{"id":"https://openalex.org/W4401609233","doi":"https://doi.org/10.1109/icdabi60145.2023.10629362","title":"The Influence of Social Media Marketing Elements on Consumer Brand Engagement and Its Impact on Brand Awareness and Brand Image","display_name":"The Influence of Social Media Marketing Elements on Consumer Brand Engagement and Its Impact on Brand Awareness and Brand Image","publication_year":2023,"publication_date":"2023-10-25","ids":{"openalex":"https://openalex.org/W4401609233","doi":"https://doi.org/10.1109/icdabi60145.2023.10629362"},"language":"en","primary_location":{"id":"doi:10.1109/icdabi60145.2023.10629362","doi":"https://doi.org/10.1109/icdabi60145.2023.10629362","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icdabi60145.2023.10629362","pdf_url":null,"source":{"id":"https://openalex.org/S4363608222","display_name":"International Conference on Data Analytics for Business and Industry (ICDABI)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 4th International Conference on Data Analytics for Business and Industry (ICDABI)","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5106529700","display_name":"Andhika Tri Juliawan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Andhika Tri Juliawan","raw_affiliation_strings":["BINUS Online Learning Bina Nusantara University,Management Department,Jakarta,Indonesia,11480"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"BINUS Online Learning Bina Nusantara University,Management Department,Jakarta,Indonesia,11480","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5106529701","display_name":"Novita Permata Hati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Novita Permata Hati","raw_affiliation_strings":["BINUS Online Learning Bina Nusantara University,Management Department,Jakarta,Indonesia,11480"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"BINUS Online Learning Bina Nusantara University,Management Department,Jakarta,Indonesia,11480","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5069721170","display_name":"Yuniarty Yuniarty","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yuniarty","raw_affiliation_strings":["BINUS Online Learning Bina Nusantara University,Management Department,Jakarta,Indonesia,11480"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"BINUS Online Learning Bina Nusantara University,Management Department,Jakarta,Indonesia,11480","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5024172152","display_name":"Aryo Bismo","orcid":"https://orcid.org/0000-0002-9176-4940","observed_orcids":["https://orcid.org/0000-0002-9176-4940"]},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Aryo Bismo","raw_affiliation_strings":["Global Business Marketing Bina Nusantara University,BINUS Business School Undergraduate Program,Management Department,Jakarta,Indonesia,11480"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Global Business Marketing Bina Nusantara University,BINUS Business School Undergraduate Program,Management Department,Jakarta,Indonesia,11480","institution_ids":["https://openalex.org/I166073570"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I166073570"],"apc_list":null,"apc_paid":null,"fwci":3.8193,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.94612286,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"448","last_page":"453"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9390000104904175},{"id":"https://openalex.org/keywords/brand-engagement","display_name":"brand engagement","score":0.9390000104904175},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":1.0},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/entertainment","display_name":"entertainment","score":0.503000020980835},{"id":"https://openalex.org/keywords/customization","display_name":"customization","score":0.968999981880188},{"id":"https://openalex.org/keywords/audience-interaction","display_name":"audience interaction","score":0.6639999747276306},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.7110000252723694},{"id":"https://openalex.org/keywords/smartphone-industry","display_name":"smartphone industry","score":0.9539999961853027}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7203428745269775},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.6728792190551758},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.6208093166351318},{"id":"https://openalex.org/C2776892586","wikidata":"https://www.wikidata.org/wiki/Q4956571","display_name":"Brand engagement","level":3,"score":0.6038485765457153},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.6027525663375854},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5912690162658691},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5512765049934387},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5450719594955444},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.494342565536499},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.4928927421569824},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.4828839600086212},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.4508504569530487},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.4147789478302002},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.2895168364048004},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.218980073928833},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0639178454875946}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icdabi60145.2023.10629362","doi":"https://doi.org/10.1109/icdabi60145.2023.10629362","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icdabi60145.2023.10629362","pdf_url":null,"source":{"id":"https://openalex.org/S4363608222","display_name":"International Conference on Data Analytics for Business and Industry (ICDABI)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 4th International Conference on Data Analytics for Business and Industry (ICDABI)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W1952707391","https://openalex.org/W1988447536","https://openalex.org/W2048108092","https://openalex.org/W2266639535","https://openalex.org/W2608319260","https://openalex.org/W2771487487","https://openalex.org/W2798106729","https://openalex.org/W2889191491","https://openalex.org/W2891057239","https://openalex.org/W2923932009","https://openalex.org/W2944580602","https://openalex.org/W3009053523","https://openalex.org/W3035686316","https://openalex.org/W3129127760","https://openalex.org/W3195887348","https://openalex.org/W3215062168","https://openalex.org/W4205664564","https://openalex.org/W4220813440","https://openalex.org/W4221083033","https://openalex.org/W4288489956","https://openalex.org/W4296188158","https://openalex.org/W4312223129","https://openalex.org/W4377137376"],"related_works":["https://openalex.org/W4407591717","https://openalex.org/W3160103794","https://openalex.org/W4390730713","https://openalex.org/W4391478882","https://openalex.org/W3009053523","https://openalex.org/W7218677058","https://openalex.org/W7162073538","https://openalex.org/W7019809655","https://openalex.org/W7203670262","https://openalex.org/W7155488376"],"abstract_inverted_index":{"Social":[0],"media":[1,26,58,72,98],"marketing":[2,27,73,99],"is":[3],"a":[4],"powerful":[5],"tool":[6],"for":[7],"businesses":[8],"to":[9,51,82,101],"engage":[10],"with":[11],"consumers":[12],"and":[13,17,34,40,65,86,108],"build":[14],"brand":[15,38,41,78,84,87,104,106,109],"awareness":[16,42,85],"image.":[18,88,110],"This":[19],"study":[20],"investigates":[21],"the":[22,44,69],"impact":[23],"of":[24],"social":[25,57,71,97],"elements,":[28],"namely":[29],"entertainment,":[30],"customization,":[31,62],"interaction,":[32,63],"EWOM,":[33,64],"trends,":[35],"on":[36],"consumer":[37,77,103],"engagement":[39],"in":[43],"smartphone":[45],"industry.":[46],"An":[47],"online":[48],"survey":[49],"used":[50],"collect":[52],"data":[53],"from":[54],"185":[55],"experienced":[56],"users":[59],"finds":[60],"that":[61,75],"trendy":[66],"content":[67],"are":[68],"critical":[70],"elements":[74],"influence":[76],"engagement,":[79,105],"which":[80],"leads":[81],"increased":[83],"The":[89],"findings":[90],"can":[91],"help":[92],"marketers":[93],"develop":[94],"more":[95],"effective":[96],"campaigns":[100],"enhance":[102],"awareness,":[107]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":4}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-08-16T00:00:00"}
