{"id":"https://openalex.org/W4402909807","doi":"https://doi.org/10.1016/j.sca.2024.100085","title":"A systematic review of supply chain analytics for targeted ads in E-commerce","display_name":"A systematic review of supply chain analytics for targeted ads in E-commerce","publication_year":2024,"publication_date":"2024-09-28","ids":{"openalex":"https://openalex.org/W4402909807","doi":"https://doi.org/10.1016/j.sca.2024.100085"},"language":"en","primary_location":{"id":"doi:10.1016/j.sca.2024.100085","doi":"https://doi.org/10.1016/j.sca.2024.100085","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sca.2024.100085","pdf_url":null,"source":{"id":"https://openalex.org/S4387286203","display_name":"Supply Chain Analytics","issn_l":"2949-8635","issn":["2949-8635"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","norway-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Supply Chain Analytics","raw_type":"journal-article"},"volume":null,"type":"review","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1016/j.sca.2024.100085","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Shrestha Pundir","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I162030827","display_name":"Thapar Institute of Engineering & Technology","ror":"https://ror.org/00wdq3744","country_code":"IN","type":"education","lineage":["https://openalex.org/I162030827"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Shrestha Pundir","raw_affiliation_strings":["Thapar Institute of Engineering and Technology, Deemed to be University, Patiala, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Thapar Institute of Engineering and Technology, Deemed to be University, Patiala, India","institution_ids":["https://openalex.org/I162030827"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5134729626","display_name":"Hardik Garg","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I162030827","display_name":"Thapar Institute of Engineering & Technology","ror":"https://ror.org/00wdq3744","country_code":"IN","type":"education","lineage":["https://openalex.org/I162030827"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Hardik Garg","raw_affiliation_strings":["Thapar Institute of Engineering and Technology, Deemed to be University, Patiala, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Thapar Institute of Engineering and Technology, Deemed to be University, Patiala, India","institution_ids":["https://openalex.org/I162030827"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089380496","display_name":"Devnaad Singh","orcid":"https://orcid.org/0000-0002-5296-3402","observed_orcids":["https://orcid.org/0000-0002-5296-3402"]},"institutions":[{"id":"https://openalex.org/I162030827","display_name":"Thapar Institute of Engineering & Technology","ror":"https://ror.org/00wdq3744","country_code":"IN","type":"education","lineage":["https://openalex.org/I162030827"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Devnaad Singh","raw_affiliation_strings":["Thapar Institute of Engineering and Technology, Deemed to be University, Patiala, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Thapar Institute of Engineering and Technology, Deemed to be University, Patiala, India","institution_ids":["https://openalex.org/I162030827"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5071186894","display_name":"Prashant Singh Rana","orcid":"https://orcid.org/0000-0002-0142-7925","observed_orcids":["https://orcid.org/0000-0002-0142-7925"]},"institutions":[{"id":"https://openalex.org/I162030827","display_name":"Thapar Institute of Engineering & Technology","ror":"https://ror.org/00wdq3744","country_code":"IN","type":"education","lineage":["https://openalex.org/I162030827"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Prashant Singh Rana","raw_affiliation_strings":["Thapar Institute of Engineering and Technology, Deemed to be University, Patiala, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Thapar Institute of Engineering and Technology, Deemed to be University, Patiala, India","institution_ids":["https://openalex.org/I162030827"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I162030827"],"apc_list":{"value":2000,"currency":"USD","value_usd":2000},"apc_paid":{"value":2000,"currency":"USD","value_usd":2000},"fwci":2.0074,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.84149856,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":"8","issue":null,"first_page":"100085","last_page":"100085"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.8544999957084656,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.8544999957084656,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.06199999898672104,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.03449999913573265,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"targeted advertising","score":0.9710000157356262},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9729999899864197},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8009999990463257},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.9940000176429749},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9990000128746033},{"id":"https://openalex.org/keywords/personalized-advertising","display_name":"personalized advertising","score":0.6729999780654907},{"id":"https://openalex.org/keywords/data-driven-marketing","display_name":"data-driven marketing","score":0.49799999594688416}],"concepts":[{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.634698748588562},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.5863866209983826},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.5618464350700378},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5053456425666809},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.37837231159210205},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3621995449066162},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.24127843976020813},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.21820193529129028}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/j.sca.2024.100085","doi":"https://doi.org/10.1016/j.sca.2024.100085","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sca.2024.100085","pdf_url":null,"source":{"id":"https://openalex.org/S4387286203","display_name":"Supply Chain Analytics","issn_l":"2949-8635","issn":["2949-8635"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","norway-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Supply Chain Analytics","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:1d5aa4a5ef0e442c82bb6b180369af30","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/1d5aa4a5ef0e442c82bb6b180369af30","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Supply Chain Analytics, Vol 8, Iss , Pp 100085- (2024)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1016/j.sca.2024.100085","doi":"https://doi.org/10.1016/j.sca.2024.100085","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sca.2024.100085","pdf_url":null,"source":{"id":"https://openalex.org/S4387286203","display_name":"Supply Chain Analytics","issn_l":"2949-8635","issn":["2949-8635"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","jufo-1","norway-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Supply Chain Analytics","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":52,"referenced_works":["https://openalex.org/W2083839209","https://openalex.org/W2154555821","https://openalex.org/W2425853333","https://openalex.org/W2542081672","https://openalex.org/W2616178334","https://openalex.org/W2728975105","https://openalex.org/W2921187922","https://openalex.org/W2995268542","https://openalex.org/W3044719873","https://openalex.org/W3047327247","https://openalex.org/W3118822426","https://openalex.org/W3135010030","https://openalex.org/W3176326740","https://openalex.org/W3197052056","https://openalex.org/W3201528873","https://openalex.org/W3207270226","https://openalex.org/W4205249504","https://openalex.org/W4210651324","https://openalex.org/W4210997151","https://openalex.org/W4211082890","https://openalex.org/W4212900744","https://openalex.org/W4214843027","https://openalex.org/W4224324244","https://openalex.org/W4225915907","https://openalex.org/W4226050904","https://openalex.org/W4246499567","https://openalex.org/W4280551256","https://openalex.org/W4281622066","https://openalex.org/W4282839837","https://openalex.org/W4285108239","https://openalex.org/W4289516163","https://openalex.org/W4289855647","https://openalex.org/W4293200039","https://openalex.org/W4310267043","https://openalex.org/W4323338652","https://openalex.org/W4361828501","https://openalex.org/W4372342856","https://openalex.org/W4378373387","https://openalex.org/W4380085684","https://openalex.org/W4382343343","https://openalex.org/W4382630675","https://openalex.org/W4383532497","https://openalex.org/W4384068429","https://openalex.org/W4385702761","https://openalex.org/W4385727616","https://openalex.org/W4389003150","https://openalex.org/W4389275875","https://openalex.org/W4389784894","https://openalex.org/W4390696431","https://openalex.org/W4391603196","https://openalex.org/W6859147808","https://openalex.org/W7029271241"],"related_works":["https://openalex.org/W3093197477","https://openalex.org/W755076432","https://openalex.org/W4417397606","https://openalex.org/W3209253556","https://openalex.org/W2975427375","https://openalex.org/W1595823607","https://openalex.org/W4245631409","https://openalex.org/W2135428418","https://openalex.org/W2391338411","https://openalex.org/W6930421540"],"abstract_inverted_index":{"Supply":[0],"Chain":[1],"Analytics":[2],"(SCA)":[3],"has":[4,27],"emerged":[5],"as":[6,99],"a":[7],"critical":[8,55],"factor":[9],"in":[10,33],"determining":[11],"the":[12,22,30,34,40,79,82,94,106],"success":[13],"of":[14,68,84,96,109],"electronic":[15,44],"commerce":[16],"(E-commerce)":[17],"companies.":[18],"This":[19,37],"review":[20,80],"investigates":[21],"significant":[23],"impact":[24],"that":[25,90],"SCA":[26,51,110],"had":[28],"on":[29],"advertising":[31,48],"landscape":[32],"e-commerce":[35],"industry.":[36],"article":[38],"examines":[39],"complex":[41],"correlation":[42],"between":[43],"vendor":[45],"(E-vendor)":[46],"targeted":[47],"strategies":[49],"and":[50,75,86,102],"by":[52],"extensively":[53],"reviewing":[54],"scholarly":[56],"works.":[57],"By":[58],"harnessing":[59],"sophisticated":[60],"analytics":[61],"methodologies,":[62],"organisations":[63],"can":[64],"acquire":[65],"intricate":[66],"understandings":[67],"consumer":[69],"behaviour,":[70],"cultivating":[71],"heightened":[72],"customer":[73],"engagement":[74],"loyalty":[76],"levels.":[77],"Furthermore,":[78],"highlights":[81],"significance":[83],"anticipating":[85],"resolving":[87],"potential":[88],"roadblocks":[89],"may":[91],"arise":[92],"during":[93],"deployment":[95],"SCA,":[97],"such":[98],"financial":[100],"consequences":[101],"external":[103],"disruptions.":[104],"Ultimately,":[105],"broad":[107],"application":[108],"facilitates":[111],"customised":[112],"advertisements.":[113]},"counts_by_year":[{"year":2026,"cited_by_count":9},{"year":2025,"cited_by_count":5}],"updated_date":"2026-10-24T09:50:30.924529","created_date":"2024-09-28T00:00:00"}