{"id":"https://openalex.org/W4401394232","doi":"https://doi.org/10.1504/ijemr.2024.141829","title":"What we know and do not know about video games as marketers: a review and synthesis of the literature","display_name":"What we know and do not know about video games as marketers: a review and synthesis of the literature","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W4401394232","doi":"https://doi.org/10.1504/ijemr.2024.141829"},"language":"en","primary_location":{"id":"doi:10.1504/ijemr.2024.141829","doi":"https://doi.org/10.1504/ijemr.2024.141829","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijemr.2024.141829","pdf_url":null,"source":{"id":"https://openalex.org/S161990933","display_name":"International Journal of Electronic Marketing and Retailing","issn_l":"1741-1025","issn":["1741-1025","1741-1033"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Marketing and Retailing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://hdl.handle.net/20.500.12498/10200","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051235690","display_name":"Muhammet Ali Tiltay","orcid":"https://orcid.org/0000-0001-7877-8523","observed_orcids":["https://orcid.org/0000-0001-7877-8523"]},"institutions":[{"id":"https://openalex.org/I51209816","display_name":"Eski\u015fehir Osmangazi University","ror":"https://ror.org/01dzjez04","country_code":"TR","type":"education","lineage":["https://openalex.org/I51209816"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Muhammet Ali Tiltay","raw_affiliation_strings":["Department of Marketing, Eski\u015fehir Osmangazi University, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Eski\u015fehir Osmangazi University, Turkey","institution_ids":["https://openalex.org/I51209816"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5046953896","display_name":"Ayhan Akp\u0131nar","orcid":"https://orcid.org/0000-0003-1018-6059","observed_orcids":["https://orcid.org/0000-0003-1018-6059"]},"institutions":[{"id":"https://openalex.org/I4210153056","display_name":"KTO Karatay University","ror":"https://ror.org/054341q84","country_code":"TR","type":"education","lineage":["https://openalex.org/I4210153056"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Ayhan Akp\u0131nar","raw_affiliation_strings":["Department of Business and Management, KTO Karatay University, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business and Management, KTO Karatay University, Turkey","institution_ids":["https://openalex.org/I4210153056"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"15","issue":"6","first_page":"733","last_page":"766"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/video-games","display_name":"video games","score":0.9670000076293945},{"id":"https://openalex.org/keywords/video-game-industry","display_name":"video game industry","score":0.9860000014305115},{"id":"https://openalex.org/keywords/video-game-marketing","display_name":"video game marketing","score":0.8159999847412109},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7419999837875366},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9819999933242798},{"id":"https://openalex.org/keywords/marketing-management","display_name":"marketing management","score":0.4740000069141388}],"concepts":[{"id":"https://openalex.org/C2778519782","wikidata":"https://www.wikidata.org/wiki/Q1974060","display_name":"Need to know","level":2,"score":0.6233681440353394},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.500476598739624},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4706133008003235},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4245074987411499},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2797095477581024},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.1504/ijemr.2024.141829","doi":"https://doi.org/10.1504/ijemr.2024.141829","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijemr.2024.141829","pdf_url":null,"source":{"id":"https://openalex.org/S161990933","display_name":"International Journal of Electronic Marketing and Retailing","issn_l":"1741-1025","issn":["1741-1025","1741-1033"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Marketing and Retailing","raw_type":"journal-article"},{"id":"doi:10.1504/ijemr.2024.10065795","doi":"https://doi.org/10.1504/ijemr.2024.10065795","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijemr.2024.10065795","pdf_url":null,"source":{"id":"https://openalex.org/S161990933","display_name":"International Journal of Electronic Marketing and Retailing","issn_l":"1741-1025","issn":["1741-1025","1741-1033"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Electronic Marketing and Retailing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:ids:ijemre:v:15:y:2024:i:6:p:733-766","doi":null,"is_oa":false,"landing_page_url":"http://www.inderscience.com/link.php?id=141829","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:acikerisim.karatay.edu.tr:20.500.12498/10200","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/20.500.12498/10200","pdf_url":null,"source":{"id":"https://openalex.org/S7407055354","display_name":"KTO Karatay University Institutional Archive","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://dx.doi.org/10.1504/IJEMR.2024.141829","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:acikerisim.karatay.edu.tr:20.500.12498/9895","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/20.500.12498/9895","pdf_url":null,"source":{"id":"https://openalex.org/S7407055354","display_name":"KTO Karatay University Institutional Archive","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://dx.doi.org/10.1504/IJEMR.2024.141829","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:acikerisim.karatay.edu.tr:20.500.12498/10200","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/20.500.12498/10200","pdf_url":null,"source":{"id":"https://openalex.org/S7407055354","display_name":"KTO Karatay University Institutional Archive","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://dx.doi.org/10.1504/IJEMR.2024.141829","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7067334394","https://openalex.org/W4386825962","https://openalex.org/W7155150398","https://openalex.org/W2036412619","https://openalex.org/W7127222963","https://openalex.org/W4295008850","https://openalex.org/W24646576","https://openalex.org/W4230366198","https://openalex.org/W4389199801","https://openalex.org/W4391305290"],"abstract_inverted_index":{"The":[0,17],"video":[1,26,94],"game":[2,27,95],"industry":[3],"(VGI)":[4],"has":[5,139],"evolved":[6],"considerably,":[7],"transitioning":[8],"from":[9,144],"a":[10,14,44,76,102,145],"niche":[11],"market":[12],"to":[13,25,121,130],"substantial":[15],"sector.":[16],"VGI's":[18],"magnitude":[19],"and":[20,38,57,68,111,132],"the":[21,32,91,122,136,142],"societal":[22],"implications":[23,69],"tied":[24],"consumption":[28,96],"have":[29],"naturally":[30],"piqued":[31],"interest":[33],"of":[34,93,105],"scholars":[35],"in":[36],"marketing":[37,137,146],"consumer":[39],"behaviour.":[40],"This":[41,116],"research":[42],"serves":[43],"dual":[45],"purpose:":[46],"firstly,":[47],"it":[48,64],"consolidates":[49],"existing":[50],"VG":[51],"literature":[52],"by":[53,88],"evaluating":[54],"articles,":[55],"concepts,":[56],"methodologies,":[58],"systematically":[59],"tracing":[60],"their":[61],"evolution;":[62],"secondly,":[63],"outlines":[65],"potential":[66],"directions":[67],"for":[70],"forthcoming":[71],"research.":[72],"Within":[73],"this":[74],"literature,":[75],"predominant":[77],"focus":[78],"lies":[79],"on":[80],"articles":[81,106],"investigating":[82],"purchase":[83],"decisions":[84],"concerning":[85],"VGs,":[86],"followed":[87],"those":[89],"exploring":[90],"integration":[92],"into":[97,108],"broader":[98],"social":[99],"contexts.":[100],"Notably,":[101],"limited":[103],"number":[104],"delve":[107],"player-game":[109],"interactions":[110],"experiences":[112],"within":[113],"gaming":[114],"worlds.":[115],"imbalance":[117],"can":[118],"be":[119],"attributed":[120],"fact":[123],"that":[124],"such":[125],"inquiries":[126],"are":[127],"often":[128],"suited":[129],"psychology":[131],"multidisciplinary":[133],"journals,":[134],"while":[135],"discipline":[138],"predominantly":[140],"addressed":[141],"VGI":[143],"management":[147],"standpoint.":[148]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2024-08-08T00:00:00"}
