{"id":"https://openalex.org/W4401065231","doi":"https://doi.org/10.24294/jipd.v8i7.3726","title":"Digital marketing for sustainable tourism village in Bali: A mixed methods study","display_name":"Digital marketing for sustainable tourism village in Bali: A mixed methods study","publication_year":2024,"publication_date":"2024-07-28","ids":{"openalex":"https://openalex.org/W4401065231","doi":"https://doi.org/10.24294/jipd.v8i7.3726"},"language":"en","primary_location":{"id":"doi:10.24294/jipd.v8i7.3726","doi":"https://doi.org/10.24294/jipd.v8i7.3726","is_oa":true,"landing_page_url":"https://doi.org/10.24294/jipd.v8i7.3726","pdf_url":null,"source":{"id":"https://openalex.org/S4210183041","display_name":"Journal of Infrastructure Policy and Development","issn_l":"2572-7923","issn":["2572-7923","2572-7931"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4361075571","host_organization_name":"EnPress Publisher","host_organization_lineage":["https://openalex.org/P4361075571"],"host_organization_lineage_names":["EnPress Publisher"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Infrastructure Policy and Development","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.24294/jipd.v8i7.3726","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063945794","display_name":"I Made Darma Oka","orcid":"https://orcid.org/0000-0002-6228-9300","observed_orcids":["https://orcid.org/0000-0002-6228-9300"]},"institutions":[{"id":"https://openalex.org/I4405262943","display_name":"Politeknik Negeri Bali","ror":"https://ror.org/00eb9kv84","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405262943"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"I. Made Darma Oka","raw_affiliation_strings":["Tourism Department, Politeknik Negeri Bali, Bukit Jimbaran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Tourism Department, Politeknik Negeri Bali, Bukit Jimbaran","institution_ids":["https://openalex.org/I4405262943"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5060677459","display_name":"I Nengah Subadra","orcid":"https://orcid.org/0000-0002-9499-3378","observed_orcids":["https://orcid.org/0000-0002-9499-3378"]},"institutions":[{"id":"https://openalex.org/I4405263354","display_name":"Universitas Triatma Mulya","ror":"https://ror.org/05pxgks08","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405263354"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"I. Nengah Subadra","raw_affiliation_strings":["Faculty of Business and Tourism, University of Triatma Mulya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business and Tourism, University of Triatma Mulya","institution_ids":["https://openalex.org/I4405263354"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":11.4641,"has_fulltext":false,"cited_by_count":47,"citation_normalized_percentile":{"value":0.98520424,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":100},"biblio":{"volume":"8","issue":"7","first_page":"3726","last_page":"3726"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.3806000053882599,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.3806000053882599,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.2443999946117401,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","score":0.18230000138282776,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":1.0},{"id":"https://openalex.org/keywords/sustainable-tourism","display_name":"sustainable tourism","score":0.9890000224113464},{"id":"https://openalex.org/keywords/rural-tourism","display_name":"rural tourism","score":0.9369999766349792},{"id":"https://openalex.org/keywords/bali","display_name":"Bali","score":0.6389999985694885},{"id":"https://openalex.org/keywords/tourist-perceptions","display_name":"tourist perceptions","score":0.7200000286102295},{"id":"https://openalex.org/keywords/online-media","display_name":"online media","score":0.7639999985694885},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9610000252723694},{"id":"https://openalex.org/keywords/search-engine-marketing","display_name":"search engine marketing","score":0.7929999828338623},{"id":"https://openalex.org/keywords/email-marketing","display_name":"email marketing","score":0.9959999918937683},{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.996999979019165},{"id":"https://openalex.org/keywords/tourism-marketing","display_name":"tourism marketing","score":0.45899999141693115}],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.7405219674110413},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6880962252616882},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.6537337303161621},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6230895519256592},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5785179138183594},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5394106507301331},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.5276723504066467},{"id":"https://openalex.org/C87156501","wikidata":"https://www.wikidata.org/wiki/Q7268708","display_name":"Qualitative property","level":2,"score":0.4231528043746948},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.42308276891708374},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.4106515049934387},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3478747606277466},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.2446630299091339},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.14404025673866272},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.12451261281967163},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24294/jipd.v8i7.3726","doi":"https://doi.org/10.24294/jipd.v8i7.3726","is_oa":true,"landing_page_url":"https://doi.org/10.24294/jipd.v8i7.3726","pdf_url":null,"source":{"id":"https://openalex.org/S4210183041","display_name":"Journal of Infrastructure Policy and Development","issn_l":"2572-7923","issn":["2572-7923","2572-7931"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4361075571","host_organization_name":"EnPress Publisher","host_organization_lineage":["https://openalex.org/P4361075571"],"host_organization_lineage_names":["EnPress Publisher"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Infrastructure Policy and Development","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24294/jipd.v8i7.3726","doi":"https://doi.org/10.24294/jipd.v8i7.3726","is_oa":true,"landing_page_url":"https://doi.org/10.24294/jipd.v8i7.3726","pdf_url":null,"source":{"id":"https://openalex.org/S4210183041","display_name":"Journal of Infrastructure Policy and Development","issn_l":"2572-7923","issn":["2572-7923","2572-7931"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4361075571","host_organization_name":"EnPress Publisher","host_organization_lineage":["https://openalex.org/P4361075571"],"host_organization_lineage_names":["EnPress Publisher"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Infrastructure Policy and Development","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.4943999946117401,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"},{"score":0.4000000059604645,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":61,"referenced_works":["https://openalex.org/W98746697","https://openalex.org/W182986795","https://openalex.org/W212258622","https://openalex.org/W561751346","https://openalex.org/W625525090","https://openalex.org/W1556950111","https://openalex.org/W1586496212","https://openalex.org/W1815596065","https://openalex.org/W1934612690","https://openalex.org/W2023234950","https://openalex.org/W2029169124","https://openalex.org/W2035620484","https://openalex.org/W2041711461","https://openalex.org/W2091388598","https://openalex.org/W2093750053","https://openalex.org/W2097211408","https://openalex.org/W2104268881","https://openalex.org/W2158309895","https://openalex.org/W2166868556","https://openalex.org/W2412778582","https://openalex.org/W2424251818","https://openalex.org/W2480535768","https://openalex.org/W2539161094","https://openalex.org/W2744518081","https://openalex.org/W2907330867","https://openalex.org/W2954982670","https://openalex.org/W2971056988","https://openalex.org/W2981885170","https://openalex.org/W2990436242","https://openalex.org/W3003823998","https://openalex.org/W3011231243","https://openalex.org/W3049754686","https://openalex.org/W3089107831","https://openalex.org/W3113509421","https://openalex.org/W3117867708","https://openalex.org/W3134794712","https://openalex.org/W3155924591","https://openalex.org/W3164719042","https://openalex.org/W3172227143","https://openalex.org/W3209568805","https://openalex.org/W3209577929","https://openalex.org/W4206585456","https://openalex.org/W4206986389","https://openalex.org/W4221065253","https://openalex.org/W4253577536","https://openalex.org/W4283706573","https://openalex.org/W4289523948","https://openalex.org/W4306411632","https://openalex.org/W4307270160","https://openalex.org/W4313176713","https://openalex.org/W4319018783","https://openalex.org/W4361000259","https://openalex.org/W4361028692","https://openalex.org/W4362701325","https://openalex.org/W4376255328","https://openalex.org/W4379986758","https://openalex.org/W4389099812","https://openalex.org/W4390724622","https://openalex.org/W4391581180","https://openalex.org/W4391581203","https://openalex.org/W4400301953"],"related_works":["https://openalex.org/W7223012774","https://openalex.org/W4321846290","https://openalex.org/W7147613573","https://openalex.org/W4411722493","https://openalex.org/W4406185065","https://openalex.org/W7212450731","https://openalex.org/W7221203345","https://openalex.org/W4406103713","https://openalex.org/W6912125301","https://openalex.org/W7217421375"],"abstract_inverted_index":{"This":[0],"study":[1,95,119,150],"examines":[2],"the":[3,14,76,81,113,144,156],"crucial":[4],"role":[5,103],"of":[6,16,84,124,146,158,161],"digital":[7,48,85,98,125,162,189],"marketing":[8,49,86,99,163,190],"in":[9,13,46,104],"promoting":[10,105],"sustainable":[11],"tourism":[12,92,106,147,166,197],"villages":[15,114,198],"Bali.":[17],"It":[18],"adopts":[19],"a":[20,59,88,101,175],"mixed":[21],"methods":[22],"approach,":[23],"using":[24,58],"qualitative":[25,33],"and":[26,30,136,199],"quantitative":[27,64],"data":[28,34,65],"collection":[29],"analysis.":[31],"The":[32,54,63,78,94,118,149,168],"were":[35,56,66],"obtained":[36],"from":[37,68],"semi-structured":[38],"interviews":[39],"with":[40],"management":[41],"teams":[42],"who":[43,74],"have":[44,140],"experience":[45],"implementing":[47],"strategies":[50],"for":[51,90],"village":[52,91,165],"tourism.":[53],"interviewees":[55],"selected":[57],"purposive":[60],"sampling":[61],"technique.":[62],"gathered":[67],"questionnaires":[69,79],"distributed":[70],"to":[71,154,195],"domestic":[72],"tourists":[73,110],"visited":[75],"villages.":[77,148],"measured":[80],"tourists\u2019":[82],"perceptions":[83],"as":[87,108],"tool":[89],"marketing.":[93,167],"found":[96],"that":[97,171,188],"plays":[100],"vital":[102],"villages,":[107],"most":[109],"learned":[111],"about":[112],"through":[115],"online":[116,137],"media.":[117],"also":[120],"identified":[121],"five":[122],"dimensions":[123],"marketing,":[126,135],"namely":[127],"website":[128],"media,":[129,131],"social":[130],"search":[132],"engines,":[133],"email":[134],"advertising,":[138],"which":[139],"potential":[141],"effects":[142,157],"on":[143,164],"sustainability":[145],"conducted":[151],"statistical":[152],"tests":[153],"examine":[155],"20":[159],"indicators":[160,173,181],"results":[169],"showed":[170],"16":[172],"had":[174,182],"significant":[176],"positive":[177],"effect,":[178],"while":[179],"four":[180],"no":[183],"effect.":[184],"These":[185],"findings":[186],"suggest":[187],"is":[191],"an":[192],"effective":[193],"way":[194],"market":[196],"enhance":[200],"their":[201],"sustainability.":[202]},"counts_by_year":[{"year":2026,"cited_by_count":19},{"year":2025,"cited_by_count":23},{"year":2024,"cited_by_count":5}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2024-07-31T00:00:00"}