{"id":"https://openalex.org/W4403206865","doi":"https://doi.org/10.1080/13527266.2024.2413401","title":"Greenwashing and the purchase behavior toward electric motorbikes: The role of eco-literacy","display_name":"Greenwashing and the purchase behavior toward electric motorbikes: The role of eco-literacy","publication_year":2024,"publication_date":"2024-10-08","ids":{"openalex":"https://openalex.org/W4403206865","doi":"https://doi.org/10.1080/13527266.2024.2413401"},"language":"en","primary_location":{"id":"doi:10.1080/13527266.2024.2413401","doi":"https://doi.org/10.1080/13527266.2024.2413401","is_oa":false,"landing_page_url":"https://doi.org/10.1080/13527266.2024.2413401","pdf_url":null,"source":{"id":"https://openalex.org/S158451771","display_name":"Journal of Marketing Communications","issn_l":"1352-7266","issn":["1352-7266","1466-4445"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Communications","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052431194","display_name":"Nguyen Le","orcid":"https://orcid.org/0000-0002-6248-1159","observed_orcids":["https://orcid.org/0000-0002-6248-1159"]},"institutions":[{"id":"https://openalex.org/I202539009","display_name":"Industrial University of Ho Chi Minh City","ror":"https://ror.org/03mj71j26","country_code":"VN","type":"education","lineage":["https://openalex.org/I202539009"]}],"countries":["VN"],"is_corresponding":true,"raw_author_name":"Nguyen Le","raw_affiliation_strings":["Industrial University of Ho Chi Minh City","Faculty of Business, Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam"],"raw_orcid":"https://orcid.org/0000-0002-6248-1159","affiliations":[{"raw_affiliation_string":"Industrial University of Ho Chi Minh City","institution_ids":["https://openalex.org/I202539009"]},{"raw_affiliation_string":"Faculty of Business, Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam","institution_ids":["https://openalex.org/I202539009"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5107477574","display_name":"Duy Quy","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I202539009","display_name":"Industrial University of Ho Chi Minh City","ror":"https://ror.org/03mj71j26","country_code":"VN","type":"education","lineage":["https://openalex.org/I202539009"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Duy Quy Do","raw_affiliation_strings":["Industrial University of Ho Chi Minh City","Faculty of Business, Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Industrial University of Ho Chi Minh City","institution_ids":["https://openalex.org/I202539009"]},{"raw_affiliation_string":"Faculty of Business, Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam","institution_ids":["https://openalex.org/I202539009"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Xuan Truong Nguyen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I202539009","display_name":"Industrial University of Ho Chi Minh City","ror":"https://ror.org/03mj71j26","country_code":"VN","type":"education","lineage":["https://openalex.org/I202539009"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Xuan Truong Nguyen","raw_affiliation_strings":["Industrial University of Ho Chi Minh City","Faculty of Business, Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Industrial University of Ho Chi Minh City","institution_ids":["https://openalex.org/I202539009"]},{"raw_affiliation_string":"Faculty of Business, Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam","institution_ids":["https://openalex.org/I202539009"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5056348245","display_name":"Thi Lien Hoa Nguyen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I181727666","display_name":"University of Economics Ho Chi Minh City","ror":"https://ror.org/010yce376","country_code":"VN","type":"education","lineage":["https://openalex.org/I181727666"]}],"countries":["VN"],"is_corresponding":false,"raw_author_name":"Thi Lien Hoa Nguyen","raw_affiliation_strings":["University of Economic Ho Chi Minh","College of Business, University of Economic Ho Chi Minh, Ho Chi Minh City, Vietnam"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Economic Ho Chi Minh","institution_ids":["https://openalex.org/I181727666"]},{"raw_affiliation_string":"College of Business, University of Economic Ho Chi Minh, Ho Chi Minh City, Vietnam","institution_ids":["https://openalex.org/I181727666"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5052431194"],"corresponding_institution_ids":["https://openalex.org/I202539009"],"apc_list":null,"apc_paid":null,"fwci":4.156,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.93778123,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"32","issue":"5","first_page":"521","last_page":"551"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/greenwashing","display_name":"greenwashing","score":1.0},{"id":"https://openalex.org/keywords/environmental-literacy","display_name":"environmental literacy","score":0.8059999942779541},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9940000176429749},{"id":"https://openalex.org/keywords/green-brand-image","display_name":"green brand image","score":0.984000027179718},{"id":"https://openalex.org/keywords/green-skepticism","display_name":"green skepticism","score":0.9959999918937683},{"id":"https://openalex.org/keywords/perceived-betrayal","display_name":"perceived betrayal","score":0.9980000257492065},{"id":"https://openalex.org/keywords/signaling-theory","display_name":"signaling theory","score":0.875},{"id":"https://openalex.org/keywords/legitimacy-theory","display_name":"legitimacy theory","score":0.9629999995231628},{"id":"https://openalex.org/keywords/psychological-contract","display_name":"psychological contract","score":0.7919999957084656},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.46000000834465027},{"id":"https://openalex.org/keywords/vietnamese-consumers","display_name":"Vietnamese consumers","score":0.8920000195503235}],"concepts":[{"id":"https://openalex.org/C2778815883","wikidata":"https://www.wikidata.org/wiki/Q983063","display_name":"Greenwashing","level":3,"score":0.7947835922241211},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5969699621200562},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5422760248184204},{"id":"https://openalex.org/C547764534","wikidata":"https://www.wikidata.org/wiki/Q8236","display_name":"Literacy","level":2,"score":0.4556868076324463},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4387866258621216},{"id":"https://openalex.org/C2987494969","wikidata":"https://www.wikidata.org/wiki/Q193692","display_name":"Electric cars","level":2,"score":0.4357214570045471},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.37844812870025635},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.1856972873210907},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14802443981170654},{"id":"https://openalex.org/C171146098","wikidata":"https://www.wikidata.org/wiki/Q124192","display_name":"Automotive engineering","level":1,"score":0.09499821066856384},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.07809361815452576},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.07018518447875977},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/13527266.2024.2413401","doi":"https://doi.org/10.1080/13527266.2024.2413401","is_oa":false,"landing_page_url":"https://doi.org/10.1080/13527266.2024.2413401","pdf_url":null,"source":{"id":"https://openalex.org/S158451771","display_name":"Journal of Marketing Communications","issn_l":"1352-7266","issn":["1352-7266","1466-4445"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Communications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.833299994468689,"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production"}],"sustainable_development_goals_aurora":[{"score":0.8899999856948853,"id":"https://metadata.un.org/sdg/4","display_name":"Quality education"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":106,"referenced_works":["https://openalex.org/W18396254","https://openalex.org/W44146536","https://openalex.org/W1498727162","https://openalex.org/W1518644502","https://openalex.org/W1520714623","https://openalex.org/W1526395331","https://openalex.org/W1535652297","https://openalex.org/W1541802176","https://openalex.org/W1549208307","https://openalex.org/W1608456834","https://openalex.org/W1833518599","https://openalex.org/W1908807906","https://openalex.org/W1950054381","https://openalex.org/W1965826439","https://openalex.org/W1968242447","https://openalex.org/W1969501870","https://openalex.org/W1972199289","https://openalex.org/W1991511800","https://openalex.org/W1998194115","https://openalex.org/W2006577309","https://openalex.org/W2008284276","https://openalex.org/W2012710086","https://openalex.org/W2017091277","https://openalex.org/W2021327687","https://openalex.org/W2036204478","https://openalex.org/W2037894217","https://openalex.org/W2038094831","https://openalex.org/W2043087423","https://openalex.org/W2051734348","https://openalex.org/W2054864676","https://openalex.org/W2058911922","https://openalex.org/W2059075194","https://openalex.org/W2062479713","https://openalex.org/W2071297337","https://openalex.org/W2078477487","https://openalex.org/W2092066179","https://openalex.org/W2092506497","https://openalex.org/W2100733208","https://openalex.org/W2102045068","https://openalex.org/W2102680812","https://openalex.org/W2102893687","https://openalex.org/W2125974543","https://openalex.org/W2129895545","https://openalex.org/W2162412465","https://openalex.org/W2167979258","https://openalex.org/W2178068968","https://openalex.org/W2178182980","https://openalex.org/W2186993165","https://openalex.org/W2226510390","https://openalex.org/W2279719999","https://openalex.org/W2281059700","https://openalex.org/W2378301674","https://openalex.org/W2419292455","https://openalex.org/W2507371042","https://openalex.org/W2519666521","https://openalex.org/W2561671372","https://openalex.org/W2566313498","https://openalex.org/W2573349665","https://openalex.org/W2600078329","https://openalex.org/W2606639840","https://openalex.org/W2618679947","https://openalex.org/W2619339558","https://openalex.org/W2789380276","https://openalex.org/W2792245420","https://openalex.org/W2795656446","https://openalex.org/W2893271825","https://openalex.org/W2894605789","https://openalex.org/W2938149748","https://openalex.org/W2940790801","https://openalex.org/W2943880169","https://openalex.org/W2955829435","https://openalex.org/W2998958915","https://openalex.org/W3006968239","https://openalex.org/W3016434502","https://openalex.org/W3017959800","https://openalex.org/W3029489574","https://openalex.org/W3037244491","https://openalex.org/W3043819299","https://openalex.org/W3090231941","https://openalex.org/W3114886147","https://openalex.org/W3125595071","https://openalex.org/W3182690317","https://openalex.org/W3207457460","https://openalex.org/W3209512209","https://openalex.org/W3210383951","https://openalex.org/W3216496280","https://openalex.org/W4205757326","https://openalex.org/W4224126078","https://openalex.org/W4229752367","https://openalex.org/W4285495021","https://openalex.org/W4290033706","https://openalex.org/W4297226812","https://openalex.org/W4306947920","https://openalex.org/W4308705661","https://openalex.org/W4312124052","https://openalex.org/W4382679590","https://openalex.org/W4386837563","https://openalex.org/W4389247875","https://openalex.org/W4390116025","https://openalex.org/W4390640150","https://openalex.org/W4390747331","https://openalex.org/W4391025072","https://openalex.org/W4392499755","https://openalex.org/W4393049472","https://openalex.org/W4399556304","https://openalex.org/W4400291632"],"related_works":["https://openalex.org/W7166580100","https://openalex.org/W7143378875","https://openalex.org/W4410859011","https://openalex.org/W7154463686","https://openalex.org/W7204865317","https://openalex.org/W7213986728","https://openalex.org/W7204857701","https://openalex.org/W4411707763","https://openalex.org/W7202089768","https://openalex.org/W4389883514"],"abstract_inverted_index":{"Nowadays,":[0],"due":[1],"to":[2,19,118,159,162,166,178],"the":[3,10,47,52,58,79,120,132,142,145,148,155,170,172,188],"increasing":[4],"green":[5,63,67,70],"trends,":[6],"numerous":[7],"businesses":[8],"in":[9,104,154],"automobile":[11],"industry":[12],"adopt":[13],"greenwashing":[14,61,185],"as":[15,41],"a":[16,92,98],"primary":[17],"strategy":[18],"appear":[20],"environmentally":[21],"conscious,":[22],"despite":[23],"their":[24],"production":[25],"processes":[26],"like":[27],"manufacturing":[28],"lithium-ion":[29],"batteries,":[30],"which":[31],"are":[32],"causing":[33],"significant":[34,149],"environmental":[35],"pollution.":[36],"By":[37],"combining":[38],"three":[39],"theories":[40],"signaling,":[42],"legitimacy,":[43],"and":[44,110,134,138,164,183,191],"psychological":[45],"contract,":[46],"study":[48,90,146],"focuses":[49],"on":[50,78,169],"solving":[51],"previous":[53],"research":[54,108,195],"gaps":[55],"when":[56],"examining":[57],"influence":[59],"of":[60,101,152],"(GW),":[62],"brand":[64],"image":[65],"(GBI),":[66],"skepticism":[68],"(GS),":[69],"confusion":[71],"(GC),":[72],"perceived":[73],"betrayal":[74],"(PB),":[75],"eco-literacy":[76],"(EL)":[77],"purchase":[80,181],"intention":[81,182],"(PI)":[82],"towards":[83],"electric":[84],"motorbikes":[85],"among":[86],"Vietnamese":[87],"consumers.":[88],"The":[89,125],"employed":[91],"convenient":[93],"random":[94],"sampling":[95],"method":[96,109],"with":[97],"sample":[99],"size":[100],"535":[102],"consumers":[103],"Vietnam.":[105],"A":[106],"quantitative":[107],"Structural":[111],"Equation":[112],"Modeling":[113],"(SEM)":[114],"approach":[115],"were":[116],"used":[117],"analyze":[119],"data":[121],"using":[122],"SmartPLS":[123],"software.":[124],"findings":[126],"reveal":[127],"that":[128],"GW":[129,153,158,161,165],"significantly":[130],"influences":[131],"PI,":[133,160],"GBI,":[135],"GS,":[136,163],"GC,":[137],"PB":[139],"partial":[140],"mediate":[141],"correlation.":[143],"Additionally,":[144],"discovered":[147],"moderating":[150],"role":[151],"correlation":[156],"between":[157],"PB.":[167],"Based":[168],"findings,":[171],"managers":[173],"can":[174],"apply":[175],"marketing":[176],"strategies":[177],"encourage":[179],"consumers\u2019":[180],"avoid":[184],"activities.":[186],"Then,":[187],"theoretical":[189],"implications":[190],"directions":[192],"for":[193],"future":[194],"have":[196],"been":[197],"proposed.":[198]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2024-10-09T00:00:00"}