{"id":"https://openalex.org/W4403446181","doi":"https://doi.org/10.4018/979-8-3693-4046-2.ch010","title":"Marketing Applications of Emerging Technologies and Business Performance of Tourism SMEs","display_name":"Marketing Applications of Emerging Technologies and Business Performance of Tourism SMEs","publication_year":2024,"publication_date":"2024-10-16","ids":{"openalex":"https://openalex.org/W4403446181","doi":"https://doi.org/10.4018/979-8-3693-4046-2.ch010"},"language":"en","primary_location":{"id":"doi:10.4018/979-8-3693-4046-2.ch010","doi":"https://doi.org/10.4018/979-8-3693-4046-2.ch010","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3693-4046-2.ch010","pdf_url":null,"source":{"id":"https://openalex.org/S4210223922","display_name":"Advances in business strategy and competitive advantage book series","issn_l":"2327-3429","issn":["2327-3429","2327-3437"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Business Strategy and Competitive Advantage","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4403446486","display_name":"Models, Strategies, and Tools for Competitive SMEs"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5098995784","display_name":"Mourad Aarabe","orcid":"https://orcid.org/0009-0003-9772-6683","observed_orcids":["https://orcid.org/0009-0003-9772-6683"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mourad Aarabe","raw_affiliation_strings":["National School of Business and Management of Fez, Morocco"],"raw_orcid":"https://orcid.org/0009-0003-9772-6683","affiliations":[{"raw_affiliation_string":"National School of Business and Management of Fez, Morocco","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5098995785","display_name":"Nouhaila Ben Khizzou","orcid":"https://orcid.org/0009-0002-3355-5224","observed_orcids":["https://orcid.org/0009-0002-3355-5224"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nouhaila Ben Khizzou","raw_affiliation_strings":["National School of Business and Management of Fez, Morocco"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National School of Business and Management of Fez, Morocco","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081077444","display_name":"Lhoussaine Alla","orcid":"https://orcid.org/0000-0002-7238-1792","observed_orcids":["https://orcid.org/0000-0002-7238-1792"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lhoussaine Alla","raw_affiliation_strings":["National School of Applied Sciences of Fez, Morocco"],"raw_orcid":"https://orcid.org/0000-0002-7238-1792","affiliations":[{"raw_affiliation_string":"National School of Applied Sciences of Fez, Morocco","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5017969352","display_name":"Ahmed Samir Benjelloun","orcid":"https://orcid.org/0009-0004-9673-2747","observed_orcids":["https://orcid.org/0009-0004-9673-2747"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ahmed Benjelloun","raw_affiliation_strings":["National School of Business and Management of Fez, Morocco"],"raw_orcid":"https://orcid.org/0009-0004-9673-2747","affiliations":[{"raw_affiliation_string":"National School of Business and Management of Fez, Morocco","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":8.4815,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.97667295,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"217","last_page":"242"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.8773999810218811,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.8773999810218811,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.06509999930858612,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.03750000149011612,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/emerging-technologies","display_name":"emerging technologies","score":0.9020000100135803},{"id":"https://openalex.org/keywords/tourism-smes","display_name":"tourism SMEs","score":0.8159999847412109},{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":0.718999981880188},{"id":"https://openalex.org/keywords/tourism-marketing","display_name":"tourism marketing","score":0.8009999990463257},{"id":"https://openalex.org/keywords/firm-performance","display_name":"firm performance","score":0.9480000138282776},{"id":"https://openalex.org/keywords/key-performance-indicators","display_name":"key performance indicators","score":0.7379999756813049},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.8709999918937683}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7150815725326538},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.5737919807434082},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5708112716674805},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.33287838101387024},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.10631158947944641},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/979-8-3693-4046-2.ch010","doi":"https://doi.org/10.4018/979-8-3693-4046-2.ch010","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3693-4046-2.ch010","pdf_url":null,"source":{"id":"https://openalex.org/S4210223922","display_name":"Advances in business strategy and competitive advantage book series","issn_l":"2327-3429","issn":["2327-3429","2327-3437"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Business Strategy and Competitive Advantage","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.5378999710083008,"display_name":"Industry, innovation and infrastructure"}],"study_designs":[{"id":"https://openalex.org/study-designs/systematic-review","display_name":"Systematic Review"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":67,"referenced_works":["https://openalex.org/W2000860513","https://openalex.org/W2026043638","https://openalex.org/W2053288224","https://openalex.org/W2078641267","https://openalex.org/W2092472763","https://openalex.org/W2100994653","https://openalex.org/W2161374186","https://openalex.org/W2169205464","https://openalex.org/W2236859702","https://openalex.org/W2501273932","https://openalex.org/W2551709763","https://openalex.org/W2557540155","https://openalex.org/W2625004793","https://openalex.org/W2767505359","https://openalex.org/W2799570094","https://openalex.org/W2939127201","https://openalex.org/W2968557808","https://openalex.org/W2971534872","https://openalex.org/W2973831713","https://openalex.org/W2979906316","https://openalex.org/W2996741354","https://openalex.org/W3001124561","https://openalex.org/W3004579624","https://openalex.org/W3004636513","https://openalex.org/W3018262553","https://openalex.org/W3025637241","https://openalex.org/W3034283122","https://openalex.org/W3046346272","https://openalex.org/W3084775304","https://openalex.org/W3089228746","https://openalex.org/W3108550276","https://openalex.org/W3117813115","https://openalex.org/W3117885060","https://openalex.org/W3118838378","https://openalex.org/W3123925578","https://openalex.org/W3124255990","https://openalex.org/W3124957586","https://openalex.org/W3128384299","https://openalex.org/W3133185045","https://openalex.org/W3178528592","https://openalex.org/W3179094599","https://openalex.org/W3191907342","https://openalex.org/W3208453578","https://openalex.org/W3211084479","https://openalex.org/W3215923938","https://openalex.org/W4200101837","https://openalex.org/W4214876288","https://openalex.org/W4223997272","https://openalex.org/W4240879951","https://openalex.org/W4287399241","https://openalex.org/W4290973374","https://openalex.org/W4291700903","https://openalex.org/W4294215472","https://openalex.org/W4294647307","https://openalex.org/W4313560655","https://openalex.org/W4321849612","https://openalex.org/W4328094271","https://openalex.org/W4365446651","https://openalex.org/W4385246133","https://openalex.org/W4386948123","https://openalex.org/W4389080289","https://openalex.org/W4390583689","https://openalex.org/W4392373655","https://openalex.org/W4396814419","https://openalex.org/W4399288954","https://openalex.org/W4400722142","https://openalex.org/W6966453969"],"related_works":["https://openalex.org/W7215479155","https://openalex.org/W4414199830","https://openalex.org/W4392373655","https://openalex.org/W4399309774","https://openalex.org/W4410330900","https://openalex.org/W4415323593","https://openalex.org/W3212511716","https://openalex.org/W7133743368","https://openalex.org/W7125016507","https://openalex.org/W4412889226"],"abstract_inverted_index":{"The":[0,82,102],"tourism":[1,100],"sector":[2],"is":[3],"currently":[4],"undergoing":[5],"a":[6,13,36,105],"digital":[7],"transformation,":[8],"with":[9],"emerging":[10,44,91],"technologies":[11,45,51,110],"playing":[12],"pivotal":[14],"role":[15],"in":[16,79],"redefining":[17],"marketing":[18,41,93],"strategies":[19],"and":[20,26,46,69,74,95],"improving":[21],"the":[22,40,47,53,63,87,96],"performance":[23,55,98,113],"of":[24,43,49,56,99],"small":[25],"medium-sized":[27],"enterprises":[28],"(SMEs).":[29],"This":[30],"study":[31],"aims":[32],"to":[33,85,111],"examine,":[34],"through":[35],"comprehensive":[37],"literature":[38],"review,":[39],"applications":[42,94],"impact":[48],"these":[50,109],"on":[52,62],"business":[54,97],"SMEs.":[57,101],"A":[58],"rigorous":[59],"methodology":[60],"based":[61],"PRISMA":[64],"protocol":[65],"for":[66,72],"reference":[67],"collection":[68],"NVIVO":[70],"software":[71],"textual":[73],"thematic":[75],"analysis":[76],"was":[77,84],"employed":[78],"this":[80],"research.":[81],"objective":[83],"demystify":[86],"complex":[88],"relationship":[89],"between":[90],"technology":[92],"results":[103],"revealed":[104],"convergence":[106],"that":[107],"linked":[108],"key":[112],"indicators.":[114]},"counts_by_year":[{"year":2025,"cited_by_count":6}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2024-10-17T00:00:00"}
