{"id":"https://openalex.org/W4402390935","doi":"https://doi.org/10.22610/imbr.v16i3(i).3929","title":"Augmented Reality Gaming Experience: Assessing Satisfaction Level Towards Post Event Behavior for MARA 1.0","display_name":"Augmented Reality Gaming Experience: Assessing Satisfaction Level Towards Post Event Behavior for MARA 1.0","publication_year":2024,"publication_date":"2024-09-05","ids":{"openalex":"https://openalex.org/W4402390935","doi":"https://doi.org/10.22610/imbr.v16i3(i).3929"},"language":"en","primary_location":{"id":"doi:10.22610/imbr.v16i3(i).3929","doi":"https://doi.org/10.22610/imbr.v16i3(i).3929","is_oa":true,"landing_page_url":"http://dx.doi.org/10.22610/imbr.v16i3(i).3929","pdf_url":"https://ojs.amhinternational.com/index.php/imbr/article/download/3929/2531","source":{"id":"https://openalex.org/S2737009427","display_name":"Information Management and Business Review","issn_l":"2220-3796","issn":["2220-3796"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320342","host_organization_name":"International Foundation for Research and Development","host_organization_lineage":["https://openalex.org/P4310320342"],"host_organization_lineage_names":["International Foundation for Research and Development"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Management and Business Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ojs.amhinternational.com/index.php/imbr/article/download/3929/2531","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036138256","display_name":"Abdul Hamid Abdul Halim","orcid":"https://orcid.org/0009-0007-1331-610X","observed_orcids":["https://orcid.org/0009-0007-1331-610X"]},"institutions":[{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Abdul Hamid Abdul Halim","raw_affiliation_strings":["Universiti Teknologi MARA Selangor Branch,  Puncak Alam Campus"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universiti Teknologi MARA Selangor Branch,  Puncak Alam Campus","institution_ids":["https://openalex.org/I82724352"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064677689","display_name":"Masrur Mohd Khir","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Masrur Mohd Khir","raw_affiliation_strings":["Universiti Teknologi MARA Selangor Branch,  Puncak Alam Campus"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universiti Teknologi MARA Selangor Branch,  Puncak Alam Campus","institution_ids":["https://openalex.org/I82724352"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114223991","display_name":"Ryan Kang Jee Hong","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ryan Kang Jee Hong","raw_affiliation_strings":["Unbound Malaysia Sdn. Bhd., malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Unbound Malaysia Sdn. Bhd., malaysia","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5107100501","display_name":"Natalie Loi Yoke Kei","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Natalie Loi Yoke Kei","raw_affiliation_strings":["Unbound Malaysia Sdn. Bhd., malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Unbound Malaysia Sdn. Bhd., malaysia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.1069564,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"16","issue":"3(I)","first_page":"80","last_page":"89"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.8672000169754028,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.8672000169754028,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","score":0.09619999676942825,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.011599999852478504,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/augmented-reality-games","display_name":"augmented reality games","score":0.9200000166893005},{"id":"https://openalex.org/keywords/player-satisfaction","display_name":"player satisfaction","score":0.9909999966621399},{"id":"https://openalex.org/keywords/intention-to-recommend","display_name":"recommendation intention","score":0.6830000281333923},{"id":"https://openalex.org/keywords/educational-games","display_name":"game-based learning","score":0.4620000123977661},{"id":"https://openalex.org/keywords/immersion","display_name":"immersion","score":0.550000011920929},{"id":"https://openalex.org/keywords/technical-performance","display_name":"technical performance","score":0.6690000295639038},{"id":"https://openalex.org/keywords/ease-of-use","display_name":"ease of use","score":0.8859999775886536},{"id":"https://openalex.org/keywords/game-content","display_name":"game content","score":0.578000009059906},{"id":"https://openalex.org/keywords/net-promoter-score","display_name":"Net Promoter Score","score":0.8629999756813049},{"id":"https://openalex.org/keywords/covid-19","display_name":"COVID-19 pandemic","score":0.7720000147819519}],"concepts":[{"id":"https://openalex.org/C2779662365","wikidata":"https://www.wikidata.org/wiki/Q5416694","display_name":"Event (particle physics)","level":2,"score":0.6017569899559021},{"id":"https://openalex.org/C153715457","wikidata":"https://www.wikidata.org/wiki/Q254183","display_name":"Augmented reality","level":2,"score":0.5750865936279297},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5659201145172119},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.4250732958316803},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.34191739559173584},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.33509963750839233},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3072575628757477},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.22610/imbr.v16i3(i).3929","doi":"https://doi.org/10.22610/imbr.v16i3(i).3929","is_oa":true,"landing_page_url":"http://dx.doi.org/10.22610/imbr.v16i3(i).3929","pdf_url":"https://ojs.amhinternational.com/index.php/imbr/article/download/3929/2531","source":{"id":"https://openalex.org/S2737009427","display_name":"Information Management and Business Review","issn_l":"2220-3796","issn":["2220-3796"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320342","host_organization_name":"International Foundation for Research and Development","host_organization_lineage":["https://openalex.org/P4310320342"],"host_organization_lineage_names":["International Foundation for Research and Development"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Management and Business Review","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:rnd:arimbr:v:16:y:2024:i:3:p:80-89","doi":null,"is_oa":false,"landing_page_url":"https://ojs.amhinternational.com/index.php/imbr/article/view/3929/2531","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.22610/imbr.v16i3(i).3929","doi":"https://doi.org/10.22610/imbr.v16i3(i).3929","is_oa":true,"landing_page_url":"http://dx.doi.org/10.22610/imbr.v16i3(i).3929","pdf_url":"https://ojs.amhinternational.com/index.php/imbr/article/download/3929/2531","source":{"id":"https://openalex.org/S2737009427","display_name":"Information Management and Business Review","issn_l":"2220-3796","issn":["2220-3796"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320342","host_organization_name":"International Foundation for Research and Development","host_organization_lineage":["https://openalex.org/P4310320342"],"host_organization_lineage_names":["International Foundation for Research and Development"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Management and Business Review","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.6164000034332275}],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4402390935.pdf","grobid_xml":"https://content.openalex.org/works/W4402390935.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W4391375266","https://openalex.org/W2172197285","https://openalex.org/W2991048842","https://openalex.org/W2750280393","https://openalex.org/W2355696739","https://openalex.org/W3158001554","https://openalex.org/W2771909920","https://openalex.org/W2957704286","https://openalex.org/W1990434954"],"abstract_inverted_index":{"The":[0,122,197],"proliferation":[1],"of":[2,72,93,155,163,204],"Augmented":[3],"Reality":[4],"(AR)":[5],"technology":[6],"has":[7],"significantly":[8],"transformed":[9],"the":[10,18,55,70,141,148,177,202],"gaming":[11,224],"industry":[12],"by":[13,58],"merging":[14],"digital":[15],"content":[16,74,98,190],"with":[17,157,185],"physical":[19],"environment.":[20],"This":[21,79],"study":[22,123,198],"focuses":[23],"on":[24,136],"assessing":[25],"player":[26,86,192],"satisfaction":[27,131,156,193],"and":[28,89,95,99,101,133,145,159,165,188,194,222,232],"subsequent":[29],"behaviors":[30],"in":[31,214],"response":[32],"to":[33,43,64,129,143,217,235],"Mission":[34],"AR":[35,40,77,183,237],"Apocalypse":[36],"(MARA)":[37],"1.0,":[38],"an":[39,66,76],"game":[41,62,97,166],"designed":[42],"enhance":[44,191],"educational":[45,73,240],"engagement":[46],"for":[47,211,230,239],"Universiti":[48],"Teknologi":[49],"MARA":[50],"(UiTM)":[51],"students.":[52],"Developed":[53],"amidst":[54],"COVID-19":[56],"pandemic":[57],"UnBound":[59],"Malaysia,":[60],"this":[61],"aims":[63],"provide":[65],"enriching":[67],"experience":[68],"through":[69],"integration":[71],"within":[75],"framework.":[78],"research":[80,107],"investigates":[81],"four":[82],"primary":[83],"factors":[84],"influencing":[85],"satisfaction:":[87],"immersion":[88,158],"visual":[90,160],"experience,":[91,161],"ease":[92,162],"use":[94],"controls,":[96],"storyline":[100],"technical":[102,169,215],"performance.":[103],"Utilizing":[104],"a":[105,152,219],"correlational":[106],"design,":[108],"data":[109],"were":[110],"collected":[111],"from":[112],"503":[113],"students":[114],"across":[115],"15":[116],"UiTM":[117],"branches":[118],"via":[119],"structured":[120],"questionnaires.":[121],"employs":[124],"Net":[125],"Promoter":[126],"Score":[127],"(NPS)":[128],"measure":[130],"levels":[132],"their":[134],"impact":[135],"post-event":[137],"behaviors,":[138],"such":[139],"as":[140],"intent":[142],"recommend":[144],"continue":[146],"using":[147],"game.":[149],"Findings":[150],"indicate":[151],"high":[153],"level":[154],"use,":[164],"content,":[167],"though":[168],"performance":[170],"showed":[171],"mixed":[172],"results.":[173],"These":[174,226],"results":[175],"support":[176],"hypotheses":[178],"that":[179,200],"immersive,":[180],"visually":[181],"rich":[182],"games":[184],"user-friendly":[186],"controls":[187],"engaging":[189],"recommendation":[195],"intentions.":[196],"concludes":[199],"while":[201],"majority":[203],"players":[205],"are":[206,209,228],"satisfied,":[207],"there":[208],"areas":[210],"improvement,":[212],"particularly":[213],"performance,":[216],"ensure":[218],"more":[220],"seamless":[221],"enjoyable":[223],"experience.":[225],"insights":[227],"crucial":[229],"developers":[231],"educators":[233],"aiming":[234],"optimize":[236],"applications":[238],"purposes.":[241]},"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2025-10-10T00:00:00"}
