{"id":"https://openalex.org/W4401537293","doi":"https://doi.org/10.70103/komet.v1i1.8","title":"Pelatihan dan Pendampingan Media Sosial dalam Mendukung Promosi dan Penjualan Produk UMKM Ukiran Kayu","display_name":"Pelatihan dan Pendampingan Media Sosial dalam Mendukung Promosi dan Penjualan Produk UMKM Ukiran Kayu","publication_year":2024,"publication_date":"2024-06-25","ids":{"openalex":"https://openalex.org/W4401537293","doi":"https://doi.org/10.70103/komet.v1i1.8"},"language":"id","primary_location":{"id":"doi:10.70103/komet.v1i1.8","doi":"https://doi.org/10.70103/komet.v1i1.8","is_oa":true,"landing_page_url":"http://dx.doi.org/10.70103/komet.v1i1.8","pdf_url":"https://ejournal.pancawidya.or.id/index.php/komet/article/download/8/8","source":{"id":"https://openalex.org/S4404673516","display_name":"Jurnal Jurnal Kolaborasi Masyarakat Berbasis Teknologi.","issn_l":"3062-8040","issn":["3062-8040"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"KOMET: Kolaborasi Masyarakat Berbasis Teknologi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://ejournal.pancawidya.or.id/index.php/komet/article/download/8/8","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033713667","display_name":"I Komang Arya Ganda Wiguna","orcid":"https://orcid.org/0000-0002-3323-2452","observed_orcids":["https://orcid.org/0000-0002-3323-2452"]},"institutions":[{"id":"https://openalex.org/I4405260971","display_name":"Institut Bisnis dan Teknologi Indonesia","ror":"https://ror.org/04hxybt44","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405260971"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"I Komang Arya Ganda Wiguna","raw_affiliation_strings":["Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia","institution_ids":["https://openalex.org/I4405260971"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5027021343","display_name":"Ketut Ngurah Semadi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405260971","display_name":"Institut Bisnis dan Teknologi Indonesia","ror":"https://ror.org/04hxybt44","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405260971"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ketut Ngurah Semadi","raw_affiliation_strings":["Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia","institution_ids":["https://openalex.org/I4405260971"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002472356","display_name":"I Made Dwi Putra Asana","orcid":"https://orcid.org/0000-0001-8512-0586","observed_orcids":["https://orcid.org/0000-0001-8512-0586"]},"institutions":[{"id":"https://openalex.org/I4405260971","display_name":"Institut Bisnis dan Teknologi Indonesia","ror":"https://ror.org/04hxybt44","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405260971"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"I Made Dwi Putra Asana","raw_affiliation_strings":["Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia","institution_ids":["https://openalex.org/I4405260971"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085289775","display_name":"Putu Satria Udyana Putra","orcid":"https://orcid.org/0000-0002-9684-742X","observed_orcids":["https://orcid.org/0000-0002-9684-742X"]},"institutions":[{"id":"https://openalex.org/I4405260971","display_name":"Institut Bisnis dan Teknologi Indonesia","ror":"https://ror.org/04hxybt44","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405260971"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Putu Satria Udyana Putra","raw_affiliation_strings":["Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia","institution_ids":["https://openalex.org/I4405260971"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5082458722","display_name":"Made Leo Radhitya","orcid":"https://orcid.org/0000-0001-8811-3090","observed_orcids":["https://orcid.org/0000-0001-8811-3090"]},"institutions":[{"id":"https://openalex.org/I4405260971","display_name":"Institut Bisnis dan Teknologi Indonesia","ror":"https://ror.org/04hxybt44","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405260971"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Made Leo Radhitya","raw_affiliation_strings":["Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia","institution_ids":["https://openalex.org/I4405260971"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405260971"],"apc_list":null,"apc_paid":null,"fwci":1.4108,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.80822693,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"1","issue":"1","first_page":"1","last_page":"8"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8479999899864197},{"id":"https://openalex.org/keywords/digital-promotion","display_name":"digital promotion","score":0.7450000047683716},{"id":"https://openalex.org/keywords/online-sales","display_name":"online sales","score":0.5830000042915344},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8500000238418579},{"id":"https://openalex.org/keywords/wood-carving","display_name":"wood carving","score":0.6449999809265137},{"id":"https://openalex.org/keywords/social-media-training","display_name":"social media training","score":0.6830000281333923},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9350000023841858},{"id":"https://openalex.org/keywords/tiktok","display_name":"TikTok","score":0.9990000128746033},{"id":"https://openalex.org/keywords/content-creation","display_name":"content creation","score":0.5849999785423279},{"id":"https://openalex.org/keywords/knowledge-transfer","display_name":"knowledge transfer","score":0.6489999890327454},{"id":"https://openalex.org/keywords/small-business-digital-transformation","display_name":"small business digitalization","score":0.44600000977516174}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.5574541091918945},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.41233211755752563}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.70103/komet.v1i1.8","doi":"https://doi.org/10.70103/komet.v1i1.8","is_oa":true,"landing_page_url":"http://dx.doi.org/10.70103/komet.v1i1.8","pdf_url":"https://ejournal.pancawidya.or.id/index.php/komet/article/download/8/8","source":{"id":"https://openalex.org/S4404673516","display_name":"Jurnal Jurnal Kolaborasi Masyarakat Berbasis Teknologi.","issn_l":"3062-8040","issn":["3062-8040"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"KOMET: Kolaborasi Masyarakat Berbasis Teknologi","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.ejournal.pancawidya.or.id:article/8","doi":null,"is_oa":false,"landing_page_url":"https://ejournal.pancawidya.or.id/index.php/komet/article/view/8","pdf_url":null,"source":{"id":"https://openalex.org/S4404673516","display_name":"Jurnal Jurnal Kolaborasi Masyarakat Berbasis Teknologi.","issn_l":"3062-8040","issn":["3062-8040"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3062-8040","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.70103/komet.v1i1.8","doi":"https://doi.org/10.70103/komet.v1i1.8","is_oa":true,"landing_page_url":"http://dx.doi.org/10.70103/komet.v1i1.8","pdf_url":"https://ejournal.pancawidya.or.id/index.php/komet/article/download/8/8","source":{"id":"https://openalex.org/S4404673516","display_name":"Jurnal Jurnal Kolaborasi Masyarakat Berbasis Teknologi.","issn_l":"3062-8040","issn":["3062-8040"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"KOMET: Kolaborasi Masyarakat Berbasis Teknologi","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.7257999777793884,"display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4401537293.pdf","grobid_xml":"https://content.openalex.org/works/W4401537293.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W4210540559","https://openalex.org/W4386389185"],"related_works":["https://openalex.org/W7218951656","https://openalex.org/W6912074281","https://openalex.org/W7219739282","https://openalex.org/W7128195599","https://openalex.org/W7130596549","https://openalex.org/W4405893726","https://openalex.org/W7217190866","https://openalex.org/W4327945712","https://openalex.org/W4393341014","https://openalex.org/W7219492191"],"abstract_inverted_index":{"Promosi":[0],"dan":[1,21,37,41,54,174,212],"Penjualan":[2],"digital":[3,43,56,93,128],"menjadi":[4,44,121],"suatu":[5],"proses":[6],"bisnis":[7],"yang":[8,71,75,94,151,176],"harus":[9],"dapat":[10],"diterapkan":[11],"pada":[12,17,30,47,65,96,114,191,199],"setiap":[13,61],"usaha,":[14,137],"tidak":[15,123],"terkecuali":[16],"Usaha":[18],"Mikro,":[19],"Kecil,":[20],"Menengah":[22],"(UMKM).":[23],"Perkembangan":[24],"UMKM":[25,31,66,208],"saat":[26],"ini":[27,100,197],"telah":[28],"mengantarkan":[29],"Goes":[32],"Digital,":[33],"sehingga":[34,179],"adopsi":[35],"teknologi":[36],"pemanfaatan":[38,52,169,203],"media":[39,84,106,127,158,171,186,204],"promosi":[40,53,109,125,211],"penjualan":[42,55,213],"kebutuhan.":[45],"Namun":[46],"realitanya":[48],"tentunya":[49],"pemerataan":[50],"dari":[51,60,131,148],"disesuaikan":[57],"dengan":[58],"kemampuan":[59],"pemilik":[62,132,139],"UMKM.":[63],"Contohnya":[64],"Kasari":[67],"Ukir,":[68],"Gianyar,":[69],"bali":[70],"memiliki":[72],"permasalahan":[73],"utama":[74],"dihadapi":[76],"dalam":[77,91,136,142,209],"upaya":[78],"mereka":[79],"untuk":[80,86,107,133,144,153,183,187],"bisa":[81],"aktif":[82],"di":[83,156],"sosial":[85,105,157,172,185,205],"menjalankan":[87],"strategi":[88],"promosi.":[89,189],"Permasalah":[90],"pemasaran":[92,111],"dialami":[95],"usaha":[97,115],"kasari":[98,116],"ukir":[99],"adalah":[101],"belum":[102,177],"mampu":[103],"memanfaatkan":[104],"melakukan":[108,188],"serta":[110,138],"produk":[112],"ukiran":[113],"ukir.":[117],"Permasalahn":[118],"waktu":[119,150],"juga":[120,140,159,164],"penyebab":[122],"dilakukannya":[124],"melaluli":[126],"dikarenakan":[129],"kesibukan":[130],"mengurus":[134],"keperluan":[135],"ikut":[141],"bekerja":[143],"mengukir":[145],"kayu":[146],"maka":[147],"itu":[149],"dimiliki":[152],"membuat":[154],"konten":[155],"sangat":[160],"terbatas.":[161],"Faktor":[162],"lain":[163],"menyebabkan":[165],"yaitu":[166],"karena":[167],"pemahaman":[168],"fitur":[170],"instagram":[173],"tiktok":[175],"maksimal":[178],"ada":[180],"keterbatasan":[181],"interaksi":[182],"menggunakan":[184],"Sehingga":[190],"kegiatan":[192],"Pengabdian":[193],"Kepada":[194],"Masyarakat":[195],"(PKM)":[196],"memfokuskan":[198],"tranfer":[200],"knowledge":[201],"terkait":[202],"bagi":[206],"pengelola":[207],"mendukung":[210]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2024-08-14T00:00:00"}