{"id":"https://openalex.org/W4401244697","doi":"https://doi.org/10.37531/amar.v2i1.139","title":"Pengaruh Personal Selling terhadap Peningkatan Penjualan Alat Tulis pada CV. Etalase Mitra Jaya di Wajo pada Masa Lockdown Pandemi Covid 19","display_name":"Pengaruh Personal Selling terhadap Peningkatan Penjualan Alat Tulis pada CV. Etalase Mitra Jaya di Wajo pada Masa Lockdown Pandemi Covid 19","publication_year":2022,"publication_date":"2022-04-19","ids":{"openalex":"https://openalex.org/W4401244697","doi":"https://doi.org/10.37531/amar.v2i1.139"},"language":"id","primary_location":{"id":"doi:10.37531/amar.v2i1.139","doi":"https://doi.org/10.37531/amar.v2i1.139","is_oa":true,"landing_page_url":"https://doi.org/10.37531/amar.v2i1.139","pdf_url":"https://ojs.stieamkop.ac.id/index.php/amar/article/download/139/63","source":{"id":"https://openalex.org/S4404670072","display_name":"Amkop Management Accounting Review.","issn_l":"2828-2248","issn":["2828-2248"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405273807","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Amkop Makassar","host_organization_lineage":["https://openalex.org/I4405273807"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Amkop Management Accounting Review (AMAR)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://ojs.stieamkop.ac.id/index.php/amar/article/download/139/63","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090071021","display_name":"Asriani Asriani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405273807","display_name":"Sekolah Tinggi Ilmu Ekonomi Amkop Makassar","ror":"https://ror.org/00gyczj45","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405273807"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Asriani Asriani","raw_affiliation_strings":["Prodi Manjemen, Sekolah Tinggi Ilmu Ekonomi AMKOP Makassar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Prodi Manjemen, Sekolah Tinggi Ilmu Ekonomi AMKOP Makassar","institution_ids":["https://openalex.org/I4405273807"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114202050","display_name":"Nurvadilah Putri","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405273807","display_name":"Sekolah Tinggi Ilmu Ekonomi Amkop Makassar","ror":"https://ror.org/00gyczj45","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405273807"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nurvadilah Putri","raw_affiliation_strings":["Prodi Manjemen, Sekolah Tinggi Ilmu Ekonomi AMKOP Makassar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Prodi Manjemen, Sekolah Tinggi Ilmu Ekonomi AMKOP Makassar","institution_ids":["https://openalex.org/I4405273807"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5045613006","display_name":"Sandi Kurniawan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405273807","display_name":"Sekolah Tinggi Ilmu Ekonomi Amkop Makassar","ror":"https://ror.org/00gyczj45","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405273807"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sandi Kurniawan","raw_affiliation_strings":["Prodi Manjemen, Sekolah Tinggi Ilmu Ekonomi AMKOP Makassar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Prodi Manjemen, Sekolah Tinggi Ilmu Ekonomi AMKOP Makassar","institution_ids":["https://openalex.org/I4405273807"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5041362436","display_name":"Amar Sani","orcid":"https://orcid.org/0000-0003-0155-2555","observed_orcids":["https://orcid.org/0000-0003-0155-2555"]},"institutions":[{"id":"https://openalex.org/I4405273807","display_name":"Sekolah Tinggi Ilmu Ekonomi Amkop Makassar","ror":"https://ror.org/00gyczj45","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405273807"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Amar Sani","raw_affiliation_strings":["Prodi Manjemen, Sekolah Tinggi Ilmu Ekonomi AMKOP Makassar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Prodi Manjemen, Sekolah Tinggi Ilmu Ekonomi AMKOP Makassar","institution_ids":["https://openalex.org/I4405273807"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405273807"],"apc_list":null,"apc_paid":null,"fwci":1.1081,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.81084661,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"2","issue":"1","first_page":"13","last_page":"19"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.38989999890327454,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.38989999890327454,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.3578999936580658,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.20839999616146088,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personal-selling","display_name":"personal selling","score":1.0},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.6600000262260437},{"id":"https://openalex.org/keywords/sales-growth","display_name":"sales growth","score":0.5260000228881836},{"id":"https://openalex.org/keywords/covid-19-lockdown","display_name":"COVID-19 lockdown","score":0.9810000061988831},{"id":"https://openalex.org/keywords/customer-purchase-intention","display_name":"customer purchase intention","score":0.48399999737739563},{"id":"https://openalex.org/keywords/word-of-mouth-recommendation","display_name":"word-of-mouth recommendation","score":0.7979999780654907},{"id":"https://openalex.org/keywords/wajo","display_name":"Wajo","score":0.9739999771118164}],"concepts":[{"id":"https://openalex.org/C3008058167","wikidata":"https://www.wikidata.org/wiki/Q84263196","display_name":"Coronavirus disease 2019 (COVID-19)","level":4,"score":0.5727841258049011},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.1327863335609436},{"id":"https://openalex.org/C126322002","wikidata":"https://www.wikidata.org/wiki/Q11180","display_name":"Internal medicine","level":1,"score":0.020578712224960327},{"id":"https://openalex.org/C2779134260","wikidata":"https://www.wikidata.org/wiki/Q12136","display_name":"Disease","level":2,"score":0.0},{"id":"https://openalex.org/C524204448","wikidata":"https://www.wikidata.org/wiki/Q788926","display_name":"Infectious disease (medical specialty)","level":3,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.37531/amar.v2i1.139","doi":"https://doi.org/10.37531/amar.v2i1.139","is_oa":true,"landing_page_url":"https://doi.org/10.37531/amar.v2i1.139","pdf_url":"https://ojs.stieamkop.ac.id/index.php/amar/article/download/139/63","source":{"id":"https://openalex.org/S4404670072","display_name":"Amkop Management Accounting Review.","issn_l":"2828-2248","issn":["2828-2248"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405273807","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Amkop Makassar","host_organization_lineage":["https://openalex.org/I4405273807"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Amkop Management Accounting Review (AMAR)","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.ojs.stieamkop.ac.id:article/139","doi":null,"is_oa":true,"landing_page_url":"https://ojs.stieamkop.ac.id/index.php/amar/article/view/139","pdf_url":null,"source":{"id":"https://openalex.org/S4404670072","display_name":"Amkop Management Accounting Review.","issn_l":"2828-2248","issn":["2828-2248"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405273807","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Amkop Makassar","host_organization_lineage":["https://openalex.org/I4405273807"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.37531/amar.v2i1","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.37531/amar.v2i1.139","doi":"https://doi.org/10.37531/amar.v2i1.139","is_oa":true,"landing_page_url":"https://doi.org/10.37531/amar.v2i1.139","pdf_url":"https://ojs.stieamkop.ac.id/index.php/amar/article/download/139/63","source":{"id":"https://openalex.org/S4404670072","display_name":"Amkop Management Accounting Review.","issn_l":"2828-2248","issn":["2828-2248"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405273807","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Amkop Makassar","host_organization_lineage":["https://openalex.org/I4405273807"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Amkop Management Accounting Review (AMAR)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4401244697.pdf","grobid_xml":"https://content.openalex.org/works/W4401244697.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W2989241761","https://openalex.org/W3096932905","https://openalex.org/W3135809087","https://openalex.org/W4206732025","https://openalex.org/W4401301331"],"related_works":["https://openalex.org/W2789685708","https://openalex.org/W4292178897","https://openalex.org/W4378418838","https://openalex.org/W3193412228","https://openalex.org/W2357961881","https://openalex.org/W2418889518","https://openalex.org/W2341238167","https://openalex.org/W2407309074","https://openalex.org/W2336599453","https://openalex.org/W7216032995"],"abstract_inverted_index":{"Pengaruh":[0],"personal":[1,29,75,98,135],"selling":[2,30,76,99,136],"terhadap":[3,31,104,127],"peningkatan":[4,32],"penjualan":[5,33,141],"alat":[6,34],"tulis":[7,35],"pada":[8,15,36,52,146],"CV.":[9,37,48,129,147,160],"Etalase":[10,38,49,130,148,161],"mittra":[11],"jaya":[12],"di":[13,22,41,56,159],"wajo":[14],"masa":[16],"lockdown":[17],"pandemi":[18],"covid-19.":[19],"Penelitian":[20],"ini":[21,55,94],"lakukan":[23],"untuk":[24,144,157],"mengetahui":[25],"seberapa":[26],"besar":[27,81,119],"pengaruh":[28,101],"Mitra":[39,50,131,149,162],"Jaya":[40,51,132,163],"Wajo.":[42],"Objek":[43],"penelitian":[44,54,126],"yaitu":[45,85],"seluruh":[46],"konsumen":[47],"saat":[53],"lakukan.":[57],"teknik":[58],"pengumpulan":[59],"data":[60],"yang":[61,102],"dilakukan":[62],"adalah":[63],"kuesioner.":[64],"Berdasarkan":[65],"hasil":[66,152],"analisis":[67],"deskriptif":[68],"dapat":[69,95],"dijelaskan":[70],"bahwa":[71,97,134],"nilai":[72,88,116],"t":[73,83,108,113],"hitung":[74,109],"diperoleh":[77],"hasilsebesar":[78],"6,060":[79],"lebih":[80,110,118],"dari":[82,112,120,151,169,174],"tabel":[84,114],"1,299":[86],"dengan":[87],"signifikansi":[89],"0,000":[90],">":[91],"0,1.":[92],"Hal":[93],"disimpulkan":[96],"mempunyai":[100],"signifikan":[103],"tingkat":[105,140],"penjualan.":[106],"Jika":[107],"kecil":[111],"dan":[115],"signifikansinya":[117],"0,1":[121],"maka":[122],"H1":[123],"ditolak.":[124],"Hasil":[125],"pelanggan":[128,143,155],"menunjukkan":[133],"menjadi":[137],"penyebab":[138],"timbulnya":[139],"bagi":[142],"bertransaksi":[145,158],"Jaya,":[150],"wawancara":[153],"rata-rata":[154],"berminat":[156],"disebabkan":[164],"karena":[165],"adanya":[166],"kelompok":[167],"referensi":[168],"orang":[170,175],"sekitar":[171],"seperti":[172],"rekomendasi":[173],"lain.":[176]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-08-03T00:00:00"}