{"id":"https://openalex.org/W4402395848","doi":"https://doi.org/10.56910/safari.v3i4.921","title":"Digital Marketing Sebagai Strategi Pemasaran UMKM Di Desa Kemiri Kidul","display_name":"Digital Marketing Sebagai Strategi Pemasaran UMKM Di Desa Kemiri Kidul","publication_year":2023,"publication_date":"2023-09-14","ids":{"openalex":"https://openalex.org/W4402395848","doi":"https://doi.org/10.56910/safari.v3i4.921"},"language":"en","primary_location":{"id":"doi:10.56910/safari.v3i4.921","doi":"https://doi.org/10.56910/safari.v3i4.921","is_oa":true,"landing_page_url":"https://doi.org/10.56910/safari.v3i4.921","pdf_url":"https://jurnal-stiepari.ac.id/index.php/safari/article/download/921/880","source":{"id":"https://openalex.org/S4387284049","display_name":"SAFARI Jurnal Pengabdian Masyarakat Indonesia","issn_l":"2962-3995","issn":["2962-3995","2962-441X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SAFARI :Jurnal Pengabdian Masyarakat Indonesia","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal-stiepari.ac.id/index.php/safari/article/download/921/880","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060002846","display_name":"Dwi Jatmoko","orcid":"https://orcid.org/0000-0002-1913-2439","observed_orcids":["https://orcid.org/0000-0002-1913-2439"]},"institutions":[{"id":"https://openalex.org/I4210150556","display_name":"Universitas Muhammadiyah Purworejo","ror":"https://ror.org/04s5e9593","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210150556"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dwi Jatmoko","raw_affiliation_strings":["Universitas Muhammadiyah Purworejo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Purworejo","institution_ids":["https://openalex.org/I4210150556"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101754065","display_name":"Basuki Basuki","orcid":"https://orcid.org/0000-0001-9761-5084","observed_orcids":["https://orcid.org/0000-0001-9761-5084"]},"institutions":[{"id":"https://openalex.org/I4210150556","display_name":"Universitas Muhammadiyah Purworejo","ror":"https://ror.org/04s5e9593","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210150556"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Basuki Basuki","raw_affiliation_strings":["Universitas Muhammadiyah Purworejo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Purworejo","institution_ids":["https://openalex.org/I4210150556"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050664787","display_name":"Joko Purwanto","orcid":"https://orcid.org/0000-0001-7570-8415","observed_orcids":["https://orcid.org/0000-0001-7570-8415"]},"institutions":[{"id":"https://openalex.org/I4210150556","display_name":"Universitas Muhammadiyah Purworejo","ror":"https://ror.org/04s5e9593","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210150556"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Joko Purwanto","raw_affiliation_strings":["Universitas Muhammadiyah Purworejo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Purworejo","institution_ids":["https://openalex.org/I4210150556"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050197606","display_name":"Nur Hidayati","orcid":"https://orcid.org/0000-0002-4528-1657","observed_orcids":["https://orcid.org/0000-0002-4528-1657"]},"institutions":[{"id":"https://openalex.org/I4210150556","display_name":"Universitas Muhammadiyah Purworejo","ror":"https://ror.org/04s5e9593","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210150556"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nur Hidayati","raw_affiliation_strings":["Universitas Muhammadiyah Purworejo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Purworejo","institution_ids":["https://openalex.org/I4210150556"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052428049","display_name":"Ari Fajar Isbakhi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210150556","display_name":"Universitas Muhammadiyah Purworejo","ror":"https://ror.org/04s5e9593","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210150556"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ari Fajar Isbakhi","raw_affiliation_strings":["Universitas Muhammadiyah Purworejo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Purworejo","institution_ids":["https://openalex.org/I4210150556"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079341593","display_name":"Aci Primartadi","orcid":"https://orcid.org/0000-0003-3008-6178","observed_orcids":["https://orcid.org/0000-0003-3008-6178","https://orcid.org/0009-0003-4143-9087"]},"institutions":[{"id":"https://openalex.org/I4210150556","display_name":"Universitas Muhammadiyah Purworejo","ror":"https://ror.org/04s5e9593","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210150556"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Aci Primartadi","raw_affiliation_strings":["Universitas Muhammadiyah Purworejo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Purworejo","institution_ids":["https://openalex.org/I4210150556"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210150556"],"apc_list":null,"apc_paid":null,"fwci":1.5789,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.84655891,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"3","issue":"4","first_page":"175","last_page":"183"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":1.0},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9100000262260437},{"id":"https://openalex.org/keywords/food-business","display_name":"food business","score":0.5950000286102295},{"id":"https://openalex.org/keywords/online-transactions","display_name":"online transactions","score":0.6159999966621399}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5849995017051697},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.41793879866600037}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.56910/safari.v3i4.921","doi":"https://doi.org/10.56910/safari.v3i4.921","is_oa":true,"landing_page_url":"https://doi.org/10.56910/safari.v3i4.921","pdf_url":"https://jurnal-stiepari.ac.id/index.php/safari/article/download/921/880","source":{"id":"https://openalex.org/S4387284049","display_name":"SAFARI Jurnal Pengabdian Masyarakat Indonesia","issn_l":"2962-3995","issn":["2962-3995","2962-441X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SAFARI :Jurnal Pengabdian Masyarakat Indonesia","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.56910/safari.v3i4.921","doi":"https://doi.org/10.56910/safari.v3i4.921","is_oa":true,"landing_page_url":"https://doi.org/10.56910/safari.v3i4.921","pdf_url":"https://jurnal-stiepari.ac.id/index.php/safari/article/download/921/880","source":{"id":"https://openalex.org/S4387284049","display_name":"SAFARI Jurnal Pengabdian Masyarakat Indonesia","issn_l":"2962-3995","issn":["2962-3995","2962-441X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SAFARI :Jurnal Pengabdian Masyarakat Indonesia","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.6452000141143799,"display_name":"Decent work and economic growth"},{"id":"https://metadata.un.org/sdg/9","score":0.4943999946117401,"display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4402395848.pdf","grobid_xml":"https://content.openalex.org/works/W4402395848.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W1685218115","https://openalex.org/W3021511830"],"related_works":["https://openalex.org/W7220148730","https://openalex.org/W4383343767","https://openalex.org/W4413407857","https://openalex.org/W4313316893","https://openalex.org/W4295334052","https://openalex.org/W4402598454","https://openalex.org/W4409440726","https://openalex.org/W7213410060","https://openalex.org/W4412923818","https://openalex.org/W7220224073"],"abstract_inverted_index":{"The":[0,119],"rapid":[1],"development":[2],"of":[3,10,19,33,61,69,86,108,121,139],"digital":[4,22,110],"world":[5,18],"technology":[6],"and":[7,37,51,63,65,72,94,128],"the":[8,17,41,59,106,137],"internet":[9],"course":[11],"also":[12],"has":[13],"an":[14],"impact":[15],"on":[16],"marketing.":[20],"Especially":[21],"marketing":[23,87,111,115,146],"because":[24],"it":[25,89],"allows":[26],"potential":[27],"customers":[28],"to":[29,101,125,130],"obtain":[30],"all":[31],"kinds":[32,68],"information":[34],"about":[35,105],"products":[36],"make":[38],"transactions":[39],"via":[40],"internet.Community":[42],"Service":[43],"Partners":[44],"in":[45,58,132,145],"this":[46,97,122],"activity":[47,123],"are":[48,56],"Micro,":[49],"Small":[50],"Medium":[52],"Enterprises":[53],"(MSMEs)":[54],"which":[55,78],"engaged":[57],"business":[60],"producing":[62],"buying":[64],"selling":[66],"various":[67],"batik":[70],"cloth":[71],"food.":[73],"Kemiri":[74,133],"Kidul":[75,134],"Village":[76,135],"UMKM,":[77],"is":[79,90,124],"almost":[80],"10":[81],"years":[82],"old.":[83],"In":[84],"terms":[85],"activities,":[88],"still":[91],"very":[92],"minimal":[93],"conventional.":[95],"For":[96],"reason,":[98],"MSMEs":[99,131],"need":[100],"be":[102],"given":[103],"socialization":[104],"importance":[107],"using":[109],"so":[112],"that":[113],"their":[114],"system":[116],"becomes":[117],"better.":[118],"aim":[120],"provide":[126],"outreach":[127],"assistance":[129],"regarding":[136],"implementation":[138],"Digital":[140],"Marketing":[141],"as":[142],"a":[143],"strategy":[144],"products.":[147]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-09-11T00:00:00"}
