{"id":"https://openalex.org/W4400918981","doi":"https://doi.org/10.1080/15551393.2024.2382068","title":"Branding in a Budding Industry: The Influence of Visual Cues on Consumer Behavior in the Cannabis Market","display_name":"Branding in a Budding Industry: The Influence of Visual Cues on Consumer Behavior in the Cannabis Market","publication_year":2024,"publication_date":"2024-07-02","ids":{"openalex":"https://openalex.org/W4400918981","doi":"https://doi.org/10.1080/15551393.2024.2382068"},"language":"en","primary_location":{"id":"doi:10.1080/15551393.2024.2382068","doi":"https://doi.org/10.1080/15551393.2024.2382068","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15551393.2024.2382068","pdf_url":null,"source":{"id":"https://openalex.org/S10977462","display_name":"Visual Communication Quarterly","issn_l":"1555-1393","issn":["1555-1393","1555-1407"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","poland-40","russia-white-list-3"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Visual Communication Quarterly","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071702465","display_name":"Juan Mundel","orcid":"https://orcid.org/0000-0002-8101-875X","observed_orcids":["https://orcid.org/0000-0002-8101-875X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Juan Mundel","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-8101-875X","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065282332","display_name":"Tao Deng","orcid":"https://orcid.org/0000-0002-4901-3940","observed_orcids":["https://orcid.org/0000-0002-4901-3940"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tao Deng","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-4901-3940","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5100381260","display_name":"Hyejin Kim","orcid":"https://orcid.org/0000-0003-2250-371X","observed_orcids":["https://orcid.org/0000-0003-2250-371X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hyejin Kim","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-2250-371X","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.2196,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.81722406,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"31","issue":"3","first_page":"159","last_page":"171"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9731000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9731000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.018200000748038292,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0034000000450760126,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cannabis-market","display_name":"cannabis market","score":0.6359999775886536},{"id":"https://openalex.org/keywords/visual-branding","display_name":"visual branding","score":0.9169999957084656},{"id":"https://openalex.org/keywords/packaging-design","display_name":"packaging design","score":0.6449999809265137},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.8669999837875366},{"id":"https://openalex.org/keywords/product-attitude","display_name":"product attitude","score":0.9139999747276306},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/willingness-to-pay","display_name":"willingness to pay","score":1.0},{"id":"https://openalex.org/keywords/cue-utilization-theory","display_name":"cue utilization theory","score":0.9860000014305115},{"id":"https://openalex.org/keywords/theory-of-reasoned-action","display_name":"theory of reasoned action","score":0.9409999847412109},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.5870000123977661}],"concepts":[{"id":"https://openalex.org/C111370547","wikidata":"https://www.wikidata.org/wiki/Q7451120","display_name":"Sensory cue","level":2,"score":0.6767920255661011},{"id":"https://openalex.org/C2777056318","wikidata":"https://www.wikidata.org/wiki/Q79817","display_name":"Cannabis","level":2,"score":0.6382063627243042},{"id":"https://openalex.org/C198410946","wikidata":"https://www.wikidata.org/wiki/Q845312","display_name":"Budding","level":2,"score":0.6089138388633728},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4672876000404358},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4665360748767853},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38842886686325073},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3445211946964264},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.3366992175579071},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.24647173285484314},{"id":"https://openalex.org/C95444343","wikidata":"https://www.wikidata.org/wiki/Q7141","display_name":"Cell biology","level":1,"score":0.18697431683540344},{"id":"https://openalex.org/C118552586","wikidata":"https://www.wikidata.org/wiki/Q7867","display_name":"Psychiatry","level":1,"score":0.06940087676048279}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/15551393.2024.2382068","doi":"https://doi.org/10.1080/15551393.2024.2382068","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15551393.2024.2382068","pdf_url":null,"source":{"id":"https://openalex.org/S10977462","display_name":"Visual Communication Quarterly","issn_l":"1555-1393","issn":["1555-1393","1555-1407"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","poland-40","russia-white-list-3"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Visual Communication Quarterly","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":67,"referenced_works":["https://openalex.org/W297655710","https://openalex.org/W1507099436","https://openalex.org/W1578684508","https://openalex.org/W1849190772","https://openalex.org/W1877338480","https://openalex.org/W1963971845","https://openalex.org/W1967384768","https://openalex.org/W1975353712","https://openalex.org/W1976611072","https://openalex.org/W1981010023","https://openalex.org/W1987281765","https://openalex.org/W1994961305","https://openalex.org/W1998363130","https://openalex.org/W1998564591","https://openalex.org/W2009176575","https://openalex.org/W2026967390","https://openalex.org/W2028462504","https://openalex.org/W2032142042","https://openalex.org/W2048553839","https://openalex.org/W2054005182","https://openalex.org/W2059038395","https://openalex.org/W2060855982","https://openalex.org/W2061781511","https://openalex.org/W2075652164","https://openalex.org/W2076389556","https://openalex.org/W2076803565","https://openalex.org/W2085366382","https://openalex.org/W2119261302","https://openalex.org/W2119295981","https://openalex.org/W2124060395","https://openalex.org/W2124626055","https://openalex.org/W2125518272","https://openalex.org/W2126176197","https://openalex.org/W2137550505","https://openalex.org/W2148785244","https://openalex.org/W2332694823","https://openalex.org/W2598132945","https://openalex.org/W2609508423","https://openalex.org/W2613741707","https://openalex.org/W2620977320","https://openalex.org/W2734529201","https://openalex.org/W2756073598","https://openalex.org/W2768760171","https://openalex.org/W2770927069","https://openalex.org/W2794418240","https://openalex.org/W2900423065","https://openalex.org/W2913338443","https://openalex.org/W2942976322","https://openalex.org/W2979938657","https://openalex.org/W2983795898","https://openalex.org/W3001363636","https://openalex.org/W3007781050","https://openalex.org/W3011372146","https://openalex.org/W3012955875","https://openalex.org/W3037808464","https://openalex.org/W3046173089","https://openalex.org/W3096453158","https://openalex.org/W3107120086","https://openalex.org/W3127567341","https://openalex.org/W3155723742","https://openalex.org/W3193007145","https://openalex.org/W4220967323","https://openalex.org/W4232809915","https://openalex.org/W4252141788","https://openalex.org/W4297361601","https://openalex.org/W4361027296","https://openalex.org/W6656248243"],"related_works":["https://openalex.org/W7170115909","https://openalex.org/W3127567341","https://openalex.org/W7155206112","https://openalex.org/W6940214646","https://openalex.org/W4394683265","https://openalex.org/W6924665923","https://openalex.org/W3197683282","https://openalex.org/W3037354507","https://openalex.org/W4406052186","https://openalex.org/W7162190760"],"abstract_inverted_index":{"This":[0,45],"study":[1,46,94],"investigates":[2],"the":[3,13,40,49,83,90,93,99,106],"impact":[4,84],"of":[5,42,51,85,101,108],"visual":[6,36,78,86],"branding":[7,37,79,87],"cues":[8,38,88],"on":[9,32,48],"consumer":[10,24,64],"responses":[11],"in":[12,22,39,75,89],"cannabis":[14,43,55,91],"market.":[15],"Visual":[16],"communication":[17],"plays":[18],"a":[19],"critical":[20],"role":[21],"shaping":[23],"behavior":[25],"and":[26,59,71,105],"perception.":[27],"However,":[28],"limited":[29],"research":[30],"exists":[31],"how":[33],"consumers":[34],"evaluate":[35],"context":[41],"products.":[44,61],"focuses":[47],"effects":[50],"branded":[52],"versus":[53],"unbranded":[54],"packaging":[56],"for":[57],"edible":[58],"inhalable":[60],"It":[62],"explores":[63],"product":[65,67],"trust,":[66],"attitude,":[68],"purchase":[69],"intention,":[70],"willingness":[72],"to":[73,77],"pay":[74],"relation":[76],"cues.":[80],"By":[81],"investigating":[82],"market,":[92],"contributes":[95],"new":[96],"insights":[97],"into":[98],"applicability":[100],"cue":[102],"utilization":[103],"theory":[104,107],"reasoned":[109],"actions":[110],"through":[111],"this":[112],"novel":[113],"context.":[114]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-05T12:25:35.769452","created_date":"2024-07-24T00:00:00"}