{"id":"https://openalex.org/W4401034249","doi":"https://doi.org/10.36456/ekobisabdimas.5.1.9160","title":"Pengelolaan SDM Menuju Digitalisasi Marketing: Optimalisasi Potensi UMKM","display_name":"Pengelolaan SDM Menuju Digitalisasi Marketing: Optimalisasi Potensi UMKM","publication_year":2024,"publication_date":"2024-06-25","ids":{"openalex":"https://openalex.org/W4401034249","doi":"https://doi.org/10.36456/ekobisabdimas.5.1.9160"},"language":"id","primary_location":{"id":"doi:10.36456/ekobisabdimas.5.1.9160","doi":"https://doi.org/10.36456/ekobisabdimas.5.1.9160","is_oa":true,"landing_page_url":"http://dx.doi.org/10.36456/ekobisabdimas.5.1.9160","pdf_url":"https://jurnal.unipasby.ac.id/ekobisabdimas/article/download/9160/5597","source":{"id":"https://openalex.org/S4210179212","display_name":"Ekobis Abdimas Jurnal Pengabdian masyarakat","issn_l":"2721-9933","issn":["2721-9933"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404662139","host_organization_name":"Universitas PGRI Adi Buana","host_organization_lineage":["https://openalex.org/P4404662139"],"host_organization_lineage_names":["Universitas PGRI Adi Buana"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ekobis Abdimas : Jurnal Pengabdian Masyarakat","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W4401034249"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.unipasby.ac.id/ekobisabdimas/article/download/9160/5597","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091950531","display_name":"Noer Choidah","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Noer Choidah","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083366077","display_name":"I Made Bagus Dwiarta","orcid":"https://orcid.org/0009-0005-8573-7320","observed_orcids":["https://orcid.org/0009-0005-8573-7320"]},"institutions":[{"id":"https://openalex.org/I4387930225","display_name":"Universitas PGRI Adi Buana Surabaya","ror":"https://ror.org/00g8jvh18","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387930225"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"I Made Bagus Dwiarta","raw_affiliation_strings":["Universitas PGRI Adi Buana Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas PGRI Adi Buana Surabaya","institution_ids":["https://openalex.org/I4387930225"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049001034","display_name":"Moch. Munir Rachman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387930225","display_name":"Universitas PGRI Adi Buana Surabaya","ror":"https://ror.org/00g8jvh18","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387930225"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Moch. Munir Rachman","raw_affiliation_strings":["Universitas PGRI Adi Buana Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas PGRI Adi Buana Surabaya","institution_ids":["https://openalex.org/I4387930225"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000682210","display_name":"Mutiara Rachma Ardhiani","orcid":"https://orcid.org/0000-0002-6908-8165","observed_orcids":["https://orcid.org/0000-0002-6908-8165"]},"institutions":[{"id":"https://openalex.org/I4387930225","display_name":"Universitas PGRI Adi Buana Surabaya","ror":"https://ror.org/00g8jvh18","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387930225"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Mutiara Rachma Ardhiani","raw_affiliation_strings":["Universitas PGRI Adi Buana Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas PGRI Adi Buana Surabaya","institution_ids":["https://openalex.org/I4387930225"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055723543","display_name":"Dicky Surya Putra Pradana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387930225","display_name":"Universitas PGRI Adi Buana Surabaya","ror":"https://ror.org/00g8jvh18","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387930225"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dicky Surya Putra Pradana","raw_affiliation_strings":["Universitas PGRI Adi Buana Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas PGRI Adi Buana Surabaya","institution_ids":["https://openalex.org/I4387930225"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.4108,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.80822693,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"5","issue":"1","first_page":"72","last_page":"79"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/human-resource-management","display_name":"human resource management","score":0.8429999947547913},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9710000157356262},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8650000095367432},{"id":"https://openalex.org/keywords/digital-marketing-training","display_name":"digital marketing training","score":0.6809999942779541},{"id":"https://openalex.org/keywords/social-services","display_name":"social services","score":0.4790000021457672},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.6129999756813049},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9990000128746033},{"id":"https://openalex.org/keywords/linkedin","display_name":"LinkedIn","score":0.9390000104904175},{"id":"https://openalex.org/keywords/blogs","display_name":"blogs","score":0.4059999883174896},{"id":"https://openalex.org/keywords/business-networking","display_name":"business networking","score":0.3880000114440918},{"id":"https://openalex.org/keywords/sidoarjo","display_name":"Sidoarjo","score":0.7310000061988831}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6550285816192627},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4376639127731323}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.36456/ekobisabdimas.5.1.9160","doi":"https://doi.org/10.36456/ekobisabdimas.5.1.9160","is_oa":true,"landing_page_url":"http://dx.doi.org/10.36456/ekobisabdimas.5.1.9160","pdf_url":"https://jurnal.unipasby.ac.id/ekobisabdimas/article/download/9160/5597","source":{"id":"https://openalex.org/S4210179212","display_name":"Ekobis Abdimas Jurnal Pengabdian masyarakat","issn_l":"2721-9933","issn":["2721-9933"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404662139","host_organization_name":"Universitas PGRI Adi Buana","host_organization_lineage":["https://openalex.org/P4404662139"],"host_organization_lineage_names":["Universitas PGRI Adi Buana"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ekobis Abdimas : Jurnal Pengabdian Masyarakat","raw_type":"journal-article"},{"id":"pmh:oai:jurnal.unipasby.ac.id:article/9160","doi":null,"is_oa":true,"landing_page_url":"https://jurnal.unipasby.ac.id/ekobisabdimas/article/view/9160","pdf_url":null,"source":{"id":"https://openalex.org/S4210179212","display_name":"Ekobis Abdimas Jurnal Pengabdian masyarakat","issn_l":"2721-9933","issn":["2721-9933"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404662139","host_organization_name":"Universitas PGRI Adi Buana","host_organization_lineage":["https://openalex.org/P4404662139"],"host_organization_lineage_names":["Universitas PGRI Adi Buana"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.36456/ekobisabdimas.5.1","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.36456/ekobisabdimas.5.1.9160","doi":"https://doi.org/10.36456/ekobisabdimas.5.1.9160","is_oa":true,"landing_page_url":"http://dx.doi.org/10.36456/ekobisabdimas.5.1.9160","pdf_url":"https://jurnal.unipasby.ac.id/ekobisabdimas/article/download/9160/5597","source":{"id":"https://openalex.org/S4210179212","display_name":"Ekobis Abdimas Jurnal Pengabdian masyarakat","issn_l":"2721-9933","issn":["2721-9933"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404662139","host_organization_name":"Universitas PGRI Adi Buana","host_organization_lineage":["https://openalex.org/P4404662139"],"host_organization_lineage_names":["Universitas PGRI Adi Buana"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ekobis Abdimas : Jurnal Pengabdian Masyarakat","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.8126000165939331,"id":"https://metadata.un.org/sdg/8"},{"display_name":"Industry, innovation and infrastructure","score":0.5378999710083008,"id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4401034249.pdf","grobid_xml":"https://content.openalex.org/works/W4401034249.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W3119849772"],"related_works":["https://openalex.org/W4416306558","https://openalex.org/W4401034355","https://openalex.org/W7221126847","https://openalex.org/W7172411738","https://openalex.org/W4415550365","https://openalex.org/W4413612665","https://openalex.org/W7219984856","https://openalex.org/W7216058794","https://openalex.org/W4388383223","https://openalex.org/W4403808629"],"abstract_inverted_index":{"Perkembangan":[0],"teknologi":[1,31],"yang":[2,18,33,134,155],"sangat":[3,19,34],"cepat":[4],"mengubah":[5],"peran":[6],"manusia":[7],"dalam":[8,88,157],"melakukan":[9],"pekerjaan":[10],"dan":[11,61,123,131,161],"mempengaruhi":[12],"berbagai":[13],"aspek":[14],"kehidupan.":[15],"Menghadapi":[16],"lingkungan":[17],"dinamis,":[20],"pelaku":[21,56],"UMKM":[22,57,74,87],"dituntut":[23],"untuk":[24,41,47,58,71,139],"mampu":[25],"menghadapi":[26,29],"tantangan":[27],"utamanya":[28],"kemajuan":[30],"digital":[32,70,109],"pesat.":[35],"Kegiatan":[36],"pengabdian":[37,127],"masyarakat":[38],"ini":[39],"bertujuan":[40],"membantu":[42],"memberikan":[43,146],"pengetahuan":[44,141],"pengelolaan":[45,89,100],"SDM":[46,101,133],"menuju":[48],"digitalisasi":[49,138,144],"marketing,":[50,145],"salah":[51,104],"satunya":[52,105],"pemberian":[53,107],"pelatihan":[54,108,147],"bagi":[55],"membuka":[59],"wawasan":[60],"menambah":[62],"ilmu":[63],"mengenai":[64],"dunia":[65,69],"marketing":[66],"dengan":[67],"memanfaat":[68],"meningkatkan":[72],"kinerja":[73],"di":[75,136],"Kelurahan":[76],"Sepanjang,":[77],"Kecamatan":[78],"Taman":[79],"\u2013":[80],"Sidoarjo.":[81],"Saat":[82],"ini,":[83],"ditemukan":[84],"masih":[85,91],"terdapat":[86],"usahanya":[90],"melayani":[92],"secara":[93],"konvensional.":[94],"Berdasarkan":[95],"permasalahan":[96],"tersebut":[97],"perlu":[98],"dilakukan":[99,113],"kepada":[102],"UMKM,":[103],"melalui":[106,114],"marketing.":[110],"Pelaksanaan":[111],"kegiatan":[112],"beberapa":[115],"tahapan,":[116],"dimulai":[117],"dari":[118],"observasi,":[119],"persiapan,":[120],"pelatihan,":[121],"pendampingan,":[122],"evaluasi":[124],"pelaksanaan.":[125],"Hasil":[126],"diharapkan":[128],"bisa":[129],"memotivasi":[130],"menciptakan":[132],"unggul":[135],"era":[137],"memahami":[140],"tentang":[142],"pentingnya":[143],"seperti":[148],"pembuatan":[149],"Facebook,":[150],"Instagram,":[151],"Linkedln,":[152],"blog,":[153],"web":[154],"bermanfaat":[156],"memperluas":[158],"jaringan":[159],"bisnis":[160],"memperoleh":[162],"peluang":[163],"baru.":[164]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2024-07-27T00:00:00"}
