{"id":"https://openalex.org/W4403019849","doi":"https://doi.org/10.4018/979-8-3693-8844-0.ch002","title":"Leveraging AI and Machine Learning for Predictive Analytics in Business Intelligence","display_name":"Leveraging AI and Machine Learning for Predictive Analytics in Business Intelligence","publication_year":2024,"publication_date":"2024-10-01","ids":{"openalex":"https://openalex.org/W4403019849","doi":"https://doi.org/10.4018/979-8-3693-8844-0.ch002"},"language":"en","primary_location":{"id":"doi:10.4018/979-8-3693-8844-0.ch002","doi":"https://doi.org/10.4018/979-8-3693-8844-0.ch002","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3693-8844-0.ch002","pdf_url":null,"source":{"id":"https://openalex.org/S4210225011","display_name":"Advances in business information systems and analytics book series","issn_l":"2327-3275","issn":["2327-3275","2327-3283"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Business Information Systems and Analytics","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4403020529","display_name":"AI-Powered Business Intelligence for Modern Organizations"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Mansi Sharma","orcid":"https://orcid.org/0000-0003-0525-9313","observed_orcids":["https://orcid.org/0000-0003-0525-9313"]},"institutions":[{"id":"https://openalex.org/I4210130476","display_name":"Datta Meghe Institute of Higher Education and Research","ror":"https://ror.org/02w7k5y22","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210130476"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Mansi Sharma","raw_affiliation_strings":["Datta Meghe Institute of Higher Education and Research, India"],"raw_orcid":"https://orcid.org/0000-0003-0525-9313","affiliations":[{"raw_affiliation_string":"Datta Meghe Institute of Higher Education and Research, India","institution_ids":["https://openalex.org/I4210130476"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018192864","display_name":"Praveen Kumar","orcid":"https://orcid.org/0000-0002-8319-1572","observed_orcids":["https://orcid.org/0000-0002-8319-1572"]},"institutions":[{"id":"https://openalex.org/I4210130476","display_name":"Datta Meghe Institute of Higher Education and Research","ror":"https://ror.org/02w7k5y22","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210130476"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Praveen Kumar","raw_affiliation_strings":["Datta Meghe Institute of Higher Education and Research, India"],"raw_orcid":"https://orcid.org/0000-0002-8319-1572","affiliations":[{"raw_affiliation_string":"Datta Meghe Institute of Higher Education and Research, India","institution_ids":["https://openalex.org/I4210130476"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5035372117","display_name":"Swapnil K. Gundewar","orcid":"https://orcid.org/0000-0002-9510-8625","observed_orcids":["https://orcid.org/0000-0002-9510-8625"]},"institutions":[{"id":"https://openalex.org/I4210130476","display_name":"Datta Meghe Institute of Higher Education and Research","ror":"https://ror.org/02w7k5y22","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210130476"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Swapnil Gundewar","raw_affiliation_strings":["Datta Meghe Institute of Higher Education and Research, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Datta Meghe Institute of Higher Education and Research, India","institution_ids":["https://openalex.org/I4210130476"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210130476"],"apc_list":null,"apc_paid":null,"fwci":7.9576,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.98131488,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"29","last_page":"50"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14260","display_name":"Impact of AI and Big Data on Business and Society","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13373","display_name":"Data Mining and Machine Learning Applications","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/predictive-analytics","display_name":"predictive analytics","score":0.8140000104904175},{"id":"https://openalex.org/keywords/business-intelligence","display_name":"business intelligence","score":0.9890000224113464},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"artificial intelligence","score":0.7839999794960022},{"id":"https://openalex.org/keywords/machine-learning-integration","display_name":"machine learning integration","score":0.9020000100135803},{"id":"https://openalex.org/keywords/real-time-analytics","display_name":"real-time analytics","score":0.8339999914169312},{"id":"https://openalex.org/keywords/data-preparation","display_name":"data preparation","score":0.6439999938011169},{"id":"https://openalex.org/keywords/feature-engineering","display_name":"feature engineering","score":0.9710000157356262},{"id":"https://openalex.org/keywords/exploratory-data-analysis","display_name":"exploratory data analysis","score":0.9649999737739563},{"id":"https://openalex.org/keywords/interactive-dashboard","display_name":"interactive dashboard","score":0.8610000014305115},{"id":"https://openalex.org/keywords/data-visualization","display_name":"data visualization","score":0.4320000112056732}],"concepts":[{"id":"https://openalex.org/C2767350","wikidata":"https://www.wikidata.org/wiki/Q6662173","display_name":"Business intelligence","level":2,"score":0.7961092591285706},{"id":"https://openalex.org/C83209312","wikidata":"https://www.wikidata.org/wiki/Q1053367","display_name":"Predictive analytics","level":2,"score":0.7038987874984741},{"id":"https://openalex.org/C37952496","wikidata":"https://www.wikidata.org/wiki/Q5001829","display_name":"Business analytics","level":4,"score":0.6651678085327148},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6147010326385498},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.5822537541389465},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.5283827185630798},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.46537870168685913},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.45881491899490356},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.24441885948181152},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.10709008574485779},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.08182308077812195},{"id":"https://openalex.org/C189076506","wikidata":"https://www.wikidata.org/wiki/Q1518232","display_name":"Business analysis","level":3,"score":0.07664990425109863},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.04567578434944153}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/979-8-3693-8844-0.ch002","doi":"https://doi.org/10.4018/979-8-3693-8844-0.ch002","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3693-8844-0.ch002","pdf_url":null,"source":{"id":"https://openalex.org/S4210225011","display_name":"Advances in business information systems and analytics book series","issn_l":"2327-3275","issn":["2327-3275","2327-3283"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Business Information Systems and Analytics","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":41,"referenced_works":["https://openalex.org/W1501322096","https://openalex.org/W1504097774","https://openalex.org/W1971354656","https://openalex.org/W1979159991","https://openalex.org/W2009210150","https://openalex.org/W2012533078","https://openalex.org/W2020385723","https://openalex.org/W2034934301","https://openalex.org/W2039397179","https://openalex.org/W2080903376","https://openalex.org/W2081480383","https://openalex.org/W2091937574","https://openalex.org/W2563730070","https://openalex.org/W2568941742","https://openalex.org/W2575831846","https://openalex.org/W2597972688","https://openalex.org/W2747680751","https://openalex.org/W2756291343","https://openalex.org/W2769284531","https://openalex.org/W2795612851","https://openalex.org/W2806307656","https://openalex.org/W2809373841","https://openalex.org/W2896306059","https://openalex.org/W2900885903","https://openalex.org/W2906115686","https://openalex.org/W2954442338","https://openalex.org/W2963221243","https://openalex.org/W2990082040","https://openalex.org/W2996510345","https://openalex.org/W3025637241","https://openalex.org/W3046940078","https://openalex.org/W3129034719","https://openalex.org/W3152643078","https://openalex.org/W3169536125","https://openalex.org/W3198656709","https://openalex.org/W4297235956","https://openalex.org/W4362704889","https://openalex.org/W4382681469","https://openalex.org/W4387490693","https://openalex.org/W6747842860","https://openalex.org/W6992546470"],"related_works":["https://openalex.org/W4403019743","https://openalex.org/W4411658097","https://openalex.org/W4411238910","https://openalex.org/W4381622506","https://openalex.org/W4414090399","https://openalex.org/W4414090281","https://openalex.org/W4414089876","https://openalex.org/W4406549764","https://openalex.org/W4397032554","https://openalex.org/W4407680534"],"abstract_inverted_index":{"In":[0],"today's":[1],"tech":[2],"landscape,":[3],"business":[4],"intelligence":[5,23],"(BI)":[6],"is":[7],"essential,":[8],"especially":[9],"with":[10,84],"advanced":[11],"technologies":[12],"emerging.":[13],"This":[14,106],"study":[15],"delves":[16],"into":[17,33,126],"the":[18,43,112],"transformative":[19],"potential":[20],"of":[21,45,82,98,114],"artificial":[22],"and":[24,57,65,77,92,120],"machine":[25,124],"learning":[26,125],"in":[27,48,122],"predictive":[28,46,66],"analytics,":[29],"offering":[30],"crucial":[31],"insights":[32],"data.":[34],"The":[35],"chapter":[36,107],"provides":[37],"an":[38],"extensive":[39],"overview,":[40],"focusing":[41],"on":[42],"future":[44],"analytics":[47,67],"BI.":[49],"It":[50],"highlights":[51],"real-time":[52,93],"applications,":[53],"featuring":[54],"practical":[55],"work":[56],"case":[58],"studies.":[59],"Key":[60,118],"practices":[61],"for":[62],"integrating":[63,123],"AI":[64],"are":[68,129],"introduced,":[69],"covering":[70],"data":[71,79],"preparation,":[72],"cleaning,":[73],"preprocessing,":[74],"feature":[75],"engineering,":[76],"exploratory":[78],"analysis.":[80],"Integration":[81],"ML":[83,110],"BI":[85,127],"facilitates":[86],"visualization,":[87],"report":[88],"generation,":[89],"interactive":[90],"dashboards,":[91],"monitoring.":[94],"However,":[95],"manual":[96],"analysis":[97],"complex":[99],"datasets":[100],"poses":[101],"challenges,":[102],"risking":[103],"valuable":[104],"insights.":[105,117],"explores":[108],"how":[109],"automates":[111],"identification":[113],"patterns,":[115],"extracting":[116],"challenges":[119],"advantages":[121],"frameworks":[128],"also":[130],"discussed.":[131]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":7}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-10-02T00:00:00"}