{"id":"https://openalex.org/W4401033735","doi":"https://doi.org/10.37394/23207.2024.21.133","title":"The Impact of Social Marketing on Enhancing Customer\u2019s Loyalty for Jordanian Insurance Companies","display_name":"The Impact of Social Marketing on Enhancing Customer\u2019s Loyalty for Jordanian Insurance Companies","publication_year":2024,"publication_date":"2024-07-26","ids":{"openalex":"https://openalex.org/W4401033735","doi":"https://doi.org/10.37394/23207.2024.21.133"},"language":"en","primary_location":{"id":"doi:10.37394/23207.2024.21.133","doi":"https://doi.org/10.37394/23207.2024.21.133","is_oa":true,"landing_page_url":"https://doi.org/10.37394/23207.2024.21.133","pdf_url":"https://doi.org/10.37394/23207.2024.21.133","source":{"id":"https://openalex.org/S4306534980","display_name":"WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS","issn_l":"1109-9526","issn":["1109-9526","2224-2899"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","poland-70","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320666","host_organization_name":"World Scientific and Engineering Academy and Society","host_organization_lineage":["https://openalex.org/P4310320666"],"host_organization_lineage_names":["World Scientific and Engineering Academy and Society"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.37394/23207.2024.21.133","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5093753822","display_name":"Ahmad Wasfi Mohammad Albdour","orcid":"https://orcid.org/0009-0006-3456-6848","observed_orcids":["https://orcid.org/0009-0006-3456-6848"]},"institutions":[{"id":"https://openalex.org/I4210117471","display_name":"Ajloun National University","ror":"https://ror.org/01m28kg79","country_code":"JO","type":"education","lineage":["https://openalex.org/I4210117471"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Ahmad Wasfi Mohammad Albdour","raw_affiliation_strings":["College of Business Administration, Ajloun National University, JORDAN"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, Ajloun National University, JORDAN","institution_ids":["https://openalex.org/I4210117471"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046597641","display_name":"Manal Ali Almarashdah","orcid":"https://orcid.org/0009-0000-3594-3808","observed_orcids":["https://orcid.org/0009-0000-3594-3808"]},"institutions":[{"id":"https://openalex.org/I27570832","display_name":"Jadara University","ror":"https://ror.org/001drnv35","country_code":"JO","type":"education","lineage":["https://openalex.org/I27570832"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Manal Ali Almarashdah","raw_affiliation_strings":["College of Business Administration, Jadara University, JORDAN"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, Jadara University, JORDAN","institution_ids":["https://openalex.org/I27570832"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Mohammed Almomani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210117471","display_name":"Ajloun National University","ror":"https://ror.org/01m28kg79","country_code":"JO","type":"education","lineage":["https://openalex.org/I4210117471"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Mohammed Almomani","raw_affiliation_strings":["College of Business Administration, Ajloun National University, JORDAN"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, Ajloun National University, JORDAN","institution_ids":["https://openalex.org/I4210117471"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046969617","display_name":"Hebah Zaki Makhamreh","orcid":"https://orcid.org/0009-0001-7403-6917","observed_orcids":["https://orcid.org/0009-0001-7403-6917"]},"institutions":[{"id":"https://openalex.org/I27570832","display_name":"Jadara University","ror":"https://ror.org/001drnv35","country_code":"JO","type":"education","lineage":["https://openalex.org/I27570832"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Hebah Makhamreh","raw_affiliation_strings":["College of Business Administration, Jadara University, JORDAN"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, Jadara University, JORDAN","institution_ids":["https://openalex.org/I27570832"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113100708","display_name":"Ro\u2019aa Adnan Mustafa Alrababah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210117471","display_name":"Ajloun National University","ror":"https://ror.org/01m28kg79","country_code":"JO","type":"education","lineage":["https://openalex.org/I4210117471"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Ro\u2019aa Adnan Mustafa","raw_affiliation_strings":["College of Business Administration, Ajloun National University, JORDAN"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, Ajloun National University, JORDAN","institution_ids":["https://openalex.org/I4210117471"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069588342","display_name":"Hisham Ali Shatnawi","orcid":"https://orcid.org/0009-0004-6898-1519","observed_orcids":["https://orcid.org/0009-0004-6898-1519"]},"institutions":[{"id":"https://openalex.org/I4210117471","display_name":"Ajloun National University","ror":"https://ror.org/01m28kg79","country_code":"JO","type":"education","lineage":["https://openalex.org/I4210117471"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Hisham Ali Shatnawi","raw_affiliation_strings":["College of Business Administration, Ajloun National University, JORDAN"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, Ajloun National University, JORDAN","institution_ids":["https://openalex.org/I4210117471"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"21","issue":null,"first_page":"1633","last_page":"1641"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8062000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8062000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.16660000383853912,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.019500000402331352,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":0.9950000047683716},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.8190000057220459},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9539999961853027},{"id":"https://openalex.org/keywords/insurance-companies","display_name":"insurance companies","score":0.9169999957084656},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8069999814033508},{"id":"https://openalex.org/keywords/behavioral-loyalty","display_name":"behavioral loyalty","score":0.671999990940094},{"id":"https://openalex.org/keywords/attitudinal-loyalty","display_name":"attitudinal loyalty","score":0.953000009059906},{"id":"https://openalex.org/keywords/customer-awareness","display_name":"customer awareness","score":0.8339999914169312}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.80029296875},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.7261266112327576},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7027900218963623},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5495421886444092},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3962271809577942},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.07443678379058838},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.37394/23207.2024.21.133","doi":"https://doi.org/10.37394/23207.2024.21.133","is_oa":true,"landing_page_url":"https://doi.org/10.37394/23207.2024.21.133","pdf_url":"https://doi.org/10.37394/23207.2024.21.133","source":{"id":"https://openalex.org/S4306534980","display_name":"WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS","issn_l":"1109-9526","issn":["1109-9526","2224-2899"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","poland-70","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320666","host_organization_name":"World Scientific and Engineering Academy and Society","host_organization_lineage":["https://openalex.org/P4310320666"],"host_organization_lineage_names":["World Scientific and Engineering Academy and Society"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.37394/23207.2024.21.133","doi":"https://doi.org/10.37394/23207.2024.21.133","is_oa":true,"landing_page_url":"https://doi.org/10.37394/23207.2024.21.133","pdf_url":"https://doi.org/10.37394/23207.2024.21.133","source":{"id":"https://openalex.org/S4306534980","display_name":"WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS","issn_l":"1109-9526","issn":["1109-9526","2224-2899"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","poland-70","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320666","host_organization_name":"World Scientific and Engineering Academy and Society","host_organization_lineage":["https://openalex.org/P4310320666"],"host_organization_lineage_names":["World Scientific and Engineering Academy and Society"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4401033735.pdf","grobid_xml":"https://content.openalex.org/works/W4401033735.grobid-xml"},"referenced_works_count":28,"referenced_works":["https://openalex.org/W1979137387","https://openalex.org/W1982562184","https://openalex.org/W1999511640","https://openalex.org/W2007405820","https://openalex.org/W2010366711","https://openalex.org/W2059518795","https://openalex.org/W2102467277","https://openalex.org/W2115612291","https://openalex.org/W2120907018","https://openalex.org/W2128264241","https://openalex.org/W2485235351","https://openalex.org/W2625690342","https://openalex.org/W2890415629","https://openalex.org/W2917569148","https://openalex.org/W3015696711","https://openalex.org/W3030396223","https://openalex.org/W3091084910","https://openalex.org/W3133094622","https://openalex.org/W3182761767","https://openalex.org/W3212271890","https://openalex.org/W4206925490","https://openalex.org/W4296484121","https://openalex.org/W4312014178","https://openalex.org/W4321851557","https://openalex.org/W4368618204","https://openalex.org/W4381195164","https://openalex.org/W4381249905","https://openalex.org/W4389299274"],"related_works":["https://openalex.org/W7154593730","https://openalex.org/W4381249349","https://openalex.org/W3110425984","https://openalex.org/W4406768707","https://openalex.org/W2992650165","https://openalex.org/W7162771044","https://openalex.org/W4405802534","https://openalex.org/W4413272143","https://openalex.org/W2938383397","https://openalex.org/W7215670474"],"abstract_inverted_index":{"This":[0,110],"research":[1],"examines":[2,112],"the":[3,23,35,72,96,103,113,123],"effect":[4],"of":[5,77,105],"social":[6,62,89,116,138],"marketing":[7,63,118,140],"on":[8],"improving":[9],"brand":[10,78],"devotion":[11],"among":[12,64],"insurance\u00ad":[13],"company":[14],"customers":[15,28,67],"in":[16,29,122],"Jordan.":[17],"Utilizing":[18],"descriptive":[19],"and":[20,32,55,69,74,91,108,119],"analytical":[21],"methods,":[22],"study":[24,111],"surveyed":[25],"northern":[26],"province":[27],"Jerash,":[30],"Irbid,":[31],"Ajloun.":[33],"Of":[34],"300":[36],"questionnaires":[37],"distributed,":[38],"288":[39],"were":[40],"gathered,":[41],"a":[42],"96%":[43],"response":[44],"rate.":[45],"The":[46,58,80],"data":[47],"underwent":[48],"various":[49],"statistical":[50],"analyses":[51],"including":[52],"regression,":[53],"t-tests,":[54],"variance":[56],"analysis.":[57],"results":[59],"show":[60],"that":[61,83,94],"Jordanian":[65,124],"insurance":[66,125],"significantly":[68],"favorably":[70],"increases":[71],"behavioral":[73],"attitudinal":[75],"components":[76],"loyalty.":[79,109],"newspaper":[81],"proposes":[82],"companies":[84],"create":[85],"specialized":[86],"departments":[87],"for":[88],"initiatives":[90],"media":[92,117,139],"campaigns":[93],"enlighten":[95],"public":[97],"about":[98],"pertinent":[99],"facts":[100],"to":[101,132,135],"increase":[102],"degree":[104],"customer":[106],"awareness":[107],"connection":[114],"between":[115],"client":[120],"loyalty":[121],"industry.":[126],"Additionally,":[127],"it":[128],"offers":[129],"helpful":[130],"suggestions":[131],"businesses":[133],"looking":[134],"improve":[136],"their":[137],"efforts.":[141]},"counts_by_year":[],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2024-07-27T00:00:00"}
