{"id":"https://openalex.org/W4401250010","doi":"https://doi.org/10.31498/2225-6725.1(38).2023.294570","title":"Creativity of thinking as a key to making non-standard business decisions","display_name":"Creativity of thinking as a key to making non-standard business decisions","publication_year":2023,"publication_date":"2023-05-25","ids":{"openalex":"https://openalex.org/W4401250010","doi":"https://doi.org/10.31498/2225-6725.1(38).2023.294570"},"language":"en","primary_location":{"id":"doi:10.31498/2225-6725.1(38).2023.294570","doi":"https://doi.org/10.31498/2225-6725.1(38).2023.294570","is_oa":true,"landing_page_url":"https://doi.org/10.31498/2225-6725.1(38).2023.294570","pdf_url":"https://journals.uran.ua/ves_pstu/article/download/294570/300513","source":{"id":"https://openalex.org/S4210228419","display_name":"REPORTER OF THE PRIAZOVSKYI STATE TECHNICAL UNIVERSITY Section Economic sciences","issn_l":"2225-6725","issn":["2225-6725"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"REPORTER OF THE PRIAZOVSKYI STATE TECHNICAL UNIVERSITY Section: Economic sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journals.uran.ua/ves_pstu/article/download/294570/300513","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024277765","display_name":"\u041b\u0430\u0440\u0438\u0441\u0430 \u0413\u0440\u0438\u0433\u043e\u0440\u0456\u0432\u043d\u0430 \u041a\u0430\u043f\u0440\u0430\u043d\u043e\u0432\u0430","orcid":"https://orcid.org/0000-0001-6014-9999","observed_orcids":["https://orcid.org/0000-0001-6014-9999"]},"institutions":[{"id":"https://openalex.org/I4210091118","display_name":"Pryazovskyi State Technical University","ror":"https://ror.org/00e7n9517","country_code":"UA","type":"education","lineage":["https://openalex.org/I4210091118"]}],"countries":["UA"],"is_corresponding":true,"raw_author_name":"Larysa Kapranova","raw_affiliation_strings":["State Higher Educational Institution \"Pryazovskyi State Technical University\" , Associate Professor, Candidate of Economic Sciences","\u0414\u0412\u041d\u0417 \u00ab\u041f\u0440\u0438\u0430\u0437\u043e\u0432\u0441\u044c\u043a\u0438\u0439 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u0438\u0439 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u00bb, \u043c. \u0414\u043d\u0456\u043f\u0440\u043e"],"raw_orcid":"https://orcid.org/0000-0001-6014-9999","affiliations":[{"raw_affiliation_string":"State Higher Educational Institution \"Pryazovskyi State Technical University\" , Associate Professor, Candidate of Economic Sciences","institution_ids":["https://openalex.org/I4210091118"]},{"raw_affiliation_string":"\u0414\u0412\u041d\u0417 \u00ab\u041f\u0440\u0438\u0430\u0437\u043e\u0432\u0441\u044c\u043a\u0438\u0439 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u0438\u0439 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u00bb, \u043c. \u0414\u043d\u0456\u043f\u0440\u043e","institution_ids":["https://openalex.org/I4210091118"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5024277765"],"corresponding_institution_ids":["https://openalex.org/I4210091118"],"apc_list":null,"apc_paid":null,"fwci":0.182,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.45344878,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":"1(38)","first_page":"106","last_page":"111"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11079","display_name":"Creativity in Education and Neuroscience","score":0.5365999937057495,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11079","display_name":"Creativity in Education and Neuroscience","score":0.5365999937057495,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14465","display_name":"Leadership, Behavior, and Decision-Making Studies","score":0.26809999346733093,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","score":0.04740000143647194,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/creative-thinking","display_name":"creative thinking","score":0.9959999918937683},{"id":"https://openalex.org/keywords/decision-making","display_name":"decision-making","score":0.7210000157356262},{"id":"https://openalex.org/keywords/innovation","display_name":"innovation","score":0.6940000057220459},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.9409999847412109},{"id":"https://openalex.org/keywords/new-product-development","display_name":"new product development","score":0.6899999976158142},{"id":"https://openalex.org/keywords/market-opportunities","display_name":"market opportunities","score":0.5019999742507935}],"concepts":[{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.7107424139976501},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.6843758821487427},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.37175339460372925},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.34635692834854126},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.34025031328201294},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.328458309173584},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.26451602578163147},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.19166579842567444},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.14576444029808044},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.1150577962398529}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.31498/2225-6725.1(38).2023.294570","doi":"https://doi.org/10.31498/2225-6725.1(38).2023.294570","is_oa":true,"landing_page_url":"https://doi.org/10.31498/2225-6725.1(38).2023.294570","pdf_url":"https://journals.uran.ua/ves_pstu/article/download/294570/300513","source":{"id":"https://openalex.org/S4210228419","display_name":"REPORTER OF THE PRIAZOVSKYI STATE TECHNICAL UNIVERSITY Section Economic sciences","issn_l":"2225-6725","issn":["2225-6725"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"REPORTER OF THE PRIAZOVSKYI STATE TECHNICAL UNIVERSITY Section: Economic sciences","raw_type":"journal-article"},{"id":"pmh:oai:ojs.journals.uran.ua:article/294570","doi":null,"is_oa":true,"landing_page_url":"https://journals.uran.ua/ves_pstu/article/view/294570","pdf_url":null,"source":{"id":"https://openalex.org/S4210228265","display_name":"The Scientific Issues of Ternopil Volodymyr Hnatiuk National Pedagogical University Series pedagogy","issn_l":"2311-6382","issn":["2311-6382","2415-3605"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":"https://openalex.org/P4310322067","host_organization_name":"Ternopil Volodymyr Hnatiuk National Pedagogical University","host_organization_lineage":["https://openalex.org/P4310322067"],"host_organization_lineage_names":["Ternopil Volodymyr Hnatiuk National Pedagogical University"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"2225-6725","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.31498/2225-6725.1(38).2023.294570","doi":"https://doi.org/10.31498/2225-6725.1(38).2023.294570","is_oa":true,"landing_page_url":"https://doi.org/10.31498/2225-6725.1(38).2023.294570","pdf_url":"https://journals.uran.ua/ves_pstu/article/download/294570/300513","source":{"id":"https://openalex.org/S4210228419","display_name":"REPORTER OF THE PRIAZOVSKYI STATE TECHNICAL UNIVERSITY Section Economic sciences","issn_l":"2225-6725","issn":["2225-6725"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"REPORTER OF THE PRIAZOVSKYI STATE TECHNICAL UNIVERSITY Section: Economic sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4401250010.pdf","grobid_xml":"https://content.openalex.org/works/W4401250010.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W302745238","https://openalex.org/W3174913878","https://openalex.org/W3204628148"],"related_works":["https://openalex.org/W4237484948","https://openalex.org/W2386643789","https://openalex.org/W1723608860","https://openalex.org/W4238416703","https://openalex.org/W2921482244","https://openalex.org/W4205924930","https://openalex.org/W4301791937","https://openalex.org/W4388151723","https://openalex.org/W367431250","https://openalex.org/W4409597061"],"abstract_inverted_index":{"In":[0],"today's":[1],"fast-paced":[2],"business":[3,10,62],"world,":[4],"out-of-the-box":[5],"decision-making":[6],"is":[7,22],"essential":[8],"for":[9],"survival":[11],"and":[12,39,56,82],"prosperity.":[13],"One":[14],"of":[15,92],"the":[16,90],"keys":[17],"to":[18,27,32,41,53,68,75,89,115],"making":[19],"such":[20,119],"decisions":[21,55],"creative":[23,49],"thinking.":[24],"The":[25],"ability":[26],"think":[28],"creatively":[29],"allows":[30,66,73,113],"enterprises":[31],"find":[33,69],"unique":[34,70],"solutions,":[35],"gain":[36],"competitive":[37],"advantages":[38],"adapt":[40],"changing":[42],"market":[43],"conditions.":[44],"However,":[45],"some":[46],"argue":[47],"that":[48,98,106,122],"thinking":[50,65,112],"can":[51,87,123],"lead":[52,88],"risky":[54],"may":[57],"not":[58,108],"always":[59],"align":[60],"with":[61,118],"goals.":[63],"Creative":[64,111],"you":[67],"solutions.":[71],"This":[72],"businesses":[74,114],"identify":[76,83],"new":[77,94],"opportunities,":[78],"develop":[79],"innovative":[80,120],"ideas":[81,121],"untapped":[84],"markets.":[85],"Creativity":[86],"development":[91],"a":[93,100,104],"product":[95],"or":[96,102],"service":[97],"solves":[99],"problem":[101],"meets":[103],"need":[105],"was":[107],"previously":[109],"considered.":[110],"come":[116],"up":[117],"transform":[124],"entire":[125],"industries.":[126]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-09-09T07:26:56.047234","created_date":"2024-08-03T00:00:00"}
