{"id":"https://openalex.org/W4400090397","doi":"https://doi.org/10.55609/yenimedya.1434419","title":"An Examination of the Utilization of Artificial Intelligence Technologies by Advertising Agencies","display_name":"An Examination of the Utilization of Artificial Intelligence Technologies by Advertising Agencies","publication_year":2024,"publication_date":"2024-06-10","ids":{"openalex":"https://openalex.org/W4400090397","doi":"https://doi.org/10.55609/yenimedya.1434419"},"language":"en","primary_location":{"id":"doi:10.55609/yenimedya.1434419","doi":"https://doi.org/10.55609/yenimedya.1434419","is_oa":true,"landing_page_url":"https://doi.org/10.55609/yenimedya.1434419","pdf_url":"https://dergipark.org.tr/en/download/article-file/3717918","source":{"id":"https://openalex.org/S4210239862","display_name":"Yeni Medya Dergisi","issn_l":"2587-1285","issn":["2587-1285"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Yeni Medya Dergisi","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://dergipark.org.tr/en/download/article-file/3717918","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5094516017","display_name":"G\u00f6rkem Bir","orcid":"https://orcid.org/0009-0006-7220-4805","observed_orcids":["https://orcid.org/0009-0006-7220-4805"]},"institutions":[{"id":"https://openalex.org/I128277893","display_name":"Bah\u00e7e\u015fehir University","ror":"https://ror.org/00yze4d93","country_code":"TR","type":"education","lineage":["https://openalex.org/I128277893"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"G\u00f6rkem Bir","raw_affiliation_strings":["BAH\u00c7E\u015eEH\u0130R \u00dcN\u0130VERS\u0130TES\u0130, \u0130LET\u0130\u015e\u0130M FAK\u00dcLTES\u0130"],"raw_orcid":"https://orcid.org/0009-0006-7220-4805","affiliations":[{"raw_affiliation_string":"BAH\u00c7E\u015eEH\u0130R \u00dcN\u0130VERS\u0130TES\u0130, \u0130LET\u0130\u015e\u0130M FAK\u00dcLTES\u0130","institution_ids":["https://openalex.org/I128277893"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5002522698","display_name":"Simge AKSU","orcid":"https://orcid.org/0000-0002-1818-0455","observed_orcids":["https://orcid.org/0000-0002-1818-0455"]},"institutions":[{"id":"https://openalex.org/I2799303410","display_name":"Yozgat Bozok \u00dcniversitesi","ror":"https://ror.org/04qvdf239","country_code":"TR","type":"education","lineage":["https://openalex.org/I2799303410"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Simge Aksu","raw_affiliation_strings":["YOZGAT BOZOK \u00dcN\u0130VERS\u0130TES\u0130, \u0130LET\u0130\u015e\u0130M FAK\u00dcLTES\u0130"],"raw_orcid":"https://orcid.org/0000-0002-1818-0455","affiliations":[{"raw_affiliation_string":"YOZGAT BOZOK \u00dcN\u0130VERS\u0130TES\u0130, \u0130LET\u0130\u015e\u0130M FAK\u00dcLTES\u0130","institution_ids":["https://openalex.org/I2799303410"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5002522698"],"corresponding_institution_ids":["https://openalex.org/I2799303410"],"apc_list":null,"apc_paid":null,"fwci":2.2352,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.90486478,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.82669997215271,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.82669997215271,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.09139999747276306,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13904","display_name":"Artificial Intelligence Applications","score":0.048500001430511475,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/artificial-intelligence-adoption","display_name":"artificial intelligence adoption","score":0.949999988079071},{"id":"https://openalex.org/keywords/advertising-agencies","display_name":"advertising agencies","score":0.9959999918937683},{"id":"https://openalex.org/keywords/technology-acceptance","display_name":"technology acceptance","score":0.9369999766349792},{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":0.6959999799728394},{"id":"https://openalex.org/keywords/perceived-ease-of-use","display_name":"perceived ease of use","score":0.9909999966621399},{"id":"https://openalex.org/keywords/attitudes-toward-artificial-intelligence","display_name":"attitudes toward AI","score":0.9020000100135803},{"id":"https://openalex.org/keywords/ai-adoption-barriers","display_name":"AI adoption barriers","score":0.8040000200271606},{"id":"https://openalex.org/keywords/creative-production","display_name":"creative production","score":0.722000002861023},{"id":"https://openalex.org/keywords/human-ai-collaboration","display_name":"human-AI collaboration","score":0.8240000009536743},{"id":"https://openalex.org/keywords/turkey","display_name":"Turkey","score":0.37400001287460327}],"concepts":[{"id":"https://openalex.org/C18296254","wikidata":"https://www.wikidata.org/wiki/Q1395219","display_name":"Skepticism","level":2,"score":0.7808181047439575},{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.7505958080291748},{"id":"https://openalex.org/C106399304","wikidata":"https://www.wikidata.org/wiki/Q868123","display_name":"Snowball sampling","level":2,"score":0.7361211776733398},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5139474272727966},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.4498351216316223},{"id":"https://openalex.org/C207267971","wikidata":"https://www.wikidata.org/wiki/Q120208","display_name":"Emerging technologies","level":2,"score":0.4125761389732361},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4043271243572235},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.39439070224761963},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.35586321353912354},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.35569995641708374},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3434520363807678},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32003509998321533},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3190629482269287},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.23210784792900085},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.22038143873214722},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.10317307710647583},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.09648162126541138},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.55609/yenimedya.1434419","doi":"https://doi.org/10.55609/yenimedya.1434419","is_oa":true,"landing_page_url":"https://doi.org/10.55609/yenimedya.1434419","pdf_url":"https://dergipark.org.tr/en/download/article-file/3717918","source":{"id":"https://openalex.org/S4210239862","display_name":"Yeni Medya Dergisi","issn_l":"2587-1285","issn":["2587-1285"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Yeni Medya Dergisi","raw_type":"journal-article"},{"id":"pmh:oai:dergipark.org.tr:article/1434419","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/yenimedya/issue/85546/1434419","pdf_url":"https://dergipark.org.tr/tr/pub/yenimedya/issue/85546/1434419","source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Yeni Medya","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:3215ee2d2d5e43669f3b0bf8999e4f1a","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/3215ee2d2d5e43669f3b0bf8999e4f1a","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Yeni Medya, Iss 16, Pp 19-37 (2024)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.55609/yenimedya.1434419","doi":"https://doi.org/10.55609/yenimedya.1434419","is_oa":true,"landing_page_url":"https://doi.org/10.55609/yenimedya.1434419","pdf_url":"https://dergipark.org.tr/en/download/article-file/3717918","source":{"id":"https://openalex.org/S4210239862","display_name":"Yeni Medya Dergisi","issn_l":"2587-1285","issn":["2587-1285"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Yeni Medya Dergisi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4400090397.pdf","grobid_xml":"https://content.openalex.org/works/W4400090397.grobid-xml"},"referenced_works_count":27,"referenced_works":["https://openalex.org/W1558083196","https://openalex.org/W1791587663","https://openalex.org/W1863383349","https://openalex.org/W2038539934","https://openalex.org/W2062723458","https://openalex.org/W2101179869","https://openalex.org/W2488279545","https://openalex.org/W2889104148","https://openalex.org/W2890793284","https://openalex.org/W2893740026","https://openalex.org/W2952912936","https://openalex.org/W2964473274","https://openalex.org/W2971809650","https://openalex.org/W3014479273","https://openalex.org/W3045550812","https://openalex.org/W3049686973","https://openalex.org/W3085874270","https://openalex.org/W3137091226","https://openalex.org/W3167048034","https://openalex.org/W3179750604","https://openalex.org/W3185185206","https://openalex.org/W4210488963","https://openalex.org/W4210754757","https://openalex.org/W4256742498","https://openalex.org/W4293092212","https://openalex.org/W4317904567","https://openalex.org/W4367022478"],"related_works":["https://openalex.org/W6967884616","https://openalex.org/W4402831358","https://openalex.org/W7147626826","https://openalex.org/W7221753798","https://openalex.org/W4387995967","https://openalex.org/W7081540692","https://openalex.org/W4409032811","https://openalex.org/W7135180529","https://openalex.org/W7128981311","https://openalex.org/W7167335903"],"abstract_inverted_index":{"This":[0],"article":[1],"aims":[2],"to":[3,29,94,146,155,178],"discover":[4,30],"the":[5,8,31,60,75,105,115,120,126,182],"mechanisms":[6],"behind":[7],"adoption":[9],"and":[10,33,46,70,73,109,144],"acceptance":[11,23],"of":[12,35,59,65,77,107,139,150],"AI":[13,36,86,141,153,185],"in":[14,17,42,87,96,114,190],"advertising":[15],"industry":[16],"Turkey.":[18],"Semi-structured":[19],"interviews":[20],"reflecting":[21],"technology":[22],"literature":[24],"conducted":[25],"with":[26,44,119,192],"agency":[27,122],"practitioners":[28,83,123],"usages":[32],"conditions":[34],"supported":[37],"applications.":[38],"Participants":[39,158],"are":[40,101],"selected":[41],"accordance":[43],"convenience":[45],"snowball":[47],"sampling":[48],"methods.":[49],"The":[50],"results":[51],"provide":[52],"important":[53],"insights":[54],"into":[55],"four":[56],"main":[57],"strands":[58],"literature:":[61],"Technology":[62],"usefulness,":[63],"ease":[64],"use,":[66,147],"attitudes":[67],"toward":[68,152],"technologies":[69,100],"barriers":[71],"preventing":[72],"restricting":[74],"use":[76],"technologies.":[78],"It":[79,132],"is":[80,111,133],"understood":[81],"that":[82,128,135,160,184],"effectively":[84],"utilize":[85],"their":[88],"business":[89],"processes":[90],"highlighting":[91],"its":[92],"contribution":[93],"efficiency":[95],"creative":[97],"production.":[98],"While":[99],"being":[102,168],"actively":[103],"utilized,":[104],"process":[106],"understanding":[108],"exploring":[110],"still":[112],"ongoing":[113],"background.":[116],"In":[117],"line":[118],"literature,":[121],"point":[124],"out":[125],"skepticism":[127],"exists":[129],"among":[130],"advertisers.":[131],"noticable":[134],"as":[136],"a":[137],"result":[138],"finding":[140],"tools":[142],"useful":[143],"easy":[145],"overall":[148],"attitude":[149],"participants":[151],"tend":[154],"be":[156,179,187],"positive.":[157],"asserted":[159],"they":[161],"do":[162],"not":[163],"have":[164],"any":[165],"concerns":[166],"about":[167],"replaced":[169],"by":[170],"AI.":[171],"Their":[172],"confidence":[173],"on":[174,181],"this":[175],"matter":[176],"seems":[177],"based":[180],"idea":[183],"could":[186],"most":[188],"efficient":[189],"cooperation":[191],"human":[193],"intelligence.":[194]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2024,"cited_by_count":1}],"updated_date":"2026-10-29T09:56:32.521200","created_date":"2024-06-28T00:00:00"}
