{"id":"https://openalex.org/W4400690302","doi":"https://doi.org/10.29124/kjeas.1651.18","title":"The role of relationship marketing in the consumer purchase decision An exploratory study of the opinions of a sample of customers of Golden Mall in the city of Mosul","display_name":"The role of relationship marketing in the consumer purchase decision An exploratory study of the opinions of a sample of customers of Golden Mall in the city of Mosul","publication_year":2024,"publication_date":"2024-06-22","ids":{"openalex":"https://openalex.org/W4400690302","doi":"https://doi.org/10.29124/kjeas.1651.18"},"language":"en","primary_location":{"id":"doi:10.29124/kjeas.1651.18","doi":"https://doi.org/10.29124/kjeas.1651.18","is_oa":true,"landing_page_url":"http://dx.doi.org/10.29124/kjeas.1651.18","pdf_url":"https://kjeas.uowasit.edu.iq/index.php/kjeas/article/download/768/563","source":{"id":"https://openalex.org/S4387278305","display_name":"Al Kut Journal of Economic and Administrative Sciences","issn_l":"1999-558X","issn":["1999-558X","2707-4560"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4363603785","host_organization_name":"Wassit University","host_organization_lineage":["https://openalex.org/P4363603785"],"host_organization_lineage_names":["Wassit University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Al Kut Journal of Economics and Administrative Sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://kjeas.uowasit.edu.iq/index.php/kjeas/article/download/768/563","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5104619237","display_name":"Anwer Saddiq","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Anwer Saddiq","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5104619237"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.07914031,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"16","issue":"51","first_page":"387","last_page":"403"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.760699987411499,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.760699987411499,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.2313999980688095,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.00419999985024333,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":1.0},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9390000104904175},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.8840000033378601},{"id":"https://openalex.org/keywords/customer-acquisition","display_name":"customer acquisition","score":0.7440000176429749},{"id":"https://openalex.org/keywords/mosul","display_name":"Mosul","score":0.6510000228881836}],"concepts":[{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.709139347076416},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6727563738822937},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.670231282711029},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6383424997329712},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.5719538331031799},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.44195687770843506},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.19561704993247986},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.10385996103286743},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.29124/kjeas.1651.18","doi":"https://doi.org/10.29124/kjeas.1651.18","is_oa":true,"landing_page_url":"http://dx.doi.org/10.29124/kjeas.1651.18","pdf_url":"https://kjeas.uowasit.edu.iq/index.php/kjeas/article/download/768/563","source":{"id":"https://openalex.org/S4387278305","display_name":"Al Kut Journal of Economic and Administrative Sciences","issn_l":"1999-558X","issn":["1999-558X","2707-4560"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4363603785","host_organization_name":"Wassit University","host_organization_lineage":["https://openalex.org/P4363603785"],"host_organization_lineage_names":["Wassit University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Al Kut Journal of Economics and Administrative Sciences","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.kjeas.uowasit.edu.iq:article/768","doi":null,"is_oa":true,"landing_page_url":"https://kjeas.uowasit.edu.iq/index.php/index/article/view/768","pdf_url":null,"source":{"id":"https://openalex.org/S4387278305","display_name":"Al Kut Journal of Economic and Administrative Sciences","issn_l":"1999-558X","issn":["1999-558X","2707-4560"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4363603785","host_organization_name":"Wassit University","host_organization_lineage":["https://openalex.org/P4363603785"],"host_organization_lineage_names":["Wassit University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1999-558X","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.29124/kjeas.1651.18","doi":"https://doi.org/10.29124/kjeas.1651.18","is_oa":true,"landing_page_url":"http://dx.doi.org/10.29124/kjeas.1651.18","pdf_url":"https://kjeas.uowasit.edu.iq/index.php/kjeas/article/download/768/563","source":{"id":"https://openalex.org/S4387278305","display_name":"Al Kut Journal of Economic and Administrative Sciences","issn_l":"1999-558X","issn":["1999-558X","2707-4560"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4363603785","host_organization_name":"Wassit University","host_organization_lineage":["https://openalex.org/P4363603785"],"host_organization_lineage_names":["Wassit University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Al Kut Journal of Economics and Administrative Sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4400690302.pdf","grobid_xml":"https://content.openalex.org/works/W4400690302.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4406411091","https://openalex.org/W4386182856","https://openalex.org/W7220526161","https://openalex.org/W7221256222","https://openalex.org/W3192926505","https://openalex.org/W2900334507","https://openalex.org/W4389895689","https://openalex.org/W2913025845","https://openalex.org/W2982995348","https://openalex.org/W7130644985"],"abstract_inverted_index":{"The":[0,63,113],"current":[1,32],"research":[2,83,90,181],"aims":[3],"to":[4,55,74,144],"explain":[5],"the":[6,17,28,31,47,67,76,82,86,89,106,141,147,162,167,171,177,188,192],"impact":[7,77,99],"of":[8,16,20,30,36,46,155,161,169,173,179,191],"relationship":[9,21,95,124,134,174],"marketing":[10,22,96,125,135,175],"on":[11,100,146],"consumers'":[12,107,127],"purchasing":[13,108,128,189],"decisions":[14,109,129,143,190],"because":[15],"great":[18,98],"importance":[19],"in":[23,39,104,110,139,176,186],"attracting":[24],"new":[25],"customers":[26,35,59],"and":[27,78,101,126],"retention":[29],"ones":[33],".The":[34],"Golden":[37,57],"Mall":[38,58],"Mosul":[40],"city":[41],"were":[42],"selected":[43],"as":[44],"samples":[45],"research.":[48],"Questionnaire":[49],"forms":[50],"have":[51,115,157],"been":[52,158],"randomly":[53],"given":[54],"120":[56],"for":[60,182],"data":[61],"collection.":[62],"researcher":[64],"has":[65,91,97],"used":[66],"ready-made":[68],"statistical":[69,87],"software":[70],"package":[71],"(SPSS":[72],"V26)":[73],"analyze":[75],"correlation":[79,122],"relationships":[80],"between":[81,123],"variables":[84],".After":[85],"analysis,":[88],"found":[92],"out":[93],"that":[94,118,132,151],"effective":[102],"role":[103,185],"enhancing":[105,170],"business":[111],"organizations.":[112],"results":[114],"also":[116],"shown":[117],"there":[119],"is":[120,166],"a":[121,153],"which":[130],"means":[131],"adopting":[133],"can":[136],"greatly":[137],"contribute":[138],"directing":[140],"customers'":[142],"depend":[145],"company's":[148],"services.":[149],"Within":[150],"framework,":[152],"number":[154],"recommendations":[156,165],"suggested.":[159],"One":[160],"most":[163],"important":[164],"necessity":[168],"dimensions":[172],"sample":[178],"this":[180],"its":[183],"vital":[184],"consolidating":[187],"customers.":[193]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-07-17T00:00:00"}
