{"id":"https://openalex.org/W4399863026","doi":"https://doi.org/10.54254/2754-1169/93/20241104","title":"Factors Influencing E-commerce Live-streaming Shopping Customers\u2019 Purchase Intention in Malaysia: A Conceptual Paper","display_name":"Factors Influencing E-commerce Live-streaming Shopping Customers\u2019 Purchase Intention in Malaysia: A Conceptual Paper","publication_year":2024,"publication_date":"2024-06-20","ids":{"openalex":"https://openalex.org/W4399863026","doi":"https://doi.org/10.54254/2754-1169/93/20241104"},"language":"en","primary_location":{"id":"doi:10.54254/2754-1169/93/20241104","doi":"https://doi.org/10.54254/2754-1169/93/20241104","is_oa":true,"landing_page_url":"http://dx.doi.org/10.54254/2754-1169/93/20241104","pdf_url":"https://aemps.ewapub.com/article/view/13545.pdf","source":{"id":"https://openalex.org/S4387278942","display_name":"Advances in Economics Management and Political Sciences","issn_l":"2754-1169","issn":["2754-1169","2754-1177"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Economics, Management and Political Sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://aemps.ewapub.com/article/view/13545.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Yili Duan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I902764099","display_name":"SEGi University","ror":"https://ror.org/05crr5s63","country_code":"MY","type":"education","lineage":["https://openalex.org/I902764099"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Yili Duan","raw_affiliation_strings":["Graduate School of Business, SEGi University, No.9, Jalan Teknologi, Taman Sains Selangor, Kota Damansara PJU 5, PJ, Selangor, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School of Business, SEGi University, No.9, Jalan Teknologi, Taman Sains Selangor, Kota Damansara PJU 5, PJ, Selangor, Malaysia","institution_ids":["https://openalex.org/I902764099"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022920287","display_name":"Mehrunishah Begum","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I902764099","display_name":"SEGi University","ror":"https://ror.org/05crr5s63","country_code":"MY","type":"education","lineage":["https://openalex.org/I902764099"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Mehrunishah Begum","raw_affiliation_strings":["Graduate School of Business, SEGi University, No.9, Jalan Teknologi, Taman Sains Selangor, Kota Damansara PJU 5, PJ, Selangor, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate School of Business, SEGi University, No.9, Jalan Teknologi, Taman Sains Selangor, Kota Damansara PJU 5, PJ, Selangor, Malaysia","institution_ids":["https://openalex.org/I902764099"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I902764099"],"apc_list":null,"apc_paid":null,"fwci":1.2376,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.82732776,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"93","issue":"1","first_page":"19","last_page":"30"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7451000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7451000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.13169999420642853,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.07750000059604645,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/live-streaming-shopping","display_name":"live streaming shopping","score":0.9909999966621399},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.7549999952316284},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.7120000123977661},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.5849999785423279},{"id":"https://openalex.org/keywords/stimulus-organism-response-model","display_name":"stimulus-organism-response model","score":0.824999988079071},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.8579999804496765},{"id":"https://openalex.org/keywords/product-price","display_name":"product price","score":0.7940000295639038},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.9990000128746033},{"id":"https://openalex.org/keywords/interactivity","display_name":"interactivity","score":0.6790000200271606},{"id":"https://openalex.org/keywords/entertainment","display_name":"entertainment","score":0.8510000109672546},{"id":"https://openalex.org/keywords/malaysian-consumers","display_name":"Malaysian consumers","score":0.6600000262260437}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.615329384803772},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.571903645992279},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5718786716461182},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5253419280052185},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5111103653907776},{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.5085889101028442},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.4997711181640625},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.4496593177318573},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.4448707103729248},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4260396361351013},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2813653349876404},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.12029522657394409},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.54254/2754-1169/93/20241104","doi":"https://doi.org/10.54254/2754-1169/93/20241104","is_oa":true,"landing_page_url":"http://dx.doi.org/10.54254/2754-1169/93/20241104","pdf_url":"https://aemps.ewapub.com/article/view/13545.pdf","source":{"id":"https://openalex.org/S4387278942","display_name":"Advances in Economics Management and Political Sciences","issn_l":"2754-1169","issn":["2754-1169","2754-1177"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Economics, Management and Political Sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.54254/2754-1169/93/20241104","doi":"https://doi.org/10.54254/2754-1169/93/20241104","is_oa":true,"landing_page_url":"http://dx.doi.org/10.54254/2754-1169/93/20241104","pdf_url":"https://aemps.ewapub.com/article/view/13545.pdf","source":{"id":"https://openalex.org/S4387278942","display_name":"Advances in Economics Management and Political Sciences","issn_l":"2754-1169","issn":["2754-1169","2754-1177"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Economics, Management and Political Sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4399863026.pdf","grobid_xml":"https://content.openalex.org/works/W4399863026.grobid-xml"},"referenced_works_count":57,"referenced_works":["https://openalex.org/W42250804","https://openalex.org/W171435660","https://openalex.org/W1607320340","https://openalex.org/W1777859530","https://openalex.org/W2003553188","https://openalex.org/W2022334480","https://openalex.org/W2043091333","https://openalex.org/W2083005566","https://openalex.org/W2118340029","https://openalex.org/W2123534889","https://openalex.org/W2284468361","https://openalex.org/W2323355492","https://openalex.org/W2367782318","https://openalex.org/W2398555153","https://openalex.org/W2476316691","https://openalex.org/W2592972136","https://openalex.org/W2624574483","https://openalex.org/W2767772339","https://openalex.org/W2770668744","https://openalex.org/W2771910743","https://openalex.org/W2790855116","https://openalex.org/W2794015279","https://openalex.org/W2968719209","https://openalex.org/W3003496065","https://openalex.org/W3017691798","https://openalex.org/W3029833864","https://openalex.org/W3035363583","https://openalex.org/W3091504604","https://openalex.org/W3110640906","https://openalex.org/W3118630725","https://openalex.org/W3130168770","https://openalex.org/W3134602661","https://openalex.org/W3160826400","https://openalex.org/W3166629752","https://openalex.org/W3167238622","https://openalex.org/W3174012478","https://openalex.org/W3176199969","https://openalex.org/W3185836854","https://openalex.org/W3198231929","https://openalex.org/W3204885632","https://openalex.org/W3209296121","https://openalex.org/W4205216064","https://openalex.org/W4206232757","https://openalex.org/W4220890644","https://openalex.org/W4245783739","https://openalex.org/W4293108603","https://openalex.org/W4293162429","https://openalex.org/W4308860959","https://openalex.org/W4309090041","https://openalex.org/W4309636891","https://openalex.org/W4311784269","https://openalex.org/W4319795243","https://openalex.org/W4323786935","https://openalex.org/W4327520619","https://openalex.org/W4382651512","https://openalex.org/W4386299387","https://openalex.org/W4411656747"],"related_works":["https://openalex.org/W4393861093","https://openalex.org/W7117470946","https://openalex.org/W4413002732","https://openalex.org/W7062000894","https://openalex.org/W7218257498","https://openalex.org/W7216427024","https://openalex.org/W7132822752","https://openalex.org/W4402150508","https://openalex.org/W7134972905","https://openalex.org/W7048102464"],"abstract_inverted_index":{"For":[0],"fewer":[1],"than":[2],"a":[3,32,48,93,116],"decade,":[4],"live-streaming":[5],"shopping":[6],"(LSS)":[7],"has":[8,165],"been":[9,166],"gradually":[10],"expanding":[11],"in":[12,115,214,225,245,251],"Malaysia.":[13],"LSS":[14,70,98,133,179,213],"also":[15,86],"known":[16],"as":[17,92],"live":[18],"video":[19],"shopping,":[20],"enables":[21],"real-time":[22],"interaction":[23],"between":[24,96,136],"customers":[25,127],"and":[26,44,80,100,134,141,149,186,207,223,229],"online":[27,126,205],"merchants.":[28],"Nevertheless,":[29],"there":[30],"is":[31,51,169],"lack":[33],"of":[34,47,139,227,240],"thorough":[35],"study":[36],"on":[37,105],"the":[38,45,68,106,137,162,172,238,246],"elements":[39],"influencing":[40],"customers\u2019":[41,62,89,101,183,194,221],"purchase":[42,63,102,184],"intention,":[43],"scope":[46],"comprehensive":[49],"framework":[50],"still":[52],"restricted.":[53],"This":[54],"research":[55,84,118,199,234],"aims":[56],"to":[57,120,160,211,237,243],"look":[58],"at":[59],"how":[60],"Malaysian":[61,125],"intentions":[64],"are":[65,135,249],"affected":[66],"by":[67,193,216],"e-commerce":[69,97,178],"features":[71,99,180],"(product":[72],"quality,":[73],"product":[74],"price,":[75],"sales":[76],"promotion,":[77],"professionalism,":[78],"interactivity,":[79],"entertainment).":[81],"Additionally,":[82],"this":[83,188,198,233,252],"will":[85,112,157,175,181,190,200,235],"examine":[87],"whether":[88],"trust":[90],"acts":[91],"mediating":[94],"variable":[95],"intention":[103,185],"based":[104],"Stimulus-Organism-Response":[107],"(S-O-R)":[108],"model.":[109],"A":[110],"questionnaire":[111],"be":[113,158,191],"utilised":[114,159],"quantitative":[117],"method":[119],"gather":[121],"primary":[122],"data":[123,163],"from":[124,132],"who":[128,209,248],"have":[129,201],"made":[130],"purchases":[131],"ages":[138],"18":[140],"59.":[142],"Statistical":[143],"Package":[144],"for":[145,203,219],"Social":[146],"Science":[147],"(SPSS)":[148],"Partial":[150],"Least":[151],"Squares":[152],"Structural":[153],"Equation":[154],"Modelling":[155],"(PLS-SEM)":[156],"analyse":[161],"that":[164,171,177,187],"obtained.":[167],"It":[168],"anticipated":[170],"research\u2019s":[173],"findings":[174],"demonstrate":[176],"boost":[182],"relationship":[189],"mediated":[192],"trust.":[195],"In":[196],"addition,":[197],"implications":[202],"live-streamers,":[204],"merchants,":[206],"policymakers":[208],"aim":[210],"target":[212],"Malaysia":[215],"providing":[217],"strategies":[218],"satisfying":[220],"requirements":[222],"demands":[224],"terms":[226],"merchandises":[228],"services.":[230],"Besides":[231],"that,":[232],"add":[236],"body":[239],"knowledge":[241],"available":[242],"scholars":[244],"future":[247],"interested":[250],"field.":[253]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2024-06-21T00:00:00"}
