{"id":"https://openalex.org/W4400989014","doi":"https://doi.org/10.55606/makreju.v2i3.3220","title":"Pengaruh Pemasaran Digital Dan Kualitas Produk Terhadap Keputusan Pembelian Suyo Body Lotion Di Kota Surabaya","display_name":"Pengaruh Pemasaran Digital Dan Kualitas Produk Terhadap Keputusan Pembelian Suyo Body Lotion Di Kota Surabaya","publication_year":2024,"publication_date":"2024-07-24","ids":{"openalex":"https://openalex.org/W4400989014","doi":"https://doi.org/10.55606/makreju.v2i3.3220"},"language":"en","primary_location":{"id":"doi:10.55606/makreju.v2i3.3220","doi":"https://doi.org/10.55606/makreju.v2i3.3220","is_oa":true,"landing_page_url":"http://dx.doi.org/10.55606/makreju.v2i3.3220","pdf_url":null,"source":{"id":"https://openalex.org/S4394736329","display_name":"Manajemen Kreatif Jurnal","issn_l":"2963-9638","issn":["2963-9638","2963-9654"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Manajemen Kreatif Jurnal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://dx.doi.org/10.55606/makreju.v2i3.3220","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113304967","display_name":"Siti Juliana Putri","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Siti Juliana Putri","raw_affiliation_strings":["STIE International Business Management Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIE International Business Management Surabaya","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029413401","display_name":"Iswati Iswati","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Iswati Iswati","raw_affiliation_strings":["STIE International Business Management Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIE International Business Management Surabaya","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5105050641","display_name":"Anis Fitriysasari","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Anis Fitriysasari","raw_affiliation_strings":["STIE International Business Management Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIE International Business Management Surabaya","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.2376,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.82951779,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":97},"biblio":{"volume":"2","issue":"3","first_page":"173","last_page":"182"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":1.0},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":1.0},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8059999942779541},{"id":"https://openalex.org/keywords/body-lotion","display_name":"body lotion","score":0.824999988079071},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9459999799728394},{"id":"https://openalex.org/keywords/surabaya-consumers","display_name":"Surabaya consumers","score":0.8059999942779541}],"concepts":[{"id":"https://openalex.org/C2780986958","wikidata":"https://www.wikidata.org/wiki/Q1871151","display_name":"Lotion","level":2,"score":0.9531670212745667},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.8388409614562988},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.7107276916503906},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.6400358080863953},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5780325531959534},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5454013347625732},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.5367802977561951},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5027048587799072},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.46851539611816406},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.42377611994743347},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1905898153781891},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.14771679043769836},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.11869272589683533},{"id":"https://openalex.org/C556039675","wikidata":"https://www.wikidata.org/wiki/Q771035","display_name":"Traditional medicine","level":1,"score":0.11632046103477478},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.07176485657691956},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.55606/makreju.v2i3.3220","doi":"https://doi.org/10.55606/makreju.v2i3.3220","is_oa":true,"landing_page_url":"http://dx.doi.org/10.55606/makreju.v2i3.3220","pdf_url":null,"source":{"id":"https://openalex.org/S4394736329","display_name":"Manajemen Kreatif Jurnal","issn_l":"2963-9638","issn":["2963-9638","2963-9654"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Manajemen Kreatif Jurnal","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.55606/makreju.v2i3.3220","doi":"https://doi.org/10.55606/makreju.v2i3.3220","is_oa":true,"landing_page_url":"http://dx.doi.org/10.55606/makreju.v2i3.3220","pdf_url":null,"source":{"id":"https://openalex.org/S4394736329","display_name":"Manajemen Kreatif Jurnal","issn_l":"2963-9638","issn":["2963-9638","2963-9654"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Manajemen Kreatif Jurnal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W2555987866","https://openalex.org/W2683797378","https://openalex.org/W3011291258","https://openalex.org/W3015027337","https://openalex.org/W3121097936","https://openalex.org/W3178427349","https://openalex.org/W3194413272","https://openalex.org/W4310547497","https://openalex.org/W4313229961","https://openalex.org/W4385496776","https://openalex.org/W4390749839","https://openalex.org/W4395079155"],"related_works":["https://openalex.org/W7051689568","https://openalex.org/W4401114567","https://openalex.org/W7023654082","https://openalex.org/W7125411954","https://openalex.org/W7004801256","https://openalex.org/W7042379381","https://openalex.org/W4402652707","https://openalex.org/W4400965916","https://openalex.org/W7219348149","https://openalex.org/W4404648296"],"abstract_inverted_index":{"This":[0,39],"study":[1,27,40],"aims":[2],"to":[3,64],"examine":[4],"the":[5,79],"effect":[6,99,110,132],"of":[7,34],"digital":[8,92,121],"marketing":[9,93,122],"and":[10,51,97,108,124,130],"product":[11,125],"quality":[12,104,126],"on":[13,100,111,133],"purchasing":[14,101,112,134],"decisions":[15],"for":[16],"Suyo":[17,35,68],"Body":[18,36,69],"Lotion":[19,37,70],"products":[20,71],"in":[21,25,72],"Surabaya.":[22,73],"The":[23,55,74,85],"population":[24],"this":[26],"were":[28],"all":[29],"consumers":[30,65],"who":[31,66],"made":[32],"purchases":[33],"products.":[38],"uses":[41,78],"a":[42,47,95,106,128],"quantitative":[43],"approach.":[44],"Sampling":[45],"using":[46],"non-probability":[48],"sampling":[49],"approach":[50],"obtained":[52,60],"65":[53],"respondents.":[54],"data":[56,75],"collection":[57],"technique":[58,77],"was":[59],"by":[61],"distributing":[62],"questionnaires":[63],"buy":[67],"analysis":[76],"Multiple":[80],"Linear":[81],"Regression":[82],"Analysis":[83],"method.":[84],"results":[86,116],"showed":[87],"that,":[88],"partially":[89],"(t":[90],"test)":[91,118],"has":[94,105],"positive":[96,107,129],"significant":[98,109,131],"decisions.":[102,113,135],"Product":[103],"Simultaneous":[114],"test":[115],"(F":[117],"show":[119],"that":[120],"communication":[123],"have":[127]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-07-26T00:00:00"}