":"https://ror.org/008g9ns82","country_code":"JO","type":"education","lineage":["https://openalex.org/I21173400"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Erfan Alawneh","raw_affiliation_strings":["Faculty of Business and Management Sciences, Mutah University, Al Karak, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business and Management Sciences, Mutah University, Al Karak, Jordan","institution_ids":["https://openalex.org/I21173400"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5054548549","display_name":"Jassim Ahmad Al-Gasawneh","orcid":"https://orcid.org/0000-0002-5883-5620","observed_orcids":["https://orcid.org/0000-0002-5883-5620"]},"institutions":[{"id":"https://openalex.org/I134359838","display_name":"Alfaisal University","ror":"https://ror.org/00cdrtq48","country_code":"SA","type":"education","lineage":["https://openalex.org/I134359838"]},{"id":"https://openalex.org/I36622005","display_name":"Petra University","ror":"https://ror.org/039d9es10","country_code":"JO","type":"education","lineage":["https://openalex.org/I36622005"]}],"countries":["JO","SA"],"is_corresponding":false,"raw_author_name":"Jassim Ahmad Al-Gasawneh","raw_affiliation_strings":["Department of Marketing, AlFaisal University, University of Petra, Saudi Arabia, Jordan"],"raw_orcid":"https://orcid.org/0000-0002-5883-5620","affiliations":[{"raw_affiliation_string":"Department of Marketing, AlFaisal University, University of Petra, Saudi Arabia, Jordan","institution_ids":["https://openalex.org/I134359838","https://openalex.org/I36622005"]}]}],"institutions":[],"countries_distinct_count":4,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5004668344"],"corresponding_institution_ids":["https://openalex.org/I146367977"],"apc_list":null,"apc_paid":null,"fwci":9.5406,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.97930475,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"10"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6470000147819519,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6470000147819519,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.09809999912977219,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.08940000087022781,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/big-data","display_name":"big data","score":0.9710000157356262},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9980000257492065},{"id":"https://openalex.org/keywords/data-driven-marketing","display_name":"data-driven marketing","score":0.621999979019165},{"id":"https://openalex.org/keywords/firm-performance","display_name":"firm performance","score":0.9399999976158142},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.33000001311302185}],"concepts":[{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.5387071371078491},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4129522442817688},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.40527933835983276},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3967817425727844},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33744189143180847},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.1725422739982605}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-65207-3_1","doi":"https://doi.org/10.1007/978-3-031-65207-3_1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-65207-3_1","pdf_url":null,"source":{"id":"https://openalex.org/S4210187899","display_name":"Studies in systems, decision and control","issn_l":"2198-4182","issn":["2198-4182","2198-4190"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studies in Systems, Decision and Control","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":52,"referenced_works":["https://openalex.org/W1612624539","https://openalex.org/W2802539019","https://openalex.org/W2912850190","https://openalex.org/W2971974760","https://openalex.org/W2977469309","https://openalex.org/W2977820027","https://openalex.org/W2977906690","https://openalex.org/W2978807477","https://openalex.org/W2981075837","https://openalex.org/W3023129271","https://openalex.org/W3035686316","https://openalex.org/W3037515929","https://openalex.org/W3083347023","https://openalex.org/W3112025849","https://openalex.org/W3133683535","https://openalex.org/W3145499543","https://openalex.org/W3146496344","https://openalex.org/W3159504348","https://openalex.org/W3179630117","https://openalex.org/W3190230459","https://openalex.org/W3208801535","https://openalex.org/W3215064063","https://openalex.org/W4206510620","https://openalex.org/W4207078093","https://openalex.org/W4220826942","https://openalex.org/W4297174682","https://openalex.org/W4319592618","https://openalex.org/W4323662081","https://openalex.org/W4361000519","https://openalex.org/W4380153470","https://openalex.org/W4385387721","https://openalex.org/W4385401161","https://openalex.org/W4386032433","https://openalex.org/W4386097384","https://openalex.org/W4386250738","https://openalex.org/W4386751791","https://openalex.org/W4387008710","https://openalex.org/W4387303913","https://openalex.org/W4387517550","https://openalex.org/W4387732878","https://openalex.org/W4388096638","https://openalex.org/W4388311398","https://openalex.org/W4388757758","https://openalex.org/W4388906293","https://openalex.org/W4389193361","https://openalex.org/W4390204956","https://openalex.org/W4390481322","https://openalex.org/W4390693945","https://openalex.org/W4390789992","https://openalex.org/W4390974065","https://openalex.org/W4391060603","https://openalex.org/W4391063524"],"related_works":["https://openalex.org/W7220017204","https://openalex.org/W4388468188","https://openalex.org/W4407116471","https://openalex.org/W7115789513","https://openalex.org/W7216740930","https://openalex.org/W7220326053","https://openalex.org/W7219411286","https://openalex.org/W3179630117","https://openalex.org/W3093284536","https://openalex.org/W2974520303"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":12}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2024-10-19T00:00:00"}