{"id":"https://openalex.org/W4401036103","doi":"https://doi.org/10.37149/jimdp.v9i3.1127","title":"Analisis Pengaruh Bauran Pemasaran 7P terhadap Keputusan Pembelian Produk Selada Hidroponik CV. TFP","display_name":"Analisis Pengaruh Bauran Pemasaran 7P terhadap Keputusan Pembelian Produk Selada Hidroponik CV. TFP","publication_year":2024,"publication_date":"2024-06-26","ids":{"openalex":"https://openalex.org/W4401036103","doi":"https://doi.org/10.37149/jimdp.v9i3.1127"},"language":"en","primary_location":{"id":"doi:10.37149/jimdp.v9i3.1127","doi":"https://doi.org/10.37149/jimdp.v9i3.1127","is_oa":true,"landing_page_url":"http://dx.doi.org/10.37149/jimdp.v9i3.1127","pdf_url":null,"source":{"id":"https://openalex.org/S4210208027","display_name":"Jurnal Ilmiah Membangun Desa dan Pertanian","issn_l":"2527-2748","issn":["2527-2748"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I35304288","host_organization_name":"Universitas Halu Oleo","host_organization_lineage":["https://openalex.org/I35304288"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Membangun Desa dan Pertanian","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://dx.doi.org/10.37149/jimdp.v9i3.1127","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5105107228","display_name":"Yulvika Fitriannas","orcid":"https://orcid.org/0009-0006-5771-0208","observed_orcids":["https://orcid.org/0009-0006-5771-0208"]},"institutions":[{"id":"https://openalex.org/I11855966","display_name":"Diponegoro University","ror":"https://ror.org/056bjta22","country_code":"ID","type":"education","lineage":["https://openalex.org/I11855966"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Yulvika Fitriannas","raw_affiliation_strings":["Universitas Diponegoro"],"raw_orcid":"https://orcid.org/0009-0006-5771-0208","affiliations":[{"raw_affiliation_string":"Universitas Diponegoro","institution_ids":["https://openalex.org/I11855966"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5004826098","display_name":"Mukson Mukson","orcid":"https://orcid.org/0000-0002-1884-4282","observed_orcids":["https://orcid.org/0000-0002-1884-4282"]},"institutions":[{"id":"https://openalex.org/I11855966","display_name":"Diponegoro University","ror":"https://ror.org/056bjta22","country_code":"ID","type":"education","lineage":["https://openalex.org/I11855966"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Mukson Mukson","raw_affiliation_strings":["Universitas Diponegoro"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Diponegoro","institution_ids":["https://openalex.org/I11855966"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5031960142","display_name":"Kustopo Budiraharjo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I11855966","display_name":"Diponegoro University","ror":"https://ror.org/056bjta22","country_code":"ID","type":"education","lineage":["https://openalex.org/I11855966"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Kustopo Budiraharjo","raw_affiliation_strings":["Universitas Diponegoro"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Diponegoro","institution_ids":["https://openalex.org/I11855966"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5031960142","https://openalex.org/A5105107228"],"corresponding_institution_ids":["https://openalex.org/I11855966"],"apc_list":null,"apc_paid":null,"fwci":1.2376,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.82965381,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"9","issue":"3","first_page":"274","last_page":"284"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/7p-marketing-mix","display_name":"7P marketing mix","score":0.9819999933242798},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8429999947547913},{"id":"https://openalex.org/keywords/hydroponic-lettuce","display_name":"hydroponic lettuce","score":0.9850000143051147},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8410000205039978},{"id":"https://openalex.org/keywords/place","display_name":"place","score":0.36399999260902405},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.7860000133514404},{"id":"https://openalex.org/keywords/product","display_name":"product","score":0.7580000162124634},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.8410000205039978},{"id":"https://openalex.org/keywords/physical-evidence","display_name":"physical evidence","score":0.9480000138282776},{"id":"https://openalex.org/keywords/people","display_name":"people","score":0.8100000023841858},{"id":"https://openalex.org/keywords/process","display_name":"process","score":0.9860000014305115},{"id":"https://openalex.org/keywords/hydroponic-vegetables","display_name":"hydroponic vegetables","score":0.5870000123977661},{"id":"https://openalex.org/keywords/small-business-marketing","display_name":"small business marketing","score":0.5609999895095825}],"concepts":[{"id":"https://openalex.org/C162118431","wikidata":"https://www.wikidata.org/wiki/Q4672604","display_name":"Accidental sampling","level":3,"score":0.7429414987564087},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5850710272789001},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5396305322647095},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5048180222511292},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5044766664505005},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5032989382743835},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5014903545379639},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.4886084198951721},{"id":"https://openalex.org/C27574286","wikidata":"https://www.wikidata.org/wiki/Q320723","display_name":"Variables","level":2,"score":0.4814259707927704},{"id":"https://openalex.org/C2776640315","wikidata":"https://www.wikidata.org/wiki/Q7315941","display_name":"Respondent","level":2,"score":0.4688138961791992},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.41557180881500244},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.37783992290496826},{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.34473830461502075},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1813918948173523},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.14110884070396423},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.08550155162811279},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C39432304","wikidata":"https://www.wikidata.org/wiki/Q188847","display_name":"Environmental science","level":0,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.37149/jimdp.v9i3.1127","doi":"https://doi.org/10.37149/jimdp.v9i3.1127","is_oa":true,"landing_page_url":"http://dx.doi.org/10.37149/jimdp.v9i3.1127","pdf_url":null,"source":{"id":"https://openalex.org/S4210208027","display_name":"Jurnal Ilmiah Membangun Desa dan Pertanian","issn_l":"2527-2748","issn":["2527-2748"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I35304288","host_organization_name":"Universitas Halu Oleo","host_organization_lineage":["https://openalex.org/I35304288"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Membangun Desa dan Pertanian","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.37149/jimdp.v9i3.1127","doi":"https://doi.org/10.37149/jimdp.v9i3.1127","is_oa":true,"landing_page_url":"http://dx.doi.org/10.37149/jimdp.v9i3.1127","pdf_url":null,"source":{"id":"https://openalex.org/S4210208027","display_name":"Jurnal Ilmiah Membangun Desa dan Pertanian","issn_l":"2527-2748","issn":["2527-2748"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I35304288","host_organization_name":"Universitas Halu Oleo","host_organization_lineage":["https://openalex.org/I35304288"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Membangun Desa dan Pertanian","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Zero hunger","score":0.8409000039100647,"id":"https://metadata.un.org/sdg/2"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W1488323260","https://openalex.org/W1528277032","https://openalex.org/W2252684520","https://openalex.org/W2758246952","https://openalex.org/W2783917124","https://openalex.org/W2902831309","https://openalex.org/W2907234653","https://openalex.org/W2981458313","https://openalex.org/W2981689535","https://openalex.org/W3042276940","https://openalex.org/W3047821444","https://openalex.org/W3092564779","https://openalex.org/W3111183127","https://openalex.org/W4214828171","https://openalex.org/W4317396523","https://openalex.org/W4320926111","https://openalex.org/W4381887132"],"related_works":["https://openalex.org/W4320926111","https://openalex.org/W7217427821","https://openalex.org/W4411314647","https://openalex.org/W4400462292","https://openalex.org/W4403507426","https://openalex.org/W3032476334","https://openalex.org/W7221230983","https://openalex.org/W4207062139","https://openalex.org/W4385352592","https://openalex.org/W4401684198"],"abstract_inverted_index":{"This":[0],"research":[1,32,86],"aims":[2],"to":[3,23],"ascertain":[4],"the":[5,16,58,61,85,95,175,185,192,200,222,237,241],"7P":[6,17,244],"marketing":[7,18,70,194,245],"mix":[8,19,195,246],"achievement":[9],"rate":[10],"of":[11,28,60,76,93,103,235],"respondents":[12,96],"and":[13,69,79,138,147,168,174,217],"examine":[14],"how":[15],"influences":[20],"consumers'":[21],"decisions":[22,207],"buy":[24],"hydroponic":[25,66,77,115],"lettuce":[26,116],"products":[27,75,117],"CV.":[29,62,113,120],"TFP.":[30,121],"The":[31,51,81,91,181,203],"was":[33,53,84,89,124],"conducted":[34],"in":[35,130,199],"August":[36],"2022,":[37],"located":[38],"at":[39,119],"Jl.":[40],"Tejosari":[41],"Raya":[42],"No.":[43],"1":[44],"Gedawang,":[45],"Kec.":[46],"Banyumanik,":[47],"Semarang,":[48],"Central":[49],"Java.":[50],"location":[52],"selected":[54],"purposefully":[55],"based":[56],"on":[57],"consideration":[59],"TFP":[63,114],"is":[64,178,198,221,240],"a":[65,156,230],"plant":[67],"cultivation":[68],"business":[71],"with":[72],"its":[73],"superior":[74],"fruits":[78],"vegetables.":[80],"survey":[82],"method":[83,87],"that":[88,184,225],"used.":[90],"process":[92,169],"selecting":[94],"involved":[97],"using":[98],"an":[99],"accidental":[100],"sampling":[101],"technique":[102],"as":[104,106],"many":[105],"100":[107],"samples":[108],"who":[109],"were":[110,134],"consumers":[111],"purchasing":[112,206],"directly":[118],"Primary":[122],"data":[123,133,153],"collected":[125],"through":[126],"consumer-distributed":[127],"questionnaires":[128],"used":[129,151],"interviews.":[131],"Secondary":[132],"obtained":[135],"from":[136],"BPS":[137],"other":[139],"relevant":[140],"sources.":[141],"Multiple":[142],"linear":[143,158],"regression":[144,159],"statistical":[145],"tests":[146],"descriptive":[148],"analysis":[149],"are":[150,170,208],"for":[152,191],"analysis.":[154],"In":[155],"multiple":[157],"analysis,":[160],"price,":[161,215],"location,":[162],"product,":[163,214],"promotion,":[164],"physical":[165,218],"evidence,":[166],"people,":[167],"independent":[171],"factors":[172,196,204],"(X),":[173],"purchase":[176],"decision":[177],"dependent":[179],"(Y).":[180],"findings":[182],"demonstrated":[183],"Respondent":[186],"Achievement":[187],"Rate":[188],"(TCR)":[189],"value":[190,234],"seven":[193],"(7P)":[197],"excellent":[201],"range.":[202],"influencing":[205],"people":[209],"/":[210],"human":[211],"resources,":[212],"process,":[213],"place,":[216],"proof.":[219],"Promotion":[220],"only":[223],"variable":[224,239],"has":[226],"no":[227],"effect.":[228],"With":[229],"Standardized":[231],"Coefficients":[232],"Beta":[233],"0,241,":[236],"place":[238],"most":[242],"prominent":[243],"variable.":[247]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2024-07-27T00:00:00"}