{"id":"https://openalex.org/W4401831712","doi":"https://doi.org/10.31004/jh.v4i4.1335","title":"Socialization of the Use of the Live Tiktok Shop Feature as a Marketing Method in Increasing Housewives' Home Businesses","display_name":"Socialization of the Use of the Live Tiktok Shop Feature as a Marketing Method in Increasing Housewives' Home Businesses","publication_year":2024,"publication_date":"2024-08-10","ids":{"openalex":"https://openalex.org/W4401831712","doi":"https://doi.org/10.31004/jh.v4i4.1335"},"language":"en","primary_location":{"id":"doi:10.31004/jh.v4i4.1335","doi":"https://doi.org/10.31004/jh.v4i4.1335","is_oa":true,"landing_page_url":"http://dx.doi.org/10.31004/jh.v4i4.1335","pdf_url":"https://jahe.or.id/index.php/jahe/article/download/1335/694","source":{"id":"https://openalex.org/S4210202355","display_name":"Journal of Human and Education (JAHE)","issn_l":"2776-5857","issn":["2776-5857","2776-7876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal Of Human And Education (JAHE)","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jahe.or.id/index.php/jahe/article/download/1335/694","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027546442","display_name":"Basnendar Herry Prilosadoso","orcid":"https://orcid.org/0000-0003-1851-9532","observed_orcids":["https://orcid.org/0000-0003-1851-9532"]},"institutions":[{"id":"https://openalex.org/I4210137150","display_name":"Institut Seni Indonesia Surakarta","ror":"https://ror.org/036gv0184","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210137150"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Basnendar Herry Prilosadoso","raw_affiliation_strings":["Institut Seni Indonesia Surakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Seni Indonesia Surakarta, Indonesia","institution_ids":["https://openalex.org/I4210137150"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066277954","display_name":"Ainun Nazriah","orcid":"https://orcid.org/0009-0009-6079-7174","observed_orcids":["https://orcid.org/0009-0009-6079-7174"]},"institutions":[{"id":"https://openalex.org/I4210143643","display_name":"Universitas Krisnadwipayana","ror":"https://ror.org/03y211p39","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210143643"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ainun Nazriah","raw_affiliation_strings":["Universitas Krisnadwipayana, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Krisnadwipayana, Indonesia","institution_ids":["https://openalex.org/I4210143643"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103319370","display_name":"Johni Eka Putra","orcid":"https://orcid.org/0009-0007-4509-226X","observed_orcids":["https://orcid.org/0009-0007-4509-226X"]},"institutions":[{"id":"https://openalex.org/I130218214","display_name":"Indonesia University of Education","ror":"https://ror.org/044b0xj37","country_code":"ID","type":"education","lineage":["https://openalex.org/I130218214"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Johni Eka Putra","raw_affiliation_strings":["Unversitas Pendidikan Indonesia, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Unversitas Pendidikan Indonesia, Indonesia","institution_ids":["https://openalex.org/I130218214"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013417589","display_name":"Eva Desembrianita","orcid":"https://orcid.org/0000-0003-2351-8550","observed_orcids":["https://orcid.org/0000-0003-2351-8550"]},"institutions":[{"id":"https://openalex.org/I4210092405","display_name":"Universitas Muhammadiyah Gresik","ror":"https://ror.org/00f8d9297","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210092405"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Eva Desembrianita","raw_affiliation_strings":["Universitas Muhammdiyah Gresik, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammdiyah Gresik, Indonesia","institution_ids":["https://openalex.org/I4210092405"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083398700","display_name":"Ainil Mardiah","orcid":"https://orcid.org/0009-0000-3319-9851","observed_orcids":["https://orcid.org/0009-0000-3319-9851","https://orcid.org/0000-0001-6163-155X"]},"institutions":[{"id":"https://openalex.org/I4405273823","display_name":"Universitas Adzkia","ror":"https://ror.org/00hr18740","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405273823"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ainil Mardiah","raw_affiliation_strings":["Universitas Adzkia, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Adzkia, Indonesia","institution_ids":["https://openalex.org/I4405273823"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.15819148,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"4","issue":"4","first_page":"737","last_page":"744"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tiktok-shop","display_name":"TikTok Shop","score":0.921999990940094},{"id":"https://openalex.org/keywords/live-streaming-sales","display_name":"live streaming sales","score":0.6079999804496765},{"id":"https://openalex.org/keywords/social-commerce","display_name":"social commerce","score":0.9440000057220459},{"id":"https://openalex.org/keywords/household-industry","display_name":"home industry","score":0.7360000014305115},{"id":"https://openalex.org/keywords/housewives","display_name":"housewives","score":0.6460000276565552},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.7850000262260437},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8489999771118164},{"id":"https://openalex.org/keywords/marketing-training","display_name":"marketing training","score":0.7080000042915344},{"id":"https://openalex.org/keywords/socialization","display_name":"socialization","score":0.546999990940094},{"id":"https://openalex.org/keywords/online-sales","display_name":"online sales","score":0.5870000123977661},{"id":"https://openalex.org/keywords/purwosari-village","display_name":"Purwosari village","score":0.8370000123977661}],"concepts":[{"id":"https://openalex.org/C25032326","wikidata":"https://www.wikidata.org/wiki/Q185467","display_name":"Socialization","level":2,"score":0.6914328336715698},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6369754076004028},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5964333415031433},{"id":"https://openalex.org/C2776401178","wikidata":"https://www.wikidata.org/wiki/Q12050496","display_name":"Feature (linguistics)","level":2,"score":0.5120728611946106},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3709309995174408},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2641981542110443},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.09693345427513123},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.31004/jh.v4i4.1335","doi":"https://doi.org/10.31004/jh.v4i4.1335","is_oa":true,"landing_page_url":"http://dx.doi.org/10.31004/jh.v4i4.1335","pdf_url":"https://jahe.or.id/index.php/jahe/article/download/1335/694","source":{"id":"https://openalex.org/S4210202355","display_name":"Journal of Human and Education (JAHE)","issn_l":"2776-5857","issn":["2776-5857","2776-7876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal Of Human And Education (JAHE)","raw_type":"journal-article"},{"id":"pmh:oai:jahe.or.id:article/1335","doi":null,"is_oa":true,"landing_page_url":"http://jahe.or.id/index.php/jahe/article/view/1335","pdf_url":"http://jahe.or.id/index.php/jahe/article/download/1335/694","source":{"id":"https://openalex.org/S4210202355","display_name":"Journal of Human and Education (JAHE)","issn_l":"2776-5857","issn":["2776-5857","2776-7876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31004/jh.v4i4","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.31004/jh.v4i4.1335","doi":"https://doi.org/10.31004/jh.v4i4.1335","is_oa":true,"landing_page_url":"http://dx.doi.org/10.31004/jh.v4i4.1335","pdf_url":"https://jahe.or.id/index.php/jahe/article/download/1335/694","source":{"id":"https://openalex.org/S4210202355","display_name":"Journal of Human and Education (JAHE)","issn_l":"2776-5857","issn":["2776-5857","2776-7876"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal Of Human And Education (JAHE)","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.666700005531311,"id":"https://metadata.un.org/sdg/1","display_name":"No poverty"},{"score":0.6452000141143799,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"sustainable_development_goals_aurora":[{"score":0.4099999964237213,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4401831712.pdf","grobid_xml":"https://content.openalex.org/works/W4401831712.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3183948672","https://openalex.org/W3173606202","https://openalex.org/W3110381201","https://openalex.org/W2948807893","https://openalex.org/W2778153218","https://openalex.org/W2758277628","https://openalex.org/W1531601525","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"The":[0,128,172,273],"increasingly":[1],"sophisticated":[2],"technological":[3],"progress":[4],"in":[5,34,47,61,195,208,221,283],"this":[6,137,165,177,276],"modern":[7],"era":[8],"is":[9,29,64,135,139,152,181,280],"one":[10,30],"of":[11,19,31,58,79,130,160,174,216,275,286,301],"the":[12,16,32,56,62,85,123,143,158,196,209,239,261,265,284,292,305],"innovations":[13],"resulting":[14],"from":[15],"rapid":[17],"development":[18],"technology,":[20],"namely":[21],"online":[22],"sales":[23,300],"or":[24],"digital":[25,100,113],"business.":[26],"Purwosari":[27,53,197,222],"Village":[28,223],"villages":[33],"Laweyan":[35,199],"subdistrict,":[36],"Surakarta":[37],"City,":[38],"Central":[39],"Java":[40],"Province,":[41],"where":[42],"many":[43,105],"residents":[44],"are":[45,224],"involved":[46],"managing":[48],"industrial":[49],"houses.":[50],"According":[51],"to":[52,98,167,182,270,290],"sub-district":[54],"officials,":[55],"number":[57],"home":[59,68,187,192],"industries":[60],"village":[63],"already":[65],"large,":[66],"but":[67,212],"industry":[69,188,193],"players":[70,93,248,289],"still":[71,94],"carry":[72],"out":[73,176,226],"traditional":[74],"marketing":[75,101,114,131,184],"such":[76],"as":[77],"Word":[78],"Mouth":[80],"(WoM)":[81],"and":[82,116,146,169,230,267,278,297],"promotions":[83],"using":[84,122,133],"WhatsApp":[86],"application":[87,166],"only.":[88],"So":[89],"far,":[90],"Home":[91,234,246,287,306],"Industry":[92,235,247,288],"find":[95],"it":[96],"difficult":[97],"use":[99,107,164],"media":[102,132],"so":[103,190],"not":[104,206,251],"people":[106],"it.":[108],"Based":[109,237],"on":[110,238,264],"these":[111],"problems,":[112],"outreach":[115,229],"training":[117,231,279],"was":[118],"carried":[119,225,244],"out,":[120,245],"especially":[121],"Live":[124,293],"TikTok":[125,134,149,255],"Shop":[126,150,256,295],"feature.":[127],"choice":[129],"because":[136],"platform":[138,266],"widely":[140],"used":[141],"by":[142,227,304],"general":[144],"public":[145],"has":[147],"a":[148,153,203,254],"which":[151],"social":[154],"commerce":[155],"feature":[156,296],"with":[157],"aim":[159,173],"enabling":[161],"MSMEs":[162],"who":[163,249],"promote":[168],"sell":[170],"products.":[171],"carrying":[175],"Community":[178,218],"Service":[179,219],"activity":[180],"optimize":[183],"activities":[185,240],"for":[186,232],"digitally":[189],"that":[191,241],"products":[194,262],"Subdistrict,":[198],"District":[200],"can":[201,213,258],"cover":[202,214],"wider":[204],"coverage":[205],"only":[207],"surrounding":[210],"area":[211],"all":[215,233],"Indonesia.":[217],"Activities":[220],"holding":[228],"players.":[236],"have":[242,253],"been":[243],"do":[250],"yet":[252],"account":[257],"help":[259],"manage":[260],"produced":[263,303],"understand":[268],"how":[269],"market":[271],"them.":[272],"result":[274],"socialization":[277],"an":[281],"increase":[282,299],"ability":[285],"utilize":[291],"TikTik":[294],"also":[298],"goods":[302],"Industry.":[307]},"counts_by_year":[],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2025-10-10T00:00:00"}
