{"id":"https://openalex.org/W4402525253","doi":"https://doi.org/10.47861/sammajiva.v2i3.1183","title":"Pengaruh Brand Image dan Cita Rasa terhadap Keputusan Pembelian Melalui Minat Beli pada Richeese Factory Golden City Kota Bekasi","display_name":"Pengaruh Brand Image dan Cita Rasa terhadap Keputusan Pembelian Melalui Minat Beli pada Richeese Factory Golden City Kota Bekasi","publication_year":2024,"publication_date":"2024-07-29","ids":{"openalex":"https://openalex.org/W4402525253","doi":"https://doi.org/10.47861/sammajiva.v2i3.1183"},"language":"en","primary_location":{"id":"doi:10.47861/sammajiva.v2i3.1183","doi":"https://doi.org/10.47861/sammajiva.v2i3.1183","is_oa":true,"landing_page_url":"http://dx.doi.org/10.47861/sammajiva.v2i3.1183","pdf_url":"https://e-journal.nalanda.ac.id/index.php/SAMMAJIVA/article/download/1183/1150","source":{"id":"https://openalex.org/S4387289981","display_name":"SAMMAJIVA Jurnal Penelitian Bisnis dan Manajemen","issn_l":"2985-9611","issn":["2985-9611","2986-0415"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387154281","host_organization_name":"Institut Nalanda","host_organization_lineage":["https://openalex.org/I4387154281"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sammajiva: Jurnal Penelitian Bisnis dan Manajemen","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://e-journal.nalanda.ac.id/index.php/SAMMAJIVA/article/download/1183/1150","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5107186675","display_name":"Nurul Cahyani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210093825","display_name":"Universitas Bhayangkara Jakarta Raya","ror":"https://ror.org/00kjhnt51","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210093825"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nurul Cahyani","raw_affiliation_strings":["Universitas Bhayangkara Jakarta Raya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Bhayangkara Jakarta Raya","institution_ids":["https://openalex.org/I4210093825"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002365001","display_name":"Hadita Hadita","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210093825","display_name":"Universitas Bhayangkara Jakarta Raya","ror":"https://ror.org/00kjhnt51","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210093825"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hadita Hadita","raw_affiliation_strings":["Universitas Bhayangkara Jakarta Raya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Bhayangkara Jakarta Raya","institution_ids":["https://openalex.org/I4210093825"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020405031","display_name":"Neng Siti Komariah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210093825","display_name":"Universitas Bhayangkara Jakarta Raya","ror":"https://ror.org/00kjhnt51","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210093825"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Neng Siti Komariah","raw_affiliation_strings":["Universitas Bhayangkara Jakarta Raya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Bhayangkara Jakarta Raya","institution_ids":["https://openalex.org/I4210093825"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5016514491","display_name":"Dewi Puspaningtyas Faeni","orcid":"https://orcid.org/0000-0002-1911-4425","observed_orcids":["https://orcid.org/0000-0002-1911-4425"]},"institutions":[{"id":"https://openalex.org/I4210093825","display_name":"Universitas Bhayangkara Jakarta Raya","ror":"https://ror.org/00kjhnt51","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210093825"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dewi Puspaningtyas Faeni","raw_affiliation_strings":["Universitas Bhayangkara Jakarta Raya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Bhayangkara Jakarta Raya","institution_ids":["https://openalex.org/I4210093825"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5086796278","display_name":"Yayan Hendayana","orcid":"https://orcid.org/0000-0002-5063-7937","observed_orcids":["https://orcid.org/0000-0002-5063-7937"]},"institutions":[{"id":"https://openalex.org/I4210093825","display_name":"Universitas Bhayangkara Jakarta Raya","ror":"https://ror.org/00kjhnt51","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210093825"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yayan Hendayana","raw_affiliation_strings":["Universitas Bhayangkara Jakarta Raya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Bhayangkara Jakarta Raya","institution_ids":["https://openalex.org/I4210093825"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210093825"],"apc_list":null,"apc_paid":null,"fwci":0.4618,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.76978832,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"2","issue":"3","first_page":"62","last_page":"80"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/taste","display_name":"taste","score":0.824999988079071},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.8669999837875366},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7879999876022339},{"id":"https://openalex.org/keywords/cheese-factory","display_name":"cheese factory","score":0.6460000276565552},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8040000200271606}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6911994218826294},{"id":"https://openalex.org/C40149104","wikidata":"https://www.wikidata.org/wiki/Q5620977","display_name":"Factory (object-oriented programming)","level":2,"score":0.6752674579620361},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.6313912272453308},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5923348069190979},{"id":"https://openalex.org/C8868529","wikidata":"https://www.wikidata.org/wiki/Q124794","display_name":"Taste","level":2,"score":0.5381141304969788},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4372844099998474},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3945355713367462},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3003588616847992},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.09852942824363708},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.47861/sammajiva.v2i3.1183","doi":"https://doi.org/10.47861/sammajiva.v2i3.1183","is_oa":true,"landing_page_url":"http://dx.doi.org/10.47861/sammajiva.v2i3.1183","pdf_url":"https://e-journal.nalanda.ac.id/index.php/SAMMAJIVA/article/download/1183/1150","source":{"id":"https://openalex.org/S4387289981","display_name":"SAMMAJIVA Jurnal Penelitian Bisnis dan Manajemen","issn_l":"2985-9611","issn":["2985-9611","2986-0415"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387154281","host_organization_name":"Institut Nalanda","host_organization_lineage":["https://openalex.org/I4387154281"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sammajiva: Jurnal Penelitian Bisnis dan Manajemen","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.47861/sammajiva.v2i3.1183","doi":"https://doi.org/10.47861/sammajiva.v2i3.1183","is_oa":true,"landing_page_url":"http://dx.doi.org/10.47861/sammajiva.v2i3.1183","pdf_url":"https://e-journal.nalanda.ac.id/index.php/SAMMAJIVA/article/download/1183/1150","source":{"id":"https://openalex.org/S4387289981","display_name":"SAMMAJIVA Jurnal Penelitian Bisnis dan Manajemen","issn_l":"2985-9611","issn":["2985-9611","2986-0415"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387154281","host_organization_name":"Institut Nalanda","host_organization_lineage":["https://openalex.org/I4387154281"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sammajiva: Jurnal Penelitian Bisnis dan Manajemen","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4402525253.pdf","grobid_xml":"https://content.openalex.org/works/W4402525253.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7222889999","https://openalex.org/W7219379991","https://openalex.org/W4404000831","https://openalex.org/W4380202402","https://openalex.org/W7216516437","https://openalex.org/W4408130848","https://openalex.org/W7216701540","https://openalex.org/W2975177066","https://openalex.org/W4316136357","https://openalex.org/W7217249212"],"abstract_inverted_index":{"The":[0,42],"purpose":[1],"of":[2,44,56,61],"this":[3,25,48],"research":[4,28,49],"is":[5],"to":[6],"determine":[7],"the":[8,36,54],"influence":[9],"on":[10,18],"Brand":[11],"Image":[12],"and":[13,32],"Taste":[14],"at":[15],"Richeese":[16,62],"Factory":[17,63],"Purchasing":[19],"Decisions":[20],"through":[21],"Purchase":[22],"Intention.":[23],"In":[24],"research,":[26],"quantitative":[27],"methods":[29],"were":[30],"used":[31,38,46],"un":[33],"obtaining":[34],"samples":[35,45],"author":[37],"Non-Probability":[39],"Sampling":[40],"techniques.":[41],"number":[43],"in":[47],"was":[50,59],"100":[51],"respondents,":[52],"where":[53],"focus":[55],"these":[57],"respondents":[58],"consumers":[60],"Golden":[64],"City,":[65],"Bekasi":[66],"City.":[67]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2024-09-14T00:00:00"}
