{"id":"https://openalex.org/W4403211978","doi":"https://doi.org/10.1109/iccit62134.2024.10701101","title":"Optimizing Digital and Social Media Marketing Strategies Using Advanced Technologies for Sustainable Growth in MSMEs","display_name":"Optimizing Digital and Social Media Marketing Strategies Using Advanced Technologies for Sustainable Growth in MSMEs","publication_year":2024,"publication_date":"2024-08-07","ids":{"openalex":"https://openalex.org/W4403211978","doi":"https://doi.org/10.1109/iccit62134.2024.10701101"},"language":"en","primary_location":{"id":"doi:10.1109/iccit62134.2024.10701101","doi":"https://doi.org/10.1109/iccit62134.2024.10701101","is_oa":false,"landing_page_url":"https://doi.org/10.1109/iccit62134.2024.10701101","pdf_url":null,"source":{"id":"https://openalex.org/S7407096137","display_name":"International Conference on Creative Communication and Innovative Technology (ICCIT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT)","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5039781241","display_name":"Carola Basuki","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Carola Basuki","raw_affiliation_strings":["Bina Nusantara University,Management Department,Jakarta,Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bina Nusantara University,Management Department,Jakarta,Indonesia","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063578136","display_name":"Desman Hidayat","orcid":"https://orcid.org/0000-0001-5222-520X","observed_orcids":["https://orcid.org/0000-0001-5222-520X"]},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Desman Hidayat","raw_affiliation_strings":["Bina Nusantara University,Management Department,Jakarta,Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bina Nusantara University,Management Department,Jakarta,Indonesia","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5099845430","display_name":"Victorianda","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Victorianda","raw_affiliation_strings":["Eesp Incorporation,Computer Science Department,Birmingham,United Kingdom"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Eesp Incorporation,Computer Science Department,Birmingham,United Kingdom","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.6749,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.96785714,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9785000085830688,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9785000085830688,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.021400000900030136,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9929999709129333},{"id":"https://openalex.org/keywords/digital-marketing-strategy","display_name":"digital marketing strategy","score":0.9940000176429749},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9549999833106995},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.8299999833106995},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.7089999914169312},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.7799999713897705},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":1.0},{"id":"https://openalex.org/keywords/content-marketing","display_name":"content marketing","score":0.8539999723434448},{"id":"https://openalex.org/keywords/sustainable-business-growth","display_name":"sustainable business growth","score":0.6510000228881836}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6979079246520996},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5494198799133301},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5079663395881653},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.4644800126552582},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4400746822357178},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3561820089817047},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3494325876235962},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.17072391510009766}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/iccit62134.2024.10701101","doi":"https://doi.org/10.1109/iccit62134.2024.10701101","is_oa":false,"landing_page_url":"https://doi.org/10.1109/iccit62134.2024.10701101","pdf_url":null,"source":{"id":"https://openalex.org/S7407096137","display_name":"International Conference on Creative Communication and Innovative Technology (ICCIT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.48510000109672546,"display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W2900849642","https://openalex.org/W2986412822","https://openalex.org/W3036899478","https://openalex.org/W3048861788","https://openalex.org/W3095351588","https://openalex.org/W3106685758","https://openalex.org/W3163323108","https://openalex.org/W3184211743","https://openalex.org/W3214530316","https://openalex.org/W4210693889","https://openalex.org/W4220977337","https://openalex.org/W4283165702","https://openalex.org/W4283794443","https://openalex.org/W4294176181","https://openalex.org/W4309009638","https://openalex.org/W4312752975","https://openalex.org/W4318183161","https://openalex.org/W4378620400","https://openalex.org/W4386479985","https://openalex.org/W4386480166","https://openalex.org/W4390471568","https://openalex.org/W4390781557","https://openalex.org/W4391715895","https://openalex.org/W4391738799","https://openalex.org/W4396664236","https://openalex.org/W4396791328","https://openalex.org/W4396867096","https://openalex.org/W4401769613","https://openalex.org/W4401770171","https://openalex.org/W6943113125"],"related_works":["https://openalex.org/W4394894728","https://openalex.org/W7169802526","https://openalex.org/W4390101356","https://openalex.org/W4409517404","https://openalex.org/W4205548410","https://openalex.org/W7219321326","https://openalex.org/W4405582249","https://openalex.org/W4402023160","https://openalex.org/W4410479665","https://openalex.org/W4401226460"],"abstract_inverted_index":{"Sambel":[0,38,49,62,106,183],"Pecel":[1,39],"is":[2,36],"one":[3,85],"of":[4,8,14,112,124,181],"the":[5,84,96,110,113,116,119,125,129,179],"famous":[6,46],"types":[7],"spices":[9],"in":[10,40,95],"Indonesia.":[11],"The":[12,64,75],"combination":[13],"several":[15],"seasoning":[16],"ingredients":[17],"(peanuts,":[18],"chilies,":[19],"javanese":[20],"sugar,":[21],"orange":[22],"leaves,":[23],"salt,":[24],"and":[25,88,115,138,142,159,173],"others)":[26],"makes":[27],"sambel":[28],"pecel":[29],"has":[30],"its":[31],"own":[32],"distinctive":[33],"taste.":[34],"There":[35],"MSME":[37,61,105,182],"Malang,":[41],"East":[42],"Java,":[43],"Indonesia":[44],"who":[45,91],"producing":[47],"traditional":[48],"Pecel.":[50,63,107,184],"This":[51],"research":[52,65],"aims":[53],"to":[54,59,144,164,169],"Optimized":[55],"Social":[56,133],"Media":[57,134],"Marketing":[58,135,151],"this":[60],"method":[66],"uses":[67],"qualitative":[68],"approach":[69],"which":[70],"focuses":[71],"on":[72,128],"case":[73],"studies.":[74],"data":[76,117],"was":[77,147],"collected":[78],"using":[79,157],"an":[80,122],"interview":[81,114],"system":[82],"with":[83],"business":[86],"owner":[87],"ten":[89],"respondents":[90],"had":[92],"a":[93,162],"background":[94],"environmental":[97],"field,":[98],"working":[99],"for":[100],"companies":[101],"that":[102,149],"are":[103,140],"under":[104],"After":[108],"getting":[109],"results":[111],"obtained,":[118],"author":[120],"provides":[121],"explanation":[123],"solution.":[126],"Based":[127],"result":[130],"from":[131],"their":[132],"brand":[136,171],"awareness":[137,172],"engagement":[139,174],"low":[141],"need":[143],"improve.":[145],"It":[146],"found":[148],"Digital":[150],"Strategy":[152],"through":[153],"social":[154],"media":[155],"marketing":[156,168],"Facebook":[158],"Instagram":[160],"become":[161],"solution":[163],"advertise":[165],"new":[166],"content":[167],"increase":[170,177],"rate,":[175],"soon":[176],"sales":[178],"product":[180]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-10-09T00:00:00"}