{"id":"https://openalex.org/W4400425162","doi":"https://doi.org/10.31926/but.shk.2024.17.66.1.21","title":"Strategies for Olympian Athletes: Engaging Fans During the Four-Year Interim Period","display_name":"Strategies for Olympian Athletes: Engaging Fans During the Four-Year Interim Period","publication_year":2024,"publication_date":"2024-07-08","ids":{"openalex":"https://openalex.org/W4400425162","doi":"https://doi.org/10.31926/but.shk.2024.17.66.1.21"},"language":"en","primary_location":{"id":"doi:10.31926/but.shk.2024.17.66.1.21","doi":"https://doi.org/10.31926/but.shk.2024.17.66.1.21","is_oa":true,"landing_page_url":"http://dx.doi.org/10.31926/but.shk.2024.17.66.1.21","pdf_url":null,"source":{"id":"https://openalex.org/S4210188660","display_name":"Bulletin of the Transilvania University of Bra\u015fov Series IX Sciences of Human Kinetics","issn_l":"2344-2026","issn":["2344-2026","2344-2034"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":"https://openalex.org/P4310314652","host_organization_name":"Editura Universitatii Transilvania din Brasov","host_organization_lineage":["https://openalex.org/P4310314652"],"host_organization_lineage_names":["Editura Universitatii Transilvania din Brasov"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Bulletin of the Transilvania University of Bra\u015fov. Series IX: Sciences of Human Kinetics","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://dx.doi.org/10.31926/but.shk.2024.17.66.1.21","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5038541727","display_name":"Ali Hasaan","orcid":"https://orcid.org/0000-0003-3202-2186","observed_orcids":["https://orcid.org/0000-0003-3202-2186"]},"institutions":[{"id":"https://openalex.org/I4403386657","display_name":"NFC Institute of Engineering and Technology","ror":"https://ror.org/00vzebw12","country_code":"PK","type":"education","lineage":["https://openalex.org/I4403386636","https://openalex.org/I4403386657"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"A. Hasaan","raw_affiliation_strings":["NFC IET, Multan, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"NFC IET, Multan, Pakistan","institution_ids":["https://openalex.org/I4403386657"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5021399733","display_name":"M\u00fccahit Fi\u015fne","orcid":"https://orcid.org/0000-0002-3964-874X","observed_orcids":["https://orcid.org/0000-0002-3964-874X"]},"institutions":[{"id":"https://openalex.org/I12700597","display_name":"Sivas Cumhuriyet \u00dcniversitesi","ror":"https://ror.org/04f81fm77","country_code":"TR","type":"education","lineage":["https://openalex.org/I12700597"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"M. Fisne","raw_affiliation_strings":["Sivas Cumhuriyet University, Sivas, Turkiye"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sivas Cumhuriyet University, Sivas, Turkiye","institution_ids":["https://openalex.org/I12700597"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100205899","display_name":"K. Akgul","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12700597","display_name":"Sivas Cumhuriyet \u00dcniversitesi","ror":"https://ror.org/04f81fm77","country_code":"TR","type":"education","lineage":["https://openalex.org/I12700597"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"K. Akgul","raw_affiliation_strings":["Sivas Cumhuriyet University, Sivas, Turkiye"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sivas Cumhuriyet University, Sivas, Turkiye","institution_ids":["https://openalex.org/I12700597"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.2439,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.53203479,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"11","last_page":"20"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6157000064849854,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6157000064849854,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10942","display_name":"Sports, Gender, and Society","score":0.19339999556541443,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13296","display_name":"Sociology, History and Politics of Sport","score":0.08309999853372574,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/olympic-athletes","display_name":"Olympic athletes","score":0.9860000014305115},{"id":"https://openalex.org/keywords/fan-engagement","display_name":"fan engagement","score":0.7749999761581421},{"id":"https://openalex.org/keywords/olympic-games","display_name":"Olympic Games","score":0.503000020980835},{"id":"https://openalex.org/keywords/athlete-branding","display_name":"athlete branding","score":0.4519999921321869},{"id":"https://openalex.org/keywords/social-media-content","display_name":"social media content","score":0.8289999961853027},{"id":"https://openalex.org/keywords/mass-media-exposure","display_name":"mass media exposure","score":0.8610000014305115},{"id":"https://openalex.org/keywords/brand-partnerships","display_name":"brand partnerships","score":0.8299999833106995},{"id":"https://openalex.org/keywords/fan-clubs","display_name":"fan clubs","score":0.8450000286102295},{"id":"https://openalex.org/keywords/sports-events","display_name":"sports events","score":0.45100000500679016}],"concepts":[{"id":"https://openalex.org/C2776957806","wikidata":"https://www.wikidata.org/wiki/Q4895105","display_name":"Interim","level":2,"score":0.8716654181480408},{"id":"https://openalex.org/C2781054738","wikidata":"https://www.wikidata.org/wiki/Q4813730","display_name":"Athletes","level":2,"score":0.7036908864974976},{"id":"https://openalex.org/C2781291010","wikidata":"https://www.wikidata.org/wiki/Q178580","display_name":"Period (music)","level":2,"score":0.6357312202453613},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5658037066459656},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5179837942123413},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3816898763179779},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3285580277442932},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.30833059549331665},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.16043883562088013},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.13053837418556213},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.10799363255500793},{"id":"https://openalex.org/C1862650","wikidata":"https://www.wikidata.org/wiki/Q186005","display_name":"Physical therapy","level":1,"score":0.06906396150588989},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.31926/but.shk.2024.17.66.1.21","doi":"https://doi.org/10.31926/but.shk.2024.17.66.1.21","is_oa":true,"landing_page_url":"http://dx.doi.org/10.31926/but.shk.2024.17.66.1.21","pdf_url":null,"source":{"id":"https://openalex.org/S4210188660","display_name":"Bulletin of the Transilvania University of Bra\u015fov Series IX Sciences of Human Kinetics","issn_l":"2344-2026","issn":["2344-2026","2344-2034"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":"https://openalex.org/P4310314652","host_organization_name":"Editura Universitatii Transilvania din Brasov","host_organization_lineage":["https://openalex.org/P4310314652"],"host_organization_lineage_names":["Editura Universitatii Transilvania din Brasov"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Bulletin of the Transilvania University of Bra\u015fov. Series IX: Sciences of Human Kinetics","raw_type":"journal-article"},{"id":"pmh:oai:webbut.unitbv.ro:article/7687","doi":null,"is_oa":true,"landing_page_url":"https://webbut.unitbv.ro/index.php/Series_IX/article/view/7687","pdf_url":null,"source":{"id":"https://openalex.org/S4210188660","display_name":"Bulletin of the Transilvania University of Bra\u015fov Series IX Sciences of Human Kinetics","issn_l":"2344-2026","issn":["2344-2026","2344-2034"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":"https://openalex.org/P4310314652","host_organization_name":"Editura Universitatii Transilvania din Brasov","host_organization_lineage":["https://openalex.org/P4310314652"],"host_organization_lineage_names":["Editura Universitatii Transilvania din Brasov"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31926/but.shk.2024.17.66.1","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:3ec9bb201cfe43b4a277ee38ec503150","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/3ec9bb201cfe43b4a277ee38ec503150","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Bulletin of the Transilvania University of Bra\u015fov: Series IX Sciences of Human Kinetics, Vol 17(66), Iss 1, Pp 11-20 (2024)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.31926/but.shk.2024.17.66.1.21","doi":"https://doi.org/10.31926/but.shk.2024.17.66.1.21","is_oa":true,"landing_page_url":"http://dx.doi.org/10.31926/but.shk.2024.17.66.1.21","pdf_url":null,"source":{"id":"https://openalex.org/S4210188660","display_name":"Bulletin of the Transilvania University of Bra\u015fov Series IX Sciences of Human Kinetics","issn_l":"2344-2026","issn":["2344-2026","2344-2034"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus"],"host_organization":"https://openalex.org/P4310314652","host_organization_name":"Editura Universitatii Transilvania din Brasov","host_organization_lineage":["https://openalex.org/P4310314652"],"host_organization_lineage_names":["Editura Universitatii Transilvania din Brasov"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Bulletin of the Transilvania University of Bra\u015fov. Series IX: Sciences of Human Kinetics","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W409344806","https://openalex.org/W1848349247","https://openalex.org/W1997072118","https://openalex.org/W2010817563","https://openalex.org/W2060173471","https://openalex.org/W2100148407","https://openalex.org/W2195712412","https://openalex.org/W2273400908","https://openalex.org/W2895250709","https://openalex.org/W2906151105","https://openalex.org/W2924081062","https://openalex.org/W3004508540","https://openalex.org/W3021498005","https://openalex.org/W3029209678","https://openalex.org/W3097847631","https://openalex.org/W3117598857","https://openalex.org/W3129048238","https://openalex.org/W3163880846","https://openalex.org/W3178766124","https://openalex.org/W4206379476","https://openalex.org/W4221012838","https://openalex.org/W4367314869","https://openalex.org/W4386473441","https://openalex.org/W4391627299"],"related_works":["https://openalex.org/W4415815875","https://openalex.org/W4221076134","https://openalex.org/W3006398093","https://openalex.org/W1998356589","https://openalex.org/W3026987173","https://openalex.org/W3081991245","https://openalex.org/W2353102340","https://openalex.org/W424664641","https://openalex.org/W4293661495","https://openalex.org/W7154793434"],"abstract_inverted_index":{"This":[0],"research":[1],"investigates":[2],"the":[3,17],"stretegies":[4],"by":[5],"which":[6],"Olympic":[7,21],"athletes":[8],"can":[9],"engage":[10],"with":[11,64],"and":[12,28,44,57,72,76],"connect":[13],"to":[14],"fans":[15],"during":[16],"four-year":[18],"interval":[19],"between":[20],"Games.":[22],"Fifteen":[23],"professionals":[24],"from":[25,36],"media,":[26],"marketing,":[27],"academia":[29],"participated":[30],"in":[31,56],"qualitative":[32],"interviews.":[33],"The":[34],"insights":[35],"experts":[37],"underscored":[38],"several":[39],"vital":[40],"strategies,":[41],"including":[42],"crafting":[43],"distributing":[45],"content":[46],"on":[47],"social":[48],"media;":[49,54],"increase":[50],"exposure":[51],"through":[52],"mass":[53],"engaging":[55],"covering":[58],"various":[59],"sporting":[60],"events;":[61],"establishing":[62],"partnerships":[63],"brands;":[65],"sharing":[66],"personal":[67],"aspects":[68],"of":[69],"their":[70],"lives;":[71],"organizing":[73],"fan":[74],"clubs":[75],"events.":[77]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2024-07-09T00:00:00"}