{"id":"https://openalex.org/W4401217029","doi":"https://doi.org/10.4018/979-8-3693-7909-7.ch001","title":"A New Era of Engagement and Satisfaction","display_name":"A New Era of Engagement and Satisfaction","publication_year":2024,"publication_date":"2024-07-26","ids":{"openalex":"https://openalex.org/W4401217029","doi":"https://doi.org/10.4018/979-8-3693-7909-7.ch001"},"language":"en","primary_location":{"id":"doi:10.4018/979-8-3693-7909-7.ch001","doi":"https://doi.org/10.4018/979-8-3693-7909-7.ch001","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3693-7909-7.ch001","pdf_url":null,"source":{"id":"https://openalex.org/S4210170998","display_name":"Advances in hospitality, tourism and the services industry (AHTSI) book series","issn_l":"2475-6547","issn":["2475-6547","2475-6555"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Hospitality, Tourism, and the Services Industry","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4401217036","display_name":"AI Innovations in Service and Tourism Marketing"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069182050","display_name":"Ridhima Bhanot Sharma","orcid":"https://orcid.org/0000-0002-7851-0292","observed_orcids":["https://orcid.org/0000-0002-7851-0292","https://orcid.org/0000-0001-9855-122X","https://orcid.org/0000-0002-2984-1837"]},"institutions":[{"id":"https://openalex.org/I4405263740","display_name":"Vivekananda Institute of Professional Studies","ror":"https://ror.org/05n69nc56","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405263740"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Ridhima Sharma","raw_affiliation_strings":["Vivekananda Institute of Professional Studies, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vivekananda Institute of Professional Studies, India","institution_ids":["https://openalex.org/I4405263740"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066320084","display_name":"Timcy Sachdeva","orcid":"https://orcid.org/0000-0001-9978-9459","observed_orcids":["https://orcid.org/0000-0001-9978-9459"]},"institutions":[{"id":"https://openalex.org/I4405263740","display_name":"Vivekananda Institute of Professional Studies","ror":"https://ror.org/05n69nc56","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405263740"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Timcy Sachdeva","raw_affiliation_strings":["Vivekananda Institute of Professional Studies, India"],"raw_orcid":"https://orcid.org/0000-0001-9978-9459","affiliations":[{"raw_affiliation_string":"Vivekananda Institute of Professional Studies, India","institution_ids":["https://openalex.org/I4405263740"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011925994","display_name":"Amrik Singh","orcid":"https://orcid.org/0000-0003-3598-8787","observed_orcids":["https://orcid.org/0000-0003-3598-8787"]},"institutions":[{"id":"https://openalex.org/I110360157","display_name":"Lovely Professional University","ror":"https://ror.org/00et6q107","country_code":"IN","type":"education","lineage":["https://openalex.org/I110360157"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Amrik Singh","raw_affiliation_strings":["Lovely Professional University, Punjab, India"],"raw_orcid":"https://orcid.org/0000-0003-3598-8787","affiliations":[{"raw_affiliation_string":"Lovely Professional University, Punjab, India","institution_ids":["https://openalex.org/I110360157"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5080856761","display_name":"Vipin K. Nadda","orcid":"https://orcid.org/0009-0002-1041-2941","observed_orcids":["https://orcid.org/0009-0002-1041-2941","https://orcid.org/0000-0002-2970-3709"]},"institutions":[{"id":"https://openalex.org/I5728261","display_name":"University of Sunderland","ror":"https://ror.org/04p55hr04","country_code":"GB","type":"education","lineage":["https://openalex.org/I5728261"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Vipin Nadda","raw_affiliation_strings":["University of Sunderland, UK"],"raw_orcid":"https://orcid.org/0009-0002-1041-2941","affiliations":[{"raw_affiliation_string":"University of Sunderland, UK","institution_ids":["https://openalex.org/I5728261"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":12.5038,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.98676272,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"16"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.8734999895095825,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.8734999895095825,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.11599999666213989,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.004000000189989805,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/artificial-intelligence-in-marketing","display_name":"artificial intelligence in marketing","score":0.8889999985694885},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.9269999861717224},{"id":"https://openalex.org/keywords/personalized-marketing","display_name":"personalized marketing","score":0.8389999866485596},{"id":"https://openalex.org/keywords/game-mechanics","display_name":"game mechanics","score":0.7639999985694885},{"id":"https://openalex.org/keywords/customer-behavior-data","display_name":"customer behavior data","score":0.5830000042915344},{"id":"https://openalex.org/keywords/preference-prediction","display_name":"preference prediction","score":0.5389999747276306},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"targeted advertising","score":0.8119999766349792},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.6779999732971191}],"concepts":[{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.7991305589675903},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.7272452712059021},{"id":"https://openalex.org/C2780084366","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demographics","level":2,"score":0.6665756106376648},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5615719556808472},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.483573853969574},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4259825050830841},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3637274503707886},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3335053324699402},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.11332875490188599},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.11015000939369202},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08094167709350586},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/979-8-3693-7909-7.ch001","doi":"https://doi.org/10.4018/979-8-3693-7909-7.ch001","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3693-7909-7.ch001","pdf_url":null,"source":{"id":"https://openalex.org/S4210170998","display_name":"Advances in hospitality, tourism and the services industry (AHTSI) book series","issn_l":"2475-6547","issn":["2475-6547","2475-6555"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Hospitality, Tourism, and the Services Industry","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W3091159803","https://openalex.org/W3118156222","https://openalex.org/W3202917238","https://openalex.org/W4200142386","https://openalex.org/W4292737043","https://openalex.org/W4303579574","https://openalex.org/W4313418975","https://openalex.org/W4318952362","https://openalex.org/W4323044979","https://openalex.org/W4327941675","https://openalex.org/W4385060823","https://openalex.org/W4385799549","https://openalex.org/W4385957805","https://openalex.org/W4387558872","https://openalex.org/W4388264791","https://openalex.org/W4388758074","https://openalex.org/W4389624407","https://openalex.org/W4390046061","https://openalex.org/W4391133245","https://openalex.org/W4391182974","https://openalex.org/W4391182976","https://openalex.org/W4391668038","https://openalex.org/W4391668074","https://openalex.org/W4391938700","https://openalex.org/W4391939241","https://openalex.org/W4392169877","https://openalex.org/W4392528171","https://openalex.org/W4392573158","https://openalex.org/W4392777517","https://openalex.org/W4392922343","https://openalex.org/W4393086417","https://openalex.org/W4394933411","https://openalex.org/W4395664136","https://openalex.org/W4396875135"],"related_works":["https://openalex.org/W4401995702","https://openalex.org/W4393278147","https://openalex.org/W4409402088","https://openalex.org/W4410062916","https://openalex.org/W4404722846","https://openalex.org/W4412964247","https://openalex.org/W4405131769","https://openalex.org/W4401992633","https://openalex.org/W4414643332","https://openalex.org/W4403112135"],"abstract_inverted_index":{"This":[0,16,55,91,119],"study":[1,17],"explores":[2,57],"the":[3,11,20,28,58,71,85,104,122],"capacity":[4],"of":[5,13,23,30,60,88,100,116,124],"Artificial":[6,68],"Intelligence":[7],"(AI)":[8],"to":[9,32,63,73,84,93,106],"revolutionize":[10],"customization":[12],"marketing":[14,37,76],"tactics.":[15],"delves":[18],"into":[19],"fundamental":[21],"principles":[22],"customer":[24,45,130],"engagement":[25,51],"and":[26,35,47,52,65,81,96,110,135],"investigates":[27],"capability":[29],"AI":[31,39],"provide":[33],"relevant":[34],"focused":[36,137],"experiences.":[38],"can":[40],"personalize":[41],"communications":[42],"by":[43,78,112],"monitoring":[44],"behavior":[46],"demographics,":[48],"which":[49],"improves":[50],"influences":[53],"decision-making.":[54],"theory":[56],"use":[59],"game":[61],"mechanics":[62],"engage":[64],"incentivize":[66],"users.":[67],"intelligence":[69],"has":[70],"ability":[72,105],"tailor":[74],"gamified":[75],"experiences":[77],"personalizing":[79],"rewards":[80],"challenges":[82],"according":[83],"specific":[86],"tastes":[87],"particular":[89],"customers.":[90],"leads":[92],"a":[94],"deeper":[95],"more":[97],"meaningful":[98],"degree":[99],"engagement.":[101],"Algorithms":[102],"have":[103],"forecast":[107],"individual":[108],"preferences":[109],"actions":[111],"evaluating":[113],"vast":[114],"amounts":[115],"consumer":[117],"data.":[118],"allows":[120],"for":[121],"development":[123],"content":[125],"that":[126],"connects":[127],"with":[128],"certain":[129],"groupings,":[131],"provides":[132],"product":[133],"suggestions,":[134],"delivers":[136],"advertising.":[138]},"counts_by_year":[{"year":2026,"cited_by_count":7},{"year":2025,"cited_by_count":10},{"year":2024,"cited_by_count":2}],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2024-08-02T00:00:00"}