{"id":"https://openalex.org/W4401419227","doi":"https://doi.org/10.1007/978-3-031-62656-2_51","title":"Determinants Driving Behavior in Social Media Marketing: A Concept Paper","display_name":"Determinants Driving Behavior in Social Media Marketing: A Concept Paper","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W4401419227","doi":"https://doi.org/10.1007/978-3-031-62656-2_51"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-62656-2_51","doi":"https://doi.org/10.1007/978-3-031-62656-2_51","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-62656-2_51","pdf_url":null,"source":{"id":"https://openalex.org/S4210187899","display_name":"Studies in systems, decision and control","issn_l":"2198-4182","issn":["2198-4182","2198-4190"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studies in Systems, Decision and Control","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4401419536","display_name":"Technology-Driven Business Innovation: Unleashing the Digital Advantage"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5092573984","display_name":"Nurul Naim Ahmad Rasli","orcid":"https://orcid.org/0000-0001-7691-5678","observed_orcids":["https://orcid.org/0000-0001-7691-5678"]},"institutions":[{"id":"https://openalex.org/I4405259903","display_name":"Universiti Sultan Azlan Shah","ror":"https://ror.org/02xdkwd14","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405259903"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Nurul Naim Ahmad Rasli","raw_affiliation_strings":["Faculty of Management & Information Technology, Universiti Sultan Azlan Shah, Kuala Kangsar, Perak, Malaysia"],"raw_orcid":"https://orcid.org/0000-0001-7691-5678","affiliations":[{"raw_affiliation_string":"Faculty of Management & Information Technology, Universiti Sultan Azlan Shah, Kuala Kangsar, Perak, Malaysia","institution_ids":["https://openalex.org/I4405259903"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014821354","display_name":"Nazihah Wan Azman","orcid":"https://orcid.org/0009-0003-7412-9413","observed_orcids":["https://orcid.org/0009-0003-7412-9413"]},"institutions":[{"id":"https://openalex.org/I4405259903","display_name":"Universiti Sultan Azlan Shah","ror":"https://ror.org/02xdkwd14","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405259903"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Nazihah Wan Azman","raw_affiliation_strings":["Faculty of Management & Information Technology, Universiti Sultan Azlan Shah, Kuala Kangsar, Perak, Malaysia"],"raw_orcid":"https://orcid.org/0009-0003-7412-9413","affiliations":[{"raw_affiliation_string":"Faculty of Management & Information Technology, Universiti Sultan Azlan Shah, Kuala Kangsar, Perak, Malaysia","institution_ids":["https://openalex.org/I4405259903"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092573985","display_name":"Noor Hilyati Alilah","orcid":"https://orcid.org/0000-0002-2856-2617","observed_orcids":["https://orcid.org/0000-0002-2856-2617"]},"institutions":[{"id":"https://openalex.org/I4405259903","display_name":"Universiti Sultan Azlan Shah","ror":"https://ror.org/02xdkwd14","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405259903"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Noor Hilyati Alilah","raw_affiliation_strings":["Faculty of Management & Information Technology, Universiti Sultan Azlan Shah, Kuala Kangsar, Perak, Malaysia"],"raw_orcid":"https://orcid.org/0000-0002-2856-2617","affiliations":[{"raw_affiliation_string":"Faculty of Management & Information Technology, Universiti Sultan Azlan Shah, Kuala Kangsar, Perak, Malaysia","institution_ids":["https://openalex.org/I4405259903"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009755015","display_name":"Hafirda Akma Musaddad","orcid":"https://orcid.org/0000-0003-2611-5095","observed_orcids":["https://orcid.org/0000-0003-2611-5095"]},"institutions":[{"id":"https://openalex.org/I4405259903","display_name":"Universiti Sultan Azlan Shah","ror":"https://ror.org/02xdkwd14","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405259903"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Hafirda Akma Musaddad","raw_affiliation_strings":["Faculty of Management & Information Technology, Universiti Sultan Azlan Shah, Kuala Kangsar, Perak, Malaysia"],"raw_orcid":"https://orcid.org/0000-0003-2611-5095","affiliations":[{"raw_affiliation_string":"Faculty of Management & Information Technology, Universiti Sultan Azlan Shah, Kuala Kangsar, Perak, Malaysia","institution_ids":["https://openalex.org/I4405259903"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5092573984"],"corresponding_institution_ids":["https://openalex.org/I4405259903"],"apc_list":null,"apc_paid":null,"fwci":0.7339,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.69552279,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"577","last_page":"586"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9775000214576721,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9775000214576721,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.01209999993443489,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.008200000040233135,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":1.0},{"id":"https://openalex.org/keywords/purchase-decision-factors","display_name":"purchase decision factors","score":0.7110000252723694},{"id":"https://openalex.org/keywords/utaut-model","display_name":"UTAUT model","score":0.8930000066757202},{"id":"https://openalex.org/keywords/performance-expectancy","display_name":"performance expectancy","score":0.8289999961853027},{"id":"https://openalex.org/keywords/perceived-trust","display_name":"perceived trust","score":0.9769999980926514},{"id":"https://openalex.org/keywords/perceived-enjoyment","display_name":"perceived enjoyment","score":0.8220000267028809},{"id":"https://openalex.org/keywords/entrepreneurial-behavior","display_name":"entrepreneurial behavior","score":0.9269999861717224}],"concepts":[{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.5373256802558899},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49721887707710266},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4636676609516144},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4247764050960541},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3920038044452667},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3332071304321289},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.25528475642204285},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10518312454223633}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-62656-2_51","doi":"https://doi.org/10.1007/978-3-031-62656-2_51","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-62656-2_51","pdf_url":null,"source":{"id":"https://openalex.org/S4210187899","display_name":"Studies in systems, decision and control","issn_l":"2198-4182","issn":["2198-4182","2198-4190"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studies in Systems, Decision and Control","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":36,"referenced_works":["https://openalex.org/W204355068","https://openalex.org/W1492586516","https://openalex.org/W1533217779","https://openalex.org/W1708393801","https://openalex.org/W1791587663","https://openalex.org/W1980569376","https://openalex.org/W2005597872","https://openalex.org/W2036949601","https://openalex.org/W2084079661","https://openalex.org/W2100379340","https://openalex.org/W2119681300","https://openalex.org/W2136387496","https://openalex.org/W2312260066","https://openalex.org/W2556507681","https://openalex.org/W2966642106","https://openalex.org/W2970567329","https://openalex.org/W2978014079","https://openalex.org/W2979963738","https://openalex.org/W2999984936","https://openalex.org/W3006981199","https://openalex.org/W3017470782","https://openalex.org/W3018094908","https://openalex.org/W3022539686","https://openalex.org/W3032099804","https://openalex.org/W3049122368","https://openalex.org/W3117885060","https://openalex.org/W3141902549","https://openalex.org/W3161803676","https://openalex.org/W3186247434","https://openalex.org/W4210280601","https://openalex.org/W4214854159","https://openalex.org/W4293071606","https://openalex.org/W4294578206","https://openalex.org/W4304185212","https://openalex.org/W4367044584","https://openalex.org/W4385775377"],"related_works":["https://openalex.org/W3111901359","https://openalex.org/W4210280601","https://openalex.org/W3011067151","https://openalex.org/W3131177613","https://openalex.org/W4415491389","https://openalex.org/W3160274023","https://openalex.org/W7202188682","https://openalex.org/W3120189928","https://openalex.org/W4382811425","https://openalex.org/W2918501610"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-08-09T00:00:00"}
