{"id":"https://openalex.org/W4400923988","doi":"https://doi.org/10.21608/artman.2023.149438.1796","title":"\u062a\u0623\u062b\u064a\u0631 \u0639\u0631\u0636 \u0627\u0644\u062f\u0631\u0627\u0645\u0627 \u0627\u0644\u0642\u0635\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0627\u0647\u0642\u064a\u0646 \" \u062f\u0631\u0627\u0633\u0629 \u0634\u0628\u0629 \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \"","display_name":"\u062a\u0623\u062b\u064a\u0631 \u0639\u0631\u0636 \u0627\u0644\u062f\u0631\u0627\u0645\u0627 \u0627\u0644\u0642\u0635\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0627\u0647\u0642\u064a\u0646 \" \u062f\u0631\u0627\u0633\u0629 \u0634\u0628\u0629 \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \"","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W4400923988","doi":"https://doi.org/10.21608/artman.2023.149438.1796"},"language":"ar","primary_location":{"id":"doi:10.21608/artman.2023.149438.1796","doi":"https://doi.org/10.21608/artman.2023.149438.1796","is_oa":true,"landing_page_url":"http://dx.doi.org/10.21608/artman.2023.149438.1796","pdf_url":null,"source":{"id":"https://openalex.org/S4210208444","display_name":"\u0645\u062c\u0644\u0629 \u06a9\u0644\u064a\u0629 \u0627\u0644\u0627\u062f\u0627\u0628 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0646\u0635\u0648\u0631\u0629","issn_l":"1687-448X","issn":["1687-448X","2974-3451"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4323237894","host_organization_name":"Egypts Presidential Specialized Council for Education and Scientific Research","host_organization_lineage":["https://openalex.org/P4323237894"],"host_organization_lineage_names":["Egypts Presidential Specialized Council for Education and Scientific Research"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0645\u062c\u0644\u0629 \u06a9\u0644\u064a\u0629 \u0627\u0644\u0627\u062f\u0627\u0628.\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0646\u0635\u0648\u0631\u0629","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://dx.doi.org/10.21608/artman.2023.149438.1796","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5104974280","display_name":"\u0623\u062d\u0645\u062f \u062e\u0644\u064a\u0644","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0623\u062d\u0645\u062f \u062e\u0644\u064a\u0644","raw_affiliation_strings":["\u0645\u0646\u0633\u0642 \u0625\u0639\u0644\u0627\u0645\u064a"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0645\u0646\u0633\u0642 \u0625\u0639\u0644\u0627\u0645\u064a","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083648262","display_name":"\u0639\u0627\u064a\u062f\u0629 \u0625\u0628\u0631\u0627\u0647\u064a\u0645 \u0627\u0644\u0633\u062e\u0627\u0648\u064a","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I159247623","display_name":"Mansoura University","ror":"https://ror.org/01k8vtd75","country_code":"EG","type":"education","lineage":["https://openalex.org/I159247623"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"\u0639\u0627\u064a\u062f\u0629 \u0627\u0644\u0633\u062e\u0627\u0648\u064a","raw_affiliation_strings":["\u06a9\u0644\u064a\u0629 \u0627\u0644\u0622\u062f\u0627\u0628 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0646\u0635\u0648\u0631\u0629"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u06a9\u0644\u064a\u0629 \u0627\u0644\u0622\u062f\u0627\u0628 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0646\u0635\u0648\u0631\u0629","institution_ids":["https://openalex.org/I159247623"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.12895933,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"74","issue":"74","first_page":"0","last_page":"0"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.36160001158714294,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.36160001158714294,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.21799999475479126,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.1664000004529953,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.5249999761581421},{"id":"https://openalex.org/keywords/adolescents","display_name":"adolescents","score":0.9120000004768372},{"id":"https://openalex.org/keywords/advertising-effects","display_name":"advertising effects","score":0.5170000195503235},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.621999979019165},{"id":"https://openalex.org/keywords/purchasing-behavior","display_name":"purchasing behavior","score":0.7559999823570251},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.8679999709129333},{"id":"https://openalex.org/keywords/advertising-language","display_name":"advertising language","score":0.722000002861023}],"concepts":[{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.2768115699291229}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.21608/artman.2023.149438.1796","doi":"https://doi.org/10.21608/artman.2023.149438.1796","is_oa":true,"landing_page_url":"http://dx.doi.org/10.21608/artman.2023.149438.1796","pdf_url":null,"source":{"id":"https://openalex.org/S4210208444","display_name":"\u0645\u062c\u0644\u0629 \u06a9\u0644\u064a\u0629 \u0627\u0644\u0627\u062f\u0627\u0628 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0646\u0635\u0648\u0631\u0629","issn_l":"1687-448X","issn":["1687-448X","2974-3451"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4323237894","host_organization_name":"Egypts Presidential Specialized Council for Education and Scientific Research","host_organization_lineage":["https://openalex.org/P4323237894"],"host_organization_lineage_names":["Egypts Presidential Specialized Council for Education and Scientific Research"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0645\u062c\u0644\u0629 \u06a9\u0644\u064a\u0629 \u0627\u0644\u0627\u062f\u0627\u0628.\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0646\u0635\u0648\u0631\u0629","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.21608/artman.2023.149438.1796","doi":"https://doi.org/10.21608/artman.2023.149438.1796","is_oa":true,"landing_page_url":"http://dx.doi.org/10.21608/artman.2023.149438.1796","pdf_url":null,"source":{"id":"https://openalex.org/S4210208444","display_name":"\u0645\u062c\u0644\u0629 \u06a9\u0644\u064a\u0629 \u0627\u0644\u0627\u062f\u0627\u0628 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0646\u0635\u0648\u0631\u0629","issn_l":"1687-448X","issn":["1687-448X","2974-3451"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4323237894","host_organization_name":"Egypts Presidential Specialized Council for Education and Scientific Research","host_organization_lineage":["https://openalex.org/P4323237894"],"host_organization_lineage_names":["Egypts Presidential Specialized Council for Education and Scientific Research"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0645\u062c\u0644\u0629 \u06a9\u0644\u064a\u0629 \u0627\u0644\u0627\u062f\u0627\u0628.\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0646\u0635\u0648\u0631\u0629","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2949088152","https://openalex.org/W4415419580","https://openalex.org/W3082317229","https://openalex.org/W3212382533","https://openalex.org/W4324345727","https://openalex.org/W7208808211","https://openalex.org/W7108324393","https://openalex.org/W3171474948","https://openalex.org/W7197841680","https://openalex.org/W2897550354"],"abstract_inverted_index":{"\u0647\u064e\u062f\u0641\u062a":[0],"\u0647\u0630\u0647":[1],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629":[2],"\u0627\u0644\u062a\u0639\u0631\u0641":[3],"\u0639\u0644\u0649":[4,11,22,33],"\u062f\u0648\u0631":[5],"\u0627\u0644\u062f\u0631\u0627\u0645\u0627":[6],"\u0627\u0644\u0642\u0635\u064a\u0631\u0629":[7],"\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629":[8],"\u0641\u064a":[9,49],"\u0627\u0644\u0627\u0639\u0644\u0627\u0646\u0627\u062a":[10],"\u0627\u0644\u0645\u0631\u0627\u0647\u0642\u064a\u0646":[12],"\u0648\u0645\u062f\u0649":[13],"\u062a\u0623\u062b\u064a\u0631\u0647\u0627":[14],"\u0639\u0644\u064a\u0647\u0645\u060c":[15],"\u0648\u0630\u0644\u0643":[16],"\u0645\u0646":[17,24,43],"\u062e\u0644\u0627\u0644":[18],"\u062f\u0631\u0627\u0633\u0629":[19],"\u0634\u0628\u0647":[20],"\u062a\u062c\u0631\u064a\u0628\u064a\u0629":[21],"\u0639\u064a\u0646\u0629":[23],"\u0627\u0644\u0645\u064f\u0631\u0627\u0647\u0642\u064a\u0646\u060c":[25],"\u0648\u0642\u062f":[26],"\u0623\u062b\u0628\u062a\u062a":[27],"\u0627\u0644\u0646\u062a\u0627\u0626\u062c":[28,55],"\u062a\u0623\u062b\u064a\u0631":[29],"\u0645\u062a\u0627\u0628\u0639\u0629":[30],"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a":[31],"\u0627\u0644\u062f\u0631\u0627\u0645\u064a\u0629":[32],"\u0633\u0644\u0648\u0643\u064a\u0627\u062a":[34],"\u0627\u0644\u0645\u0631\u0627\u0647\u0642":[35],"\u0627\u0644\u0634\u062e\u0635\u064a\u0629":[36],"\u0648\u0633\u0644\u0648\u0643\u0647":[37],"\u0627\u0644\u0634\u0631\u0627\u0626\u064a":[38],"\u0648\u0647\u064a":[39],"\u0627\u0644\u0646\u062a\u064a\u062c\u0629":[40],"\u0627\u0644\u062a\u064a":[41],"\u062a\u0639\u0638\u0645":[42],"\u0627\u0644\u062f\u0648\u0631":[44],"\u0627\u0644\u0630\u064a":[45],"\u064a\u0642\u0648\u0645":[46],"\u0628\u0647":[47],"\u0627\u0644\u0645\u0639\u0644\u0646":[48],"\u062a\u0634\u0643\u064a\u0644":[50],"\u0633\u0644\u0648\u0643":[51],"\u0627\u0644\u0645\u062a\u0644\u0642\u064a\u060c":[52],"\u0643\u0645\u0627":[53],"\u0623\u06a9\u062f\u062a":[54],"\u0623\u0647\u0645\u064a\u0629":[56],"\u0627\u0644\u062a\u0645\u062b\u064a\u0644":[57],"\u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645":[58],"\u0627\u0644\u0645\u0634\u0627\u0647\u064a\u0631\u060c":[59],"\u0648\u0648\u062c\u0648\u062f":[60],"\u0644\u063a\u0629":[61],"\u0645\u0645\u064a\u0632\u0629":[62],"\u0644\u0645\u0642\u062f\u0645":[63],"\u0627\u0644\u0625\u0639\u0644\u0627\u0646":[64],"\u0645\u0639":[65],"\u0625\u0645\u0643\u0627\u0646\u064a\u0629":[66],"\u062a\u0648\u0638\u064a\u0641":[67],"\u0627\u0644\u0623\u0644\u0648\u0627\u0646":[68],"\u0627\u0644\u062c\u0630\u0627\u0628\u0629.This":[69],"study":[70,90],"aimed":[71],"to":[72,104],"identify":[73],"the":[74,79,99,102,108,117,121,125,132,140,147,151],"role":[75,118],"and":[76,112,136,139],"impact":[77,100],"of":[78,94,101,134,142,153],"short":[80],"drama":[81],"used":[82],"in":[83,123],"advertising":[84,106,148],"on":[85,91,107],"adolescents":[86],"through":[87],"a":[88,92,143],"semi-experimental":[89],"sample":[93],"adolescents,":[95],"The":[96,128],"results":[97,129],"demonstrated":[98],"follow-up":[103],"dramatic":[105],"adolescent's":[109],"personal":[110],"behaviour":[111,127],"purchasing":[113],"behaviour,":[114],"which":[115],"maximizes":[116],"played":[119],"by":[120],"advertiser":[122],"shaping":[124],"recipient's":[126],"also":[130],"emphasized":[131],"importance":[133],"acting":[135],"using":[137],"celebrities,":[138],"existence":[141],"distinctive":[144],"language":[145],"for":[146],"provider":[149],"with":[150],"possibility":[152],"employing":[154],"attractive":[155],"colors.":[156]},"counts_by_year":[],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2024-07-24T00:00:00"}