{"id":"https://openalex.org/W4400258281","doi":"https://doi.org/10.17979/redma.2024.28.1.10114","title":"El impacto de las redes sociales en la campa\u00f1a pol\u00edtica: elecciones generales 2023 en Espa\u00f1a","display_name":"El impacto de las redes sociales en la campa\u00f1a pol\u00edtica: elecciones generales 2023 en Espa\u00f1a","publication_year":2024,"publication_date":"2024-06-28","ids":{"openalex":"https://openalex.org/W4400258281","doi":"https://doi.org/10.17979/redma.2024.28.1.10114"},"language":"es","primary_location":{"id":"doi:10.17979/redma.2024.28.1.10114","doi":"https://doi.org/10.17979/redma.2024.28.1.10114","is_oa":true,"landing_page_url":"https://doi.org/10.17979/redma.2024.28.1.10114","pdf_url":null,"source":{"id":"https://openalex.org/S4210216302","display_name":"Redmarka Revista de Marketing Aplicado","issn_l":"1852-2300","issn":["1852-2300"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus","fecyt-seal","latindex","poland-20"],"host_organization":"https://openalex.org/P4310321143","host_organization_name":"University of A Coru\u00f1a","host_organization_lineage":["https://openalex.org/P4310321143"],"host_organization_lineage_names":["University of A Coru\u00f1a"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Redmarka. Revista de Marketing Aplicado","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.17979/redma.2024.28.1.10114","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5057046814","display_name":"Andrea Moreno-Cabanillas","orcid":"https://orcid.org/0000-0002-1169-1607","observed_orcids":["https://orcid.org/0000-0002-1169-1607"]},"institutions":[{"id":"https://openalex.org/I82767444","display_name":"Universidad de M\u00e1laga","ror":"https://ror.org/036b2ww28","country_code":"ES","type":"education","lineage":["https://openalex.org/I82767444"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Andrea Moreno-Cabanillas","raw_affiliation_strings":["Universidad de M\u00e1laga"],"raw_orcid":"https://orcid.org/0000-0002-1169-1607","affiliations":[{"raw_affiliation_string":"Universidad de M\u00e1laga","institution_ids":["https://openalex.org/I82767444"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5030343607","display_name":"Elizabet Castillero-Ostio","orcid":"https://orcid.org/0000-0002-0546-7262","observed_orcids":["https://orcid.org/0000-0002-0546-7262"]},"institutions":[{"id":"https://openalex.org/I82767444","display_name":"Universidad de M\u00e1laga","ror":"https://ror.org/036b2ww28","country_code":"ES","type":"education","lineage":["https://openalex.org/I82767444"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Elizabet Castillero-Ostio","raw_affiliation_strings":["Universidad de M\u00e1laga"],"raw_orcid":"https://orcid.org/0000-0002-0546-7262","affiliations":[{"raw_affiliation_string":"Universidad de M\u00e1laga","institution_ids":["https://openalex.org/I82767444"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5093193041","display_name":"\u00c1lvaro Serna-Ortega","orcid":"https://orcid.org/0000-0001-5374-4722","observed_orcids":["https://orcid.org/0000-0001-5374-4722"]},"institutions":[{"id":"https://openalex.org/I82767444","display_name":"Universidad de M\u00e1laga","ror":"https://ror.org/036b2ww28","country_code":"ES","type":"education","lineage":["https://openalex.org/I82767444"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"\u00c1lvaro Serna-Ortega","raw_affiliation_strings":["Universidad de M\u00e1laga"],"raw_orcid":"https://orcid.org/0000-0001-5374-4722","affiliations":[{"raw_affiliation_string":"Universidad de M\u00e1laga","institution_ids":["https://openalex.org/I82767444"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I82767444"],"apc_list":null,"apc_paid":null,"fwci":5.035,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.94730865,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":98},"biblio":{"volume":"28","issue":"1","first_page":"56","last_page":"76"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.9150000214576721},{"id":"https://openalex.org/keywords/political-campaigns","display_name":"political campaigns","score":0.7649999856948853},{"id":"https://openalex.org/keywords/2023-spanish-general-election","display_name":"2023 Spanish general election","score":0.9229999780654907},{"id":"https://openalex.org/keywords/online-political-communication","display_name":"online political communication","score":0.949999988079071},{"id":"https://openalex.org/keywords/political-party-leaders","display_name":"party leaders","score":0.7419999837875366},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.5740000009536743},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.9869999885559082},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9990000128746033},{"id":"https://openalex.org/keywords/tiktok","display_name":"TikTok","score":1.0},{"id":"https://openalex.org/keywords/pedro-sanchez","display_name":"Pedro S\u00e1nchez","score":0.6980000138282776},{"id":"https://openalex.org/keywords/santiago-abascal","display_name":"Santiago Abascal","score":0.9940000176429749},{"id":"https://openalex.org/keywords/social-media-followers","display_name":"social media followers","score":0.44200000166893005},{"id":"https://openalex.org/keywords/political-communication-strategy","display_name":"political communication strategy","score":0.5210000276565552}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6982605457305908},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5787955522537231},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.16135042905807495}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.17979/redma.2024.28.1.10114","doi":"https://doi.org/10.17979/redma.2024.28.1.10114","is_oa":true,"landing_page_url":"https://doi.org/10.17979/redma.2024.28.1.10114","pdf_url":null,"source":{"id":"https://openalex.org/S4210216302","display_name":"Redmarka Revista de Marketing Aplicado","issn_l":"1852-2300","issn":["1852-2300"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus","fecyt-seal","latindex","poland-20"],"host_organization":"https://openalex.org/P4310321143","host_organization_name":"University of A Coru\u00f1a","host_organization_lineage":["https://openalex.org/P4310321143"],"host_organization_lineage_names":["University of A Coru\u00f1a"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Redmarka. Revista de Marketing Aplicado","raw_type":"journal-article"},{"id":"pmh:oai:redalyc.org:707778117002","doi":null,"is_oa":true,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=707778117002","pdf_url":"https://www.redalyc.org/journal/7077/707778117002/707778117002.pdf","source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"REDMARKA. Revista de marketing aplicado (Espa\u00f1a) Num.1 Vol.28","raw_type":"art\u00edculo cient\u00edfico"},{"id":"pmh:oai:riuma.uma.es:10630/39503","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/10630/39503","pdf_url":"https://riuma.uma.es/xmlui/bitstream/10630/39503/1/g10114_pdf_eng.pdf","source":{"id":"https://openalex.org/S4306401385","display_name":"Repositorio Institucional de la Universidad de M\u00e1laga (University of M\u00e1laga)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I82767444","host_organization_name":"Universidad de M\u00e1laga","host_organization_lineage":["https://openalex.org/I82767444"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"journal article"}],"best_oa_location":{"id":"doi:10.17979/redma.2024.28.1.10114","doi":"https://doi.org/10.17979/redma.2024.28.1.10114","is_oa":true,"landing_page_url":"https://doi.org/10.17979/redma.2024.28.1.10114","pdf_url":null,"source":{"id":"https://openalex.org/S4210216302","display_name":"Redmarka Revista de Marketing Aplicado","issn_l":"1852-2300","issn":["1852-2300"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus","fecyt-seal","latindex","poland-20"],"host_organization":"https://openalex.org/P4310321143","host_organization_name":"University of A Coru\u00f1a","host_organization_lineage":["https://openalex.org/P4310321143"],"host_organization_lineage_names":["University of A Coru\u00f1a"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Redmarka. Revista de Marketing Aplicado","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":57,"referenced_works":["https://openalex.org/W137478475","https://openalex.org/W1545136679","https://openalex.org/W1973033164","https://openalex.org/W2015368323","https://openalex.org/W2135846895","https://openalex.org/W2137670068","https://openalex.org/W2245229971","https://openalex.org/W2538668272","https://openalex.org/W2586329105","https://openalex.org/W2606000437","https://openalex.org/W2753939454","https://openalex.org/W2754631495","https://openalex.org/W2755121163","https://openalex.org/W2755261572","https://openalex.org/W2755520434","https://openalex.org/W2755904859","https://openalex.org/W2779335113","https://openalex.org/W2800037543","https://openalex.org/W2801847939","https://openalex.org/W2805713707","https://openalex.org/W2893193670","https://openalex.org/W2894166916","https://openalex.org/W2910875373","https://openalex.org/W2952376432","https://openalex.org/W2964028073","https://openalex.org/W2977359234","https://openalex.org/W3009529948","https://openalex.org/W3015630318","https://openalex.org/W3020732161","https://openalex.org/W3040637361","https://openalex.org/W3042386546","https://openalex.org/W3088926861","https://openalex.org/W3094161030","https://openalex.org/W3113235449","https://openalex.org/W3128879058","https://openalex.org/W3150376482","https://openalex.org/W3156035913","https://openalex.org/W3158066160","https://openalex.org/W3177758661","https://openalex.org/W3188767416","https://openalex.org/W3214829560","https://openalex.org/W4205777045","https://openalex.org/W4211206305","https://openalex.org/W4213444341","https://openalex.org/W4220666823","https://openalex.org/W4220771794","https://openalex.org/W4220937353","https://openalex.org/W4231732851","https://openalex.org/W4249510422","https://openalex.org/W4281491750","https://openalex.org/W4281646287","https://openalex.org/W4285505278","https://openalex.org/W4313116339","https://openalex.org/W4317673891","https://openalex.org/W4366318848","https://openalex.org/W4377047732","https://openalex.org/W4387069173"],"related_works":["https://openalex.org/W7090349998","https://openalex.org/W7047095925","https://openalex.org/W7214774612","https://openalex.org/W6996227522","https://openalex.org/W4293242850","https://openalex.org/W4396893350","https://openalex.org/W7080692457","https://openalex.org/W7215501830","https://openalex.org/W4417450419","https://openalex.org/W7131749969"],"abstract_inverted_index":{"The":[0,36,69,108],"aim":[1],"of":[2,13,39,43,46,89,93,98,113,131,140],"this":[3],"article":[4],"is":[5],"to":[6,33],"examine":[7],"the":[8,11,23,44,111,118,129,137],"transformations":[9],"in":[10,19,31,75,87],"dynamics":[12],"communication":[14,116],"brought":[15],"about":[16],"by":[17,52],"advances":[18],"digital":[20,114],"technology,":[21],"and":[22,27,50,65,91,117,136],"intersection":[24],"between":[25],"politics":[26],"technological":[28],"development,":[29],"especially":[30],"relation":[32],"social":[34],"media.":[35],"study":[37],"consisted":[38],"a":[40,72,102],"content":[41],"analysis":[42],"use":[45],"Facebook,":[47],"Twitter,":[48],"Instagram,":[49],"TikTok":[51],"political":[53,115],"party":[54],"leaders":[55],"Pedro":[56],"S\u00e1nchez":[57],"(PSOE),":[58],"Alberto":[59],"N\u00fa\u00f1ez":[60],"(PP),":[61],"Santiago":[62],"Abascal":[63],"(Vox),":[64],"Yolanda":[66],"D\u00edaz":[67],"(Sumar).":[68],"results":[70],"showed":[71],"general":[73],"increase":[74],"followers,":[76],"with":[77],"greater":[78],"growth":[79],"on":[80,96,105],"newer":[81],"platforms.":[82,107],"Candidates":[83],"adopted":[84],"different":[85],"strategies":[86,124],"terms":[88],"frequency":[90],"type":[92],"posts,":[94],"depending":[95],"context":[97],"use,":[99],"but":[100],"maintained":[101],"strong":[103],"presence":[104],"all":[106],"findings":[109],"highlight":[110],"complexity":[112],"consequente":[119],"need":[120],"for":[121],"flexible":[122],"adaptive":[123],"that":[125],"take":[126],"into":[127],"account":[128],"characteristics":[130],"each":[132],"medium,":[133],"audience":[134],"diversity,":[135],"rapid":[138],"evolution":[139],"online":[141],"dynamics.":[142]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":4}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2024-07-03T00:00:00"}