{"id":"https://openalex.org/W4400834360","doi":"https://doi.org/10.69769/jebr.v2i1.86","title":"ANALISIS BOSTON CONSULTING GROUP (BCG) PADA PORTOFOLIO PRODUK UNILEVER","display_name":"ANALISIS BOSTON CONSULTING GROUP (BCG) PADA PORTOFOLIO PRODUK UNILEVER","publication_year":2023,"publication_date":"2023-08-21","ids":{"openalex":"https://openalex.org/W4400834360","doi":"https://doi.org/10.69769/jebr.v2i1.86"},"language":"id","primary_location":{"id":"doi:10.69769/jebr.v2i1.86","doi":"https://doi.org/10.69769/jebr.v2i1.86","is_oa":true,"landing_page_url":"http://dx.doi.org/10.69769/jebr.v2i1.86","pdf_url":null,"source":{"id":"https://openalex.org/S4404661940","display_name":"Journal of Economic and Bussiness Retail.","issn_l":"2807-2987","issn":["2807-2987","2807-3185"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274854","host_organization_name":"Institut Teknologi dan Bisnis Diniyyah Lampung","host_organization_lineage":["https://openalex.org/I4405274854"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal Of Economic And Business Retail","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://dx.doi.org/10.69769/jebr.v2i1.86","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027798599","display_name":"Nanda Andreas Octavini","orcid":"https://orcid.org/0009-0005-0690-964X","observed_orcids":["https://orcid.org/0009-0005-0690-964X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nanda Andreas Octavini","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5104774400","display_name":"Weni Yunisa Adriani","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Weni Yunisa Adriani","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5104853149","display_name":"Nopi Yana","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nopi Yana","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5104827250","display_name":"Rolando Mandela","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rolando Mandela","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.2891,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.62123598,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":95},"biblio":{"volume":"2","issue":"1","first_page":"8","last_page":"8"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13137","display_name":"Strategic Planning and Analysis","score":0.725600004196167,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13137","display_name":"Strategic Planning and Analysis","score":0.725600004196167,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.26100000739097595,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.003100000089034438,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bcg-matrix","display_name":"BCG matrix","score":0.9470000267028809},{"id":"https://openalex.org/keywords/product-portfolio-analysis","display_name":"product portfolio analysis","score":0.7820000052452087},{"id":"https://openalex.org/keywords/unilever","display_name":"Unilever","score":0.9900000095367432},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.9670000076293945},{"id":"https://openalex.org/keywords/market-growth","display_name":"market growth","score":0.4950000047683716},{"id":"https://openalex.org/keywords/market-share","display_name":"market share","score":0.9950000047683716},{"id":"https://openalex.org/keywords/star-products","display_name":"star products","score":0.8230000138282776},{"id":"https://openalex.org/keywords/household-objects","display_name":"household products","score":0.421999990940094},{"id":"https://openalex.org/keywords/personal-care-products","display_name":"personal care products","score":0.8899999856948853}],"concepts":[{"id":"https://openalex.org/C2781311116","wikidata":"https://www.wikidata.org/wiki/Q83306","display_name":"Group (periodic table)","level":2,"score":0.47798556089401245},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.10670694708824158},{"id":"https://openalex.org/C178790620","wikidata":"https://www.wikidata.org/wiki/Q11351","display_name":"Organic chemistry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.69769/jebr.v2i1.86","doi":"https://doi.org/10.69769/jebr.v2i1.86","is_oa":true,"landing_page_url":"http://dx.doi.org/10.69769/jebr.v2i1.86","pdf_url":null,"source":{"id":"https://openalex.org/S4404661940","display_name":"Journal of Economic and Bussiness Retail.","issn_l":"2807-2987","issn":["2807-2987","2807-3185"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274854","host_organization_name":"Institut Teknologi dan Bisnis Diniyyah Lampung","host_organization_lineage":["https://openalex.org/I4405274854"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal Of Economic And Business Retail","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.69769/jebr.v2i1.86","doi":"https://doi.org/10.69769/jebr.v2i1.86","is_oa":true,"landing_page_url":"http://dx.doi.org/10.69769/jebr.v2i1.86","pdf_url":null,"source":{"id":"https://openalex.org/S4404661940","display_name":"Journal of Economic and Bussiness Retail.","issn_l":"2807-2987","issn":["2807-2987","2807-3185"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274854","host_organization_name":"Institut Teknologi dan Bisnis Diniyyah Lampung","host_organization_lineage":["https://openalex.org/I4405274854"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal Of Economic And Business Retail","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3133468938","https://openalex.org/W3040582296","https://openalex.org/W4402149875","https://openalex.org/W1586041725","https://openalex.org/W4285666190","https://openalex.org/W2761244978","https://openalex.org/W4220797003","https://openalex.org/W7045508264","https://openalex.org/W6998608148","https://openalex.org/W7220197357"],"abstract_inverted_index":{"Tujuan":[0],"dalam":[1,34,86,134],"penelitian":[2,35],"ini":[3,36,88,112,136,150],"adalah":[4,46],"untuk":[5],"menganalisis":[6],"matriks":[7,24,47,56],"Boston":[8,25,48,57],"Consulting":[9,26,49,58],"Group":[10,27,50,59],"(BCG)":[11,60],"pada":[12,55,74],"portofolio":[13],"produk":[14,65,82,117,131,152,168],"Unilever":[15,66],"dan":[16,40,145,155,173,175],"merumuskan":[17],"strategi":[18],"pemasaran":[19],"yang":[20,32,44,70,83,104,109,132],"tepat":[21],"berdasarkan":[22],"analisis":[23,43],"(BCG).":[28,51],"Teknik":[29],"pengumpulan":[30],"data":[31],"digunakan":[33,45],"yaitu":[37,72,89,137],"studi":[38],"pustaka":[39],"wawancara.":[41],"Metode":[42],"Berdasarkan":[52],"hasil":[53],"pemetaan":[54],"dapat":[61,118,171],"dijelaskan":[62],"bahwa":[63],"kesepuluh":[64],"menempati":[67],"kuadran":[68,75,87,125,135,149],"(posisi)":[69],"berbeda-beda":[71],":":[73],"I":[76],"atau":[77,127],"Question":[78,180],"Mark":[79],"ada":[80,129],"empat":[81],"dipetakan":[84],"ke":[85,120,178],"Savory,":[90],"Spread,":[91],"Tea":[92],"and":[93],"Soy":[94],"Beverages,":[95],"House":[96],"Hold":[97],"Care.":[98,147],"Produk":[99],"tersebut":[100,169],"memiliki":[101],"tingkat":[102],"pertumbuhan":[103,151],"tinggi":[105],"namun":[106],"pangsa":[107,156],"pasar":[108,157],"rendah.":[110,159],"Hal":[111],"perlu":[113],"ditingkatkan":[114],"agar":[115,167],"semua":[116],"bergeser":[119],"posisi":[121,179],"Star":[122],".":[123],"Pada":[124,148],"IV":[126],"Dog":[128],"enam":[130],"berada":[133],"Skin":[138,140],"Cleansing,":[139],"Care,":[141,143],"Oral":[142],"Deodorant,":[144],"Hair":[146],"sangat":[153],"kecil":[154],"juga":[158],"Oleh":[160],"karena":[161],"itu,":[162],"perusahaan":[163],"harus":[164],"melakukan":[165],"sesuatu":[166],"tetap":[170],"bersaing":[172],"berkembang":[174],"bisa":[176],"bergerak":[177],"Mark.":[181]},"counts_by_year":[{"year":2025,"cited_by_count":2}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2024-07-20T00:00:00"}
