{"id":"https://openalex.org/W4400479218","doi":"https://doi.org/10.1186/s43093-024-00370-0","title":"Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior","display_name":"Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior","publication_year":2024,"publication_date":"2024-07-09","ids":{"openalex":"https://openalex.org/W4400479218","doi":"https://doi.org/10.1186/s43093-024-00370-0"},"language":"en","primary_location":{"id":"doi:10.1186/s43093-024-00370-0","doi":"https://doi.org/10.1186/s43093-024-00370-0","is_oa":true,"landing_page_url":"https://doi.org/10.1186/s43093-024-00370-0","pdf_url":null,"source":{"id":"https://openalex.org/S2898392467","display_name":"Future Business Journal","issn_l":"2314-7202","issn":["2314-7202","2314-7210"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Future Business Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.1186/s43093-024-00370-0","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102893600","display_name":"Junyu Long","orcid":"https://orcid.org/0009-0005-3329-4724","observed_orcids":["https://orcid.org/0009-0005-3329-4724"]},"institutions":[{"id":"https://openalex.org/I4576418","display_name":"University of Technology Malaysia","ror":"https://ror.org/026w31v75","country_code":"MY","type":"education","lineage":["https://openalex.org/I4576418"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Junyu Long","raw_affiliation_strings":["Azman Hashim International Business School, Universiti Teknologi Malaysia, Johor Bahru, Malaysia"],"raw_orcid":"https://orcid.org/0009-0005-3329-4724","affiliations":[{"raw_affiliation_string":"Azman Hashim International Business School, Universiti Teknologi Malaysia, Johor Bahru, Malaysia","institution_ids":["https://openalex.org/I4576418"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008666698","display_name":"Norzaidahwati Zaidin","orcid":"https://orcid.org/0000-0003-0122-1756","observed_orcids":["https://orcid.org/0000-0003-0122-1756"]},"institutions":[{"id":"https://openalex.org/I4576418","display_name":"University of Technology Malaysia","ror":"https://ror.org/026w31v75","country_code":"MY","type":"education","lineage":["https://openalex.org/I4576418"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Norzaidahwati Zaidin","raw_affiliation_strings":["Faculty of Management, Universiti Teknologi Malaysia, Johor Bahru, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management, Universiti Teknologi Malaysia, Johor Bahru, Malaysia","institution_ids":["https://openalex.org/I4576418"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5093542181","display_name":"Xiaojun Mai","orcid":"https://orcid.org/0000-0002-5452-2459","observed_orcids":["https://orcid.org/0000-0002-5452-2459"]},"institutions":[{"id":"https://openalex.org/I4576418","display_name":"University of Technology Malaysia","ror":"https://ror.org/026w31v75","country_code":"MY","type":"education","lineage":["https://openalex.org/I4576418"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Xiaojun Mai","raw_affiliation_strings":["Azman Hashim International Business School, Universiti Teknologi Malaysia, Johor Bahru, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Azman Hashim International Business School, Universiti Teknologi Malaysia, Johor Bahru, Malaysia","institution_ids":["https://openalex.org/I4576418"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5102893600"],"corresponding_institution_ids":["https://openalex.org/I4576418"],"apc_list":{"value":0,"currency":"USD","value_usd":0},"apc_paid":null,"fwci":9.4713,"has_fulltext":false,"cited_by_count":62,"citation_normalized_percentile":{"value":0.98284634,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":100},"biblio":{"volume":"10","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.8300999999046326,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.8300999999046326,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.1420000046491623,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0142000000923872,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/live-streaming-shopping","display_name":"live streaming shopping","score":0.9900000095367432},{"id":"https://openalex.org/keywords/social-media-influencers","display_name":"social media influencers","score":0.9509999752044678},{"id":"https://openalex.org/keywords/consumer-behavioral-intention","display_name":"consumer behavioral intention","score":0.7480000257492065},{"id":"https://openalex.org/keywords/theory-of-planned-behavior","display_name":"theory of planned behavior","score":0.9940000176429749},{"id":"https://openalex.org/keywords/subjective-norms","display_name":"subjective norms","score":0.996999979019165},{"id":"https://openalex.org/keywords/perceived-behavioral-control","display_name":"perceived behavioral control","score":1.0},{"id":"https://openalex.org/keywords/chinese-consumers","display_name":"Chinese consumers","score":0.8550000190734863}],"concepts":[{"id":"https://openalex.org/C89785696","wikidata":"https://www.wikidata.org/wiki/Q2290753","display_name":"Theory of planned behavior","level":3,"score":0.587724506855011},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5830575227737427},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5568886399269104},{"id":"https://openalex.org/C2776741261","wikidata":"https://www.wikidata.org/wiki/Q3027665","display_name":"Live streaming","level":2,"score":0.5382158160209656},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.524296224117279},{"id":"https://openalex.org/C106399304","wikidata":"https://www.wikidata.org/wiki/Q868123","display_name":"Snowball sampling","level":2,"score":0.4888569712638855},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4665026068687439},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.4442351162433624},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.32587116956710815},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3244069814682007},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22416424751281738},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.19774386286735535},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1464861035346985},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1186/s43093-024-00370-0","doi":"https://doi.org/10.1186/s43093-024-00370-0","is_oa":true,"landing_page_url":"https://doi.org/10.1186/s43093-024-00370-0","pdf_url":null,"source":{"id":"https://openalex.org/S2898392467","display_name":"Future Business Journal","issn_l":"2314-7202","issn":["2314-7202","2314-7210"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Future Business Journal","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:futbus:v:10:y:2024:i:1:d:10.1186_s43093-024-00370-0","doi":null,"is_oa":false,"landing_page_url":"http://link.springer.com/10.1186/s43093-024-00370-0","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:3058c742857b4f49aa162cce4ed0a31a","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/3058c742857b4f49aa162cce4ed0a31a","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Future Business Journal, Vol 10, Iss 1, Pp 1-17 (2024)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1186/s43093-024-00370-0","doi":"https://doi.org/10.1186/s43093-024-00370-0","is_oa":true,"landing_page_url":"https://doi.org/10.1186/s43093-024-00370-0","pdf_url":null,"source":{"id":"https://openalex.org/S2898392467","display_name":"Future Business Journal","issn_l":"2314-7202","issn":["2314-7202","2314-7210"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Future Business Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":95,"referenced_works":["https://openalex.org/W1517229207","https://openalex.org/W1988050849","https://openalex.org/W2099697766","https://openalex.org/W2117384407","https://openalex.org/W2152095411","https://openalex.org/W2512228757","https://openalex.org/W2780864631","https://openalex.org/W2783538094","https://openalex.org/W2793348605","https://openalex.org/W2794283760","https://openalex.org/W2810026766","https://openalex.org/W2883098649","https://openalex.org/W2896357570","https://openalex.org/W2899351518","https://openalex.org/W2904158023","https://openalex.org/W2905811773","https://openalex.org/W2907482055","https://openalex.org/W2922826082","https://openalex.org/W2964600867","https://openalex.org/W2971171488","https://openalex.org/W2971412524","https://openalex.org/W2972302364","https://openalex.org/W2974446477","https://openalex.org/W2987097364","https://openalex.org/W2988583874","https://openalex.org/W3015182824","https://openalex.org/W3020548737","https://openalex.org/W3025174897","https://openalex.org/W3034518044","https://openalex.org/W3035605308","https://openalex.org/W3036878907","https://openalex.org/W3133720953","https://openalex.org/W3155431054","https://openalex.org/W3158938360","https://openalex.org/W3165576223","https://openalex.org/W3166629752","https://openalex.org/W3166801065","https://openalex.org/W3179714073","https://openalex.org/W3183286355","https://openalex.org/W3185073597","https://openalex.org/W3185836854","https://openalex.org/W3188100763","https://openalex.org/W3194158974","https://openalex.org/W3195556436","https://openalex.org/W3204976060","https://openalex.org/W3206488965","https://openalex.org/W3210979470","https://openalex.org/W4205216064","https://openalex.org/W4205264399","https://openalex.org/W4213353555","https://openalex.org/W4220832516","https://openalex.org/W4221085178","https://openalex.org/W4224253603","https://openalex.org/W4230955671","https://openalex.org/W4235678817","https://openalex.org/W4239236410","https://openalex.org/W4280617601","https://openalex.org/W4280626020","https://openalex.org/W4281939472","https://openalex.org/W4281995483","https://openalex.org/W4284896188","https://openalex.org/W4285674734","https://openalex.org/W4289731024","https://openalex.org/W4291972613","https://openalex.org/W4292466832","https://openalex.org/W4293066688","https://openalex.org/W4293162429","https://openalex.org/W4294591119","https://openalex.org/W4294723949","https://openalex.org/W4294750891","https://openalex.org/W4296087288","https://openalex.org/W4297499183","https://openalex.org/W4297991825","https://openalex.org/W4308860959","https://openalex.org/W4309026745","https://openalex.org/W4311750279","https://openalex.org/W4312324071","https://openalex.org/W4313214273","https://openalex.org/W4313502175","https://openalex.org/W4315481927","https://openalex.org/W4318820304","https://openalex.org/W4319795243","https://openalex.org/W4321600744","https://openalex.org/W4322761828","https://openalex.org/W4322774571","https://openalex.org/W4322806620","https://openalex.org/W4362723624","https://openalex.org/W4367044438","https://openalex.org/W4376253642","https://openalex.org/W4379928775","https://openalex.org/W4381884196","https://openalex.org/W4382195469","https://openalex.org/W4385614824","https://openalex.org/W4385982496","https://openalex.org/W4390011189"],"related_works":["https://openalex.org/W4281939472","https://openalex.org/W4380090228","https://openalex.org/W4315781547","https://openalex.org/W4385982496","https://openalex.org/W4386515791","https://openalex.org/W4405347188","https://openalex.org/W4402694916","https://openalex.org/W4387184592","https://openalex.org/W4400315138","https://openalex.org/W4400257956"],"abstract_inverted_index":{"Abstract":[0],"The":[1,162],"rapid":[2],"development":[3],"of":[4,16,66,72,88],"live":[5],"streaming":[6],"has":[7,20],"given":[8],"rise":[9],"to":[10,35,74],"live-streaming":[11,38,53,76,106,124,185,204,218],"shopping,":[12,39,107,186,219],"a":[13,198],"novel":[14],"channel":[15],"online":[17,56,135],"shopping":[18,57,69],"that":[19,181],"gained":[21],"considerable":[22],"market":[23],"value.":[24],"While":[25],"previous":[26],"studies":[27,60],"have":[28,41,50,61,197],"explored":[29],"various":[30],"factors":[31,44],"influencing":[32,45],"consumers'":[33],"intentions":[34],"engage":[36],"in":[37,141],"most":[40],"focused":[42,62],"on":[43,63,200,214],"behavioral":[46,111,190,224],"intention":[47,71,122,202],"after":[48],"consumers":[49,73],"already":[51],"chosen":[52],"as":[54,97],"their":[55],"channel.":[58],"Few":[59],"the":[64,67,86,120,131,142,178],"beginning":[65],"entire":[68],"journey\u2014the":[70],"choose":[75],"shopping.":[77,125,205],"To":[78,126],"fill":[79],"this":[80,83],"research":[81,129],"gap,":[82],"study":[84,132,163],"extends":[85],"theory":[87],"planned":[89],"behavior":[90],"by":[91],"introducing":[92],"social":[93,114,193,207],"media":[94,115,194,208],"influencer":[95,116,195,209],"streamers":[96,117,196,210],"an":[98,134],"exogenous":[99],"variable.":[100],"We":[101],"investigated":[102],"how":[103],"attitudes":[104,183,216],"toward":[105,184,217],"subjective":[108,187,220],"norms,":[109,188,221],"perceived":[110,189,223],"control,":[112,191],"and":[113,149,171,192,222],"collectively":[118],"influence":[119],"consumer\u2019s":[121],"for":[123,174,203],"achieve":[127],"those":[128,159],"objectives,":[130],"distributed":[133],"questionnaire":[136],"across":[137],"four":[138,160],"specific":[139],"regions":[140],"Chinese":[143],"market.":[144],"By":[145],"using":[146],"stratified":[147],"sampling":[148,151],"purposive":[150],"methods,":[152],"we":[153],"garnered":[154],"385":[155],"valid":[156],"responses":[157],"from":[158],"regions.":[161],"employed":[164],"partial":[165],"least":[166],"squares":[167],"structural":[168],"equation":[169],"modelling":[170],"SmartPLS":[172],"4.0":[173],"data":[175],"analysis.":[176],"Consequently,":[177],"results":[179],"show":[180],"both":[182],"significant":[199,212],"consumers\u2019":[201,215],"Moreover,":[206],"exhibit":[211],"influences":[213],"control.":[225]},"counts_by_year":[{"year":2026,"cited_by_count":35},{"year":2025,"cited_by_count":23},{"year":2024,"cited_by_count":4}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2024-07-10T00:00:00"}