{"id":"https://openalex.org/W4401477708","doi":"https://doi.org/10.1016/j.jbusres.2024.114872","title":"Enhancing e-commerce customer churn management with a profit- and AUC-focused prescriptive analytics approach","display_name":"Enhancing e-commerce customer churn management with a profit- and AUC-focused prescriptive analytics approach","publication_year":2024,"publication_date":"2024-08-10","ids":{"openalex":"https://openalex.org/W4401477708","doi":"https://doi.org/10.1016/j.jbusres.2024.114872"},"language":"en","primary_location":{"id":"doi:10.1016/j.jbusres.2024.114872","doi":"https://doi.org/10.1016/j.jbusres.2024.114872","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jbusres.2024.114872","pdf_url":null,"source":{"id":"https://openalex.org/S93284759","display_name":"Journal of Business Research","issn_l":"0148-2963","issn":["0148-2963","1873-7978"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101522614","display_name":"Yi Feng","orcid":"https://orcid.org/0000-0003-4310-8903","observed_orcids":["https://orcid.org/0000-0003-4310-8903"]},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]},{"id":"https://openalex.org/I24185976","display_name":"Sichuan University","ror":"https://ror.org/011ashp19","country_code":"CN","type":"education","lineage":["https://openalex.org/I24185976"]}],"countries":["CN","HK"],"is_corresponding":false,"raw_author_name":"Yi Feng","raw_affiliation_strings":["Business School, Sichuan University, Chengdu 610064, China","Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, Sichuan University, Chengdu 610064, China","institution_ids":["https://openalex.org/I24185976"]},{"raw_affiliation_string":"Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong","institution_ids":["https://openalex.org/I14243506"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053571188","display_name":"Yunqiang Yin","orcid":"https://orcid.org/0000-0001-5761-6680","observed_orcids":["https://orcid.org/0000-0001-5761-6680","https://orcid.org/0000-0002-9700-2912"]},"institutions":[{"id":"https://openalex.org/I150229711","display_name":"University of Electronic Science and Technology of China","ror":"https://ror.org/04qr3zq92","country_code":"CN","type":"education","lineage":["https://openalex.org/I150229711"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yunqiang Yin","raw_affiliation_strings":["School of Economics and Management, University of Electronic Science and Technology of China, Chengdu 610064, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, University of Electronic Science and Technology of China, Chengdu 610064, China","institution_ids":["https://openalex.org/I150229711"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063430163","display_name":"Dujuan Wang","orcid":"https://orcid.org/0000-0003-1617-7057","observed_orcids":["https://orcid.org/0000-0003-1617-7057"]},"institutions":[{"id":"https://openalex.org/I24185976","display_name":"Sichuan University","ror":"https://ror.org/011ashp19","country_code":"CN","type":"education","lineage":["https://openalex.org/I24185976"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Dujuan Wang","raw_affiliation_strings":["Business School, Sichuan University, Chengdu 610064, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, Sichuan University, Chengdu 610064, China","institution_ids":["https://openalex.org/I24185976"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034343163","display_name":"Joshua Ignatius","orcid":"https://orcid.org/0000-0003-2546-4576","observed_orcids":["https://orcid.org/0000-0003-2546-4576"]},"institutions":[{"id":"https://openalex.org/I169199633","display_name":"Aston University","ror":"https://ror.org/05j0ve876","country_code":"GB","type":"education","lineage":["https://openalex.org/I169199633"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Joshua Ignatius","raw_affiliation_strings":["Aston Business School, Aston University, Birmingham B47ET, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Aston Business School, Aston University, Birmingham B47ET, UK","institution_ids":["https://openalex.org/I169199633"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032676950","display_name":"T.C.E. Cheng","orcid":"https://orcid.org/0000-0001-5127-6419","observed_orcids":["https://orcid.org/0000-0001-5127-6419"]},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"T.C.E. Cheng","raw_affiliation_strings":["Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong","institution_ids":["https://openalex.org/I14243506"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5004172336","display_name":"Marianna Marra","orcid":"https://orcid.org/0000-0001-5764-1202","observed_orcids":["https://orcid.org/0000-0001-5764-1202"]},"institutions":[{"id":"https://openalex.org/I93860229","display_name":"Politecnico di Milano","ror":"https://ror.org/01nffqt88","country_code":"IT","type":"education","lineage":["https://openalex.org/I93860229"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Marianna Marra","raw_affiliation_strings":["DIG-Politecnico di Milano, Milan, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"DIG-Politecnico di Milano, Milan, Italy","institution_ids":["https://openalex.org/I93860229"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5025967455","display_name":"Yihan Guo","orcid":"https://orcid.org/0000-0002-6819-8493","observed_orcids":["https://orcid.org/0000-0002-6819-8493"]},"institutions":[{"id":"https://openalex.org/I39555362","display_name":"University of Warwick","ror":"https://ror.org/01a77tt86","country_code":"GB","type":"education","lineage":["https://openalex.org/I39555362"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Yihan Guo","raw_affiliation_strings":["WMG, University of Warwick, Coventry CV47AL, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"WMG, University of Warwick, Coventry CV47AL, UK","institution_ids":["https://openalex.org/I39555362"]}]}],"institutions":[],"countries_distinct_count":4,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5063430163"],"corresponding_institution_ids":["https://openalex.org/I24185976"],"apc_list":{"value":3820,"currency":"USD","value_usd":3820},"apc_paid":null,"fwci":4.0421,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.93865297,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"184","issue":null,"first_page":"114872","last_page":"114872"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9869999885559082},{"id":"https://openalex.org/keywords/prescriptive-analytics","display_name":"prescriptive analytics","score":0.9940000176429749},{"id":"https://openalex.org/keywords/profit-maximization","display_name":"profit maximization","score":0.8080000281333923},{"id":"https://openalex.org/keywords/area-under-the-curve","display_name":"area under the curve","score":0.8479999899864197},{"id":"https://openalex.org/keywords/customer-lifetime-value","display_name":"customer lifetime value","score":0.828000009059906},{"id":"https://openalex.org/keywords/dynamic-capabilities","display_name":"dynamic capabilities","score":0.550000011920929},{"id":"https://openalex.org/keywords/big-data-analytics-capability","display_name":"big data analytics capability","score":0.9570000171661377},{"id":"https://openalex.org/keywords/incentive-costs","display_name":"incentive costs","score":0.6740000247955322},{"id":"https://openalex.org/keywords/explainable-decision-making","display_name":"explainable decision-making","score":0.5809999704360962}],"concepts":[{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.6656230688095093},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.5506210327148438},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5400493741035461},{"id":"https://openalex.org/C37952496","wikidata":"https://www.wikidata.org/wiki/Q5001829","display_name":"Business analytics","level":4,"score":0.4988367557525635},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.4521600604057312},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4477512836456299},{"id":"https://openalex.org/C2767350","wikidata":"https://www.wikidata.org/wiki/Q6662173","display_name":"Business intelligence","level":2,"score":0.4475272595882416},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.4426887333393097},{"id":"https://openalex.org/C83209312","wikidata":"https://www.wikidata.org/wiki/Q1053367","display_name":"Predictive analytics","level":2,"score":0.43116241693496704},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4138791859149933},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3962830901145935},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.33345362544059753},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.2652837634086609},{"id":"https://openalex.org/C65257409","wikidata":"https://www.wikidata.org/wiki/Q734253","display_name":"Electronic business","level":3,"score":0.15365493297576904},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.12388437986373901},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.12136006355285645},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1016/j.jbusres.2024.114872","doi":"https://doi.org/10.1016/j.jbusres.2024.114872","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jbusres.2024.114872","pdf_url":null,"source":{"id":"https://openalex.org/S93284759","display_name":"Journal of Business Research","issn_l":"0148-2963","issn":["0148-2963","1873-7978"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research","raw_type":"journal-article"},{"id":"pmh:oai:publications.aston.ac.uk:46589","doi":null,"is_oa":false,"landing_page_url":"https://publications.aston.ac.uk/id/eprint/46589/1/enhancing_ecommerce_customer_churn_management_ignatius.pdf","pdf_url":"https://publications.aston.ac.uk/id/eprint/46589/1/enhancing_ecommerce_customer_churn_management_ignatius.pdf","source":{"id":"https://openalex.org/S4306400483","display_name":"Aston Publications Explorer (Aston University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I169199633","host_organization_name":"Aston University","host_organization_lineage":["https://openalex.org/I169199633"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"pmh:oai:RePEc:eee:jbrese:v:184:y:2024:i:c:s014829632400376x","doi":null,"is_oa":false,"landing_page_url":"http://www.sciencedirect.com/science/article/pii/S014829632400376X","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:re.public.polimi.it:11311/1279049","doi":null,"is_oa":false,"landing_page_url":"https://hdl.handle.net/11311/1279049","pdf_url":null,"source":{"id":"https://openalex.org/S4306400312","display_name":"Virtual Community of Pathological Anatomy (University of Castilla La Mancha)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79189158","host_organization_name":"University of Castilla-La Mancha","host_organization_lineage":["https://openalex.org/I79189158"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[{"id":"https://openalex.org/G3767823474","display_name":"\u4e0d\u786e\u5b9a\u73af\u5883\u4e0b\u57fa\u4e8e\u6570\u636e\u89e3\u6790\u7684\u5bb6\u5ead\u533b\u7597\u62a4\u7406\u8d44\u6e90\u8c03\u5ea6\u7814\u7a76","funder_award_id":"71971041","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G4894424945","display_name":null,"funder_award_id":"72171161","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G8235118838","display_name":null,"funder_award_id":"71871148","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":50,"referenced_works":["https://openalex.org/W1998320186","https://openalex.org/W2048755952","https://openalex.org/W2089402107","https://openalex.org/W2119586834","https://openalex.org/W2123709218","https://openalex.org/W2126105956","https://openalex.org/W2153053867","https://openalex.org/W2185844286","https://openalex.org/W2333673279","https://openalex.org/W2405211050","https://openalex.org/W2514172024","https://openalex.org/W2527943531","https://openalex.org/W2558749735","https://openalex.org/W2579251979","https://openalex.org/W2618851150","https://openalex.org/W2639695054","https://openalex.org/W2779135023","https://openalex.org/W2779766484","https://openalex.org/W2792328488","https://openalex.org/W2793003883","https://openalex.org/W2799508418","https://openalex.org/W2810596787","https://openalex.org/W2908640594","https://openalex.org/W2966229829","https://openalex.org/W2969701135","https://openalex.org/W2981826527","https://openalex.org/W2992634800","https://openalex.org/W2998589708","https://openalex.org/W3014109009","https://openalex.org/W3029658331","https://openalex.org/W3047886575","https://openalex.org/W3094793347","https://openalex.org/W3109502177","https://openalex.org/W3142118701","https://openalex.org/W3158390126","https://openalex.org/W3167284347","https://openalex.org/W3198156002","https://openalex.org/W3203008126","https://openalex.org/W3206908364","https://openalex.org/W3213881255","https://openalex.org/W4206497522","https://openalex.org/W4220662530","https://openalex.org/W4281889493","https://openalex.org/W4285021604","https://openalex.org/W4309452450","https://openalex.org/W4382987554","https://openalex.org/W4386171462","https://openalex.org/W4388440215","https://openalex.org/W4390605271","https://openalex.org/W7161593686"],"related_works":["https://openalex.org/W7171613811","https://openalex.org/W4417295218","https://openalex.org/W7161607124","https://openalex.org/W2003083941","https://openalex.org/W4404689291","https://openalex.org/W4407438974","https://openalex.org/W2331272199","https://openalex.org/W7167623674","https://openalex.org/W7131364007","https://openalex.org/W7125800595"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":9},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-08-11T00:00:00"}