{"id":"https://openalex.org/W4402449949","doi":"https://doi.org/10.18034/ra.v11i3.664","title":"Role of Influencers in Online Shopping","display_name":"Role of Influencers in Online Shopping","publication_year":2023,"publication_date":"2023-09-09","ids":{"openalex":"https://openalex.org/W4402449949","doi":"https://doi.org/10.18034/ra.v11i3.664"},"language":"en","primary_location":{"id":"doi:10.18034/ra.v11i3.664","doi":"https://doi.org/10.18034/ra.v11i3.664","is_oa":true,"landing_page_url":"https://doi.org/10.18034/ra.v11i3.664","pdf_url":"https://abcresearchalert.com/article/download/664/1193","source":{"id":"https://openalex.org/S4210211352","display_name":"ABC Research Alert","issn_l":"2413-5224","issn":["2413-5224"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ABC Research Alert","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://abcresearchalert.com/article/download/664/1193","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5116781443","display_name":"Tasnimul Arefin","orcid":"https://orcid.org/0000-0002-8254-0654","observed_orcids":["https://orcid.org/0000-0002-8254-0654"]},"institutions":[{"id":"https://openalex.org/I205200222","display_name":"Uttara University","ror":"https://ror.org/035zypg15","country_code":"BD","type":"education","lineage":["https://openalex.org/I205200222"]}],"countries":["BD"],"is_corresponding":false,"raw_author_name":"Tasnimul Arefin","raw_affiliation_strings":["Uttara University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Uttara University","institution_ids":["https://openalex.org/I205200222"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5085730304","display_name":"Umma Nusrat Urme","orcid":"https://orcid.org/0000-0003-3436-135X","observed_orcids":["https://orcid.org/0000-0003-3436-135X"]},"institutions":[{"id":"https://openalex.org/I4405267503","display_name":"University of Scholars","ror":"https://ror.org/031q5w946","country_code":"BD","type":"education","lineage":["https://openalex.org/I4405267503"]}],"countries":["BD"],"is_corresponding":false,"raw_author_name":"Umma Nusrat Urme","raw_affiliation_strings":["University of Scholars"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Scholars","institution_ids":["https://openalex.org/I4405267503"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.308,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.59833443,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"11","issue":"3","first_page":"09","last_page":"13"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencers","display_name":"influencers","score":0.7889999747276306},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.9200000166893005},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.9359999895095825},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8619999885559082},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.7609999775886536},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.8870000243186951},{"id":"https://openalex.org/keywords/brand-recognition","display_name":"brand recognition","score":0.47600001096725464},{"id":"https://openalex.org/keywords/social-proof","display_name":"social validation","score":0.921999990940094},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.7300000190734863},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.671999990940094},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.7089999914169312},{"id":"https://openalex.org/keywords/content-creation","display_name":"content creation","score":0.8769999742507935}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.9209637641906738},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5781784057617188},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.5241209268569946},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5006277561187744},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4583825469017029},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.444930762052536},{"id":"https://openalex.org/C2778757428","wikidata":"https://www.wikidata.org/wiki/Q1250464","display_name":"Realm","level":2,"score":0.44086629152297974},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.26100394129753113},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1450943946838379},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.11587971448898315},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.10967612266540527},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.18034/ra.v11i3.664","doi":"https://doi.org/10.18034/ra.v11i3.664","is_oa":true,"landing_page_url":"https://doi.org/10.18034/ra.v11i3.664","pdf_url":"https://abcresearchalert.com/article/download/664/1193","source":{"id":"https://openalex.org/S4210211352","display_name":"ABC Research Alert","issn_l":"2413-5224","issn":["2413-5224"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ABC Research Alert","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.18034/ra.v11i3.664","doi":"https://doi.org/10.18034/ra.v11i3.664","is_oa":true,"landing_page_url":"https://doi.org/10.18034/ra.v11i3.664","pdf_url":"https://abcresearchalert.com/article/download/664/1193","source":{"id":"https://openalex.org/S4210211352","display_name":"ABC Research Alert","issn_l":"2413-5224","issn":["2413-5224"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ABC Research Alert","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4402449949.pdf","grobid_xml":"https://content.openalex.org/works/W4402449949.grobid-xml"},"referenced_works_count":13,"referenced_works":["https://openalex.org/W2154480377","https://openalex.org/W2752676773","https://openalex.org/W3118551531","https://openalex.org/W3185504429","https://openalex.org/W3210069142","https://openalex.org/W4206632763","https://openalex.org/W4224139432","https://openalex.org/W4311716214","https://openalex.org/W4312524893","https://openalex.org/W4385660889","https://openalex.org/W4388795678","https://openalex.org/W4390770549","https://openalex.org/W6993043065"],"related_works":["https://openalex.org/W7162539494","https://openalex.org/W4410205145","https://openalex.org/W4410851961","https://openalex.org/W4393359560","https://openalex.org/W7219929876","https://openalex.org/W7170148826","https://openalex.org/W7216756353","https://openalex.org/W4414733401","https://openalex.org/W4411730803","https://openalex.org/W7106325917"],"abstract_inverted_index":{"This":[0],"article":[1],"explores":[2],"the":[3,9,32,65,143,156,170],"multifaceted":[4],"role":[5,128],"of":[6,34,53,67,158,173],"influencers":[7,159],"in":[8,26,31,64,82,142,160],"digital":[10,144],"age,":[11],"focusing":[12],"on":[13,16],"their":[14,73],"impact":[15],"marketing,":[17],"consumer":[18,112,140],"behaviour,":[19],"and":[20,45,50,77,86,98,106,114,122,139,154,168],"content":[21,43],"creation.":[22],"The":[23,47],"swift":[24],"progress":[25],"internet":[27],"technology":[28],"has":[29],"resulted":[30],"rise":[33],"social":[35,54,104],"media":[36,55],"as":[37],"a":[38,58,127],"dynamic":[39],"platform":[40],"for":[41,61,94,150],"communication,":[42],"creation,":[44],"marketing.":[46],"extensive":[48],"reach":[49],"interactive":[51],"capabilities":[52],"make":[56],"it":[57,147],"great":[59],"asset":[60],"businesses,":[62],"especially":[63],"field":[66],"marketing":[68],"communication":[69],"techniques.":[70],"Influencers,":[71],"utilizing":[72],"prominence,":[74],"trustworthiness,":[75],"appeal,":[76],"authority,":[78],"have":[79,126],"become":[80],"crucial":[81,149],"shaping":[83],"customer":[84],"behavior":[85,141],"buying":[87],"choices.":[88],"Their":[89],"services":[90],"include":[91],"offering":[92],"suggestions":[93],"products,":[95],"building":[96],"trust":[97],"credibility,":[99],"increasing":[100],"brand":[101],"recognition,":[102],"demonstrating":[103],"proof,":[105],"producing":[107],"captivating":[108],"content.":[109],"Influencers":[110],"enhance":[111],"engagement":[113],"cultivate":[115],"loyalty":[116],"by":[117],"incorporating":[118],"items":[119],"into":[120],"genuine":[121],"engaging":[123],"stories.":[124],"They":[125],"that":[129],"goes":[130],"beyond":[131],"simply":[132],"endorsing":[133],"to":[134,152,162],"actively":[135],"influencing":[136],"e-commerce":[137],"trends":[138],"era.":[145],"Therefore,":[146],"is":[148],"businesses":[151],"acknowledge":[153],"utilize":[155],"power":[157],"order":[161],"establish":[163],"significant":[164],"relationships":[165],"with":[166],"consumers":[167],"traverse":[169],"ever-changing":[171],"realm":[172],"online":[174],"commerce.":[175]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2024-09-12T00:00:00"}
