{"id":"https://openalex.org/W4401971639","doi":"https://doi.org/10.21776/jmppk.2022.1.1.21","title":"PENGARUH DESAIN KEMASAN, VARIASI PRODUK, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN","display_name":"PENGARUH DESAIN KEMASAN, VARIASI PRODUK, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W4401971639","doi":"https://doi.org/10.21776/jmppk.2022.1.1.21"},"language":"en","primary_location":{"id":"doi:10.21776/jmppk.2022.1.1.21","doi":"https://doi.org/10.21776/jmppk.2022.1.1.21","is_oa":true,"landing_page_url":"https://doi.org/10.21776/jmppk.2022.1.1.21","pdf_url":"https://jmppk.ub.ac.id/index.php/jmppk/article/download/21/13","source":{"id":"https://openalex.org/S4404660710","display_name":"Jurnal Manajemen Pemasaran dan Perilaku Konsumen.","issn_l":"2963-329X","issn":["2963-329X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314997","host_organization_name":"Brawijaya University","host_organization_lineage":["https://openalex.org/P4310314997"],"host_organization_lineage_names":["Brawijaya University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Pemasaran dan Perilaku Konsumen","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://jmppk.ub.ac.id/index.php/jmppk/article/download/21/13","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5106785003","display_name":"Allya Ramadhina","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Allya Ramadhina","raw_affiliation_strings":["Manajemen, Fakultas Ekonomi dan Bisnis, Universitas  Brawijaya, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Manajemen, Fakultas Ekonomi dan Bisnis, Universitas  Brawijaya, Indonesia","institution_ids":["https://openalex.org/I177055848"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5046221112","display_name":"Mugiono Mugiono","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Mugiono Mugiono","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis, Universitas  Brawijaya, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis, Universitas  Brawijaya, Indonesia","institution_ids":["https://openalex.org/I177055848"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I177055848"],"apc_list":null,"apc_paid":null,"fwci":4.3393,"has_fulltext":true,"cited_by_count":36,"citation_normalized_percentile":{"value":0.94383482,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":99},"biblio":{"volume":"1","issue":"1","first_page":"59","last_page":"67"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9667999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9667999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.03220000118017197,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/packaging-design","display_name":"packaging design","score":0.996999979019165},{"id":"https://openalex.org/keywords/product-variation","display_name":"product variation","score":0.9179999828338623},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9980000257492065},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.996999979019165},{"id":"https://openalex.org/keywords/food-and-beverage-products","display_name":"food and beverage products","score":0.7770000100135803},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8799999952316284}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3898829221725464}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.21776/jmppk.2022.1.1.21","doi":"https://doi.org/10.21776/jmppk.2022.1.1.21","is_oa":true,"landing_page_url":"https://doi.org/10.21776/jmppk.2022.1.1.21","pdf_url":"https://jmppk.ub.ac.id/index.php/jmppk/article/download/21/13","source":{"id":"https://openalex.org/S4404660710","display_name":"Jurnal Manajemen Pemasaran dan Perilaku Konsumen.","issn_l":"2963-329X","issn":["2963-329X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314997","host_organization_name":"Brawijaya University","host_organization_lineage":["https://openalex.org/P4310314997"],"host_organization_lineage_names":["Brawijaya University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Pemasaran dan Perilaku Konsumen","raw_type":"journal-article"},{"id":"pmh:oai:jmppk.ub.ac.id:article/21","doi":null,"is_oa":true,"landing_page_url":"https://jmppk.ub.ac.id/index.php/jmppk/article/view/21","pdf_url":null,"source":{"id":"https://openalex.org/S4404660710","display_name":"Jurnal Manajemen Pemasaran dan Perilaku Konsumen.","issn_l":"2963-329X","issn":["2963-329X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314997","host_organization_name":"Brawijaya University","host_organization_lineage":["https://openalex.org/P4310314997"],"host_organization_lineage_names":["Brawijaya University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2963-329X","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.21776/jmppk.2022.1.1.21","doi":"https://doi.org/10.21776/jmppk.2022.1.1.21","is_oa":true,"landing_page_url":"https://doi.org/10.21776/jmppk.2022.1.1.21","pdf_url":"https://jmppk.ub.ac.id/index.php/jmppk/article/download/21/13","source":{"id":"https://openalex.org/S4404660710","display_name":"Jurnal Manajemen Pemasaran dan Perilaku Konsumen.","issn_l":"2963-329X","issn":["2963-329X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314997","host_organization_name":"Brawijaya University","host_organization_lineage":["https://openalex.org/P4310314997"],"host_organization_lineage_names":["Brawijaya University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Pemasaran dan Perilaku Konsumen","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4401971639.pdf","grobid_xml":"https://content.openalex.org/works/W4401971639.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7221294019","https://openalex.org/W4410269611","https://openalex.org/W7221127545","https://openalex.org/W4395077753","https://openalex.org/W4388674081","https://openalex.org/W7215703707","https://openalex.org/W4401176149","https://openalex.org/W7218024113","https://openalex.org/W7220042142","https://openalex.org/W4362595840"],"abstract_inverted_index":{"Business":[0],"competition":[1],"in":[2,27,108,114,151,197],"the":[3,29,41,52,71,95,100,115,146,177,184,205],"food":[4],"and":[5,11,23,48,90,111,131,135,145,162,171,188],"beverage":[6],"industry":[7],"is":[8,12,38,63,176],"not":[9],"easy":[10],"getting":[13],"tougher.":[14],"Competition":[15],"makes":[16],"consumers":[17,55],"have":[18],"a":[19],"variety":[20],"of":[21,35,43,54,81,97,103,117,207],"choices":[22],"are":[24,112],"more":[25],"selective":[26],"choosing":[28],"products":[30,116,203,206],"to":[31,39,56],"buy.":[32],"The":[33,79,124,138],"purpose":[34],"this":[36,82],"study":[37,67,155],"identify":[40],"effects":[42],"packaging":[44,158],"design,":[45,159],"product":[46,49,160,163,174],"variation,":[47,161],"quality":[50,164],"on":[51],"intention":[53,168],"purchase":[57,167],"Bluder":[58,118,192],"Cokro":[59,193],"products.":[60],"This":[61,154],"research":[62,83],"categorized":[64],"as":[65,181],"explanatory":[66],"since":[68],"it":[69,182],"explains":[70],"causal":[72],"relationship":[73],"between":[74],"variables":[75],"through":[76,128],"hypothesis":[77],"testing.":[78],"sample":[80],"was":[84,126,149],"selected":[85],"using":[86,133,142],"purposive":[87],"sampling":[88,92],"method":[89],"non-probability":[91],"technique.":[93],"With":[94],"criteria":[96],"people":[98],"with":[99],"minimum":[101],"age":[102],"eighteen":[104],"years":[105],"who":[106],"live":[107],"East":[109],"Java":[110],"interested":[113],"Cokro,":[119],"120":[120],"respondents":[121],"were":[122,140],"acquired.":[123],"data":[125,147],"harvested":[127],"Likert-scaled":[129],"questionnaires":[130],"tested":[132,141],"validity":[134],"reliability":[136],"tests.":[137],"hypotheses":[139],"t":[143,189],"test,":[144],"analysis":[148],"performed":[150],"SPSS":[152],"21.":[153],"finds":[156],"that":[157],"significantly":[165],"influence":[166],"both":[169],"partially":[170],"simultaneously.":[172],"Furthermore,":[173],"variation":[175],"most":[178],"dominant":[179],"factor":[180],"has":[183,194],"highest":[185],"beta":[186],"coefficient":[187],"statistics":[190],"values.":[191],"been":[195],"successful":[196],"making":[198],"prospective":[199],"customers":[200],"buy":[201],"their":[202],"over":[204],"other":[208],"brands.":[209]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":14},{"year":2024,"cited_by_count":15},{"year":2023,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-08-29T00:00:00"}