{"id":"https://openalex.org/W4402646292","doi":"https://doi.org/10.47191/jefms/v7-i9-25","title":"Decoding Millenial Preferences for M-Health App Features: Strategic Insights for Marketers","display_name":"Decoding Millenial Preferences for M-Health App Features: Strategic Insights for Marketers","publication_year":2024,"publication_date":"2024-09-19","ids":{"openalex":"https://openalex.org/W4402646292","doi":"https://doi.org/10.47191/jefms/v7-i9-25"},"language":"en","primary_location":{"id":"doi:10.47191/jefms/v7-i9-25","doi":"https://doi.org/10.47191/jefms/v7-i9-25","is_oa":true,"landing_page_url":"http://dx.doi.org/10.47191/jefms/v7-i9-25","pdf_url":"https://ijefm.co.in/v7i9/Doc/25.pdf","source":{"id":"https://openalex.org/S4210230540","display_name":"Journal of Economics Finance and Management Studies","issn_l":"2644-0490","issn":["2644-0490","2644-0504"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Economics, Finance And Management Studies","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ijefm.co.in/v7i9/Doc/25.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Universitas Widyatama, Jl. Cikutra No.204, Bandung, Indonesia","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Universitas Widyatama, Jl. Cikutra No.204, Bandung, Indonesia","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001665829","display_name":"Ayuningtyas Yuli Hapsari","orcid":"https://orcid.org/0000-0003-2190-6875","observed_orcids":["https://orcid.org/0000-0003-2190-6875"]},"institutions":[{"id":"https://openalex.org/I4210167078","display_name":"Universitas Widyatama","ror":"https://ror.org/05v27w196","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210167078"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ayuningtyas Yuli Hapsari","raw_affiliation_strings":["Universitas Widyatama , Jl. Cikutra No.204 , Bandung , Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Widyatama , Jl. Cikutra No.204 , Bandung , Indonesia","institution_ids":["https://openalex.org/I4210167078"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002373346","display_name":"Annisa Lisdayanti","orcid":"https://orcid.org/0000-0001-7842-3239","observed_orcids":["https://orcid.org/0000-0001-7842-3239"]},"institutions":[{"id":"https://openalex.org/I4210167078","display_name":"Universitas Widyatama","ror":"https://ror.org/05v27w196","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210167078"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Annisa Lisdayanti","raw_affiliation_strings":["Universitas Widyatama , Jl. Cikutra No.204 , Bandung , Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Widyatama , Jl. Cikutra No.204 , Bandung , Indonesia","institution_ids":["https://openalex.org/I4210167078"]}]},{"author_position":"last","author":{"id":null,"display_name":"Universitas Widyatama, Jl. Cikutra No.204, Bandung, Indonesia","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Universitas Widyatama, Jl. Cikutra No.204, Bandung, Indonesia","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.3011,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.69151029,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":96},"biblio":{"volume":"07","issue":"09","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","score":0.6621000170707703,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","score":0.6621000170707703,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.2653999924659729,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11446","display_name":"Mobile Health and mHealth Applications","score":0.07069999724626541,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-health-apps","display_name":"mobile health apps","score":0.8560000061988831},{"id":"https://openalex.org/keywords/millennials","display_name":"millennials","score":0.7639999985694885},{"id":"https://openalex.org/keywords/utaut","display_name":"UTAUT","score":0.9190000295639038},{"id":"https://openalex.org/keywords/user-satisfaction","display_name":"user satisfaction","score":0.8109999895095825},{"id":"https://openalex.org/keywords/technology-acceptance","display_name":"technology acceptance","score":0.7329999804496765},{"id":"https://openalex.org/keywords/performance-expectancy","display_name":"performance expectancy","score":0.8220000267028809},{"id":"https://openalex.org/keywords/effort-expectancy","display_name":"effort expectancy","score":0.9990000128746033},{"id":"https://openalex.org/keywords/social-influence","display_name":"social influence","score":0.9990000128746033},{"id":"https://openalex.org/keywords/facilitating-conditions","display_name":"facilitating conditions","score":1.0},{"id":"https://openalex.org/keywords/app-adoption","display_name":"app adoption","score":0.6439999938011169},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.41600000858306885}],"concepts":[{"id":"https://openalex.org/C57273362","wikidata":"https://www.wikidata.org/wiki/Q576722","display_name":"Decoding methods","level":2,"score":0.6256308555603027},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4830087423324585},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33227699995040894},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3306896686553955},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3304433524608612},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.27244213223457336},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.15918993949890137}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.47191/jefms/v7-i9-25","doi":"https://doi.org/10.47191/jefms/v7-i9-25","is_oa":true,"landing_page_url":"http://dx.doi.org/10.47191/jefms/v7-i9-25","pdf_url":"https://ijefm.co.in/v7i9/Doc/25.pdf","source":{"id":"https://openalex.org/S4210230540","display_name":"Journal of Economics Finance and Management Studies","issn_l":"2644-0490","issn":["2644-0490","2644-0504"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Economics, Finance And Management Studies","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.47191/jefms/v7-i9-25","doi":"https://doi.org/10.47191/jefms/v7-i9-25","is_oa":true,"landing_page_url":"http://dx.doi.org/10.47191/jefms/v7-i9-25","pdf_url":"https://ijefm.co.in/v7i9/Doc/25.pdf","source":{"id":"https://openalex.org/S4210230540","display_name":"Journal of Economics Finance and Management Studies","issn_l":"2644-0490","issn":["2644-0490","2644-0504"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Economics, Finance And Management Studies","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being","score":0.8371999859809875}],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4402646292.pdf","grobid_xml":"https://content.openalex.org/works/W4402646292.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W3203142394","https://openalex.org/W2161474341","https://openalex.org/W4302615923","https://openalex.org/W1974101135","https://openalex.org/W2351061015","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"Utilizing":[0],"user":[1,103,123,183],"satisfaction":[2],"as":[3,166,168],"a":[4,69],"mediating":[5],"variable,":[6],"this":[7,55,59,131],"study":[8,56,89],"attempts":[9],"to":[10,80,133,148],"investigate":[11],"how":[12],"the":[13,64,77,82,85,88,100,105,120,135,145],"Unified":[14],"Theory":[15],"of":[16,20,63,102,122,137],"Acceptance":[17],"and":[18,34,50,98,162,173,182],"Use":[19],"Technology":[21],"(UTAUT)":[22],"model":[23],"affects":[24],"millennial":[25,65,146],"generation":[26,66],"preferences":[27,111],"for":[28,38,112,157,169],"utilizing":[29,113],"mobile":[30],"health":[31],"applications":[32],"(m-health)":[33],"what":[35],"it":[36],"means":[37],"marketing":[39,140,164],"tactics.":[40],"Four":[41],"primary":[42],"UTAUT":[43,106],"constructs\u2014performance":[44],"expectancy,":[45,47],"effort":[46],"social":[48],"influence,":[49],"facilitating":[51],"conditions\u2014are":[52],"incorporated":[53],"into":[54],"methodology.":[57],"For":[58],"study,":[60],"200":[61],"members":[62],"participated":[67],"in":[68,76,87,125],"survey.":[70],"Path":[71],"analysis":[72,79],"techniques":[73],"were":[74],"employed":[75],"data":[78],"examine":[81],"correlation":[83],"between":[84],"variables":[86],"model.":[90],"The":[91,152],"analysis's":[92],"conclusions":[93],"demonstrate":[94],"that,":[95],"both":[96],"directly":[97],"through":[99],"mediation":[101],"satisfaction,":[104],"variable":[107],"significantly":[108],"influences":[109],"users'":[110],"m-health":[114,170],"applications.":[115],"This":[116],"research":[117],"also":[118],"highlights":[119],"significance":[121,156],"happiness":[124,181],"influencing":[126],"preferences.":[127],"Marketers":[128],"can":[129],"utilize":[130],"information":[132],"inform":[134],"development":[136],"more":[138,160],"successful":[139],"plans":[141],"aimed":[142],"at":[143],"encouraging":[144],"age":[147],"adopt":[149],"mhealth":[150],"apps.":[151],"results":[153],"have":[154],"practical":[155],"marketers":[158],"creating":[159,176],"engaging":[161],"relevant":[163],"campaigns,":[165],"well":[167],"app":[171],"developers":[172],"healthcare":[174],"providers":[175],"tactics":[177],"that":[178],"boost":[179],"millennials'":[180],"uptake.":[184]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2024-09-20T00:00:00"}
